Manila’s Halal Food Hubs Grow as Filipino Muslims Celebrate Ramadan

As Ramadan starts, Filipino Muslims in Manila visit special food hubs to break their fast with halal meals. These places are popular for their variety of traditional and modern halal dishes and serve as important gathering spots during the holy month.

With more people looking for halal food, vendors are working hard to meet the demand. Many stalls sell dishes like beef rendang, chicken biryani, and samosas, ensuring everyone gets proper meals.

The busy and lively food hubs show the cultural and religious importance of Ramadan.

Supporting Local Halal Businesses

For halal food entrepreneurs, Ramadan presents a crucial opportunity to connect with customers. Many small businesses report a surge in sales, as families and friends come together to share iftar meals. Vendors take extra measures to guarantee the authenticity of their offerings, sourcing ingredients from trusted halal suppliers.

The Philippines’ Muslim population, particularly in urban areas like Manila, relies on these halal-certified establishments to adhere to their dietary laws. As a result, food hubs serve as more than just marketplaces—they are cultural spaces that reinforce religious traditions.

Government and Community Initiatives

Recognizing the growing demand, local authorities and private organizations have launched initiatives to promote halal food accessibility. Efforts include improving certification processes and supporting small businesses in meeting halal compliance standards.

Community leaders also play a vital role in ensuring that Filipino Muslims have a fulfilling Ramadan experience. Many mosques and Islamic centers collaborate with food vendors to provide free iftar meals, fostering a spirit of generosity and unity among worshippers.

The Future of Manila’s Halal Food Scene

As the halal food industry continues to expand, stakeholders are optimistic about its long-term prospects. The increasing interest in halal cuisine, not only among Muslims but also non-Muslims, is contributing to its growing popularity. This shift presents opportunities for culinary innovation while preserving traditional flavors.

With Manila’s halal food hubs flourishing, the city remains a welcoming place for its Muslim community. As Ramadan progresses, these spaces will continue to serve as vital centers for nourishment, faith and togetherness.

Carol Workman: Driving Public Sector Transformation to Empower Communities

Technology and innovation must act as means of just social change for the world to be a better place.

Technological advancements and innovations by themselves do not lead to global transformation or improve the lives of individuals within organizations. It requires strategic leadership and direction for technology to move beyond scientific research and translate to public accessibility. Visionary leaders are required to identify market needs, existing gaps, and effective solutions. It falls on them to align with the entities responsible for the welfare of the people and create solutions that fulfill the combined needs of both the government and the governed.

Carol Workman, General Manager leading the State & Local Government team for Microsoft is one such leader committed to understanding the unique needs of each government entity and delivering tailored solutions that drive efficiency, transparency, and citizen engagement.

The Dynamic Leader

Carol Workman has had a dynamic and fulfilling professional journey, marked by significant milestones and achievements. Her career in technology and government services was inspired by a deep-seated passion for leveraging technology to drive positive change and improve public services. Over the years, she has had the privilege of working with talented teams, leading impactful projects that have contributed to the digital transformation of various government entities. Both of her parents were high school teachers. Her father also served for 22 years in the US Navy, where he worked as a pilot during the Korean War and later as a flight instructor. He instilled in her the importance of character, honesty, and self-confidence.

Carol has a Bachelor’s degree in Marketing from San Diego State University and a Dual Masters in Computer Information Systems and Human Resources from Colorado State University. In her free time, she enjoys horseback riding, travel, tennis, and fly-fishing and is busy keeping up with her daughter, son and husband.

Through the Global Give Back Circle, she mentors a girl in Kenya to support her academic and mental health. Additionally, Carol serves as a Court Appointed Special Advocate (CASA) in her home county, supporting foster children while they are in the custody of child protective services. She also serves on the board of directors for GRACE Gorillas, an NGO that partners with Congolese communities to create a sustainable environment where both gorillas and people can coexist, while preserving the second largest bio-diverse forest on the planet. She recently travelled with her daughter to Kenya to meet Hope and her family from Global Give Back Circle. She also sponsored Hope on a life-changing trip to Rwanda for a Gorilla trek with the Director from GRACE.  Another area of passion for Carol is the care and support of veterans. Since 2018, Carol has served on the board of directors of Wounded Warriors Family Support; an organization whose mission is to provide support to the families of those who have been wounded, injured or killed during combat operations. 

The Microsoft Saga Before Microsoft, Carol spent 14 years at IBM Global Services, where she began her career as an Application Developer working on the Lucent Technologies account supporting Telecom systems. After studying successful projects, she moved into Project and Program management, where she led the development of IBM’s first global web infrastructure for hosting internal applications. Once this environment was live, Carol built the team to manage the delivery of services. She then transitioned to the commercial business, taking the role of Director of Transition and Transformation. In this role, she managed over 500 Project and Program managers, in both the public and private sectors, who were responsible for boarding new customers into an IBM-managed posture for outsourcing contracts. Following this role, Carol joined Microsoft led her practice in the Central region for State and Local Government, Education, and Healthcare.  This was a practice for services consulting and customer success.

Carol oversees sales, solutions, and services for Microsoft’s Enterprise State and Local Government customers. She joined Microsoft in 2011 as a Practice Manager in the State & Local Government and Education business, managing 19 states in the Central region. Later, Carol moved to the Federal sector and led the Civilian team as a Services General Manager. During her time with the Civilian team, she collaborated with various Federal agencies to provide cloud solutions. 

In her current role, Carol utilizes her experience from both IBM and Microsoft to implement significant change and ignite digital transformation for government entities. She is passionate about collaborating with clients and coworkers to achieve customer goals using Microsoft technologies and cloud services. She is inspired by the solutions developed by her team and the direct impact on the US citizens. Carol is a servant leader who gives back to the community. 

Supporting Governments to Empower Citizens

In her role, Carol provides Microsoft’s technology solutions to help state and local governments improve their digital capabilities and serve their communities more effectively. Her team offers a range of services, including cloud computing, data analytics, cybersecurity, and customer relationship management (CRM) systems.  Carol is affiliated with several mission-oriented departments and agencies, including Child Welfare, Women and Infant Children, Law Enforcement, Corrections, Transportation, among others.

Carol and her team play a pivotal role in supporting state and local governments in their digital transformation efforts by providing cutting-edge technology solutions and expert guidance. Microsoft’s cloud-based platforms, such as Azure, Power Platform, and Microsoft 365, enable governments to modernize their IT infrastructure, enhance data security, and improve collaboration across departments. Azure for Government enables these organizations to harness advanced AI, machine learning, and data analytics to improve data governance and decision-making processes. By modernizing legacy systems and promoting secure, remote work capabilities using Microsoft’s solutions, Carol empowers governments to enhance citizen services and streamline operations. 

Microsoft also offers specialized training and resources to help government employees develop the skills needed to leverage these technologies effectively. They have an admirable position on privacy, and ethical use of artificial intelligence, as well as a world-class Give program to support not-for-profit agencies that are important to employees. The company also emphasizes cybersecurity and data privacy, helping governments protect critical infrastructure and comply with regulatory standards. 

Surmounting Difficulties

One of the key challenges Carol faced in her role was navigating the complexities of government regulations and ensuring compliance while implementing new technologies. To overcome this, she has focused on building strong relationships with regulatory bodies and fostering a culture of collaboration and transparency within the organization. Additionally, staying updated with the latest regulatory changes and investing in continuous learning has been crucial in addressing these challenges effectively.  On a more personal note, balancing the demands of a complex organization internally and showing up for the critical needs of the customers, who serve the needs of the residents across the country has been key for her success. 

Impactful Solutions

One notable project that stands out for Carol is their collaboration with a state government to implement a comprehensive CRM system. This project significantly improved the government’s ability to manage citizen interactions, streamline service delivery, and enhance overall efficiency. The success of this project has been a testament to the power of their solutions in driving positive outcomes for government operations. 

“We have had tremendous success modernizing many corrections facilities, and child welfare agencies which include mobile device support to put the power of the solutions in the hands of residents,” shares Carol.

Approach for Success

Success for a project depends not solely on the implementation of solutions, but rather well before the solution design is finalized. It starts with understanding the unique needs of different states, counties, and cities and with evaluating how well a said technology will translate to addressing the issues the state currently faces. Carol ensures that its solutions meet the unique needs of diverse state and local governments by adopting a customer-centric approach. She works closely with government entities to understand their specific requirements and tailor Microsoft solutions accordingly. Her team’s commitment to continuous improvement and innovation allows them to adapt their offerings to meet the evolving needs of government clients.

Carol believes that collaborating amongst the team is crucial for the success of state and local government initiatives. By fostering a collaborative environment, she can leverage diverse perspectives, share knowledge, and develop innovative solutions that address complex challenges. “Effective collaboration also helps build trust and ensures that all stakeholders are aligned and committed to achieving common goals,” she says.

