Jaco Vermeulen: Unlocking Value Through Pragmatic and Human-Centric Leadership

Jaco Vermeulen is a dynamic leader in digital transformation and IT management, currently serving as the CTO of BML Global. He brings a wealth of experience in marketing, martech, and the implementation of integrated ERP, WMS, and CRM systems with eCommerce capabilities. Jaco’s background includes successful digital due diligence and transition strategies for private equity and portfolio companies. 

The Unconventional Path

The tech leader’s professional journey didn’t begin with tech. His journey has been rather different 

than that of his peers. 

Born and raised in South Africa, Jaco’s growing up years were dominated by participating in sports and not much interest in technology. After school he got into medical school; it felt close enough to support his passion for sport. At the same time his mother, who worked for the South African equivalent of The Open University, suggested that he make use of the opportunity to obtain a free degree from her institution, so Jaco did a marketing degree part-time. He quit medical school after the first year, but several years later, he applied some of the credits he had earned to qualify as a sports rehabilitation therapist. While he never practised, this background in healthcare would prove very useful in supporting companies in healthcare and life sciences later down the line. So armed with a degree in marketing Jaco started consulting retail businesses on stock management, location-based demand and customer profiling.

It was during his (short-lived) marketing career that Jaco stumbled upon the collision of business and technology. In the year 2000, he was headhunted to implement a CRM system in a $1 billion multinational manufacturing and distribution firm. He arrived on his first day only to discover there wasn’t a system for him to replace. Everything was done manually, with records on paper or archaic local software. Jaco overhauled the entire organisation, surprisingly with great success, and fell in love with the process of applying the right technology to deliver business outcomes… and the story has pretty much been the same ever since. 

“I reinforced this experience by doing an MBA specialising in Technology Management, with a thesis on “Non-obvious impacts on business valuations”; something that will stand me in good stead later in my career advising M&A transactions,” says Jaco.

From that foundation, he founded a few tech start-ups and created technology IP, functioned as CTO/CIO for several PE portfolio companies, and led business-driven technology strategy and transformations from SMEs to large PLCs.  Throughout his career, he has learned that you can have the most amazing idea, with the best technology in the world behind it, but if it doesn’t accurately reflect the capabilities of your company, the market will surely enlighten you and you’ll come crashing back down to earth before you know it. This touches on the sweet spot of everything he says and does at BML. 

Jaco’s journey as CTO at BML started when he joined Ben Johnson a few months after the latter started BML. They had met when he was interim Digital Director at Royal Mail while Jaco was brought into the UK Post Office to create the foundations to move the Post Office on from the legacy systems that caused all their problems. Early on, they decided that they should continue working together. 

“Our thinking rarely ever duplicates, but aligns and compliments. That’s how we’ve continued to build out the team,” shares Jaco.

His focus over the last few years has been on working with Private Equity portfolio businesses to modernise them and drive value creation, as well as M&A advisory. He has supported countless M&A transactions and finds himself more than ever giving portfolio support during these crucial moments.  

The BML Advantage

BML provides 3 main service areas: 

1) M&A Technology Advisory 

2) Business change and operating model strategy 

3) Technology leadership and modernisation strategy, and Data and AI capability establishment. 

“It’s funny because, the majority of the time, companies are so accustomed to operating within chaos, that they present themselves from a position of stability. This image can be so credible that the issues aren’t obvious at first. We help companies navigate the chaos they are living in and lead them to a clear path,” observes Jaco.

BML’s work begins with people. They help client companies build their workforce and senior management to establish and realise their own capability. They enjoy calling up those in their network and pitching for their support. It goes without saying that this isn’t traditional recruitment, but its effectiveness lies in the fact that it means that the customers are not forever dependent on BML. This might seem counter-intuitive approach. However, BML has found that it builds longevity and partnerships that are far more sustainable for businesses.

BML is very unlike traditional consultancies. Everybody in the BML team has extensive hands-on experience in the industry. It’s a cliché but they really have been there, done that and dealt with the nuances and complexities of the real world. So, their approach is not to deliver templated solutions or craft strategy from theory, but what actually address issues and realise opportunities within real-world business contexts.

Addressing Customer Needs

BML’s customers are critical businesses which span across multiple sectors, from healthcare to manufacturing, education, financial services and more. At times these businesses are overlooked and underestimated, despite being the core of the economy. However, this treatment creates a sentiment that they are falling behind the curve. It is this perception that breeds utter chaos. 

Speaking about the customer’s biggest needs, Jaco says, “Honesty. They don’t want to be disrupted or left behind. So, telling them they need to be an AI-first company when they don’t even have the data is lost on them. They want a real solution which considers the real-world constraints and the complexities they offer.”

So, BML’s customers need chaos orchestrators which lead with objectivity and an understanding of the intricacies of the systems at hand. They need real-world solutions, not over-promises and glitter. These businesses, the customers, need objective, pragmatic and financially viable solutions. That is where BML excels, continuously generating improvements in the most appropriate style. 

Busting Myths and Overcoming Challenges

For Jaco, dispelling the perception that all change must be grandiose is a tough challenge.

“Such is the nature of the world we live in, which sadly tech exemplifies. Clients look externally and become transfixed on all things new and shiny. We focus on demystifying tech by aligning it to business objectives, to help the client be informed in every way, shape and form,” he says.

BML’s approach is enhanced when execs understand that a considered approach is a far better method than trying to jump the gun. 

On the M&A side, they often face a lack of appreciation for the vitality of tech and IP in M&A transactions. Most transactions are analysed through a money lens, which ultimately neglects how the business operates and can go on to scale. This is sure to be a case in point of how a theoretical approach can fail miserably when reality hits. 

Surprisingly, this continues to be the case even for companies that breathe and live tech. For example, when a company is acquiring another for let’s say their proprietary AI-enabled platform, the technology and IP due diligence are often skipped. Again, an approach of this nature will create serious complications that will only be discovered after the transaction has been completed. 

“Rather than providing utopia solutions, we bring tech back down to earth. We shift understanding from technology being seen in isolation to explaining its role in being enablers of all parts of a business direction, but where and when appropriate,” explains Jaco.

Enabling customers to make significant improvements without breaking the business or investing in tech that is of no real value has been the most rewarding aspect of his work at BML. 

Driving Successful M&A 

Drawing attention to M&A, Jaco shares that it drives 90% of business activity. So many businesses go through transaction cycles even though they aren’t even aware of it. In so many of these cases, the objectives are not defined or aligned with what needs to be achieved. The answer to these questions is again, not just about the tech, but everything about the profile of the business. 

A single M&A transaction can be the most important moment in the lifespan of a business. BML makes M&A fit within the company’s story by clearly articulating the risks, costs, impacts and opportunities. 

How pre-transaction is executed and what comes out of due diligence strongly informs TSA terms, integration estimates and strategy, realistic synergy realisation, and the direction for value creation.

Driving Transformation

BML doesn’t push digital transformation. Instead, it focuses on innovation and evolution. In many cases, digital transformation initially seems too farfetched or disruptive. By its nature, digital transformation means that you have neglected to keep up and will need significant investment to rectify. Innovation is about evolution in the context of the business and its ecosystem; making it more effective and efficient in increments where there is value.

Firstly, BML helps clients understand what they already have. Then it can formulate a design that achieves strategic objectives in a sensitive way. BML acts in a way that minimises disruption; directs and contains investment; executes business and tech change and enables quick value. 

BML doesn’t lead with technology most of the time, in fact, it often tells its customers who want a tech strategy or AI solutions to not even think of the tech, because there is so much else to consider and navigate to gain anything from tech and change.

Emerging Technologies and Their Impact

Jaco doesn’t single out a specific technology. While most people are banking on AI as an emerging technology to look out for, he believes that AI is just part of the mix at best, and totally inappropriate at worst. A combination of sensors (IoT), cloud storage and processing, 5g and 6G connectivity, AI and vast data processing, extended reality, automation and workflow all play their parts for him. 

BML has created and delivered AI-enabled solutions for well over a decade, so this boom is nothing new. They have delivered AI solutions from healthcare predictive diagnosis to insurance auto claims processing, through to logistics optimisation, so have a lot of hands-on experience in the space.

What most don’t realise is that AI, like other new technologies, is dependent on so many other factors, from the business’s actual need for it down to having the technology and data foundations in place along with the operating model to leverage it effectively. 

BML takes its customers on the journey, sometimes accelerated, to implement the technologies with pragmatic approaches to how they transform and make investments at the right time, scale and sophistication.

