Effective leadership at the upper management level demands a strategic balance of autonomy, accountability, and alignment with the organizational goals. Khaled Almomani, General Manager at Versuni, Saudi Arabia, is a true example of this. His professional journey has always been shaped by a deep passion for understanding consumers and delivering meaningful, technology-driven solutions that enrich daily life. He began his career at Orange, where he managed key accounts and developed a strong foundation in customer-focused service excellence. This experience taught him the value of reliability, responsiveness, and building lasting trust in business relationships. He later joined Samsung Mobile, where he oversaw distributors across multiple countries in the Levant region, strengthening his strategic and cross-market management capabilities. At Philips, he managed sales operations across Saudi Arabia in several categories and channels, gaining in-depth experience in consumer electronics and small domestic appliances.
About his journey, he adds,” Joining Versuni has been a defining moment in this journey.”
Versuni is a global leader in home appliances with a legacy of more than 130 years, originally part of Royal Philips. Since 2021, Versuni has operated independently under global investment ownership. Its diverse portfolio includes kitchen appliances, coffee, climate, garment care, floor care, and healthy cooking solutions. With a presence in over 100 countries and more than 900 patents, Versuni continues to lead the industry with innovation and trust. As General Manager in Saudi Arabia, he drives operations in a rapidly advancing market, focusing on sustainable growth, strengthening Versuni’s leadership in the small domestic appliances (SDA) sector, and ensuring that Philips-branded products meet the high standards of Saudi consumers. At Versuni, he embodies the company’s consumer-first philosophy, ensuring that every decision contributes to creating homes filled with innovation, quality, and trust.
In his current role, Khaled takes pride in harmonizing global expertise with local insight. By leveraging Versuni’s advanced R&D capabilities and its strong regional foundation in small domestic appliances, he delivers products that are both technologically superior and highly relevant to the evolving lifestyle needs of Saudi consumers. This well-rounded approach not only strengthens Versuni’s leadership in the Middle East but also deepens its connection with households across the Kingdom. Through innovation, insight-driven strategy, and operational excellence, Khaled and his team continue to empower families in Saudi Arabia to live better, healthier, and more convenient lives.
Consumer Commitment
Throughout Khaled’s career, one principle has remained constant.
He emphasizes, “Understanding the consumer is the foundation of any successful business”.
Building trust, anticipating needs, and creating seamless experiences are essential for fostering lasting loyalty. These values have shaped his professional approach from the early stages of his journey to his current leadership role.
At Versuni, this consumer-centric mindset drives every aspect of the organization. The company places strong emphasis on consumer insights, using them to fuel innovation across its portfolio. From standing steamers that keep abayas looking flawless, to irons with precise temperature control, and air purifiers designed to perform effectively in sandy climates, the organization ensures its products align with the distinct lifestyles and environments of its consumers. The AquaSpin nozzle in floor care solutions, Philips LatteGo coffee machines, and Airfryers further demonstrate how consumer understanding translates into products that save time, elevate convenience, and deliver exceptional performance. By continuously innovating with the consumer at the heart of every decision, Versuni strengthens its leadership in the small domestic appliances sector and nurtures trust that extends well beyond the product itself.
Equally important is the company’s commitment to after-sales excellence. Khaled recognizes that true customer satisfaction depends on accessibility, responsiveness, and personalized service. By maintaining these standards, Versuni ensures every interaction reinforces its dedication to long-term trust. This consumer-first philosophy defines how the company operates both globally and within Saudi Arabia, solidifying its position as a trusted and leading name in the small domestic appliances industry.
Strengthening Consumer Connections
In his current role, Khaled focuses on three key priorities. The first is strengthening Philips’ market presence in the small domestic appliances segment across Saudi Arabia. The second is enhancing operational excellence by introducing products specifically designed to meet the needs and lifestyles of Saudi consumers. The third is expanding omnichannel and e-commerce capabilities to ensure seamless, accessible, and convenient purchasing experiences for all customers.