Learning and Staying Ahead

To ensure her team achieves success with every project they undertake, Carol emphasizes the necessity of continuous learning. Staying updated with the latest trends and innovations in technology and government services requires a proactive approach to continuous learning. Carol regularly attends industry conferences, participates in webinars, speaks at many venues, participates in panels, and engages with professional networks to stay informed about emerging technologies and best practices. Additionally, she encourages her team to pursue ongoing education and professional development opportunities to ensure they remain at the forefront of industry advancements.

Carol also highlights the importance of fostering a culture of continuous improvement and learning within the organization. By encouraging the team members to embrace new challenges and pursue professional development opportunities, they can drive sustained growth and success. “Additionally, I believe that building strong relationships with our clients and partners is key to delivering impactful solutions and achieving long-term success,” she says.

Protecting the Data

Cybersecurity is of paramount importance in government operations for protecting sensitive data and maintaining public service integrity. Microsoft addresses cybersecurity by providing robust security solutions, such as Azure Security Center and Microsoft Defender, which offer advanced threat protection and real-time monitoring. “We also emphasize the importance of cybersecurity training and awareness to help government employees recognize and mitigate potential threats,” says Carol.

Reaching Out for the Betterment of Communities

Carol’s future goals and aspirations for Microsoft’s Enterprise – State & Local Government division include continuing to drive innovation and excellence in our service offerings, while putting privacy and the notion of ‘AI for Good’ at the forefront. She aims to expand Microsoft’s reach and impact by developing new partnerships and exploring emerging technologies that can further enhance government operations. Ultimately, her vision is to empower state and local governments to achieve their digital transformation goals and deliver exceptional services to their communities.

“My advice to government leaders looking to modernize their IT infrastructure and services is to prioritize collaboration and stakeholder engagement. It is essential to involve all relevant parties, including IT professionals, regulatory bodies, and end-users, in the planning and implementation process. Additionally, investing in scalable and secure technology solutions, such as cloud computing and data analytics, can provide the flexibility and resilience needed to adapt to evolving demands,” concludes Carol.

A Quote to Live By:

One quote that Carol absolutely lives by is, “The best way to predict the future is to create it.” This quote resonates with her because it emphasizes the importance of proactive leadership and innovation in shaping the future.  She is also incredibly passionate about the power of courage and actively coaches her organization to take risks and remain calm under pressure, this is when we learn the most. 

Another quote that is deeply personal to her is from George S. Patton “Courage is fear holding on a minute longer”.  You have to be facing a fearful moment to grow and become courageous. 

 

When Is the Best Time to Book a Flight International?

Booking an international flight at the right time can save travelers significant money and ensure a stress-free experience. Timing is crucial when securing the best airfare deals, as airline pricing fluctuates based on demand, seasonality and market trends.

Below, we provide an in-depth guide on when is the best time to book a flight international and how to maximize savings.

The Best Timeframe to Book International Flights

1. The Golden Booking Window

Studies indicate that the ideal booking period for international flights ranges from two to six months before departure. However, this varies based on the destination, season, and airline pricing algorithms. Booking too early or too late can lead to higher fares.

2. The Cheapest Days to Book

Airlines frequently adjust fares based on market demand. Research shows that the best days to book international flights are Tuesdays and Wednesdays. Airlines often release discounted fares on Monday nights, making Tuesday morning an excellent time to purchase tickets.

3. The Most Expensive Times to Avoid

Avoid booking flights on weekends, particularly on Fridays and Sundays, as fares tend to surge due to increased demand. Additionally, last-minute bookings (within two weeks of departure) are usually priced significantly higher.

Seasonal Insights for Booking International Flights

1. High Season vs. Low Season

  • Peak travel seasons (summer months, major holidays, and Christmas/New Year) typically have the highest fares. Booking six months in advance is recommended for these periods.
  • Off-peak seasons (late winter, early spring, and fall) offer lower ticket prices, and flights can often be booked two to three months in advance for optimal deals.

2. Best Time to Book by Region

  • Europe: Book four to six months in advance for peak summer travel, and two to four months ahead for off-season travel.
  • Asia: Best booked three to five months in advance for optimal pricing.
  • South America: Ideal booking window is three to six months ahead.
  • Africa: Prices vary significantly, but booking three to five months in advance typically secures the best rates.
  • Australia & New Zealand: Book six months ahead for summer and three to four months ahead for off-season travel.

Best Days to Fly Internationally for Savings

  • Mid-week flights (Tuesday and Wednesday) are generally cheaper than weekend departures.
  • Saturday departures can sometimes be less expensive than Friday or Sunday flights.
  • Red-eye flights (late-night or early-morning departures) tend to have lower fares due to less demand.

How to Track and Secure the Best Deals

1. Use Flight Price Alerts

Set up price alerts on platforms like Google Flights, Skyscanner, or Hopper to monitor fare fluctuations and receive notifications on price drops.

2. Book in the Right Currency

If traveling internationally, compare ticket prices in different currencies. Some airlines offer lower fares when booking in the carrier’s home currency.

3. Leverage Airline Sales and Promotions

Many airlines run flash sales, promo codes, and special discounts during holidays or events like Black Friday and Cyber Monday.

How to Find the Best Airline Deals

1. Consider Budget Airlines

Low-cost carriers often provide affordable international flights. However, be mindful of extra fees for baggage and seat selection.

2. Be Flexible with Travel Dates

If possible, use fare comparison tools to check prices for different days within your preferred travel period.

3. Opt for Alternative Airports

Flying to or from smaller, nearby airports can sometimes result in lower ticket prices.

Common Mistakes to Avoid When Booking Flights

  • Booking Too Late: Last-minute fares are usually the most expensive.
  • Ignoring Hidden Fees: Some airlines charge extra for luggage, seat selection, and onboard services.
  • Not Comparing Multiple Airlines: Always compare prices across different booking platforms before finalizing your ticket.

By following these strategies, travelers can find the best deals on international flights and save significantly on airfare.

Also read: 9 Key Business Developments to Watch in 2025

Lucas Sy: Leading Strategist Building a Secure Digital Future

Lucas Sy is a Partner at Strategy& Germany, specializing in sovereign cloud and cyber strategies. With over ten years of consulting experience and 12 years as a cyber strategy officer in the German Armed Forces, Lucas is a renowned expert in advising government, defense, and IT organizations. 

He holds a master’s degree in business administration from Helmut-Schmidt University Hamburg and is an alumnus of the London School of Economics and the University of New South Wales Canberra. Lucas is dedicated to bridging the gap between digital transformation initiatives and cyber strategies, ensuring robust cloud resilience and cybersecurity.

Made for Leadership

Lucas has always been keen to learn how inspiring personalities have changed the world we are living in. For him, two of them are Albert Einstein and Katherine Johnson. Albert Einstein, the most famous scientist of the 20th century, transformed our understanding of the universe. Katherine Johnson was critical to the success of the Apollo Moon landing program, establishing the technology to meet international interests in space. Lucas’ family has always supported him in finding his own way of leadership.

Early in his career, when he joined the German Armed Forces in 2002, he assumed a leadership role as an officer. This was a time when the German Armed Forces opened up their career models more diversely, and Lucas is proud that he has contributed to shaping this inclusive leadership style alongside his comrades back in those days. The strong responsibility he held for his team during missions also shaped his leadership style during his later transition to the business world. 

Honing the Leadership Skills

Lucas suggests that to achieve business success as a leader, you need different types of qualities and backgrounds in your team. Hence, you must be able to combine these competencies for your business, clients or customer needs in the best way. For you as a leader, it is important to lead by example in exploring the teams’ strengths. This might involve re-engineering an existing business function in an imaginative way and then balancing the potential risk vs. the value for the project or firm. It might also include being more ‘adventurous’ e.g., by questioning an existing IT function with regards to disruptive technology. 

“In all cases, it involves the courage of your team to rethink established business constellations. At Strategy&, we create an environment where every voice is heard, encouraging open dialogue, and ensuring that everyone has an opportunity to contribute their best. Exchanging ideas between countries and regions is also important for maximizing the global benefit of local inventions. The global PwC network serves as an essential driver for this international collaboration,” he says.

An Effective Leadership Style

Lucas’ leadership style includes different elements which he has picked up over the years to help him and his team to work effectively. At the beginning of a new project, his style might be more stringent, with clear directions and a vision for where to take the client with the project. This is essential for bringing the team together and working towards a clear, common goal. In the area of strategy consulting and the rapidly changing cyber domain, they are often confronted with a pacesetting environment. 

Lucas’ team of driven and experienced colleagues consistently does their best to meet challenging deadlines. “Holding yourself and others to high standards only works if you can also create balance and provide compensation for these efforts. To this end, we regularly run lessons-learned sessions and identify areas for individual growth. I take time to evaluate the team’s and each individual’s development areas both over the course of a project and throughout the year,” he shares.