Securing the Business

Security is the number one priority and Jaco shares that there are infinite ways to attack a business. 

“During a transaction, a CEO may wake up one day and find out he is locked out of his laptop and no longer runs a company. M&A creates a black hole which sometimes we are the only ones to cross,” he says.

For BML, it is always about being fit for purpose. Its fundamental principles are security, privacy and scalability. Its team includes experienced CISOs, DPOs, Security specialists and specialist architects across domains. By design, it has an experienced team that helps it shape, scrutinize and test any solution.

Contributing to the Broader Tech Industry

BML provides talks to secondary and tertiary education institutions on technologies, including AI, and real-world bridge of business and tech, as well as discounted training sessions and workshops to help the staff at those education providers. It does similar work for healthcare providers and runs several events that bring people from all industries together.

Working with the education sector is particularly rewarding for Jaco because he gets to teach people one of the most fundamental truths about his career, the reality of business is that it is personal. 

One of the main assumptions about the work we do is that the charm and answers lie in the latest technology. The pace at which the world is advancing means that people prioritise being at the front of the race above all else. Some say the hype around AI is triggering. Essentially, AI is the genericization of everything. Why would you swap out the human, the understanding and the creativity, in place for a machine? On the other hand, with a mannered approach and due attention to AI, how to use it the ethics around it and its constraints, we’re aware that we have the potential to make a significant impact. 

“I have a problem with the word transformation. I’ve come to realise that always being on the hunt for a silver bullet in the hope of firing it to the moon isn’t the way to go. Instead, when companies look internally and apply a tailored methodology with a measured, purposeful and humble mindset, they just might find they advance quicker than ever before,” he says.

Ultimately, companies must remember that people are integral to business operations. When people’s eyes are opened and they realise the skills they have and then are given the right tools to advance them, that’s when things get exciting. 

Creating a Diverse Workplace

Growing up in South Africa enshrined the importance of diversity and inclusion in Jaco from a very early age. “We would love to live in a world where everyone is recognised for the skills in their possession. Maybe we will one day,” he feels.

At BML, the world is seen as diverse and complex by nature and they are structured the same, benefiting from different skills and experiences to complement each other…so diversity and inclusion are not something contrived for BML, but key to what they are and how they work.

BML partners with several organisations to create new approaches and products together. They see their strength in the diversity of the team and those they work with, both partners and customers. 

BML also has interns starting while they are still in college and supports education and skills development. One of their partners is a specialist technology skills training organisation that provides apprenticeships in critical technology skills, with their input directing it to how the technology can practically be applied…so it isn’t technology for technology’s sake. 

Vision Ahead

“BML is growing. We’re on the path to becoming a known consultancy firm for being sensible or providing real-world-based business change solutions and M&A advisory. This wholly resonates with a large market segment that has been bamboozled with nothing more than under-delivering while charging an arm, a leg, and a kidney. We have an active pipeline and operate across several geographies,” concludes Jaco.

Graph-Tech USA Partners with Trimatt Systems to Distribute CardLine 7000 in the Americas

Graph-Tech USA (GTUS) is forming a strategic agreement with Trimatt Systems of Australia to expand its product offerings.

This agreement allows GTUS to distribute the award-winning CardLine 7000 system throughout the Americas.

CardLine 7000: A Benchmark in Card Attachment Technology

The CardLine 7000 is celebrated for its high-performance capabilities in attaching and matching cards, booklets, and vouchers to carriers. It efficiently handles various card types, including CR80, PIO, SIM, gift, and loyalty cards, aiming to improve both efficiency and accuracy in production processes.

Enhancing Production Efficiency

Trimatt Systems has integrated unique digital gluing and folding techniques into the CardLine 7000, delivering a fully automated card packaging process. This innovation ensures product security while providing an attractive finish, ready for point-of-sale or other distribution methods.

Ensuring Production Accuracy

The Trimatt ValidForm inspection system is a notable feature of the CardLine 7000. It automatically captures all variable data for both the card and carrier, ensuring that production outcomes are 100% validated, thereby minimizing errors and enhancing reliability.

Strategic Expansion into the Americas

This partnership marks a significant step for Trimatt Systems as it seeks to expand its global footprint. By authorizing GTUS to sell the CardLine 7000 in the Americas, the Australian innovator aims to introduce its advanced process automation machinery to a broader market.

Leadership Perspectives

Matt Johnson, President of GTUS, expressed enthusiasm about the partnership, stating, “Trimatt has been our OEM partner in Australia for many years, and we are pleased to now offer Trimatt’s CardLine 7000 in the Americas.” This sentiment underscores the longstanding relationship between the two companies and their shared commitment to delivering innovative solutions.

About Graph-Tech USA

Graph-Tech USA is renowned for its industrial inkjet printers and systems, emphasizing speed, scalability, and innovation. All products are proudly manufactured and supported by the GTUS team in the USA, reflecting a commitment to quality and domestic production.

About Trimatt Systems

Based in Melbourne, Australia, Trimatt Systems specializes in advanced process automation machinery and print solutions. The company focuses on custom process automation machinery and industrial print systems, catering to various industries with innovative solutions.

Looking Ahead

The collaboration between GTUS and Trimatt Systems is poised to bring advanced card attachment and matching solutions to the American market. With the CardLine 7000’s proven capabilities and the combined expertise of both companies, businesses in the Americas can anticipate enhanced efficiency and accuracy in their card production processes.

Also read: Exclusive Interview with Noura Al Meraikhi

Trump to Announce 25% Tax on Steel and Aluminum, Raising Trade Concerns

Former President Donald Trump is planning to announce new taxes on steel and aluminum imports. These tax on steel will increase by 25%. This decision comes as the U.S. continues trade talks, with Trump aiming to support American manufacturers.

The move could create tensions with major trading partners like China and the European Union.

Trump’s decision to raise taxes steel and aluminum

Trump’s decision to raise tax on steel and aluminum imports is part of his plan to reduce the trade deficit and protect American jobs. The new taxes will apply to imports from several countries, including China, which was often targeted in U.S. trade policies before. These tariffs might lead to higher prices for products like cars, appliances, and building materials that use steel and aluminum.

The move is expected to be met with criticism from both international trade partners and U.S. businesses that rely on these imports. Many experts have already voiced concerns about the impact the tariffs could have on global supply chains and the overall cost of production. U.S. manufacturers may face higher raw material costs, which could ultimately be passed on to consumers in the form of higher prices.

Furthermore, critics argue that these tariffs could lead to retaliatory measures from foreign countries, particularly China, who may impose their own tariffs on U.S. goods. The imposition of these tariffs could spark a trade war, further complicating international relations and impacting the global economy.

Trump Stands by Tariffs Despite Risks

With potential drawbacks, Trump believes the new tariffs will boost American industry and lower the US trade imbalance. Supporters argue that the United States has been treated unfairly in trade agreements for years, and that tariffs will help American industries compete. However, the long-term impact is unknown, and many economists caution that tariffs may cause more harm than gain.

The timing of Trump’s announcement also raises questions, as it comes at a time when global markets are already facing uncertainty due to geopolitical tensions, supply chain disruptions, and the ongoing impact of the COVID-19 pandemic. As such, the decision to implement these tariffs could further exacerbate global economic challenges.

Ultimately, the success of the tariff plan will depend on how other nations respond and whether it can deliver the promised economic benefits. As trade tensions continue to rise, it is clear that the issue of tariffs will remain a key point of contention in the U.S. trade agenda for the foreseeable future.

Magdolin Boukhary: Leading the Charge in HR Innovation and Excellence

It’s fascinating how our childhood experiences can shape our career paths in unexpected ways. Often, the passions and interests we explore as children lay the groundwork for the careers we pursue as adults. Childhood challenges and triumphs can significantly influence our professional trajectories. Even seemingly trivial hobbies and interests can leave lasting imprints. The curiosity and imagination that fuel these early passions often translate into innovative thinking and creativity in professional life.

As a young girl, Magdolin Boukhary would often visit her father’s office where she would watch him conduct interviews with potential flight attendants applying for Saudia Airlines. She was always intrigued by the questions he asked and the responses he received. Those moments left a lasting impression on me, though she eventually forgot about them, especially after her father passed away.

In her post-graduation days, Magdolin found herself working as an interpreter in the delivery ward of a large healthcare institution. Little did she know, she was gradually moving into a training and development role, which slowly drew her into the world of talent acquisition.