Through these strategic initiatives, he continues to drive Versuni’s mission of delivering innovative, trusted, and practical solutions that enhance everyday living. Guided by a deeply consumer-obsessed philosophy, Versuni draws on insights from local audiences to shape both product development and service strategies. This ensures that every offering not only meets but consistently exceeds the expectations of Saudi consumers, strengthening the company’s position as a trusted household name across the Kingdom.
Loyalty Leadership
Building customer loyalty and trust in the region demands a blend of innovation, agility, and a deep understanding of local consumer behavior. Over the years, Khaled has learned that delivering consistent, high-quality experiences is vital for nurturing long-term relationships built on reliability and satisfaction.
At Versuni, the focus remains firmly on placing the consumer at the heart of every decision. The company integrates real customer insights into the design and development of each product.
He adds,” This ensures that every innovation, from Philips, addresses real consumer needs for convenience, performance, and reliability.”
He also emphasizes that loyalty extends beyond products; it thrives through meaningful engagement across the entire customer journey, including after-sales service and digital support. By combining deep local understanding with Versuni’s global expertise, teams are empowered to deliver solutions that resonate culturally, align with evolving expectations, and reinforce trust within the community.
This insight-driven, innovation-led approach enables Versuni to continuously strengthen brand loyalty and build on its leadership in key small domestic appliance categories such as garment care and Airfryers. Through this commitment, the company consistently exceeds consumer expectations and reinforces its reputation as a trusted partner in homes across the region.
Evolving Expectations
Consumer expectations in Saudi Arabia have evolved dramatically in recent years. Today’s consumers seek more than just high-quality products; they expect intelligent, connected, and sustainable solutions that align with their modern lifestyles and personal values. There is a growing emphasis on convenience, performance, and personalization, along with a strong preference for brands that are transparent, reliable, and responsive.
At Versuni, Khaled and his team have strategically adapted to these changing expectations by blending global innovation leadership with deep local consumer insights. The company’s Philips-branded products embody this approach. For example, the AquaTrio floor care solution offers exceptional hygiene, efficiency, and simplicity, catering to households where spotless floors are essential. In the coffee category, the Philips LatteGo series has become a favorite among Saudi consumers, allowing them to create café-style beverages ranging from espressos and cappuccinos to iced lattes with one touch. Its easy-to-clean milk system fits perfectly into fast-paced, modern lifestyles.
In the kitchen, the Philips Airfryers with dual baskets allow families to cook two dishes simultaneously with less oil, promoting healthier and more convenient meal preparation. Similarly, the garment care range featuring standing steamers ideal for abayas and irons with optimal temperature control enables consumers to look their best effortlessly.
About the quality of the purifiers, Khaled adds,” Our air purifiers are also highly relevant in the Kingdom, delivering cleaner, healthier indoor environments.”
Beyond product innovation, Versuni continues to invest in digital transformation and omnichannel experiences, ensuring that consumers can connect with its products seamlessly both online and in-store. The company’s innovation philosophy extends beyond technology, emphasizing design, usability, sustainability, and service excellence. By continuously engaging with consumers and understanding their needs, Versuni delivers groundbreaking solutions that set new benchmarks and strengthen its global leadership in the small domestic appliances industry.
Innovative Efficiency
Balancing operational excellence with innovation begins with setting clear processes and goals, while giving teams the freedom to explore new ideas. At Versuni, Khaled emphasizes investing in employees through comprehensive training, ongoing support, and recognition, empowering them to take ownership of results and experiment with creative solutions. By combining insights from local markets with global best practices, the company ensures that operational efficiency reinforces a culture of innovation. This strategy enables Versuni to quickly introduce new technologies to the market while maintaining consistent quality and ensuring high levels of customer satisfaction.
Sustainable Consumer Evolution
Saudi Arabia’s Vision 2030 highlights digital transformation, consumer empowerment, and sustainability, collectively reshaping expectations in the electronics and home appliances sector. At Versuni, Khaled has observed a rising demand for smart, connected, and environmentally responsible solutions that simplify daily life, promote healthier living, and support sustainability.