Overcoming Challenges

The biggest challenges might occur when fundamental disruptions affect your personal or business environment. For Lucas personally, this was the transition from being an officer of the German Armed Forces to working in the private sector. Having studied business management, it was clear to him that he needed to experience business demands across different industries. Although he started in business valuation, Lucas always kept in mind how best to apply his military experience from the cyber domain to a business context. 

A major business challenge for the company was the effects of the Covid-19 pandemic. As everyday commerce was shut down in 2020, Strategy&’s clients quickly shifted their focus, switching to fully remote work or adjusting production significantly. “We saw this as a chance to explore new ways of working on our projects. In the post-pandemic reality, this experience became crucial for us and our clients to evaluate which changes were here to stay,” says Lucas.

Taking Risks

During the different stages of his career, Lucas has been confronted with many types of personal, operational, and business risks. He has learned from the military how to deal with operational risks, such as pre-thinking alternatives, the effects of your decision, or sensing your environment. The decision to leave the Armed Forces and start in the business sector was a significant risk for him personally. The motivation came from his passion for business strategy and his aim to fuse his military cyber know-how into new business approaches. He did not take this step without thinking of alternatives within the Armed Forces or the broader government ecosystem.

In the first years, Lucas was absorbing every learning from different industries and strategic approaches in the project work. Over the years he identified more and more where to support organizations within the public and defense sectors. 

“Due to increasing geopolitical turbulences, cyber resilience, and sovereign strategies became main global drivers for my clients, and I was able to combine the best of my experience from both worlds, military and business, helping them to succeed,” shares Lucas.

Motivating the Team

Lucas feels that understanding one’s team members’ long-term goals, for their personal and professional development, is key for reflecting aspirations and achievements and hence for providing adequate advice. Strategy& enables its team with dedicated training to work on their development needs and to grow everyone’s personal strengths, for example in advanced cybersecurity methodologies or strategic project management. Challenging strategy projects naturally lead to an intrinsic motivation of the team to help the client via well-proven as well as new and innovative approaches.

“Setting development goals with your team helps to effectively improve everyone’s potential. This can be set up as short-term (project-related), mid-term (fiscal-year focus), or long-term (perspective for the next 3 years). The more concrete the development plan is set up, the better we can work on each team member’s goals. Appreciating project and team success with an off-site activity furthermore helps us to reflect and generate team power for the next projects,” he shares.

Fostering an Innovative Work Culture

Lucas believes that a culture of innovation is fundamental to enabling new approaches in times of technological disruption. The transformative power of the digital era we are living in is enormous, and organizations must perform innovatively to keep up with that speed. Fostering Strategy&’s culture of innovation he pursues three main elements: an agile project management, an inclusive and diverse work setting, and a strong coaching and mentoring environment. 

Agile project management helps the company and its clients to evaluate an initiative faster, accelerate the team’s learning curve, and emphasize flexibility. Daily stand-up meetings and specific sprint reviews help the team with effective project management. In an inclusive and diverse working setting it is important to have the best expertise on board. Innovation is only possible by supporting a variety of viewpoints and perspectives to create new approaches and eventually achieve improved business results. 

“Embracing the unique perspectives in my team is essential to encourage creative thinking and problem-solving. We have a well-established mentoring and coaching program for the team. This helps to quickly participate from others’ experiences and integrate smoothly into different project settings,” explains Lucas.

Balancing Business and Other Aspects

Lucas concurs that the fast-paced strategy consulting business requires a lot of energy. The more important it is to find ways to refuel this energy. He spends his free time with his wife and three kids. While he does certainly enjoy this, it can also be quite demanding. Especially with regard to the unique learning needs of every child. 

“Supporting your children’s education is about developing skills that will help them become better decision-makers, problem-solvers, and critical thinkers. Another joyful  way for me to spend my “quality time” is a joint sports interest, for example, skiing during the winter holidays. But it can also be a simple hide-and-seek game with the small toddler, which often helps to switch your focus. A passion that I do not (yet) share with my children is good coffee. This is an essential ingredient for every type of day. Good days become even better with coffee, at bad days you have had at least a good coffee,” says Lucas.

Mentoring Young Leaders

Mentorship always has been key in Lucas’ leadership journey. In the Armed Forces, this has been fostered through a strong connection between the graduate classes in the officers’ academy and university. He learned early on how to engage the next generation of leaders and guided selected mentees during their military careers. Also, in the business sector mentorship is an important function. 

Strategy& has a mentorship program where everyone has two mentors: a junior and a senior mentor. The junior mentor supports daily project life and more operational needs, whereas the senior mentor is an important anchor for career development and sponsoring of the mentee’s strengths for successful positioning in the firm. Lucas is using his role as (senior) mentor to support his mentees’ career plan by critically reflecting on their self-assessment in both ways, over- and underestimation. They work throughout the mentorship on re-calibrating potential self-biases. “There are many great people in my team, who have the potential to excel at something. Through active mentorship we work together in achieving this individual excellence,” says Lucas.

Gearing Up for Goals

At Strategy& Lucas has built up a team with expertise in sovereign cloud and cyber strategies. With its strong PwC network, Strategy& can support its clients along the entire cloud and cyber value chain, from sovereign strategy to cyber operations. 

Focusing on the public sector, Lucas’ goal is to further support Strategy&’s trusted clients in their ambitions towards sovereign cloud and cyber initiatives. Especially in Europe, but also in other territories, the requirements for sovereign solutions will stay a hot topic within the next years. His focus on solving strategic challenges will help his clients to update their cyber defense strategy in light of increasing needs for their resilience in turbulent times, and to create strategic sovereignty through secure cloud strategy and transition. 

“I will continue to link the necessary knowledge through my client and the firm’s network to drive forward our new approaches and anchor their strategic relevance. I empower my team with a special skillset and inspire them for my endeavor by further strengthening a culture of trust,” concludes Lucas.

Life’s Lessons

Summing up the most important lessons he has learned throughout his career, Lucas says:

“Motivate others, trust yourself, and team up for innovation. Innovation comes from your intrinsic ability to re-think an approach, a client project, or your own situation. During extreme (training) situations at the Armed Forces, there were days when you thought there was not much energy left, however, we were trained how to steer yourself through this low and raise your energy level. It is not just about being optimistic; it is enabling you to power up. Trusting yourself is essential for bringing this power into action. When I left the Armed Forces and continued my career in the private sector, I was asked by many colleagues if this was fulfilling me, changing from field suit to business suit: The answer is yes, because I wanted to expand my business knowledge and gain experience quickly – transferring military assessment into business valuation. Additionally, teaming up was essential for me in shaping my way to lead. Teamwork provides an opportunity for both personal and professional growth. The effects of collaborative efforts and enthusiasm are significant.”

Message for Aspiring Business Leaders 

Lucas’ message for aspiring business leaders is:

“First, it is important to know and trust your strengths. This will also help to identify your own areas of development needs. Establish a strong network of peers to stay connected over different phases of your personal career. The further you advance in your career, the more you can benefit from this network. You should also expand this over the years with trusted clients. This will help you to solve problems with allegedly non-connected areas of expertise. Setting up your own goals is as important as setting up team goals and defining how you can divide and conquer business aspirations. Practice and repetition will help to expand your own range of leadership varieties. Stay humble with your team in each of your career steps, however, actively steer your own career and professional development with your superiors.”

 

9 Key Business Developments to Watch in 2025

As 2025 approaches, businesses must adapt to emerging trends that shape industries. Advancements in technology, sustainability efforts, and regulatory changes are set to redefine how companies operate.

Here’s a closer look at 9 key business developments should monitor in the coming year.

AI and Automation Revolutionizing Industries

AI and automation are changing how businesses work. Companies use AI to make tasks easier, save money, and work more efficiently. Chatbots help answer customer questions, and AI can predict trends to help businesses make better decisions. AI is not just a new idea—it’s something companies need.

Automation is also improving industries like manufacturing and logistics. Robots and software can handle repetitive tasks accurately, giving employees more time for important work. As AI improves, businesses that use these technologies will be more productive and innovative than their competitors.

The Rise of Sustainable Business Practices

Sustainability is no longer optional – it’s a business imperative. Companies across sectors are adopting green initiatives to reduce carbon footprints and meet environmental regulations. From renewable energy adoption to eco-friendly product development, sustainability efforts are gaining momentum.

Consumers are also prioritizing sustainability when making purchasing decisions. Businesses that implement ethical sourcing, waste reduction, and carbon neutrality strategies will attract eco-conscious customers and investors. In 2025, sustainability is expected to drive corporate policies, financial strategies, and long-term business growth.

Expanding Influence of Digital Currencies

Digital currencies, including cryptocurrencies and central bank digital currencies (CBDCs), are reshaping financial transactions. More businesses are accepting digital assets, while governments explore regulatory frameworks to integrate these currencies into mainstream economies.

