Dr. Tim Calahan: Driving Innovation and Improving Outcomes at Michigan Medicine through Cloud Transformation

Good health is imperative to leading a happy, contented life, and is a basic human desire and right. However, from the beginning, mankind has been in a constant battle against disease. That’s why the healthcare field has always focused on supporting innovations that advance our ability to prevent, treat, and cure a variety of conditions. From sheer human brilliance to advanced technology, it makes use of every available resource to further that goal.

Historically, a few key healthcare institutions have pioneered efforts to advance the field of medicine. Michigan Medicine is the academic medical center of the University of Michigan and encompasses a network of hospitals, clinics, and specialized centers; a world-renowned medical school; and a robust research enterprise – making it a global leader in advancing medical knowledge, developing innovative treatments and delivering compassionate patient care.

As the CTO at Michigan Medicine, Dr. Tim Calahan endeavors to uphold and expand his institution’s reputation and leadership in healthcare by executing on an leadership mandate to modernize Michigan Medicine’s IT infrastructure with a strong cloud-first preference.

Lending his Expertise

Calahan started his technical career in the Marine Corps, managing the IT infrastructure for the Judge Advocate General’s (JAG) various legal offices spread throughout Marine Corps Base Camp Pendleton.  He left the Marines to pursue his MBA, and his first position after completing it was in a “Big Five” management consulting firm.  The majority of his clients were either in financial services or healthcare and over the years, more and more of his clients and customers became concentrated in healthcare and life sciences. 

Calahan left management consulting to build cloud products and solutions for EMC[GS1] [CT2]  and was responsible for the launch of their EMC Hybrid Cloud product and solution.  Shortly after, EMC purchased a cloud company called Virtustream, and Calahan and his colleagues were moved to that subsidiary.  His first assignment there was to “Go build a healthcare cloud.” He and his team created the Virtustream Healthcare Cloud, focused on hosting Epic[GS3] [CT4] , a leading Electronic Healthcare Record (EHR) provider, in their private cloud environment. After they had built that into an $80M business, Dell decided to integrate Virtustream back into the parent company.

“I have found the work in healthcare to be deeply rewarding and satisfying, as we have introduced products and solutions that allow organizations to enhance patient care and improve clinical outcomes, says Dr. Calahan[GS5] [CT6] 

Having spent the past decade developing effective ways of moving Epic to the cloud, Calahan is excited to bring that expertise to Michigan Medicine. In so doing, he intends to create a roadmap for other healthcare institutions looking to embark on similar paths. 

“We are in the early stages of our cloud migration strategy, with a specific set of plans, goals, and initiatives focused on moving Epic, Sectra[GS7] [CT8]  (a leading medical imaging solution provider), and 90% of our general-purpose workloads to the cloud, resulting in improvements in operational agility, performance, and overall security,” says Calahan.

Leading Transformation

As a public institution, Michigan Medicine started its cloud transformation journey with a series of Requests For Proposal (RFP) to identify partners to help build key foundations:  A WAN RFP to extend their network beyond its own data centers near Ann Arbor, MI to multiple cloud onramps to ensure the redundancy and reliability they need and expect from the cloud;  a Colocation RFP to provide cloud-adjacent colocation space, which will allow them to decommission one of their data centers; a Hyperscaler RFP to select a preferred cloud provider; and a Solution Integrator RFP to assist them with their cloud transformation. Finally, they issued a Skills Assessment & Training RFP to establish a baseline and then continuously assess their staff’s cloud knowledge and expertise and provide robust training to fill any gaps.

While this RFP work has been underway, Calahan’s team developed an Epic Cloud Read-Only resource to provide a cloud-hosted instance that now serves as a backup in case their primary (on premises) instance should ever become compromised. They were the first[GS9] [CT10]  to deploy Epic Hyperdrive on an Azure Virtual Desktop (AVD) instance. They now plan to expand from these initial proofs of concept to develop solutions that can serve a broader subset of customers. 