“A few years later, I received a call from my father’s secretary in Greece. She asked about how I was doing, and when I told her I was now working in HR, she burst out laughing. “I knew you would follow your passion,” she said. At that moment, I realized that HR had become more than just a job for me; it was a passion I had unknowingly pursued all along. Looking back, I see how those childhood experiences shaped my career path, connecting my past to my present in a way that feels both profound and meaningful,” recollects Magdolin.

Today Magdolin leads as the Chief People & Culture Officer at EVIQ, where she plays a pivotal role in fostering a positive and productive work environment. Her extensive career includes key HR roles at esteemed organizations such as King Abdulaziz Medical City, Saudi National Bank, and Binzagr Company. Magdolin is also a graduate of the 2030 Leaders program by MISK and a member of the Saudi Leadership Society. Known for her adeptness in navigating diverse cultural environments, she excels at unifying teams and dismantling barriers to enhance collaboration. 

Magdolin’s ability to synthesize analytical insights with interpersonal skills ensures robust support to management and the cultivation of strong, enduring relationships across all levels of a company.

The Company

EVIQ, the Electric Vehicle Infrastructure Company, is a joint venture between the Public Investment Fund (PIF) and the Saudi Electricity Company (SEC). It is empowering the electric vehicle (EV) era in Saudi Arabia by operating in the infrastructure sector. As both a Charge Point Operator (CPO) and an eMobility Service Provider (EMSP), providing essential EV charging services to drivers across the kingdom.

Headquartered in Riyadh, EVIQ is dedicated to supporting the adoption of electric vehicles (EVs) in Saudi Arabia by building a nationwide network of fast-charging hubs. Its mission is to provide reliable, accessible, and wide-reaching EV fast-charging infrastructure, enabling EV drivers to confidently embrace electric mobility. By collaborating with various public and private players, EVIQ aims to create a robust EV ecosystem that aligns with the Kingdom’s sustainability goals.

Employee Engagement at EVIQ 

Magdolin and her team have implemented several key strategies at EVIQ to enhance employee engagement and retention. 

First and foremost, they prioritize open communication and feedback, creating a culture where employees feel comfortable sharing their ideas and concerns. Regular check-ins and anonymous surveys allow them to gauge employee sentiment and address issues promptly. They also focus on providing meaningful learning and development opportunities, ensuring that employees have access to training programs that align with their career aspirations. This not only helps them grow professionally but also demonstrates our commitment to their success.

Additionally, EVIQ has introduced flexible work arrangements, recognizing that work-life balance is crucial for employee satisfaction. By offering options for remote work and flexible hours, it empowers employees to manage their personal and professional lives more effectively. To foster a sense of community, team-building activities, and social events are organized that encourage collaboration and relationships among colleagues. “We also celebrate achievements and milestones, which helps to create a positive and motivating work environment,” shares Magdolin.

Moreover, recognizing and rewarding employee contributions is a core part of EVIQ’s engagement strategy. Magdolin’s team is currently implementing a recognition program that highlights outstanding performance and encourages peer-to-peer recognition. This not only boosts morale but also reinforces a culture of appreciation. Through these comprehensive strategies, they aim to create an engaging workplace that values and retains its talented employees, ultimately driving organizational success.

Challenges as an HR Professional

Throughout her career as a Chief HR Officer, Magdolin has faced several significant challenges that have ultimately shaped her approach to leadership. One of the most prominent was navigating organizational change, especially during mergers and acquisitions. Aligning diverse corporate cultures while maintaining employee morale proved to be daunting. To overcome this, she implemented a comprehensive change management strategy that emphasized transparent communication. She involved employees in the transition process, fostering a sense of ownership and providing support. This approach not only helped ease the transition but also created a resilient workforce that embraced new directions.

Another challenge was adapting to technological disruption. In an era of rapid technological advancement, Magdolin found it crucial to integrate new tools and systems without losing sight of the human aspect of HR. She tackled this by investing in training programs that taught employees how to use new technologies while emphasizing the importance of interpersonal skills. This dual focus helped bridge the gap between digital transformation and human connection, fostering a harmonious workplace.

Fostering diversity and inclusion has also been a complex challenge. She recognized that creating a truly inclusive workplace requires sustained effort and commitment. To address unconscious biases within hiring practices and company culture, Magdolin championed diversity initiatives by implementing robust training programs and reevaluating recruitment strategies. Establishing metrics to track progress allowed her to foster an environment where diverse voices were heard and valued, driving meaningful change that enhanced both innovation and employee satisfaction.

Lastly, balancing compliance with employee advocacy has been a tricky endeavor. The ever-evolving landscape of labor laws and regulations often presents a challenge to maintain compliance while advocating for employees’ well-being. I adopted a proactive approach by staying informed about legislative changes and fostering open dialogue with employees. Involving them in discussions around policies and practices ensured that our compliance measures reflected our commitment to the workforce, ultimately cultivating trust and loyalty.

The Evolving Role of HR with Technology

The role of HR is evolving significantly with the rise of digital transformation and AI in the workplace. One of the most notable changes Magdolin observes is the shift toward data-driven decision-making. HR can leverage AI and analytics to gather insights from employee data, enabling more informed decisions regarding recruitment, performance management, and employee engagement. This transition allows HR to move from intuition-based decisions to data-driven strategies.

Additionally, AI tools are streamlining the recruitment process by automating resume screening, identifying the best candidates using predictive analytics, and enhancing candidate experience through chatbots. This automation frees HR professionals to focus more on strategic aspects of hiring rather than administrative tasks. Moreover, digital tools enable HR to offer personalized learning and development opportunities tailored to individual employee needs and career goals. AI can suggest customized training programs, helping employees grow and advance within the 

organization.

Improved employee engagement, says Magdolin, is another key benefit of digital transformation. Digital platforms facilitate better communication and feedback channels, promoting a more engaged workforce. HR can use AI-driven surveys and sentiment analysis to gauge employee satisfaction and address concerns proactively. The emphasis on flexibility and remote work has also become paramount. HR will play a crucial role in creating policies that support flexible work arrangements and ensuring that remote employees feel connected and engaged.

Keeping a Human-centric Approach 

Balancing the integration of technology with a human-centric approach in HR practices is essential for creating a supportive workplace. Magdolin and her team at EVIQ recognize that while technology can enhance efficiency and streamline processes, the human element remains vital to fostering strong relationships and understanding employee needs. To achieve this balance, they leverage technology to automate routine tasks, such as payroll and data management, which allows HR professionals to dedicate more time to personal interactions and strategic initiatives.

They also use technology to enhance communication, providing platforms for employee feedback and engagement that facilitate open dialogue. However, they ensure that these tools complement rather than replace personal connections. Regular face-to-face meetings and team-building activities are prioritized to maintain the interpersonal relationships that are crucial for a cohesive work environment.

Additionally, they emphasize training for HR staff to develop their emotional intelligence and interpersonal skills, enabling them to use technology effectively while remaining empathetic and responsive to employee concerns. “By combining the efficiency of digital tools with a strong focus on human interactions, we create an HR approach that values both technological advancements and the essential human touch, ultimately fostering a more engaged and satisfied workforce,” says Magdolin.

Supporting Diversity and Inclusion

EVIQ is deeply committed to fostering diversity and inclusion within the organization, recognizing that a diverse workforce drives innovation and enhances overall performance. To support this commitment, it implements a range of initiatives aimed at creating an inclusive environment where all employees feel valued and respected.

One of the primary ways EVIQ promotes diversity is through its recruitment practices. It actively seeks to attract candidates from varied backgrounds, ensuring that its hiring processes are free from bias. This includes utilizing diverse interview panels and employing recruitment strategies that reach underrepresented communities. By prioritizing diversity in its talent acquisition efforts, it aims to build a workforce that reflects the diverse perspectives and experiences of the broader society.

In addition to recruitment, EVIQ invests in training and development programs that emphasize the importance of diversity and inclusion. “We offer awareness initiatives that educate employees about unconscious bias and cultural competency, fostering a culture of awareness and understanding. These programs encourage open dialogue about diversity-related issues, empowering employees to engage in meaningful conversations and learn from one another,” shares Magdolin.

Thoughts on the Future of Work 

The future of work, believes Magdolin, is set for transformative change, driven by technology advancements, shifting demographics, and evolving employee expectations. Key skills will become increasingly valuable as we navigate this landscape. Adaptability, she feels, will be essential; the ability to pivot in response to new technologies, market trends, and organizational changes will set successful professionals apart. This adaptability pairs with continuous learning, necessitated by the pace of change.