Blockchain technology is enhancing security, reducing transaction costs, and increasing financial inclusion. Companies that adopt digital currency payment solutions can expand their global reach and provide customers with secure and efficient payment options.

Cybersecurity Enhancements for a Digital Future

With digital transformation comes increased cyber threats. Businesses are investing heavily in cybersecurity measures to protect sensitive data. Zero-trust security models, multi-factor authentication, and AI-driven threat detection are becoming standard practices.

Cyber resilience will be crucial as organizations face rising incidents of ransomware and data breaches. Companies that prioritize cybersecurity will build trust with customers and strengthen their digital infrastructure against evolving threats.

The Evolution of Remote and Hybrid Work

The workplace continues to evolve as remote and hybrid work models become the norm. Businesses are refining their digital infrastructure to support distributed teams while maintaining collaboration and productivity.

Investments in virtual collaboration tools, cloud computing, and employee well-being programs are shaping the future of work. Companies that adapt to flexible work environments will attract top talent and improve overall efficiency.

Customer Experience and Personalization Trends

Customer expectations are evolving, and businesses are leveraging technology to deliver personalized experiences. AI-driven chatbots, predictive analytics, and data-driven marketing strategies are transforming customer interactions.

Personalization goes beyond marketing – it influences product development, user experience, and customer service. Companies that harness data insights to tailor their offerings will drive customer loyalty and satisfaction in 2025.

Supply Chain Innovations and Resilience

Supply chain disruptions have highlighted the need for stronger, more resilient logistics networks. Businesses are investing in AI-driven demand forecasting, blockchain for supply chain transparency, and automation to improve efficiency.

Nearshoring and reshoring strategies are gaining traction as companies seek to mitigate risks associated with global supply chain dependencies. The adoption of these innovations will help businesses maintain operational stability amid market fluctuations.

Regulatory Changes Impacting Global Markets

Governments worldwide are implementing new regulations affecting data privacy, taxation, and sustainability compliance. Companies must stay informed about changing policies to ensure compliance and maintain competitive advantages.

From stricter environmental laws to digital finance regulations, businesses that proactively adapt to regulatory changes will avoid penalties and enhance their corporate reputation.

The Role of Data in Business Decision-Making

Data-driven decision-making is transforming industries. Companies are leveraging big data analytics, machine learning, and business intelligence tools to gain actionable insights and improve strategic planning.

Organizations that invest in data governance and analytics will enhance operational efficiency, optimize marketing strategies, and drive innovation. As data becomes a valuable asset, businesses must implement robust data management practices to maximize its potential.

Conclusion

Artificial intelligence business developments, environmental efforts, changes to laws, and digital transformation will all alter the corporate landscape in 2025. Companies that embrace these important advancements will set themselves up for long-term success.

Staying ahead of trends and business developments to market movements will be critical for growth and competitiveness in a changing corporate environment.

5 Smart Ways to Use AI Without Losing Your Mind

AI is transforming how we work, making processes faster and more efficient. However, it can also feel overwhelming if not used wisely. Instead of letting AI add complexity to your routine, the key is to integrate it in a way that enhances productivity without causing unnecessary stress.

Here are 5 smart ways to Use AI without losing your mind & effectively while maintaining control over your workflow.

1. Use AI to Automate Repetitive Tasks

Repetitive tasks take up valuable time and can lead to burnout. AI-powered automation tools can streamline these processes, allowing professionals to focus on higher-value work.

How to Implement:

  • Use AI-driven scheduling tools like Calendly or Motion to automate meeting bookings.
  • Implement chatbots for customer service to handle routine inquiries.
  • Automate email sorting and responses using AI-based filters and autoresponders.

Benefits:

  • Frees up time for strategic tasks.
  • Reduces human error in repetitive work.
  • Improves response times and efficiency.

2. Enhance Decision-Making with AI-Powered Insights

AI can analyze vast amounts of data quickly, helping businesses make informed decisions based on real-time insights.

How to Implement:

  • Use AI analytics platforms like Tableau or Power BI for data-driven decision-making.
  • Leverage AI for predictive analytics to anticipate market trends.
  • Deploy AI-based recommendation engines to optimize business strategies.

Benefits:

  • Faster access to actionable insights.
  • Reduces reliance on guesswork.
  • Helps businesses stay ahead of the competition.

3. Leverage AI for Smarter Communication

AI tools can enhance both internal and external communication, ensuring messages are clear, relevant, and timely.

How to Implement:

  • Use AI-powered transcription tools like Otter.ai for meeting notes.
  • Leverage AI email assistants like Grammarly or Jasper for professional writing.
  • Implement AI chatbots to streamline customer interactions.

Benefits:

  • Saves time on manual communication tasks.
  • Enhances clarity and professionalism in messaging.
  • Ensures prompt responses to customers and team members.

4. Optimize Time Management with AI Assistance

Time management is crucial for productivity. AI tools can help individuals and teams stay organized without feeling overwhelmed.

How to Implement:

  • Use AI-powered scheduling assistants like Reclaim or Clockwise to manage appointments efficiently.
  • Leverage AI time-tracking software like RescueTime to monitor work patterns.
  • Automate task prioritization with AI-driven project management tools.

Benefits:

  • Helps allocate time efficiently.
  • Reduces time wasted on unproductive tasks.
  • Ensures a balanced workload.

5. Use AI to Improve Cybersecurity and Risk Management

AI plays a crucial role in identifying threats and mitigating security risks before they escalate.

How to Implement:

  • Deploy AI-driven cybersecurity tools like Darktrace to detect anomalies.
  • Use AI-powered fraud detection in financial transactions.
  • Implement AI for continuous network monitoring and threat detection.

Benefits:

  • Enhances security measures without manual oversight.
  • Detects and mitigates threats in real-time.
  • Reduces financial and reputational risks.

Conclusion

AI is a powerful tool when used strategically. By automating repetitive tasks, improving decision-making, enhancing communication, optimizing time management, and strengthening cybersecurity, professionals can harness AI’s benefits without feeling overwhelmed. The key is to use AI without losing your mind as an enabler rather than letting it dictate your workflow.

By implementing these five strategies, businesses and individuals can work smarter and maintain control over their processes while leveraging AI to its fullest potential.

Also Read: Exclusive interview with Dr. Felicia Pham

 

Dr. Felicia Pham: Empowering Future with Her Educational and Entrepreneurial Pursuits

Dr. Pham Minh Phuong (widely known by her English name as Dr. Felicia Pham) is a dynamic personality known for her unparalleled contributions to academia and the business world. She currently serves as the Regional Ambassador at Saïd Business School, University of Oxford in Vietnam, and is also an Industry Mentor at the Swiss School of Business and Management University (SSBM).

In addition to her academic roles, Dr. Pham holds a significant position as the Managing Partner (CEO) & Founding Shareholder of Sunwah English Education. Her leadership and vision have been instrumental in driving the growth and success of Sunwah English Education.

Her illustrious career includes working closely with some of the wealthiest families in Vietnam and Asia which is supporting her to hold a distinguished position as the Vice Chairwoman of the Vietnam Trade & Investment Promotion Club (Vinatipc). Dr Pham’s unwavering dedication to promoting trade and fostering international relations between Vietnam and the global market showcases her commitment to driving positive change and growth.

On Path to Leadership

Becoming a business leader was a strategic decision for Dr. Pham, a culmination of self-development and rigorous training. It represents a departure from past challenges, allowing her to forge a stronger and more resilient version of herself in the present. She aims to leverage her experiences to serve as a source of inspiration for young individuals, particularly aspiring female leaders, empowering them to chase their dreams and reach new heights.

Firstly, Dr. Pham acknowledges that her family tradition has significantly shaped her character and leadership approach. Her grandparents were renowned war heroes documented in history who sacrificed everything to safeguard the Fatherland. During peacetime, her maternal grandfather, who held a position equivalent to today’s Minister of Economy, dedicated his life to serving the Fatherland and its people until his final days. This tradition was upheld by her mother and her uncles.

Dr. Pham’s father, a university professor for three decades, introduced her to Shakespeare and “The Art of War” at the age of four, cultivating in her a profound appreciation for poetry and a scholarly passion for English classical literature. She was shaped by the resilience and courage of a General’s Lady, a legacy passed down from her grandparents, alongside the grace and literary talent of her father. This has shaped Dr. Pham’s resilience in challenging situations and her unwavering determination to persevere even when the odds are stacked against her.

Dr. Pham’s initial exposure to the world of business occurred during her high school years. As one of the top students in the school, she took advantage of the opportunity to provide tutoring services at a premium rate to a select group of affluent classmates. Prior to that achievement, she experienced a significant period of isolation due to being perceived as “different and unusual.” This changed when she secured first prize in the city-level speech contest, standing out as the sole winner from her school. That experience was pivotal in helping her recognise that her skills represent a valuable asset, one that can be leveraged. As long as she continues to enhance her capabilities, she will command respect and reap financial rewards.