Calahan points out that maintaining traditional data centers and legacy infrastructure is cumbersome and inefficient. From long procurement lead times to complex vendor management, the overhead is real and substantial. When one adds in the hardware inefficiencies and the tendency to over-provision on-prem hardware in traditional data center environments, the move to the cloud is the logical choice for organizations that seek to elevate their security posture, improve application availability, and increase performance. Plus, with cloud platforms, the ability to deploy infrastructure as code becomes much easier and widespread, resulting in improved flexibility and business agility – basically allowing IT to respond to the business in a much more nimble, structured, and streamlined way. 

“As part of our cloud transformation, we plan to embed cloud request items into and within our existing ITSM service catalog, which will significantly improve our ability to respond to the business,” he shares.

Transformation Challenges

When Calahan and his team first developed a model for moving Epic to the cloud a decade ago, it was controversial. Today, moving Epic to the cloud is a fairly standard practice. Both Epic and the public cloud providers have invested tremendous amounts of time, effort, energy, and resources to create standardized reference architecture to properly run and operate Epic in the cloud.

Explaining further, he says a primary challenge is that most existing Epic teams do not know the cloud, and cloud-savvy engineers do not know Epic. So, any institution or team that wants to embark on a cloud transformation involving Epic needs to understand that there will be a bridge or gap that needs to be filled.  Fortunately, Calahan brought a team of engineers with deep experience in public cloud migrations  when he moved to Michigan Medicine. As such, they confident in moving Epic to the cloud, as they have already been performing that work for the last decade. In fact, they have recently helped and guided some other institutions making similar journeys to assist with their success.  As a testament to this collaboration, Charles E. Christian, VP & CTO of Franciscan Health said[GS11] [SG12] , “Leveraging Mitch Duff’s and Charles Knight’s knowledge of migrating and running Epic in the public cloud was critical to our Epic cloud migration project.  Their knowledge, experience and partnership regarding public cloud and Epic is unmatched.”

Fostering Innovation in Healthcare Technology

Michigan Medicine has a rich history of fostering innovation in healthcare technology, driven by its commitment to integrating cutting-edge research with clinical practice.  It also strongly encourages interdisciplinary collaboration among its faculty, researchers, and clinicians, creating an environment where diverse perspectives come together to solve complex healthcare challenges. 

Michigan Medicine supports healthcare startups and entrepreneurial ventures through programs like Fast Forward Medical Innovation.  This initiative provides resources, mentorship, and funding to bring new medical technologies to market.  It also places a strong emphasis on continuous learning and adaptation, ensuring that staff and students stay at the forefront of medical advancements and technological innovations. This commitment not only enhances patient care but also sets the standard for academic medical centers worldwide.

Balancing Technology and Business Needs

Digital transformation within healthcare is complex, as the landscape of clinical applications is broad, diverse, and in some cases – old[GS13] [CT14] . Because of those challenges, healthcare is just now beginning to adopt cloud transformation, where other industries have already largely embraced cloud and are reaping the benefits. At Michigan Medicine, Calahan and his team are aware of the intricacies of a cloud transformation and that appreciation is apparent in Michigan Medicine’s cloud strategy. 

Providing and ensuring seamless continuity of service – especially for patient care and research needs –is critical to Michigan Medicine’s cloud transformation efforts. One of the first questions he received upon arriving was about the potential disruption to the business as applications were migrated to the cloud. Michigan Medicine’s cloud strategy employs strategies to seamlessly mirror and migrate data and applications to the cloud without disrupting customers. Some reference such strategies as a “lift and shift” and while this approach borrows elements of that, it also allows for fine-tuning and optimization of the application landscape to capitalize on the advantages the cloud provides to their application landscape. 

“Following our migration to the cloud, we expect to spearhead some degree of application re-design to fully embrace the latest and best tools and technologies that cloud platforms can provide and not available via on-prem data centers. Essentially, we will be elevating the computing platform that the applications operate from, providing a broader range of tools and technologies that did not exist within our legacy data centers,” says Calahan.

Ensuring Safe Transitions

For Calahan, data security and the privacy of sensitive information are top of his mind in Michigan Medicine’s digital transformation journey. It is a core pillar of the cloud strategy, and his team intends to inject security and resiliency into the very fabric of its cloud computing infrastructure to provide the security, reliability, and recovery required to protect patients, research subjects, and the institution’s overall reputation.