She feels that collaboration and communication skills will also be crucial. As remote and hybrid work models become more prevalent, effective virtual collaboration will require clear communication and cohesive teamwork across diverse teams. Emotional intelligence will play a significant role, allowing professionals to navigate interpersonal dynamics and foster strong relationships in a digital environment.

Moreover, digital literacy will be foundational across all industries. As automation and AI tools become integrated into daily operations, employees will need to leverage technology to enhance productivity and decision-making. This includes not only technical skills but also critical thinking and problem-solving abilities.

“Finally, a strong focus on diversity, equity, and inclusion will be paramount. Organizations prioritizing these values will benefit from varied perspectives and ideas, driving creativity and innovation. Professionals championing inclusive practices will shape the future workplace. In summary, the future of work will demand adaptability, collaboration, digital literacy, and a commitment to inclusion, positioning those who cultivate these skills for success,” predicts Magdolin.

Staying Updated

To stay updated with the latest trends and best practices in HR and talent management, Magdolin prioritizes several key strategies that promote continuous learning and professional development. One of the most effective ways she does this is by actively participating in industry conferences and seminars. These events are invaluable, as they allow her to hear from thought leaders and experts who share insights on emerging trends and innovative practices. Beyond gaining knowledge, these gatherings also provide fantastic networking opportunities that can lead to collaborative initiatives and partnerships.

Magdolin also makes it a point to engage with professional organizations and associations, such as the Society for Human Resource Management (SHRM) and the Chartered Institute of Personnel and Development (CIPD). Being a member of these organizations grants her access to exclusive resources, research reports, and best practice guidelines that inform her strategic decision-making. Engaging with her peers in these networks allows for a rich exchange of knowledge, where she can learn from their experiences and successes.

Reading industry publications, blogs, and research papers is another crucial aspect of her approach. By subscribing to leading HR magazines and online platforms, Magdolin can keep abreast of the latest developments, tools, and technologies that enhance HR practices. This ongoing education fosters a culture of innovation within her HR function, encouraging her to explore new methodologies and approaches.

“I believe in the importance of soliciting feedback from employees and conducting regular surveys. Understanding employee sentiment provides real-time insights into their needs and preferences, helping me identify areas for improvement and adapt our HR strategies accordingly. By combining these various approaches—attending events, engaging with professional networks, consuming relevant literature, and listening to employees—I can effectively stay updated on trends and best practices, ensuring that our organization remains competitive and responsive in the ever-evolving landscape of human resources,” shares Magdolin.

Goals Ahead

Magdolin and her team’s primary goal for the next five years is to cultivate a high-performance culture that not only attracts top talent but also fosters employee engagement and retention. They aim to create an environment where every team member feels empowered to contribute their best work and pursue their career aspirations. To achieve this, they are implementing several key strategies.

First, they are focusing on enhancing EVIQ’s talent acquisition processes to ensure they attract diverse and skilled candidates. This includes refining their recruitment strategies, utilizing data analytics to identify the best sources of talent, and actively engaging with underrepresented communities. By building a diverse workforce, they believe they can drive innovation and improve overall team performance.

Second, they are committed to investing in employee development. They are designing comprehensive training and leadership programs tailored to meet the needs of their employees at all levels. By providing opportunities for continuous learning and career advancement, they aim to boost employee engagement and satisfaction, which are crucial for retention.

Additionally, they are prioritizing employee feedback and well-being. They plan to implement regular pulse surveys to gauge employee sentiment and identify areas for improvement. This feedback loop will allow them to adapt their strategies in real time and ensure that they are addressing the needs of their workforce.

“Finally, fostering a culture of recognition and appreciation is essential. We are developing a robust recognition program that celebrates individual and team achievements, reinforcing a positive work environment. By focusing on these areas—talent acquisition, employee development, feedback mechanisms, and recognition—we are laying the groundwork to achieve our goal of a high-performance culture over the next five years,” concludes Magdolin.

Words of Experience

For young professionals aspiring to lead in HR, here are some key tips by Magdolin:

  1. Build Strong Relationships: Effective HR leadership relies on trust and collaboration. Invest time in understanding your colleagues and networking within and outside your organization.
  2. Embrace Continuous Learning: Stay updated on industry trends, attend workshops, and seek mentorship. This commitment to lifelong learning will help you adapt and innovate.
  3. Develop Strategic Thinking: Align HR initiatives with organizational goals. Cultivating a strategic mindset will enable you to contribute meaningfully to business discussions and showcase HR as a strategic partner.
  4. Value Empathy and Emotional Intelligence: Connect with others, understand their perspectives, and foster an inclusive environment. These skills will set you apart and enhance your leadership effectiveness.

“By focusing on these areas, you can build a successful career in HR and make a significant impact on your organization,” she says.

A Quote to Live By:

“You can’t stop the future, you can’t rewind the past, the only way to find the sweet spot is to press play.” – Jay Maisel.

“This inspires me to embrace change and innovation in the workplace, emphasizing the importance of adaptability and forward-thinking in HR practices,” concludes Magdolin.

Quote: “We are proud to be building Saudi’s first Kingdom-wide rapid charging network to change the way we move and empower our transition to electric vehicles.”

Quote: “We are building 1,000 charging points consisting of 5,000 EV chargers across the Kingdom by 2030, so we’ll be everywhere you need to be.”

Quote: “Through various strategies, EVIQ strives to create an inclusive workplace where every employee can thrive and contribute to our collective success.”

Fisherman Tragically Dies in Trawler Accident Off West Cork Coast

A fisherman tragically lost his life in an accident aboard a trawler off the West Cork coast, prompting a full investigation by local authorities. The incident occurred in the early hours of the morning, with the Garda Scenes of Crime unit now taking charge of the scene to understand the circumstances surrounding the fatal accident.

The tragedy unfolded when the fisherman, whose identity has not yet been released, was working aboard the fishing vessel. According to initial reports, the accident occurred as the boat was navigating through the waters off the West Cork coast. The details of how the accident happened remain unclear, but it has raised serious concerns over safety in the fishing industry.

Investigation Underway

Authorities acted quickly, and the Garda Scenes of Crime unit began a thorough examination of the trawler to gather evidence and determine the exact cause of the accident. They have secured the vessel and are meticulously investigating every aspect of the boat, which includes checking the mechanical and safety equipment. This is to rule out any technical failures or lapses in safety measures that could have contributed to the incident.

While the investigation is ongoing, it is clear that the local community is in shock. Fishermen and residents of the coastal area are deeply affected by the loss of one of their own, as fishing is a vital industry in West Cork. Friends and colleagues of the deceased fisherman have expressed their grief, and tributes have poured in from all corners of the tight-knit community.

The boat, which has now been docked, is under close inspection. Authorities are also seeking to speak to other crew members who were on board at the time of the accident. However, the exact cause of the incident may take days or even weeks to determine as investigators piece together the available evidence.

Fisherman safety

Remains a key concern, especially in areas like West Cork, where the waters can be treacherous. Fishermen are often exposed to harsh conditions, and accidents like these bring to light the risks involved in the industry. The accident has sparked a renewed call for better safety measures and more stringent regulations for fishing boats to ensure the safety of all workers on board.

As the investigation continues, the family of the deceased fisherman is said to be devastated. Authorities have yet to release any further information about the man’s identity or his background, respecting the wishes of the grieving family.

In the coming days, it is expected that more details will be revealed as the Garda investigation progresses. For now, the focus is on gathering all the facts and providing answers to the loved ones of the victim.

The local community remains hopeful that this incident will serve as a reminder to take further steps toward ensuring the safety of all who work at sea.

Noura Al Meraikhi: Revolutionizing Healthcare Through Green Nanotechnology and Visionary Leadership

In a world where healthcare innovation is a cornerstone of societal progress, Noura Al Meraikhi, Chairwoman of Nexba Healthcare Supplies Industrial LLC, stands as a pioneer. Her journey from a technology specialist to the leader of a groundbreaking healthcare company highlights her unwavering commitment to sustainability, innovation, and improving lives. Under her stewardship, Nexba Healthcare has become a hallmark of excellence, providing sustainable and natural solutions to modern healthcare challenges. The company also utilizes state-of-the-art technology for white labeling, enabling customers to produce their own branded products.