“Business operates on the principle of exchanging equivalent values or aligning values to create enhanced value. Simultaneously, this realisation reinforced the importance of unwavering self-belief and the necessity of embracing our unique qualities. We are inherently exceptional, and it is vital to acknowledge and accept that exceptionalism,” says Dr Pham.

The Institute

Sunwah English Education is a preeminent educational institution committed to enhancing English language proficiency and communication skills across Vietnam. Positioned at the forefront of language education in the region, Sunwah English Education offers comprehensive English courses tailored to meet the demands of students, professionals, and corporations.

Founded with a vision to bridge global communication gaps, Sunwah English Education combines innovative teaching methodologies with a dynamic curriculum, fostering an engaging learning environment for all ages. The institute’s mission is to enable learners to excel in their personal and professional lives by mastering the English language.

Located across multiple prime venues in Ho Chi Minh City, including the iconic Sun Wah Tower and Sunwah Innovation , Sunwah English Education prides itself on its state-of-the-art facilities and exceptional faculty. The pedagogical approach is deeply rooted in practical application and immersive learning, ensuring that students not only acquire language skills but also develop cultural insights and global perspectives.

With a steadfast commitment to excellence, Sunwah English Education continues to play a pivotal role in shaping the future of English language learning in Vietnam, empowering individuals to succeed in an increasingly interconnected world.

Staying Relevant

In a dynamic business environment, it is crucial to stay up-to-date with the latest trends and developments and incorporate this knowledge into one’s business strategy. Dr Pham believes that in a dynamic market landscape, her focus should not be on merely adapting to external shifts but rather on introspection. She must evaluate her own readiness for transformation. If the response is “no” or if she remains uncertain, it indicates that, in this context and at this moment, “change” or “trends,” regardless of their perceived rationale, are not appropriate for her or her organisation. 

She recognises that each individual possesses a unique approach and strategy for attaining success. While observing trends can be beneficial for many, she will consistently maintain a clear understanding of her strengths and weaknesses, particularly her key advantages, as well as those of the business she leads, enabling the creation of genuine and sustainable value.

Approach to Success in Life

Dr Pham’s approach to business is to maximise efficiency while minimising resource expenditure. Cooperating with the right associates or partners to develop and optimise resources remains her top priority. She consistently upholds and honours her commitments, which in turn shapes her reputation in the business landscape.

Her business is an integral part of Dr. Pham’s life; there is no distinction between the two. The success she achieves in her business brings her genuine joy and fulfilment. She feels that the notion of needing to “balance” work and life frequently arises when there is a lack of true appreciation for the business, leading to a desire to compartmentalise the two aspects. Dr. Pham believes that it is more efficient to merge the two into a single entity, transforming work into a source of joy.

Words of Wisdom

Dr. Pham concludes with the following advice for aspiring business leaders who are just starting out in their careers:

Be strategic, have the courage to fully commit to your chosen path, and refrain from expressing dissatisfaction in the face of setbacks. Even in defeat, it’s crucial to maintain a sense of elegance, as poise is vital for effective leadership.

When faced with the decision between pursuing the role you enjoy most and the one in which you excel, prioritise the latter. Enjoyment is merely an emotion, whereas excelling in your work enables you to generate significant value and establish yourself as a leader in the industry.”

Quote: “If you possess the determination, you can accomplish any goal you set your mind to. If you haven’t achieved it, it’s clear you didn’t desire it with sufficient intensity.”

 

Phuong (Alex) Tran : The Visionary Leading Vietnam’s Tech Compliance Frontier

Phuong Tran (Alex Phuong Tran) is the visionary founder and CEO of ExtendMax Vietnam Co., Ltd. With over 20 years of experience in executive management, Phuong has established himself as a leading authority in market access and regulatory compliance for information technology equipment in Vietnam. Under his leadership, ExtendMax has become a trusted partner for global tech giants such as Amazon, Microsoft, Lenovo, Dell, ASUS, and Oppo – CEO & Founder of ExtendMax.

Phuong’s dedication to excellence has earned him numerous accolades, including the Business Icon of the Year in Vietnam 2024 and recognition as one of the 10 Prominent Male CEOs in 2024. His unwavering commitment to innovation and compliance continues to drive ExtendMax’s growth and success in the competitive tech industry.

His Way to Success

Born in Hai Phong, Vietnam, in 1980, Phuong’s entrepreneurial spirit emerged early. From starting a small sidewalk book rental business at age 12 to holding various part-time jobs, his diverse experiences laid the foundation for his future success Phuong holds an engineering degree and has co-founded several successful ventures, including VNCA laboratory, AZ Global Technology JSC, and Cleverlearn Trung Hoa.

Phuong began his career in sales and marketing at leading multinational FMCG companies where he gained valuable leadership and strategic management skills. In 2015, he identified a gap in Vietnam’s market for professional consulting services in market access and regulatory compliance. As Vietnam’s economy grew and global businesses sought entry, regulatory complexities became a significant barrier. This inspired him to establish ExtendMax, bridging the gap between international businesses and Vietnam’s regulatory framework. Over the years, ExtendMax has evolved into the country’s leading consulting firm, recognized for helping global corporations navigate the challenges of compliance, market access, and import-export regulations.

Overcoming Challenges

Building ExtendMax came with numerous challenges, including navigating Vietnam’s ever-changing regulatory landscape, earning trust from global clients unfamiliar with local markets, and fostering a team of experts capable of handling complex projects. To overcome these challenges, Phuong focused on building a customer-centric culture, maintaining transparency, and investing in continuous training for his team. He also developed strong partnerships with global clients and local authorities, which allowed ExtendMax to deliver tailored and efficient solutions.

Comprehensive Services

ExtendMax specializes in providing comprehensive services related to market access and regulatory compliance for information technology and electronic products. It assists manufacturers and importers in navigating complex regulatory requirements, ensuring that products meet local standards and can be legally sold in Vietnam. ExtendMax is known for its expertise in ICT-type approval for wireless devices, telecom equipment, and home appliances, as well as safety and EMC approvals.

Its wide range of services includes:

Product Conformity Certification Consulting:

It assists clients in ensuring their ICT products comply with Vietnam’s technical standards and regulatory requirements. This service includes consulting on testing, assessment, and certification to ensure products are market-ready.

IOR/EOR Services:

ExtendMax acts as the legal importer or exporter on behalf of international companies, enabling them to import or export products without establishing a local entity in Vietnam. It handles customs clearance, tax declarations, and legal compliance, ensuring a seamless and timely import/export process.

Consulting on Civil Cryptography and Cybersecurity Product Licensing:

It supports businesses in obtaining licenses for trading and importing civil cryptography products, meeting the strict and complex requirements of Vietnamese regulations. The services include evaluating existing conditions, proposing compliance solutions, and preparing specialized documentation such as business and technical plans.

Market Access Consulting:

ExtendMax analyzes regulatory requirements, recommends roadmaps for obtaining necessary certifications and permits, and assists clients with documentation and government interactions to ensure smooth market entry.

Simplifying Legalities

ExtendMax helps international businesses navigate several challenges they face when entering the Vietnamese market. The biggest challenges include understanding Vietnam’s complex regulatory environment, obtaining necessary certifications and licenses, and navigating customs procedures. ExtendMax addresses these challenges by providing tailored consulting services, ensuring compliance with local laws, and managing the entire process—from documentation preparation to government approvals—so clients can focus on their core business.

For instance, the importance of conformity certification and import-export consultancy for international businesses. “Conformity certification ensures that products meet the technical and safety standards required by Vietnamese law, allowing them to enter the market legally. Import-export consultancy is equally critical as it helps businesses navigate complex customs procedures, regulatory requirements, and tax obligations. Without these services, companies risk delays, penalties, or even the inability to bring their products to market, which can significantly impact their business operations,” explains Phoung.

Supporting Global Giants

ExtendMax has helped global technology companies like Amazon and Microsoft successfully navigate Vietnam’s regulatory framework. For instance, it supported Amazon Web Services in importing IT equipment worth tens of millions of USD by managing product classification, conformity certification, and customs procedures. Similarly, for Microsoft, ExtendMax provided end-to-end consulting services, ensuring smooth compliance with type approval regulations for their computing devices. These partnerships have allowed ExtendMax’s clients to establish their operations in Vietnam seamlessly.

Staying Aware and Ahead

Phoung handles multiple roles of being a CEO, entrepreneur, and legal expert and he views these roles as interconnected rather than separate. As a CEO, he focuses on strategic leadership. As an entrepreneur, he seeks opportunities to grow the business. As a legal expert, he is directly involved in critical consulting projects, leading the team in resolving complex cases. Delegation and trusting his team to handle specific tasks are key factors in balancing these responsibilities. He also makes time to reflect, recharge, and focus on long-term goals.

