Our career paths are often defined by not just our minds and what we should do, but also by our hearts and what we want to do. For someone making big strides in the management alleys, Phoebe Casey knew all along that her heart lay with healthcare and not with the Digital Agencies she was working with. Coming from a humble background with immigrant parents who wanted the best for their children in the new life and understanding the necessity of her family, a young Phoebe had opted for a business degree instead of medical studies.
She embarked on a career as a Management Consultant at Price Waterhouse, one of the leading Big-6 accounting firms at the time, and further went on to work with the likes of PwC, Deloitte, Oracle, and Publicis/Sapient. As a Management Consultant, she gained a wealth of experience working across various industries, helping Fortune 100 companies reduce costs, boost revenues, and prepare for exponential growth. Her career was successful, providing financial security, yet she still felt something was missing.
Around the same time, something transformative began to take shape within her personal life, rekindling the dormant flame of her healthcare aspirations. In 2014, she married Dr. Philip Golinsky, a Chiropractor and advocate for natural healthcare. She and her kids had been experiencing health issues, including asthma, allergies, headaches, and migraines. Phoebe became increasingly uncomfortable with relying on medications with potential long-term side effects. As she delved deeper into natural healing through Dr. Golinsky and online research, they gradually transitioned to regular chiropractic adjustments and dietary changes, eventually eliminating prescribed medications and regaining their optimal health naturally.
“As I observed the healthcare crisis and the rampant opioid epidemic, I felt a calling to become a catalyst for healthcare education. My personal experience with natural healing was too compelling not to share. In 2018, I made the life-changing decision to resign from a role that no longer aligned with my values. I shared with Phil that we’re going to join forces in our mission—to help as many people as possible lead healthier, happier lives naturally,” reminisces Phoebe.
The couple leveraged their combined strengths in healthcare and business to establish best-in-class natural wellness clinics throughout the DMV area, providing exceptional experiences to their patients. Thus, RxWellness Spine & Health was brought to life to provide drug-free, non-surgical alternative solutions for patients suffering from back pains, or joint pains or who want to increase their daily performance and/or increase function.
Defining The Path to Wellness
RxWellness clinics are meticulously designed and established with a clear mission: to be the ultimate destination for natural care, where the patients can consistently expect and receive the highest level of care they both need and deserve. They want to inspire, educate, and help as many people as possible on their path to wellness. They take immense pride in the exceptional patient experience they offer, which is reflected in the countless patient reviews and accolades. Their commitment to excellence has earned them the reputation of being the “Ritz Carlton” of healthcare centers.
RxWellness’s state-of-the-art clinics feature technologically advanced equipment, soothing therapeutic themes, and a calming color palette. They boast a team of the top 5% skilled doctors, complemented by Nurse Practitioners, Massage Therapists, Practice Managers, and Patient Care Specialists, all rigorously trained to prioritize patient care. Their approach centers on providing customized treatments that cater to the unique needs of each patient.
The doctors and specialists offer an array of services, including chiropractic care, massage therapy, soft tissue therapy, dry needling, cupping, acupuncture, Active Release Technique, Applied Kinesiology, Taping, Functional Medicine, Regenerative Medicine, and more. The clientele spans a diverse spectrum, including corporate professionals, frequent travelers, athletes, sports enthusiasts, auto-accident survivors, the aging population, pregnant mothers, families, and children in need of pain care or seeking to enhance their daily performance and range of motion.
As a company, RxWellness is relatively young, having been in operation for approximately five years. They are an enterprising team, always staying current and receptive to innovations and healthcare services that can enhance their patients’ treatment options. They recognize that every patient is unique, and the breadth of alternative care services they provide allows them to tailor treatments to individual needs.
“As we continue to expand and grow, the impact of our work multiplies and strengthens. In addition to assisting our patients, RxWellness has contributed to the local economy by providing job opportunities for doctors, nurses, patient care specialists, massage therapists, business associates, and students. I am immensely proud that everyone in our company and community can share our voice, promoting the benefits of natural healthcare as a viable alternative,” says Phoebe.
A Multi-Faceted Leader
Phoebe is living her purpose by applying her business knowledge to build RxWellness Spine & Health. She juggles multiple roles in her current position serving as the Chief Strategist, Chief Marketing and Growth Officer, and Chief Information Officer. The role which allows her to have the most significant impact is that of the company’s Information Officer. This position enables her to further the company’s mission on a broader scale.
Phoebe’s leadership style is that of a steward leader and her primary focus is to support each member of her team in achieving success in their respective roles. This involves not only guiding them along the way but also removing any obstacles when they require assistance. She firmly believes in investing in both the financial and emotional well-being of her team. She genuinely cares about the lives and well-being of her staff, both inside and outside the office.
“I maintain an open-door policy, ensuring that any employee can directly contact me through my phone number to seek assistance or even just to have a casual coffee chat. My approach is grounded in being an attentive listener first, followed by assuming the roles of facilitator and peacemaker as needed.
Leading a large team with diverse personalities and working styles inevitably brings about both synergies and conflicts. In these situations, I strive to help my team members recognize the strengths in each other and work collaboratively towards common goals,” shares Phoebe.
Bringing Natural Healthcare to Light
RxWellness ‘s overarching mission is to “help as many people as possible live healthier, happier lives, naturally.” In line with this mission, they promote natural methods of healing as a first resort before turning to pharmaceuticals or surgery. RxWellness is responding to the growing desire for a return to a more natural way of life, which has become increasingly evident in recent times. Several factors contribute to the rising popularity of natural healthcare in recent years:
Prevention and Holistic Health: Natural healthcare prioritizes prevention over merely treating diseases. It places a strong emphasis on holistic well-being, recognizing the interrelation of an individual’s physical, mental, and emotional health as integral components of overall wellness.