With a robust background in Artificial Intelligence, Nanotechnology and healthcare transformation, Noura brings over a decade of expertise to Nexba. Her passion for technological integration and green innovation has redefined industry benchmarks, enabling her to transform Nexba into a global player in healthcare products, personal care, Baby Care and Cosmetics.

Through her leadership, Noura is building Nexba as not merely a company—it is a movement for healthier living, one that aligns seamlessly with the UAE’s vision for sustainable development and global leadership in healthcare innovation.

Building a Strong Foundation: Career Milestones

Noura’s career is built on a solid foundation of expertise in healthcare technology. Her journey began with impactful roles at the Department of Health (DOH) in Abu Dhabi, where she held positions ranging from Supervisor to Head of Business Applications. In these roles, she spearheaded the development and implementation of advanced IT systems, ensuring they were user-friendly and operationally effective.

Her tenure with DOH allowed her to work closely with key stakeholders to enhance healthcare accessibility and efficiency. By designing solutions that streamlined processes, Noura contributed to significant improvements in public health service delivery.

In addition to her work at DOH, Noura played a vital role in several transformative projects at Abu Dhabi Ports Company. These projects honed her ability to analyze risks, manage cross-functional teams, and align technology with organizational objectives. Her capability to drive large-scale initiatives has been instrumental in shaping her leadership style and strategic outlook.

Furthermore, Noura’s consulting work with one of Abu Dhabi’s premier IT firms and her role as a Board Member at ENS Group enriched her experience in delivering cutting-edge, AI-driven business applications. These ventures solidified her reputation as a thought leader in the intersection of technology and healthcare.

The Birth and Expansion of Nexba Healthcare: A Holistic Vision

The onset of the COVID-19 pandemic marked a turning point in Noura’s career. Recognizing the urgent need for safe, effective, and affordable hygiene products, she founded Nexba Healthcare Industries LLC. What began as a response to a global crisis has evolved into a beacon of innovation in the healthcare sector.

Noura’s vision for Nexba was clear: to create products that combine cutting-edge technology with natural, sustainable ingredients. Her mission was not just to meet immediate needs but to set new standards for health, safety, and environmental responsibility.

Under her leadership, Nexba introduced Green Nanotechnology to the UAE healthcare market, pioneering the development of advanced hygiene products. These include disinfectants and sanitizers free from harsh chemicals and high alcohol content, ensuring safety for users of all ages.

The company’s innovative approach was exemplified by the introduction of the Nanocare range, which integrates Silver Nanoparticles with natural ingredients. This product line provides affordable, effective alternatives to chemical-laden products, addressing the growing demand for safer, more sustainable personal care solutions.

Expanding Beyond Supplies: Nexba’s Entry into Diverse Industries

In just two years, Nexba Healthcare has grown from a supplier of hygiene and medical products to a multi-industry leader, diversifying its offerings to meet broader community health and wellness needs. These expansions reflect Nexba’s vision of redefining healthcare through sustainability and innovation:

1. Cosmetics and Personal Care:

Nexba has entered the beauty and skincare industry with Green Nanotechnology-powered products that address modern consumers’ demand for environmentally conscious and effective solutions. From anti-aging creams to hydration masks, Nexba’s cosmetics combine advanced scientific innovation with natural ingredients to deliver high-performing, eco-friendly products. The focus is on creating a balance between scientific advancement and sustainable practices, ensuring these products provide long-lasting results while minimizing environmental harm.

2. Natural Nutraceuticals:

Responding to the rising global demand for holistic health, Nexba has developed a range of natural health supplements. These nutraceuticals, infused with nanotechnology, focus on improving wellness by enhancing nutrient absorption and supporting immunity, skin health, and overall vitality. This line is designed for health-conscious individuals seeking safe and effective ways to elevate their quality of life. Nexba’s products in this category are crafted with precision, ensuring they cater to both general wellness and specific health needs.

3. Utilized Medical Graded Equipment:

Nexba’s foray into medical equipment includes manufacturing advanced, precision-engineered tools and devices that enhance clinical efficiency and patient care. These products, designed with sustainable manufacturing practices, reflect Nexba’s commitment to innovation and environmental responsibility. From diagnostic tools to sterilization devices, Nexba’s equipment is built to meet the needs of modern healthcare facilities while maintaining affordability and reliability.

Nanotechnology: A Catalyst for Healthcare Transformation

At the core of Nexba’s success is Green Nanotechnology, a revolutionary approach to healthcare that enables solutions at the molecular level. By leveraging nanotechnology, Nexba creates products with enhanced efficacy, no side effects, non-alcoholic formulations, and bio-organic ingredients, all while ensuring greater sustainability.

Key Innovations by Nexba Brands:

  • NanoSeha: A line of hygiene solutions, including disinfectants and sanitizers, designed to provide maximum protection while remaining gentle and eco-friendly.
  • Nanocare: A personal care product range, including baby care, that caters to all skin types and age groups. It focuses on long-term benefits through advanced formulations.

Nexba’s state-of-the-art integrated R&D facility, the first of its kind in the Middle East for Green Nanotechnology in cosmetics and personal care, drives these innovations. This research hub enables Nexba to stay ahead of global trends, ensuring that its products consistently set new benchmarks for quality and sustainability.

Customers interested in creating their own brand or label products can take advantage of Nexba’s white labeling and private labeling services.

The integration of Silver Nanoparticles across product lines is a testament to Nexba’s dedication to harnessing technology for better health. These nanoparticles enhance antimicrobial properties, ensuring superior safety while protecting the skin’s natural barrier.

A Commitment to Quality and Sustainability

Nexba’s commitment to quality and sustainability is unwavering. The company’s rigorous quality assurance processes, adherence to international standards, and certifications such as GMP & ISO ensure that its products are safe, reliable, and effective.

Nexba’s sustainability initiatives include:

  • Using natural, biodegradable ingredients in product formulations.
  • Implementing eco-friendly packaging to reduce environmental impact.
  • Minimizing the use of harmful chemicals in manufacturing processes.

The company has also committed to reducing its carbon footprint by optimizing production methods and sourcing sustainable materials. These efforts underscore Nexba’s dedication to creating a healthier world, both for its customers and the planet.

Empowering Communities Through Innovation

Noura believes that healthcare innovation should serve the community. Nexba’s products are designed to address critical gaps in healthcare accessibility, particularly for vulnerable populations. By focusing on affordability and efficacy, Nexba ensures that high-quality healthcare solutions are within reach for everyone.

Beyond its products, Nexba actively engages with communities through public awareness campaigns, educational initiatives, and partnerships with local organizations. These programs are designed to empower individuals with the knowledge and resources needed to make informed decisions about their health and well-being.

Future Vision: Scaling New Heights

As Nexba looks to the future, Noura’s vision is bold and transformative. The company’s goals include expanding its product portfolio, entering new markets across the GCC, MENA, and beyond, and enhancing its digital presence to reach a wider audience.

Nexba’s roadmap focuses on:

• Scaling production to meet growing international demand.

• Partnering with global organizations to introduce innovative, sustainable healthcare solutions.

• Developing customized products that address emerging healthcare challenges.

“Our mission is to redefine healthy living,” says Noura. “We aim to combine innovation with sustainability to create solutions that meet today’s needs while building a healthier tomorrow.”

Final Words from the Chairwoman

Noura Al Meraikhi’s journey is a testament to the power of vision, innovation, and leadership. Her dedication to creating sustainable, natural healthcare solutions reflects her unwavering commitment to community well-being and environmental stewardship.

“Our success lies in our ability to innovate and adapt,” she says. “At Nexba, we are not just creating products; we are building trust and delivering solutions that make a tangible difference in people’s lives. As a proud ‘Made in UAE’ brand, we are committed to showcasing the best of what our region has to offer.”

On the role of nanotechnology, Noura adds: “NanoSeha and Nanocare are more than just product lines—they represent a new era of preventive healthcare. By leveraging nanotechnology, we address critical challenges in personal care and hygiene with products that are safe, effective, and sustainable.”

A Legacy of Excellence

Through her leadership at Nexba Healthcare Industrial LLC, Noura Al Meraikhi has redefined industry standards, proving that sustainability, innovation, and success can go hand in hand. Her vision ensures that Nexba will remain a trailblazer in the global healthcare landscape, empowering communities with sustainable, natural, and innovative solutions for generations to come.

Sudbury Company Joins Forces with Deebar in South Africa

Key Points

  • A Sudbury-based haulage company has entered a new business alliance with South Africa’s Deebar.
  • This partnership is expected to facilitate significant growth opportunities in South Africa.
  • The company executives have expressed their optimism about the venture.