He stays motivated for his roles by focusing on the value ExtendMax brings to its clients and the industry. Seeing the clients succeed and knowing that ExtendMax is contributing to Vietnam’s economic development keeps him energized. 

“Innovation is driven by continuous learning, monitoring industry trends, and fostering a culture of creativity within my team. I also embrace challenges as opportunities to refine our processes and create new solutions,” says Phuong.

Keeping Ahead of Industry Trends and Contributing to the Economy

To keep the company ahead of regulatory changes and industry trends, Phoung and the core team invest heavily in staying informed about regulatory updates and industry trends through continuous training, research, and partnerships with global and local authorities. The team regularly attends seminars and collaborates with clients to understand their evolving needs. Additionally, they use digital tools to monitor changes in real time, allowing them to adapt quickly and provide timely advice to their clients.

ExtendMax plays a vital role in enabling international technology companies to establish and expand their operations in Vietnam, contributing to the country’s status as a regional technology hub. By ensuring compliance with local regulations and facilitating smooth market entry, it attracts foreign investment, creates jobs, and supports the growth of Vietnam’s ICT and telecommunications sectors. Its services also help local companies expand internationally, driving innovation and economic growth.

Expanding the Services

Phoung plans to expand ExtendMax’s service offerings to include more comprehensive consulting for foreign investment and mergers and acquisitions. Additionally, the company aims to develop digital platforms that enable real-time project tracking and regulatory updates for our clients. It is also exploring opportunities to expand its presence in other APAC markets and beyond, helping more businesses access Vietnam and other emerging economies.

Message for Aspiring Entrepreneurs 

Phuong concludes the interaction with the following message for aspiring entrepreneurs in Vietnam and across the globe:

“Start with a clear vision and a purpose that inspires you, not just profits. Focus on solving real problems or filling gaps in the market, as value creation is the foundation of any successful business. Build a team that shares your passion, and don’t hesitate to invest in their growth—your people are your most valuable asset.

Embrace challenges as opportunities for innovation and never fear failure; each setback is a lesson that brings you closer to success. Stay curious and keep learning—whether it’s about your industry, your customers, or yourself. Most importantly, stay true to your core values and ethics, as these will guide you when the road gets tough and differentiate you in a competitive world.

Finally, remember that entrepreneurship isn’t just about building a business; it’s about building a legacy. Think long-term, act with purpose, and always aim to contribute positively to society. Success will naturally follow when your work makes a difference.”

A Quote to Live By:

“I think it is possible for ordinary people to choose to be extraordinary.” – Elon Musk.

“This quote reminds me that greatness isn’t reserved for a select few—it’s a choice that anyone can make through dedication, hard work, and persistence. It inspires me to push boundaries, embrace challenges, and empower both myself and my team to achieve what may seem impossible,” says Phoung.

 

ExtendMax supports LEGO in building its largest factory worldwide

Vietnam, February 04, 2025 The LEGO Group is set to inaugurate its most advanced and largest factory globally, with an investment of approximately USD 1.4 billion in Binh Duong, Vietnam. This strategic move aims to meet the growing demand in the Asian market and bolster the company’s sustainable development goals. However, during the initial stages, LEGO faced significant challenges concerning the importation of information technology (IT) equipment, especially devices related to civil cryptography, cybersecurity, and wireless communication. To navigate these legal complexities, LEGO partnered with ExtendMax, a leading consultancy in import-export and regulatory compliance.

LEGO Vietnam Factory Project Overview

In late 2022, LEGO planned to commence construction of its state-of-the-art factory in Binh Duong, Vietnam. This facility, representing the company’s largest global investment, is designed to cater to the increasing demands of the Asian market and to further LEGO’s commitment to sustainable development. Early in the project, LEGO encountered substantial challenges related to the importation of IT equipment, particularly devices involving civil cryptography, cybersecurity, and wireless communication functions. To address these legal hurdles, LEGO entrusted ExtendMax to provide comprehensive solutions.

CEO Trần Thanh Phương personally provided consultancy to the LEGO Group for their LEGO Vietnam factory project.

Objectives of the Collaboration with ExtendMax

The LEGO project in Vietnam, with a total investment of USD 1.4 billion, stands as one of the company’s flagship initiatives globally. LEGO sought ExtendMax’s expertise to devise strategies and assist in importing all necessary IT and control equipment for the Binh Duong factory. The total value of the IT equipment required for the project amounts to tens of millions of USD.

Key Challenges and Obstacles

From the outset, LEGO’s team faced several significant challenges:

  • Legal Requirements: Vietnamese regulations mandate that enterprises wishing to import devices with encryption capabilities or wireless communication functions must meet stringent conditions outlined in the Law on Cybersecurity.
  • Legal Standing: As a newly established legal entity in Vietnam with a nascent team, LEGO did not yet meet the legal prerequisites to obtain import licenses for civil cryptographic products, which are crucial IT devices for the project.
  • Resource Constraints: In its initial phase, LEGO’s Vietnam team lacked sufficient personnel and experience in evaluating and classifying IT equipment, as well as in handling import-export procedures for specialized IT devices.
  • Project Timeline: Delays in importing these IT devices could severely impact the overall project schedule.

ExtendMax’s Comprehensive Solution

Leveraging its extensive experience and reputation in import-export consultancy, ExtendMax was selected as LEGO’s strategic partner to provide importer of record services and comprehensive import-export consultancy for the project. The solutions implemented by ExtendMax included:

Legal Analysis and Classification:

ExtendMax categorized all IT equipment slated for import, identifying the necessary licenses and certifications. The equipment was divided into two main groups:

  • Group 1: Devices that LEGO could legally import directly, optimizing cost efficiency.
  • Group 2: IT devices requiring specialized licenses that LEGO was not yet qualified to obtain, necessitating importation through ExtendMax’s importer of record services.

ExtendMax advised LEGO on the procedures for obtaining civil cryptography license, cybersecurity license, and type approval certificates, establishing timelines to meet the project’s tight schedule.

ExtendMax’s consultants held professional discussions to execute the project.

Preparation and Completion of Legal Documentation:

ExtendMax assisted LEGO in preparing all necessary documentation related to the import procedures for IT equipment shipments. We also submitted the applications on LEGO’s behalf and worked directly with regulatory authorities to complete the procedures and obtain the required licenses and certifications for the import process.

Acting as Importer of Record on behalf of LEGO:

ExtendMax served as the legal importer of record on behalf of LEGO, completing customs procedures, tax declarations, and related formalities for multiple consignments of IT equipment. All IT devices requiring specialized licenses, including those for civil cryptography, were successfully imported into Vietnam by ExtendMax, ensuring adherence to the project’s stringent timeline.

Ongoing Support and Issue Resolution:

Throughout the importation process, ExtendMax closely monitored customs clearance progress and collaborated with LEGO teams in Denmark and Vietnam to promptly address any arising issues.

ExtendMax also provided guidance on post-import legal procedures and advised on requirements for future supplementary imports.

Outstanding Results

ExtendMax’s team of leading consulting experts in Vietnam

Thanks to ExtendMax’s professional and comprehensive support, LEGO successfully imported the critical IT equipment for its Vietnam factory without encountering any risks or delays. This achievement was pivotal in ensuring the timely construction and operation of the USD 1.4 billion facility.

The project established a solid foundation for LEGO in Vietnam, facilitating manufacturing and business activities in the region, and underscoring the company’s commitment to sustainable development and environmental stewardship. This success also reaffirms ExtendMax’s position as a trusted partner in entrusted import-export services and regulatory consultancy in Vietnam.

The LEGO factory project in Vietnam exemplifies ExtendMax’s exceptional capabilities in customs procedures consultancy, import-export services, and entrusted importation for leading global technology and manufacturing corporations. ExtendMax remains committed to continuous innovation, supporting businesses in overcoming legal challenges, and promoting sustainable development and success in the Vietnamese market.

 

A Journey Rooted in Resilience: From Windrush to Modern Success

My story begins with my parents, who were part of the Windrush generation. They arrived in the UK 1960, seeking opportunities and a better future. My father came first, working hard as Scaffolder and Brick layer in the construction industry until he could afford to purchase a plane ticket for my mother to join him. Together, they settled in London and built a life, despite the many challenges they faced.

Both my parents lacked the basic literacy for coping with most jobs and everyday situations  My father worked tirelessly in construction, while my mother held several jobs from working in hotel kitchens to cleaning jobs, often bringing me along to help. We lived in a small two-bedroom council flat, and as the youngest of three children, I slept on a sofa bed in the living room. Despite the low living standards, I remember us being happy kids, making do with what little we had.

Lessons in Resilience and Work Ethic

Growing up, my parents instilled a strong work ethic in me. By the age of eight, I was ironing my own clothes, and by ten, I was cooking for myself. I was a latchkey kid, often left to my own devices while my parents worked long hours. Today, such independence might raise eyebrows, but for most low income households, it was simply how life was.