By moving to the cloud, Michigan Medicine will be able to segment applications, like Epic and Sectra, and ensure that only relevant networks and ports are allowed access, and those access points will be monitored to baseline traffic patterns to understand if malicious activity is driving network traffic anomalies. Additionally, cloud platforms have the ability to deploy compliance solutions to ensure that cloud configurations meet the compliance requirements set by our information assurance teams.

Assessing Trends in Healthcare IT

A recent McKinsey study commented on the growing adoption of industry cloud platforms that have been modified to meet industry needs.  Over the years, the major cloud providers have done a terrific job of making sure their specific cloud platforms meet the compliance, security, and application requirements that are unique to the healthcare vertical. Calahan views that as a critical initial step, but stresses that healthcare organizations still have to undergo the journey to take advantage of these capabilities. 

He believes that once healthcare organizations have made the move and migration to the cloud, the next area of evolution will be to take advantage of the many tools and technologies it enables.  One area they are starting to explore is the use of generative AI, and Calahan expects their cloud journey will fuel those development efforts. 

“As we start to operationalize some of these generative AI solutions, we will benefit from the fact that our data and application environment is adjacent to our generative AI solution.  As we look ahead in healthcare, we believe leveraging cloud data products and solutions, coupled with generative AI solutions to augment the use of traditional AI and predictive analytics solutions will yield significant business advantages,” says Calahan.

Thinking Ahead

Calahan and his team have spent the last couple of years at Michigan Medicine preparing for a massive migration to the cloud to fuel innovation and business agility. They are now focused on executing that plan. To do that, they intend to implement a “cloud capability center” to accelerate migration, concentrate cloud skills and capabilities within the organization, and assist institutional stakeholders and partners in maximizing the benefits of using cloud tools and technologies. They will also facilitate the massive cloud migration project that will be underway with their selected system integrator.

“If we fast forward 2-3 years, we will have done an amazing job if we have Epic, Sectra, and all of our general-purpose applications operating in the public cloud.  While every IT project comes with its own set of challenges and adversity, we will view those as good and exciting problems to address, as it will mean we are making progress toward our goals and objectives,” concludes Calahan.

Quote: “The secret of change is to focus all of your energy, not on fighting for the old, but on building the new.” – Socrates

 [CT14]Yes, but old just puts an exclamation point on it.  I’m fine with changing, but “old” in this context and within this context carries with it a negative connotation.

Anouk Vastert: Customer Centricity Transformation Leader driving Outside-in culture change

A motivator, planner, and connector; Anouk Vastert, Global Customer Experience Advisor at SAP, believes in the importance of bringing people together for better results. An advocate of cross-functional cooperation, Anouk is averse to silos which she feels are the biggest roadblocks in companies hampering the delivery of a good and consistent customer experience and a great employee experience.

She believes in driving business results through product-, employee- and customer experience improvements. She loves to empower people and teams by first creating a Vision together and setting clear goals. These tactical goals and assets, which she calls Experience Principles, are created with everyone’s input, can be used by everyone, and are a clue towards a successful transformation.

Customer-Centric DNA 

Born into a family of Hotel-Restaurant entrepreneurs, Anouk found customer-centricity in her DNA. Luckily, the first job she got was with Coca-Cola where she was nurtured as an Outside-In professional. It allowed her to learn professional Sales and Marketing skills and a customer-centric way of working and building professional customer partnerships. “I learned the service business by heart from my father and often remember his famous quote – the customer is King but only when he/she behaves as a King,” shares Anouk.

At Coca-Cola as a Key Account manager, she was always looking for improvements. Anouk noticed the Order Entry Services department operated separately and was situated on a different floor in the building. That hampered a good way of working towards their largest customers. So here was her Lesson One: if you make a good plan to improve, big chance leadership says ‘Very good idea, go do it! Here Anouk learned that you can do anything, there are no limits; just make a plan, propose, discuss, and GO. 

Later when there was a problem with the Supply Chain at the factory in the south of the Netherlands, she went to work there as a Supply Chain Development manager. Her Lesson Two: If you stay a specialist, you might rise faster on the career ladder; I loved going wider from Sales to Supply Chain, learning much more about the overall business which makes you richer and very effective as a manager and cross-functional professional. 