A Sudbury-based haulage company has recently announced a major strategic partnership with Deebar, a leading company in South Africa, marking a significant milestone for the Canadian firm as it expands its international operations.

The new agreement promises to harness both companies’ strengths and provide long-term benefits to both the Sudbury-based haulage company and Deebar, a prominent participant in South Africa’s logistics market. Officials from both sides have highlighted the importance of this collaboration in promoting mutual growth and innovation in their respective domains.

Sudbury’s Growing Global Reach

The haulage company, which has been a staple of the Sudbury logistics sector for years, is now poised to tap into the South African market through this alliance. Deebar, which has a well-established presence in South Africa, is known for its commitment to quality and efficiency in freight transportation and logistics services. By joining forces, both companies are set to expand their reach, explore new revenue streams, and create more competitive solutions for customers worldwide.

Strategic Impact on the Logistics Industry

This partnership highlights the increasing importance of cross-border collaboration in the global supply chain. According to company representatives, the goal is to enhance the quality of services while ensuring seamless integration of logistics operations across the continents. The Sudbury-based company will benefit from Deebar’s advanced infrastructure and local knowledge, while Deebar stands to gain from the Sudbury firm’s established reputation for excellence in haulage.

Official Statements and Future Plans

A spokesperson from the Sudbury haulage company said, “This partnership with Deebar is an important part of our plan to grow in international markets. We believe this collaboration will improve our position in South Africa and also help us offer better services to clients around the world.”

On the other side, a representative from Deebar echoed similar sentiments, stating, “We see this partnership as an opportunity to bring innovative logistics solutions to our clients and enhance our operations. Sudbury’s experience and reliability will complement our existing efforts to provide the best possible service in South Africa.”

The Future of Logistics: Sudbury’s Role in Global Expansion

As the logistics sector continues to evolve, this partnership between a Sudbury-based haulage company and Deebar in South Africa exemplifies the growing trend of global collaborations. With both companies bringing unique strengths to the table, they are poised to make a significant impact in the logistics industry. As they move forward, industry experts are watching closely to see how this alliance will shape the future of logistics and transportation.

The strategic alignment of the Sudbury firm with Deebar also highlights the growing importance of diversification and the need for companies to expand into new regions to maintain competitive advantage. In an increasingly interconnected world, partnerships like these not only improve operational efficiency but also foster the exchange of ideas and innovations across borders.

Read Exclusive Interview of – Andiswa Zanele Msi

Irem Baltaci Yazlar: Shaping Brand Strategies to Drive Excellence 

Marketing significantly shapes consumer perception by influencing how people view and engage with products and brands. Through strategic campaigns, consistent messaging, and storytelling, marketing creates an image and identity that resonates with the target audience. It highlights the unique features and benefits of a product, aligning them with the values and desires of consumers. 

By shaping narratives and presenting compelling visuals, marketing can alter consumer perceptions, driving preference and loyalty towards a brand. This power to mould perception makes marketing an essential tool for any business aiming to succeed in a competitive market. 

While working in the sales field for the first 6 years of her career, Irem Baltaci Yazlar witnessed the power of marketing in shaping consumer perception and driving business success. Marketing allowed her to be a part of that process, which is why she was always passionate about her marketing career. She had the privilege of working across various sectors, from consumer goods to technology, where she developed a strong foundation in brand management, product marketing, and strategic communication. 

The pivotal moment in Irem’s career came when she joined BSH Home Appliance. She was drawn to the company for its strong legacy in home appliances and its forward-thinking approach to innovation and people-centricity. Over the years, she has grown within the organization by taking on roles of increasing responsibility, managing product launches, driving market expansion, and leading high-performance teams. Her current role as Marketing Director for the Middle East region has allowed her to harness her skills and insights to drive BSH’s growth in this dynamic and culturally diverse region.

The Home Appliance Giant

BSH Home Appliances is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide with globally recognized brands such as Bosch, Siemens, and Gaggenau, under its umbrella. It specializes in a wide range of products, from large home appliances – such as cooktops, ovens, ventilation hoods, dishwashers, washers, dryers, fridges, and freezers – to small home appliances, such as vacuum cleaners, espresso machines as well as small kitchen appliances. Its focus is not just on selling products, but on enhancing the quality of life for its customers by making everyday tasks simpler, more efficient, and more enjoyable through technology and innovation. 

The core values of BSH are customer-centricity, sustainability, digitalization, and connectivity. The company’s mission is to make life easier for its consumers through pioneering innovation while being environmentally responsible. They believe in creating products that not only enhance convenience but also reduce the carbon footprint and contribute to a more sustainable future.

Key Challenges in the Path

One of the key challenges Irem has faced in her career has been navigating the complexities of marketing in a rapidly changing, multicultural environment like the Middle East. Each market in the region is unique, with its own cultural nuances, consumer behaviours, and regulatory environments. When she first joined BSH, adapting the global marketing strategy to fit local contexts while staying true to the brand’s core identity was a significant challenge. 

She overcame this by diving deep into understanding each market individually. Irem invested time in market understanding, customer insights, and working closely with local teams. By fostering a collaborative culture and integrating local expertise into the strategy, she and her team were able to create campaigns that resonated deeply with diverse consumer groups while maintaining brand consistency. The key lesson she learned was the importance of flexibility and localized execution in global strategies.

Fostering Excellence 

Innovation and creativity are at the heart of everything at BSH, especially in the marketing department, where the team is constantly challenged to think outside the box. To foster these attributes, Irem believes in creating an environment that encourages experimentation and open dialogue. She actively promotes cross-functional collaboration where team members from different departments, such as Category Strategy, Customer Service and Sales, come together to share ideas and perspectives.

Moreover, Irem believes in empowering her team to take ownership of their projects. This means providing them with the freedom to explore new concepts, test new methodologies, and push the boundaries of conventional thinking. Failure is seen as part of the learning process, and they embrace an iterative approach to innovation.

“Continuous learning is also vital to fostering excellence. I encourage my team to stay updated with the latest trends in marketing, consumer behaviour, and technology through workshops and events, seminars, and online courses,” she says.

Technology for Better Homes

Technology is a fundamental pillar of growth for BSH, both in terms of the products they create and how they engage with their consumers. The advent of smart home technology, IoT (Internet of Things), and AI (Artificial Intelligence) has revolutionized the home appliances industry, and BSH has been at the forefront of this transformation. 

Their smart appliances, for instance, are designed to integrate seamlessly into modern homes, allowing users to control their appliances remotely, monitor energy consumption, and automate household tasks. They also leverage data analytics to gain deeper insights into consumer preferences, which helps them personalize their marketing efforts and improve customer satisfaction.

Moreover, technology has enabled BSH to streamline its operations and supply chains, ensuring it can meet the growing demand for sustainable and energy-efficient products. In the marketing domain, digital tools and platforms allow them to create more targeted and engaging campaigns, track performance in real time, and build stronger relationships with their customers.

Growing Responsibly

BSH pursues a holistic approach to sustainability, considering three key aspects: Environment, Social and Governance. They are committed to reducing their environmental impact across all stages of their business operations. They have set ambitious goals to become climate-neutral in their production processes by 2030 and are actively working on reducing water and energy consumption across their manufacturing sites. 

In product development, BSH prioritizes creating energy-efficient appliances that help consumers reduce their carbon footprint. For example, their dishwashers and washing machines use advanced technologies to optimize water usage, while their ovens and cooktops are designed to minimize energy consumption without compromising on performance.

“We also at BSH want to contribute to the transformation to a sustainable society and the empowerment of people, because people are at the heart of what we do. We care about the health and safety of our employees and support selected social organizations,” says Irem.

Lastly, BSH is committed to sustainability standards, both internally and along the value chain together with its partners. Therefore, it is part of certain global initiatives like the UN Global Compact asking its suppliers to implement their principles.

Creating an Inclusive Workspace

Diversity and inclusion are integral to BSH’s corporate culture, and as a female leader in the organization, Irem is deeply committed to fostering an inclusive work environment. She believes that diversity in the workplace leads to greater creativity, innovation, and problem-solving, as it brings together different perspectives and experiences.

Irem actively supports initiatives that encourage gender diversity, such as mentoring programs for women in the workplace, providing equal opportunities for career advancement, and promoting a work-life balance that enables all employees to thrive. There is an initiative called BSH SheLead which is formed by females in the organization and Irem to support their career development and other aspects of their work and personal lives.  They also focus on hiring talent from diverse cultural backgrounds, especially given the multicultural nature of the Middle East region.

