With a focus on building trust and delivering exceptional value, Mindbowser’s mission is to empower thousands of businesses to stay ahead of the curve by adopting cutting-edge technologies and redefining their business models. The company has over a decade of experience, digitizing 100+ customers in 7 countries across different industries.
They focus on Design Thinking, Clean Code, DevSecops & Quality Automation through their cutting-edge solutions in Mobility, Data Science, Cloud, IoT, Blockchain & ML. As the Chief Marketing Officer (CMO) of Mindbowser, Manisha Khadge is committed to turning their clients into brands that significantly and positively impact people.
A Dynamic Role
With nearly two decades in the B2B IT service and product industry, Manisha’s journey has been marked by a passion for marketing. In her career, she has had the privilege of weaving her expertise in marketing, branding, demand generation, and customer-centric strategies into some of the wonderful companies, namely, Synechron, Tavisca, Icertis, and others.
Her latest role as the Chief Marketing Officer at Mindbowser marks an important milestone, fueled by her passion for driving innovation and growth in the landscape of digital transformation and product engineering. This is a dynamic role that combines creativity and strategy.
“I firmly believe in the transformative power of innovation and continuously encourage fresh ideas that can elevate our marketing endeavors. However, my approach extends beyond ideation; I place a strong emphasis on the effective implementation that propels my team’s success,” says Manisha.
Within Mindbowser, she has tried to establish a culture where every individual assumes ownership and recognizes their significant role in realizing our broader vision and company goals. This collective responsibility ensures that each team member contributes their unique strengths, aligning their efforts with the overarching mission of the organization. This collaborative spirit drives the company’s collective success in the ever-evolving landscape of the IT Industry.
Manisha believes that a collaborative approach is key to a company’s success. It’s not just about what she does; it’s about what everyone achieves together. “Passion is at the core of everything, and it’s fueled by a deep sense of ownership and enjoying what I do. I believe in going the extra mile to achieve our marketing goals, ensuring our purpose-driven brand’s success. I’m dedicated to empowering my team, encouraging them to bring innovation to the table, and ensuring everyone enjoys their work and carries their role enthusiastically.” she says.
Staying Ahead on the Innovation Curve
Mindbowser is a purpose-driven organization that automatically fosters innovation. With innovation at par, they ensure there is a consistent value generation for their customers through their services and eventually contribute to the whole ecosystem for a larger good.
By proactively embracing new emerging technologies, like Generative AI, AI/ML, IoT, and others, Mindbowser not only ensures that they remain at the forefront of industry trends but also position themselves to be a strategic partner in realizing their customers’ long-term vision. It’s what empowers them to drive positive change, create meaningful solutions, and ultimately, contribute to a better, more sustainable future for all. “It’s the lifeblood of our organization, and it’s what sets us apart in a crowded marketplace,” says Manisha.
Staying updated and adapting to emerging industry trends and technologies is more than just a task; it’s ingrained in Manisha’s professional DNA. She fully grasps the significance of keeping abreast of the latest developments in the dynamic digital landscape. To ensure this, she proactively invests her time in researching and reading industry publications and reports and uses cases around emerging technologies like Generative AI to actively seek out the most recent updates.
Additionally, she actively engages with industry experts and really stays connected with her network, and constantly grows it further to consistently enhance her understanding and knowledge. “Internally, cross-functional collaboration, customer insights, training, and feedback mechanism is the key to grow and get better. This approach provides more than just philosophical insights; it yields tangible and practical value in my continuous learning journey,” she shares.
Overcoming Challenges
There have been many challenges that the industry as a whole has faced in the past like the subprime lending crisis, recessions, and COVID-19, and what Manisha feels helped her overcome these and kept her going was the critical importance of agility, customer-centricity, and a collaborative approach in adapting to rapid industry changes. It reinforced her notion that in today’s fast-paced business environment, staying ahead requires not just a willingness to change, but also a proactive and strategic approach to navigating uncertainties.
“This challenge ultimately strengthened our team’s ability to thrive in dynamic environments, and it has shaped my leadership approach at every step,” says Manisha.