                                                                                                                                                     After 8 years with Coca-Cola, Anouk moved on to Royal Philips, a leader in Consumer Lifestyle products, Lighting, and HealthCare where she was responsible for the Marketing, Sales, and Digital Transformation of Global Consumer Care. Together with her team, she built and executed Customer Experience in the B2C part of Philips. A few years later, B2B Healthcare asked her to do the same there. That brought her to Atlanta for 2.5 years, building a Global Customer Experience or Customer Centricity Transformation program together with the USA team. Markets and customers were extremely happy with this focus and it brought great results for the company increasing NPS; resulting in increased order book and revenues. 

Speaking at a few conferences in 2019 brought her to SAP, another beautiful large strong global company that was at that time hiring people straight from business roles instead of a technology background. For Anouk, it was a great opportunity to work with all kinds of companies instead of just transforming one.    

Kickstarting Transformation at SAP

SAP is the Market leader in Enterprise application software helping companies to run at their best. 77% of world transaction revenue touches an SAP system. SAP will continue to be the engine for business, bringing powerful, proven innovations that serve companies both now and into the future. They are helping enterprises around the world transform their business models to accelerate growth, put sustainability at the center of their operations, build resilient and agile supply chains, and increase productivity. Whether companies are transitioning amid market uncertainty or are intent on getting ahead of the competition and being ready for fast-changing demands, SAP helps address top priorities: achieve business transformation at speed, gain easy-to-use innovations, and work with a trusted partner.

When Anouk started with SAP in 2020 as Global Customer Experience (CX) Advisor, she noticed SAP was talking about Customer Experience as if it was only a Digital or IT activity related to their CX Solution Portfolio. Most companies worldwide view Customer Experience as an overall direction or transformation of the organization. And that is wonderful cause SAP can help them to get there. “Together we first create the Customer-Centric Vision and their Experience Principles. Then we do Customer Journey Mapping with a cross-functional team to find their top 10 pain points. This can be in Marketing, Sales, Supply Chain, Finance, or Employee experience. Then we support our customers driving the change in People, Process, Data, and Tools: in the end, bringing in the right technology to support that direction,” says Anouk explaining the process. 

There are 25 Global Customer Experience Advisors that are consultants for customers worldwide. They all come from Business roles at companies in different industries like Walmart, Caterpillar, Philips, Nespresso, ABB, Swarovski, PVH/Calvin Klein. Due to their experience, the conversations they have with Customers are in their business language instead of technology language and are outside-in instead of inside-out. 

Customer Centricity as a Way of Business

The notion of having Customer Experience (CX) as an integral part of business strategy has been around for the past 2 decades. However, with the rise in discussions about Customer Experience, there has also been a rise in misunderstanding about CX, how a company can be successful through CX management, and the benefits that a company can expect from CX done right. To dispel the misunderstandings, and make customer-centricity more effective for business, there is a large Customer Experience organization in the world called CPXA. That is where Experience professionals meet, connect and share their work. The CXPA provides a great Exam for everyone who wants to become a Customer Experience Transformation professional: the CCXP. Anouk, a CCXP herself, feels that it is very important that many more CX professionals get this title as there are still so many more companies that need to go in this direction for long-term value.  

As the world continuously wants to run better; be more sustainable, efficient, and customer-focused, there are not many things hampering the progress of customer centricity. Things that might stand in the way of moving faster are the original strong technology culture and short-term sales focus at the industry side, and the lack of customer focus at the company’s side. Anouk still gets surprised about the amount of (mostly B2B) companies that can deliver a difficult experience to their customers. There is likely an inside-out, old-fashioned mindset and the company is clearly not investing enough in making it easy to do business with. So, there is still a lot of work to do!

For a few years, Anouk has been a Judge at the International Customer Experience Awards organized by Awards International. “This is beautiful as it brings ALL companies in the world together with their best Customer Experience or Employee Experience projects and results. A great way of seeing what’s going on in the world and where can you learn from it. This year I have been asked to join the Steering Committee of the ICXA,” she shares. 