“Inclusion is about ensuring that everyone feels valued and heard. I strive to create an open-door policy where team members feel comfortable sharing their ideas and concerns. We regularly conduct workshops on unconscious bias and cultural sensitivity to ensure that we maintain a respectful and inclusive workplace,” shares Irem.

Trends in the Industry

The home appliances industry is undergoing a significant transformation, driven by trends like smart home technology, sustainability, and personalized experiences. Consumers today are looking for products that integrate seamlessly with their digital lifestyles, are energy-efficient, and offer enhanced convenience.

BSH is already at the forefront of these trends with our Home Connect platform, which allows users to control and monitor their appliances via a smart app. They are continually investing in R&D to enhance the capabilities of their smart appliances and integrate AI for personalized user experiences. 

Another trend they see gaining momentum is the demand for sustainable products. Consumers are increasingly conscious of their environmental footprint and are looking for appliances that help them conserve energy and reduce waste. BSH is committed to staying ahead of this trend by launching more eco-friendly products and implementing sustainable practices across its operations.

Challenges, Potentials and the Vision Ahead

Irem suggests that one of the key challenges hindering the progress of the home appliances industry is the rapid pace of technological advancement. While this presents opportunities, it also poses the risk of leaving some consumers behind, particularly those who may not be as tech-savvy. To address this, she feels the industry needs to focus on creating user-friendly solutions that are accessible to a wide range of consumers, not just early adopters.

Another challenge is the increasing pressure to meet sustainability standards while maintaining profitability. The cost of producing eco-friendly appliances can be higher, which can impact pricing and market competitiveness. To overcome this, companies need to invest in R&D to find cost-effective solutions that meet both sustainability goals and consumer expectations.

In the next five years, Irem sees the home appliances industry becoming even more integrated with digital ecosystems. As IoT technology advances, there will be greater interoperability between home appliances, home security systems, and entertainment devices. Consumers will expect appliances to not only perform traditional functions but also offer intuitive, AI-driven insights that make their lives easier.

“At BSH, we aim to lead this evolution by continuing to invest in smart technology, sustainability, and customer-centric innovations. Our vision is to become the leading provider of sustainable and smart home solutions that are tailored to the needs of tomorrow’s consumers. We will also strengthen our digital engagement and build stronger, more personalized relationships with our customers,” concludes Irem.

A Quote to Live By:

“One quote that resonates deeply with me is from Maya Angelou: *”Do the best you can until you know better. Then when you know better, do better.”* This quote speaks to the importance of continuous learning, growth, and self-improvement. It reminds me that perfection is not the goal—progress is, and that as long as we are committed to learning and evolving, both in our personal and professional lives, we are on the right path.”

Quote: “BSH aspires to continuously improve the quality of life at home with its outstanding appliance brands and top-class digital services.”

Quote: “I have a consistent track record of leading diverse cross-functional with an inclusiveness mindset that results in success stories.”

China Responds to Trump’s Tariff Claims: ‘Fentanyl is America’s Issue’

In a strong response to the accusations levied by former U.S. President Donald Trump over China’s role in fentanyl trafficking, Chinese officials have sharply shifted the blame. Beijing emphasized that the opioid crisis in America is a domestic issue, asserting that fentanyl production and abuse are rooted within U.S. borders.

China’s Trade Tensions

The exchange comes amid ongoing trade tensions between the two nations, which have been fraught with tariffs and accusations since Trump’s presidency. Trump had previously suggested that China was complicit in sending fentanyl to the U.S., exacerbating the country’s ongoing opioid epidemic. However, Beijing strongly rejects these claims, stating that any issues with fentanyl are more reflective of American policy and domestic challenges.

China’s Ministry of Foreign Affairs issued a statement that contradicted Trump’s claims. According to the ministry, “Fentanyl is America’s problem,” and the country should focus more on addressing its internal challenges rather than shifting blame onto China. Beijing has continuously rejected accusations of negligence in curbing the flow of illicit drugs to the U.S., even after several rounds of international talks and pledges to curb fentanyl exports.

The issue of fentanyl has been a critical point of contention between the two nations for years. Despite China’s actions to implement stricter regulations and cooperate with global efforts to control the flow of fentanyl-related substances, Trump’s rhetoric often highlighted Beijing as a primary source. The U.S. remains one of the largest consumers of fentanyl, with much of the illegal supply arriving through various illicit networks.

China’s Trade Tensions and Domestic Challenges

Trade relations have been in a state of flux ever since the U.S.-China trade war, which began under the Trump administration. The economic battle escalated into a broader geopolitical struggle, with tariffs on hundreds of billions of dollars’ worth of goods. Although the trade war formally concluded with a partial agreement in 2020, tensions persist, fueled by both economic and political grievances.

China has repeatedly emphasized that it is committed to taking steps to combat the global fentanyl crisis. In recent years, the Chinese government has taken significant actions to reduce the production of fentanyl and its analogs. However, the global issue of fentanyl abuse, which is deeply entrenched in American society, requires a more comprehensive solution from within the U.S.

In response to these continuing disagreements, Chinese authorities have pointed to the complexities of drug production and trafficking. While some raw materials may originate in China, the issue is more about transnational drug networks and weak enforcement within the United States itself.

As this diplomatic and trade conflict continues to unfold, both countries are likely to remain at odds over the causes of the opioid crisis. Whether the focus shifts to improved domestic policies in the U.S. or further international cooperation remains to be seen.

The current stance from China underscores a broader theme in its foreign policy: that internal problems should be addressed domestically rather than using external scapegoats. This statement not only challenges Trump’s assertions but also calls for a reexamination of U.S. drug policy.

In conclusion, while the political and trade disputes between China and the U.S. remain unresolved, one thing is clear: both nations will need to reassess their strategies in dealing with the complex issue of fentanyl and its widespread impact.

Read more to know: Rahul Jolly : Challenging the Status Quo and Building a High-Performance Culture

Rahul Jolly: Challenging the Status Quo and Building a High-Performance Culture

For companies to thrive in today’s competitive market, they need to optimize every customer interaction to build strong emotional connections, leading to increased loyalty and, ultimately, brand love. Effective customer experience management (CXM) is essential to boost revenue by encouraging repeat purchases and referrals, while also reducing customer churn by addressing issues promptly. Additionally, it differentiates a company from its competitors and enhances its reputation through positive reviews and word-of-mouth recommendations. Investing in CXM creates a sustainable business model focused on long-term relationships and continuous growth.

As a global leader in digital business services, Teleperformance (TP) connects businesses with their customers through exceptional service, powered by its unique blend of high-tech solutions and human expertise.

TP’s innovative approach leverages the high emotional intelligence of our TP Experts combined with AI, analytics, and automation to streamline operations and deliver exceptional customer experiences. From its award-winning remote work model, Cloud Campus, to its client-centric TP Experts who provide service from the heart to its advanced application of technology, analytics, and process excellence, TP is transforming the industry through innovation under the leadership of Rahul Jolly, CEO of TP in the Philippines.

The Persistent & Compassionate Leader

Rahul’s professional journey across 25+ years has given him the opportunity to manage diverse & progressive roles across organizations like GE Capital International Services, IBM and Aegis / Teleperformance. He constantly looked to upskill himself with relevant and professional certifications including PMP from PMI – USA and Lean Six Sigma Black Belt from Indian Statistical Institute. Rahul also holds his Post Graduate in Management from XLRI -Jamshedpur, a marquee business school in India.

Rahul is part of the global management team at TP and previously part of the Leadership Advisory Council driving transformation initiatives across the organization. Over the years, he has had the privilege of building business units, acquiring new capabilities and leading large and diverse global teams. Each role has brought new challenges and opportunities. The Information Technology and Business Process Management (ITBPM) industry has evolved dramatically since he started. What once was a fledgling sector has become a global powerhouse, and he has been fortunate to be part of this immense growth. The industry’s ability to create jobs, promote economic development, and drive efficiency challenges him to improve every day.

“I have always been motivated by the constant evolution of this industry. There’s always something new to learn, new challenges to overcome, and new opportunities to create.” says Jolly.

A Challenging Role

For Rahul, leading TP in the Philippines is both exhilarating and demanding. The pace of change in the industry has always been fast but more so in recent years, driven by technological advancements and evolving customer expectations.