My father was determined to teach me the value of vigorous work. He lined up many odd jobs for me. These experiences, though challenging, shaped my understanding of perseverance and responsibility.

Education as a Gateway

Education wasn’t a priority for my parents; they didn’t fully understand its value due to a 1930s upbringing in the Caribbean and lack of opportunity. Yet, they supported me in their own way. I attended a grammar school thanks to the support of the local catholic church doing relatively well in entrance exams. 

At school, I found refuge. I stayed late, immersing myself in sports and spending hours in the library. One teacher in particular took an interest in me, offering guidance and support throughout my time there. It was during these years that I realised my path wouldn’t follow the traditional route. I needed to start working early and find a way to balance earning a wage with ongoing development.

Entering the World of Technology

At 16, career fairs opened my eyes to opportunities in technology. Although I didn’t initially have a passion for tech, I discovered I had a knack for STEM subjects. I landed an apprenticeship as an analyst developer at 18, working for a global data services firm. This role allowed me to earn a wage, help mum and dad while pursuing my qualifications, laying the foundation for a career in technology.

Carrying the Fire Forward

Reflecting on my journey, I see how my parents’ sacrifices, and work ethic fuelled my drive. Their resilience taught me the importance of staying focused, disciplined, and striving for improvement. From growing up in a modest council flat to building a career in tech, every step has been guided by the lessons I learned from them.

I share this story not to dwell on challenges but to highlight the enduring strength of those who persevere against the odds. Stories like mine are not unique—they are still unfolding across the UK and beyond. They remind us of the power of resilience, the importance of opportunity, and the impact of support.

Whether you’re at the start of your journey or reflecting on your own path, remember: where you begin does not define where you can go. Let your experiences fuel your ambition, and never stop striving for improvement, if that motivates you.

From YTS to Career Growth: Lessons in Accountability and Resilience

Starting my career in technology was no walk in the park. I began my career on a  Youth Training Scheme (YTS), a program that offered young people a chance to gain work experience and qualifications. But let me tell you—it was no handout. The assessment process was rigorous, and the expectations were high.

Every six months, we were evaluated to determine if we could stay in the program. This wasn’t just a formality; it was intense. If your performance didn’t meet the standard, you were released from the program. There was no room for complacency.

Accountability and High Standards

One of the most demanding aspects of the role was the focus on quality. Every piece of code we wrote was thoroughly reviewed and quality-controlled. If your work didn’t improve over time, your position was at risk.

This level of personal accountability is something I don’t always see as much in today’s work environment. During this period, it wasn’t just about doing the job; it was about doing it exceptionally well, even as a trainee. That discipline and focus on excellence became foundational to how I approached my career.

Learning on the Job

In addition to work, I attended College once a week. Balancing on-the-job learning with academic studies wasn’t easy, but it was invaluable. The program wasn’t just about gaining experience; it was about proving yourself capable in a competitive environment.

Thriving in Adversity

Despite the challenges, I managed to thrive in that environment. The lofty expectations, relentless assessments, and the need to continuously improve shaped me into a disciplined and resilient professional. Looking back, those early years taught me lessons that have stayed with me:

Accountability matters. When you know your work will be scrutinised, you learn to take pride in its quality.

Growth comes from challenges. The pressure to perform pushed me to learn faster and adapt.

Excellence is a habit. Developing high standards early in my career set the tone for everything I’ve done since.

The Legacy of Hard Work

That experience, while tough, gave me the tools to build a lasting career in technology. It also reminded me that growth doesn’t come from comfort—it comes from stepping up, being accountable, and embracing challenges.

If you’re just starting out, don’t shy away from tough environments. Those are the places where you’ll learn the most and develop the resilience, you’ll need for the rest of your career.

Reflections on a Non-Traditional Career Path

Looking back on my career, I often think about how my journey differed from the traditional route. I started young, working alongside adults as a shy teenager who had to grow up quickly. While many of my peers were enjoying university life, I was navigating the workplace, learning on the job, and figuring out how to thrive in an adult world before I was fully ready.

The Early Start: A Double-Edged Sword

Starting my career early had its advantages. By my early 20s, I was already buying property—an opportunity that feels almost unimaginable for Generation Z . Those early experiences shaped me into who I am today, teaching me responsibility, discipline, and resilience.

But it wasn’t without its costs. Starting young meant missing out on the traditional university experience. While my peers were building social networks and exploring life at their own pace, I was already working on personal development plans. By the time my peers entered the workforce, I had years of experience but also years of fatigue. There’s a certain weariness that comes with starting early—by the time others catch up, you’ve already weathered many years of challenges.

The Ups and Downs of the Journey

My career has been a blessing, but it hasn’t been without its struggles. I started at the lowest rank, working my way up through sheer determination, hard work, and a bit of serendipity. There have been high points—ambitious roles and many opportunities. I’m incredibly proud of—but also low points that tested my resolve.

What has made the difference along the way are the people who’ve helped me. None of us achieve success alone. I’ve been fortunate to have mentors, colleagues, and supporters who guided me, believed in me, and opened doors I couldn’t have opened on my own.

Core Values That Endure

Through it all, a few core values have remained central to who I am:

Hard Work: My upbringing instilled a relentless work ethic that continues to drive me.

Curiosity: I’ve always been eager to learn, adapt, and grow—qualities that have been invaluable in a constantly evolving career

Collaboration: I genuinely enjoy working with people, helping them realise their potential, and learning from them in return.

A Career Built Together

I often say my career is the result of many people’s inputs. While I’ve worked hard to get where I am, I’m also the product of countless acts of kindness, guidance, and support. 

For those starting out or reflecting on their own journey, I’d say this: there’s no one-size-fits-all path. Whether you start early or late, whether your journey is linear or filled with twists and turns, the key is to stay curious, work hard, and embrace the people and opportunities that come your way. Success isn’t just about where you end up—it’s about how you grow along the way.

A Journey Fuelled by Reflection and a Desire to Contribute

Your question about the inspiration behind my journey is both thoughtful and complex. It touches on something I reflect on often: what is this journey really about?

For me, it’s not just one journey—it’s a collection of paths that intertwine, each driven by a deep desire to contribute and leave a meaningful social impact. Let me break it down into two parts, as you suggested: the “why” behind this journey and the “how” it continues to evolve.

Why I Began

I’ve always been deeply reflective, often looking at life through the lens of “have I done enough?” This mindset was shaped by reading autobiographies of people in their later years—those reflecting on decades of life. A recurring theme in their stories is the fear of missed opportunities, the lingering question of whether they truly made an impact.

That resonated with me. I realised, at some point, that I wasn’t doing enough—not for allyship, not for social impact, not for the causes I deeply care about, like DE&I. Despite having built a solid skill set and a career I’m proud of, I could do more, to contribute in ways that truly matter.

This isn’t to say that personal achievements like building a family and supporting loved ones aren’t meaningful—they absolutely are. But for me, that’s just one piece of the puzzle. I wanted to look back and feel that I had used my abilities, my platform, and my energy to create broader, lasting change.

How the Journey Evolved

This desire to contribute is why I’m involved in many social causes. I’m drawn to opportunities where I can have an impact—whether it’s mentoring, advocating for diversity, or driving social initiatives. But I’ll be honest: I don’t think I’ve figured it all out yet.

I’m constantly exploring ways to do more, and I suspect this will be a lifelong process. There’s a part of me that believes the real work will come later, as I step away from executive roles and have the time and space to take on bolder, more ambitious projects.

A Hunger to Keep Growing

At its core, my journey is fuelled by a hunger to improve, to help, and to create. While I feel I’m doing more now than I have in the past, I also know I’m not doing nearly enough. There’s always more to learn, more to give, and more to achieve.

In the end, I hope this journey will reflect a life of growth, contribution, and connection. Whether through the roles I’ve held, the people I’ve supported, or the causes I’ve championed, I want to leave behind a legacy that speaks to the values I hold dear: hard work, curiosity, and a deep commitment to social impact and advancement.

And if there’s still more to do? That’s the beauty of the journey—it’s never really over.

The Driving Force Behind It All

When I reflect on the driving force behind my journey, I realise it’s deeply rooted in my upbringing and the experiences that shaped my family’s story. It’s not something materialistic, nor is it purely about financial security—it’s a relentless desire to improve, to overcome, and to honour the sacrifices my parents made.

The Reflection of Time

Now, as I look back, I understand this drive more clearly. It wasn’t just about ambition—it was about healing, about proving to myself and my parents that we could overcome the barriers that had held us back.

It’s why I often remind my children how fortunate they are. They live in a world so different from the one I grew up in, and while they may not fully relate to my experiences, I hope they carry the values of resilience, gratitude, and the drive to always do better.