Discontent with Conventional Medicine: A subset of individuals expresses dissatisfaction with the healthcare system, perceiving it as impersonal and overly focused on symptom management. They are in pursuit of more personalized care and frequently turn to natural therapies that prioritize addressing underlying causes and implementing natural interventions.
Advancements in Research: Scientific studies are progressively delving into the effectiveness of natural treatments. So, individuals are increasingly open to integrating these methods into their healthcare regimens.
Personal Empowerment: Natural healthcare frequently empowers individuals to assume control of their own health. It promotes self-care practices, physical medicine like chiropractic care, healthy eating, and regular exercise, enabling people to actively engage in the maintenance of their well-being.
Awareness and Education: The internet and social media have facilitated easy access to information about natural remedies and alternative therapies. This has led to increased awareness of the potential side effects associated with pharmaceutical drugs, prompting individuals to explore natural alternatives.
“This is the era of independent thinkers, where people are actively exploring and gaining knowledge about various options for maintaining their health. Those individuals who wish to explore conservative, natural, and alternative methods of care before turning to pharmaceuticals or surgery can find the care they seek at our RxWellness clinics,” asserts Phoebe.
In Tune with Technology and Industry Trends
In her 25 years of consulting across various industries, Phoebe has observed that Healthcare typically lags in the adoption of technology. When she embarked on starting this company, she had to grapple with this challenge. There were very few software solutions available in this sector, and among the ones that existed, the Electronic Health Record (EHR) systems were often outdated and rudimentary. Many processes in her husband’s small, single practice were largely manual, and his website functioned more like a basic business card on the internet.
Upon entering the picture, Phoebe initiated the implementation of a comprehensive technology stack that covers everything from the front end (marketing) to the back end (financial and accounting), and even an analytics dashboard. This allows RxWellness to effectively monitor and manage operations across multiple offices and providers. Technology has become an integral part of every major process within the business. Automation has brought about increased efficiency and standardized operations across all their offices.
The couple regularly attends national healthcare conferences every quarter to stay updated on the latest innovations and advancements in the field. Additionally, they actively engage with various national healthcare groups and associations, fostering collaborations with practitioners and practices across the country.
Phil Golinsky, plays a pivotal role within the Virginia and Maryland Board Associations, actively contributing to their healthcare missions. In recognition of his exceptional contributions, he was honored with the title of Virginia Chiropractor of the Year for 2023, underscoring the profound impact he has had on the association. Phoebe, on the other hand, is a member of the Women’s President Organization and Inc 5000. These affiliations provide numerous opportunities to learn and collaborate with fellow business owners, further facilitating the company’s continuous growth as it scales.
Staying Fit
Phoebe and Phil, both in their 50s, are acutely aware of the physical changes that come with aging. To counteract these effects, they diligently follow healthy habits every day. Maintaining a healthy weight is crucial for both mental and physical well-being as we age. Approximately 75% of your overall wellness is influenced by what you eat and drink. The quality of the nutrients your body absorbs is directly determined by your dietary choices. In Phoebe’s case, she focuses on moderation in everything she consumes. They have an integrated weekly exercise routine wherein the regimen encompasses a variety of activities. To enhance blood circulation, nutrient absorption, and overall well-being, they also prioritize weekly massages and chiropractic adjustments.
Practicing Diversity
Phoebe is a dedicated advocate for diversity in the workplace. She firmly believes that the blend of different backgrounds and experiences in the teams fosters synergies and enriches the company. “We thrive on high energy, diverse ideas, and collective growth through inclusion. What propels our organization forward are complementary skill sets, and I make it a point to seek them out during the interview and recruitment process,” she says.
When evaluating candidates for positions, she goes beyond examining their experience and past performance and conducts a “fit” assessment to determine if an applicant can fill any knowledge or skills gaps within a team. Furthermore, she is a strong advocate for women and mothers in the workplace. As a working mom herself, she wholeheartedly believes that motherhood should not limit one’s career and that a satisfying balance can be achieved. “We have implemented flexible scheduling and remote work options to accommodate the demands of working moms, ensuring they can effectively manage both their professional and personal responsibilities,” she shares.
Geared Up for the New Year
First and foremost, Phoebe expects that her team remains steadfast in advancing their mission: “to help as many people as possible lead healthier, happier lives.” She wants her team to approach their daily activities with a sense of purpose, fully recognizing that they are here to assist, educate, and provide the best possible care and patient experience.
“I expect my team to embody our mission both within and beyond the office. They are being cultivated to identify opportunities to extend their assistance to people in all aspects of their lives, sharing how we can help not only our patients but also their friends, families, and extended networks to achieve wellness naturally. As we continue to expand and open additional locations, we aim to make our healthcare services even more accessible to our communities,” concludes Phoebe.
Quote: “Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain.”- Vivian Greene.
Quote: “The mind is a powerful source of inspiration. The will is the want to make things happen.”
Quote: “We firmly believe in the restorative power of natural approaches, offering an alternative care model to the conventional medical system.”
Quote: “As a natural healthcare advocate, it is my duty to deliver accessible, timely, accurate, and reliable information to our community, through our online presence as well as our centers.”
Quote: “Our recognition by Inc. 5000 and the Fastest 50 Women’s President Organization in 2023 serves as a testament to the increasing popularity of natural healthcare, reflecting the current trends of our times.”