Balancing the need for innovation with operational efficiency is a constant challenge. Ensuring that thecompany’s people are equipped with the right tools and the right skill at the right time is what keeps Rahul engaged and focused. Also addressing complexities of a global business with operations in a diverse country like the Philippines, presents its own unique set of hurdles.

Yet, says Rahul, the opportunities are equally immense for the industry, and for TP in the Philippines.

TP, throughout its journey, has redefined the customer experience landscape, creating truly exceptional interactions that drive loyalty and advocacy. In combining the power of technology and human ingenuity, it delivers unprecedented value to its clients. Its people are its greatest asset, and investing in their growth and development is essential to its long-term success.

“I believe that the key to overcoming challenges lies in our ability to create win-win solutions. Instead of simply capturing market share, we focus on expanding the overall market by delivering innovative solutions that benefit our clients, employees, and the communities we serve. This requires a mindset of abundance, where everyone wins,” says Jolly.

He feels incredibly fortunate to have an exceptional executive team by his side. Rahul believes they are the architects of TP’s success, constantly pushing the boundaries of what is possible.

“Their strategic thinking, combined with their deep industry expertise, is a true differentiator. Together, we are building a company that not only endures but thrives. With the team we have built, I am confident in our ability to navigate the complexities of our industry and emerge stronger than ever,” he sums up.

Leading through Innovation and Human-Approach

TP is a people company. They are defined by their unique “High-Touch” approach that combines cutting-edge technology with a deep-rooted commitment to human connection.

At the heart of TP’s success is its people. It fosters a culture of empathy, respect, and growth, creating a workplace where its employees feel valued and empowered. It invests in their well-being, offering programs and initiatives to support their mental health and career growth.

And that is the wellspring where its innovative framework draws its success from. TP’s highly engaged and talented people continuously engage in iterative solutions-building for its clients.

“Implementing the latest technology can be fairly simple at the surface, but it’s an entirely different thing to bring about transformative changes at scale. For that, you need highly talented and equipped individuals. That’s where TP thrives,” shares Jolly.

As a preferred partner of global brands, TP is innovating by co-creating solutions with its clients and their customers, leveraging its position to iteratively address pain points, and delivering value beyond its SLAs to all its stakeholders.

Leveraging interaction data from its TP experts, TP Recommender, provides in-depth insight into the “voice of the customer” and matches client needs to TP’s suite of solutions. This way, all its solutions are tailored to client needs, cost-effective, and agile.

“This human-centric approach, combined with our technological know-how, sets us apart and delivers exceptional customer experiences. It’s this unique blend of culture, people, and process that differentiates TP,” asserts Jolly.

Delivering Consistent Quality Service

Delivering consistent, high-quality customer experiences across its global operations is a core tenet at TP. It’s a complex challenge, but one they approach with strategic precision.

First and foremost, global leadership at TP understands  that customer expectations vary across cultures. Likewise, operating in over 100 countries and serving over 170+ markets puts them in a position to actively employ this with all their initiatives and programs.

Equally important is its investment in people. TP believes in the power of human connection, mostly in the increasingly digital world. Its “high-touch” approach, combined with a strong emphasis on cultural alignment, creates a harmonious blend of global expertise and local empathy. Its presence and experience operating at over 170+ markets around the world makes its operations resilient, impactful, and sustainable.

Finally, TP’s partnerships with its clients are the bedrock of its success. “Open communication and collaboration are essential. As integrated partners, we gain a deep understanding of their unique needs and tailor our solutions accordingly. Our ability to adapt quickly and fully understand their business speaks to the strength and opportunities that lie within these partnerships,” explains Jolly.

Scalable Solutions

Rigorous testing is at the heart of TP’s development process. It subjects its solutions to rigorous performance and stress tests to identify potential bottlenecks and ensure they can handle increased workloads. This proactive approach allows the solutions to scale seamlessly as the clients’ needs evolve.

TP has also invested heavily in building a flexible, cloud-based platform, TP-as-a-Service. This platform enables it to rapidly deploy and scale its solutions as required, without compromising quality or security. Getting into new technologies requires massive investment and comes with sizeable risks, and giving client exclusive access to its services on demand affords them the flexibility to sustainably grow.

“When it comes to innovation, our philosophy is simple. Be the best in the market. We leverage our position as the premier partner of global brands to offer scalable and adaptable solutions to each of our clients,” says Rahul.

Spotting the Trend

The digital integrated business industry is undergoing rapid transformation and is rife with opportunities in shifting consumer demands. Rahul feels that the paradigm of growth is shifting, and clients are looking for more sophisticated solutions. They’re seeing a shift towards higher-value, judgment-intensive services. To meet this challenge, TP is investing heavily in upskilling its workforce to handle complex tasks and building expertise in specialized domains like healthcare, finance, and technology while at the same time investing in Emotional Intelligence throughout its workforce.

They’re also seeing demand in areas like Finance & Accounting (F&A), Trust & Safety (T&S), and Data & Analytics (D&A). One key area they’re doubling down on here – also connected to the rise of GenAI – is data security and fraud risk management. Their best-in-class security services at TP, despite being a pioneer in emerging technologies, speaks volumes of their commitment to ethically, effectively, and securely leveraging data for clients.

The world is also catching up to integrating sustainability into operations. As a Force for Good, TP in the Philippines has pioneered integrated models of corporate social responsibility. They mobilize the people and invest in the communities, to foster inclusive growth and contribute to a future we all deserve.

Lastly, securing top talent is increasingly competitive. To address this, TP is focusing on talent development and retention. With its cloud solutions, for example, it is leveraging its technological advantage to explore new talent pools and expand its geographic footprint to access a wider talent base.

Supporting Employee Growth

Its people are the heart of TP, and their well-being is its top priority.

Success is not a solo endeavor, believes Rahul. If a business wants to upgrade itself, it’s essential to hire great people and give them the opportunity to make a difference. It is important to invest in high performance talent development to create depth in extended leadership team and support growth. At an overall organizational level – the ability to attract and retain talent is extremely important in a very competitive environment.

“We offer flexible work arrangements that empower our people to manage their time effectively. Recognizing the importance of mental health, we’ve established comprehensive support systems, including access to mental health resources and training for our managers. We prioritize the well-being of our employees and their families by offering competitive benefits packages. Safety is paramount, and our ISO 45001 certification underscores our commitment to creating a secure work environment,” shares Jolly.

Further, TP in the Philippines has created a strong culture of inclusion and belonging through its ERGs such as TP Pride for LGBTQIA+ people and TP Women, providing a supportive space for employees from diverse backgrounds. It remains the largest, seven-time consecutive Great Place to Work certified company in the Philippines, to date. With 88% of its 60,000 employees participating and attesting to their superb experience, TP in the Philippines is proud of being a responsive people company.

Diversity and innovation go hand-in-hand at TP. Rahul exemplifies that a workplace where everyone feels valued and respected is a strategic imperative for driving innovation. Its commitment to Diversity, Equity, and Inclusion (DE&I) is evident in everything it does. From its inclusive hiring practices to its employee resource groups it is creating a culture where everyone feels empowered to contribute their unique perspectives. This commitment extends to leadership, with women and people of diverse SOGIE making up a strong majority (56%) of leaders at TP in the Philippines.

As Rahul is focused on building a high-performance culture that does not celebrate mediocracy, he strongly believes-one of the main reasons for an unproductive work environment is absence of trust. “Once you have trust, you can give feedback openly and you can have professional arguments, and you can still excel together.”

Miles to Go

TP in the Philippines is poised for continued growth and leadership in the IT-BPM industry. With over 28 years of operations in the Philippines, led by world-class talent, TP in the Philippines is fueled by a staunch commitment to inclusive growth.

The team is committed to expand its reach into new sectors and regions and drive robust revenue growth, creating value for its people, stakeholders, clients, and communities.

To achieve these goals, Rahul and the executive team recognize the importance of investing in its people and adapting to the rapidly evolving technological landscape. They’re committed to continue to upskill and reskill the workforce to meet the demands of an increasingly complex industry, while also creating a positive and supportive work environment that fosters loyalty and productivity.

“The emergence of new technologies presents both opportunities and challenges. We believe that by equipping our employees with the necessary skills to leverage these technologies, we can enhance efficiency, improve decision-making, and create innovative solutions for our clients. Our strategy is clear: prioritize our people, leverage technology to innovate, and create immense value for our clients and stakeholders,” concludes Rahul.

Read More Exclusive Interviews