Creating an Inclusive Space
At Mindbowser, the leadership is deeply dedicated to fostering diversity and inclusion within the workspace. Manisha feels fortunate to work with Founders like Ayush Jain and Pravin Uttarwar, who believe and practice DEI in a true sense. Mindbowser takes pride in its exclusive “Support Women at Work” program, which is dedicated to helping women return to work and connecting them with remote work opportunities.
One of the initiatives Manisha personally spearheaded is the Diversity, Equity, and Inclusion Podcast Series. This podcast serves as a dynamic platform where they engage in in-depth discussions about leveraging digital technologies to promote equity and inclusion.
In the podcast series, they explore a wide range of pertinent topics, including the persistent challenges and barriers faced by women and marginalized groups in the tech industry. They recognize that these challenges are real, and it is their mission to shed light on them through candid and open conversations with some of the established and known global women leaders in the industry.
What truly sets Mindbowser apart is its exceptional team, a diverse blend of individuals from various backgrounds, with women representing more than 50% of the talented group in marketing. Their pride in this statistic is not mere lip service; it’s a testament to their unwavering commitment.
“We’re not just about words; we’re about action. Our dedication to diversity and inclusion goes beyond our podcast; it’s evident in the very fabric of our internal team,” proudly shares Manisha.
As the Chief Marketing Officer (CMO) of the organization, it is Manisha’s unwavering commitment and passion to lead by example as a woman leader in the field. Through mentorship, inclusive policies, training, and empowerment programs, she, along with Mindbowser’s leadership team, aims to inspire and mentor the next generation of women leaders, ensuring they have the tools and opportunities needed to succeed. In their continuous efforts to promote Diversity, Equity, and Inclusion (DEI), they are excited to hear and pass on the messages and experiences from more such successful women in their DEI Podcast series initiative.
Achieving New Milestones
From her team, Manisha has high expectations that align perfectly with the vision for Mindbowser’s growth and impact. She encourages her team to embrace innovation and agility which leads to staying ahead of emerging technologies and proactively adapting to changes in the dynamic industry.
She encourages her team to exceed client expectations, always striving to deliver solutions that provide tangible ROI and align with the company’s core values.
“I am enthusiastic about my team establishing themselves as thought leaders within our field. Their adaptability and positive attitude towards learning new things will be instrumental in embracing change and grabbing more opportunities,” says Manisha.
Words of Wisdom
To the young budding entrepreneurs, Manisha says, “Entrepreneurship is a journey, not a destination, and staying passionate, curious, taking calculated risks, and always willing to learn and grow is the key.”
She suggests the top areas one should focus on once they know the target audience are:
Customer-Centricity: Always seek feedback and be open to adapting based on their insights.
Build a Strong Team: Surround yourself with talented individuals as a cohesive team with diverse expertise is a powerful asset.
Adaptability is Key: Agility is important, but don’t lose sight of your core values and long-term goals
Invest in Marketing and Branding: A strong brand and effective marketing strategy are crucial for visibility and customer trust.
Network and Build Relationships: Building a strong network, leads to valuable collaborations, mentorship, and business opportunities.
Recognitions
Over the years, Manisha has been honored with several prestigious awards and accolades. A few are listed as follows:
- Asia’s 100 Women Power Leaders 2023 by White Page Leadership Conclave 2023
- Women Leadership Award and ICONS OF ASIA, by Global Empire Event and Biznationtv.
- Top 100 Inspirational Women 2023 for contribution to the society by Fox Story India.
- India’s 100 Women Achievers for 2023 by Glantor
- Top 10 Women CMOs 2022 by Entrepreneur India
- Asia’s 100 Power Leaders in Marketing & Corporate Communications 2021-22
- Most Influential Marketing Leaders Award 2021 by World Marketing Congress
- Global CMO of the Year Award 2020 by Enterprise IT World CMO Leadership Award
- Global “WOMAN OF WORTH” award by CMO Global and World Women Leadership Congress
“These honors are not just mine but a testament to the incredible family, team, and supporters who have been with me throughout this remarkable journey,” concludes Manisha.
Quote: “I value and foster a culture of creativity, where new ideas are not just welcomed but celebrated.”
Quote: “Practice what you preach and always lead by example.”