A Simple Yet Profound Motivation

If I had to sum it up, the driving force is this: to improve and to honour the sacrifices of those who came before me. It’s not profound in a philosophical sense, but it’s deeply personal and meaningful. It’s about growth—not just for myself, but for my family and the generations to come.

Lessons From My Mother: Resilience, Empathy, and Adaptability

Growing up, my mother taught me invaluable lessons—ones you don’t learn in classrooms but through lived experience. She was a woman of incredible strength, juggling several jobs, raising three children and a granddaughter, and always finding a way to lighten even the darkest days with her storytelling and humour.

Her stories were her way of making sense of the world for us, softening the blows of life while instilling resilience. I still remember her urging me to go to school even on days I dreaded it, knowing I might face bullies. Those moments toughened me, gave me a hardened shell, and taught me to confront challenges head-on.

The Value of the Grind

One of the greatest lessons my mother imparted was the value of hard work—what we now call “the grind.” No matter what the day looked like or what challenges lay ahead, she believed in getting up and working through problems. That work ethic has stuck with me. It’s a simple but profound truth: Everyone can grind.

She also taught me the importance of resilience—not just enduring but thriving through adversity. Watching her balance multiple jobs while still managing to bring laughter into our home taught me the power of perseverance and positivity.

Reading the Room

My mother had an uncanny ability to read a room and make people laugh. She could connect with anyone, and that’s a skill I’ve carried into my career. Whether it’s engaging with boards, committees, or teams across the globe, understanding the dynamics of a room and adapting to it has been invaluable.

At the highest levels of leadership, the ability to read people and situations—to listen, empathise, and adjust—is critical. It’s not about being disingenuous but about recognising the patterns in how people make decisions and interact. That said be true to yourself.  

Adapting to Every Walk of Life

As a global leader, I’ve worked in countless countries and cultures, and the lessons my mother taught me have been my compass. Her advice that life would be tough because of my differences, and that I’d have to work harder, wasn’t just a warning—it was preparation.

Being curious, listening actively, and staying adaptable have served me well. While every individual is unique, you begin to notice patterns in behaviour across cultures. Learning to subtly adapt without losing your authenticity has been one of the most important skills in my personal and professional journey.

The Toolbox for Life

Looking back, I realize how much of my “toolbox” comes from my mother. Traits like resilience, empathy, adaptability, and humour weren’t taught—they were demonstrated. These tools have shaped my interactions, my career, and my leadership style.

I’m deeply grateful for those lessons and use them daily, whether navigating complex professional landscapes or simply engaging with the world around me. They’re a testament to my mother’s strength and wisdom, and they continue to guide me as I strive to honour her legacy.

A Defining Experience in Allyship

When I think about allyship, one pivotal experience stands out—a lightbulb moment that reshaped how I understood its importance and power.

I was a young software developer working in a program team, and the program director—a black man—was someone I deeply admired. He was a figure of quiet authority, someone who stood tall, surveying the office floor like it was his empire. I remember being in awe of him, observing his confidence and leadership.

One day, he broke the unspoken distance between himself and the team and came over to talk to me. That single interaction became the start of something transformational. He took an interest in my growth, asking me about my ambitions. At the time, I didn’t even have an answer. I was just happy to be working.

Seeding Ambition

What followed was a series of conversations, meetings, and mentorship that fundamentally changed my trajectory. He gave me books to read—books I would never have chosen myself—and would discuss them with me, drawing out lessons and insights. He pushed me to think beyond my current role, challenging me to see a future where I could lead.

At one point, he encouraged me to take on a leadership role within a development work-stream, carefully considering my age and experience to ensure it would be a manageable step forward. Over time, he built my confidence, helped me develop my skills, and planted the seeds of ambition.

Allyship in Action

That experience taught me what allyship truly means. It’s about more than just offering support; it’s about actively investing in someone’s potential. It’s about creating opportunities, sharing knowledge, and helping others see a future they might not have imagined for themselves.

What made his allyship even more impactful was that he didn’t have to do it. He had no obligation to mentor me, yet he chose to invest his time and energy. That choice is what I now try to emulate in my own approach to allyship.

Paying It Forward

Today, I make a conscious effort to support others in similar ways. Whether through LinkedIn conversations, coaching, or simply sharing my story, to inspire and guide others. I’ve learned that allyship isn’t just about opening doors—it’s about helping people recognize doors they didn’t even know existed.

I’ve also expanded my understanding of allyship beyond race or gender. I’ve started focusing on neurodiversity and other areas of inclusion, ensuring my efforts are balanced and reflective of the diverse challenges people face.

The Broader Impact

My experience with that program director wasn’t just about personal growth—it was about understanding the ripple effect of allyship. His belief in me not only transformed my career but also shaped how I approach leadership, mentorship, and inclusion today.

Allyship is a commitment to lift others as we climb, and that commitment is something I carry with me every day. I aim to embody the same principles of allyship that were shown to me.

The Influence of Role Models and Allyship

Reflecting on my career journey, I’ve realized that the most significant influences have come from a combination of personal and professional role models. First and foremost, my mother remains my greatest inspiration—she’s always been my superhero. Her resilience, determination, and work ethic have shaped how I approach life and leadership. But in my professional life, I’ve also encountered people who looked like me, individuals who were in senior roles I never thought possible to attain. Seeing people who shared my background in leadership roles was pivotal for me.

One moment that stands out occurred midway through my career. I was meeting with a partner from a search firm, seeking my next career move. In a rather formal setting, the partner casually mentioned, “See that chap over there? You need to look like him.” She was referring to a middle-aged white man, who seemed to fit the traditional mould of what senior leadership looked like at that time. But I knew I wasn’t going to fit that mould. I realised I couldn’t emulate him—I needed to be myself. Luckily, I was able to land a major role as a CIO in a financial services firm, not by imitating others, but by staying true to my approach. That experience was empowering, as it reinforced the importance of being authentic and finding my own way.

Leadership Evolution: From Skill Sets to Team Dynamics

As my career progressed, I began to realise that leadership was not just about the individual skills of team members—it was about the overall dynamics of the team itself. Early in my career, I focused primarily on what skills I needed for a specific role. But when I moved into larger leadership positions, such as program director running significant change programs, I saw the importance of building well-balanced, functional teams.

I realised that without attention to team composition, I risked having high performers who, while excellent individually, might compete against each other in unhealthy ways. This shift in perspective made me understand that leadership is not just about delivering results but also about fostering collaboration and ensuring that everyone in the team has a role that aligns with both their strengths and the team’s goals.

This evolution in my leadership style didn’t happen overnight. It came with experience, and I began to invest more in understanding leadership theory and taking courses to refine my approach. I learned that building a cohesive, well-rounded team is essential to long-term success, and that an effective leader must be attuned not just to individual performance, but also to how the team interacts, communicates, and collaborates.

Allyship in Leadership

Allyship has deeply influenced my leadership style. Early on, I didn’t consciously focus on building diverse teams or being an ally in the workplace. But as I matured in my career, I realised that leadership is about more than just directing; it’s about lifting others up, giving opportunities to those who may not have them, and being mindful of the diverse backgrounds and perspectives within a team.

I also learned that allyship is a responsibility—one that extends beyond supporting causes to actively creating environments where people from different walks of life can thrive. Today, I’m committed to not only being a better ally to others but also to using my platform to help others see opportunities they might not have otherwise. I aim to continue paying it forward, just as I had the privilege of receiving support and guidance throughout my own journey.

Best Piece of Advice on Being an Ally

The best piece of advice I’ve received regarding allyship isn’t about specific words someone shared with me, but rather the journey of finding my own voice and becoming comfortable with it. Early in my career, I didn’t have the agency or presence to call out biases or prejudices in the workplace. I was just hustling, trying to make a living and support my family. But over the last two decades, as my career grew, I realised the importance of using my voice to address what I saw.

Advice for Aspiring Leaders on Becoming Better Allies

For aspiring leaders, my advice would be to find your community—both within and outside of your organisation. In my early career, there weren’t as many formal communities focused on diversity and inclusion, but today there are many more opportunities to get involved. Many organisations now have affinity groups and networks that are not just token gestures but have real sponsorship and financial backing. These communities can help you find your voice, provide support, and allow you to advocate for those who may not have the same opportunities.

One of the things I’ve observed is that it’s important to support causes that may not seem to directly impact you but need to have more prominence in your industry. Whether it’s promoting individuals from underrepresented backgrounds or supporting initiatives that aim to level the playing field, these causes matter. Don’t be afraid to step up, even if it feels like a bit of a taboo or uncomfortable at first. 

If you’re really brave, and if your organisation doesn’t have a community for these causes, be the first to start one. Create a space for others to gather, share experiences, and support each other. Leadership is about paving the way for others, and sometimes that means being the one to take the first step.

Ultimately, being an ally is about having the courage to speak up, listen, and support others, especially those who may not have the same opportunities or platform.