Versuni’s strength lies in translating deep consumer insights into meaningful innovations that integrate seamlessly into everyday routines.
Khaked shares,” We focus not only on technology but also on usability, design, and relevance to local lifestyles.”
Sustainability is a core element of this approach: by designing products for circularity, energy efficiency, and recyclability, and incorporating recycled materials whenever possible, Versuni extends product lifespans and minimizes environmental impact. This blend of practical innovation, cultural relevance, and trusted Philips quality enables the company to meet the evolving expectations of Saudi consumers while contributing to the advancement of the small domestic appliances industry in the Kingdom.
Market Insight
Saudi Arabia’s consumer market is a dynamic blend of tradition and rapid modernization. Throughout his career, Khaled has encountered challenges such as balancing global brand standards with local consumer expectations and educating audiences about the benefits of innovative solutions.
These challenges were addressed through an insight-driven go-to-market strategy, ensuring wide product availability and clear communication of value. By combining deep local consumer insights with Philips’ global expertise, Khaled and his team delivered solutions that resonated with cultural and lifestyle preferences, fostering greater adoption of innovative products. This approach strengthened Versuni’s market position in small domestic appliances, particularly in categories like garment care and Airfryers, illustrating that a consumer-focused mindset and operational agility are essential for navigating evolving markets successfully.
Consumer Growth
Across all sectors, Khaled believes that sustainable growth is rooted in understanding consumer needs and transforming them into meaningful solutions.
Highlighting it further, he shares, “Whether in electronics or home appliances, we prioritize insight-driven innovation, ensuring every product, from Airfryers to smart floor care devices, delivers tangible benefits.”
Equally important is building trust through reliable operations, transparent communication, and responsive after-sales service. By integrating these practices with deep local market knowledge and Versuni’s global R&D expertise, Khaled and his team deliver offerings that truly resonate with consumers and support long-term growth across the region.
Digital Excellence
Versuni is enhancing its digital presence to ensure that consumers can access products effortlessly across multiple channels. The company optimizes e-commerce platforms to deliver clear, detailed product information, seamless purchasing experiences, and responsive post-purchase support.
This strategy is paired with insight-driven innovation, where product development addresses genuine consumer needs, including convenience, performance, and reliability. By combining local market insights with global expertise, Khaled and his team ensure that consumers receive solutions designed for their lifestyles, strengthening trust and satisfaction at every interaction.
Localized Market Strategy
Success in the GCC requires a deep understanding of local culture, consumer behavior, and market dynamics. Khaled recognizes that brands relying solely on global policies without adapting to regional needs often face challenges in gaining traction.
He adds,” At Versuni, we combine our global expertise with local insights to ensure that products, marketing, and service delivery resonate with regional consumers.”
Close engagement with distributors, retailers, and consumers is essential. By understanding their priorities and expectations, Versuni develops solutions that are culturally relevant, practical, and aligned with everyday lifestyles. Operational agility is equally important; the ability to respond quickly to changing market conditions, regulatory shifts, and evolving consumer preferences ensures long-term sustainability and continued success in the GCC markets.
Home Innovation
“Through my leadership”, Khaled adds, “I am committed to supporting Versuni’s mission of turning houses into homes by providing solutions that are innovative, convenient, and sustainable.”
The company focuses on providing products that make everyday life easier, healthier, and more enjoyable, whether through advanced floor care, coffee, healthy cooking, or garment care technologies.
Beyond product innovation, he is dedicated to nurturing Versuni’s teams in Saudi Arabia, fostering a culture where employees feel valued, empowered, and encouraged to grow. Diversity and inclusion are central to this approach, ensuring the workforce reflects the rich variety of the markets served and can provide insights that drive meaningful innovation.
Additionally, Khaled aims to strengthen Versuni’s presence across the region by expanding distribution, optimizing omnichannel experiences, and continuously adapting products based on local insights. By combining innovation, operational excellence, and talent development, the company seeks to create a lasting positive impact in Saudi Arabia, enhancing consumer lifestyles, building trust in its brands, and fostering home environments where people feel safe, comfortable, and genuinely at home.