Creating an Inclusive Workplace

SAP aspires to be the most inclusive company and therefore there are many initiatives across the world. They recently launched an initiative called ‘SAP Allyship for Inclusion’; to create an environment where each of us feels included, all of us have a central role to play as allies. “Allyship is the intentional use of our privilege and voice to support and advocate for those who might not have a seat at the table. The beauty is that each one of us needs an ally and each of us can be an ally, and together we can lift each other,” explains Anouk.

Currently most of her efforts go to taking care of respect for each other. There are many different cultures and it is important that everyone understands each other related to behavior and language differences. Native English speakers can take more care of the non-natives by speaking slower and using less slang or word jokes. “We want everyone “in the teams call” to feel included and understand what is being discussed. Here we touch Employee Experience which is a big pillar of Customer Experience hence extremely important to take care of,” says Anouk.

Handling Difficult Situations

Challenges are a part of a professional’s life. When a company is going through a Customer Experience transformation or an IT implementation, many leaders think this is a rational or technical thing. But the biggest challenges often sit with the people. Most times budgets for change management are way too small or taken out and Change is brought back to just a few communications. Same happened in Philips when Anouk was implementing CRM worldwide or during the CX transformation period. Her lesson at that time: “A Fool with a Tool is still a Fool”. They had to increase investments in people for them to understand and drive the change.

As an example; Customer Journey Mapping is not just a rational exercise finding customer pain points, but an opportunity to bring 40 cross functional people together for better understanding of each other’s challenges and teaming up to improve the customer experiences. This also tackled the second challenge which is the silos in the organization. Bringing people together reduces silo thinking and silo way of working.

“I am really allergic to silos and a red thread through my career has been connecting people from different departments to work together cause I truly believe in 1 + 1 = 5.

Especially in Customer Centric or Customer experience transformations, change management is extremely important. Create a Vision together and make the implementation practical, tactical and enjoyable. Make sure to free enough funds and FTE’s for this if you want to be successful,” shares Anouk.

Coming up Next

The Customer Experience Advisory team in SAP will continue to build an outside-in, customer-first way of working within SAP, and they support their customers’ transformation to a customer-centric organization where all capabilities are designed outside-in. Anouk and her team have also developed “Firestarter”; an external thought-leadership and innovation community crowdsourced by a growing network of business members focused on business topics, issues, and outcomes. 

Words of Wisdom

Anouk shares the following gem of advice for budding entrepreneurs:

“Customer First: whatever product you create and sell, make sure your Customer is really at the Center of everything you do. Do not just focus on the technology or selling but make sure your (potential) customers can find you easily, reach out easily, get their questions answered fast and easily, and solve their problems with your products fast and in the way THEY WANT it, not the way you want it. Immediately develop (or hire) a true outside-in mindset in your team.”

Living by Challenging the Status Quo[SS1] 

“Well-behaved women rarely make history” Eleanor Roosevelt.

Anouk lives a fulfilling life and loves to discuss the Status Quo or be a little provocative (her perfume is Provocative Woman by Elisabeth Arden) not just for the sake of it but to get people out of their routines, comfort zones, and flip their thoughts 😊

Anouk is based in the Netherlands and has 2 dogs. As she works full time across the Globe they have a Nanny at home for 2-3 days a week and go to daycare. She didn’t start a family on purpose as she liked her life too much with just work, travel, and friends. She is also a part of an all-women band with 23 other spirited women who love to make some music and have fun.

As a volunteer, she is currently on the board of the animal shelter and this July with her niece Nynke (20, daughter of her sister) she’ll be off to Malawi, Africa to work at the Lilongwe Wildlife Sanctuary. 

Quote: “I am always positive, have huge energy and love big challenges.”

Quote: “Work hard, Play hard. But with a lot of fun and always ‘together’

Cem Buyukkaya: Shaping the Future of Luxury Hospitality

“The answers are all out there; we just need to ask the right questions.” – Oscar Wilde

In finance, the key to success often lies in the ability to ask the right questions. The industry thrives on inquiry—on probing deeper into markets, trends, and strategies to uncover hidden opportunities. It’s this sense of curiosity, this relentless pursuit of understanding, that separates the good from the truly great.

For Cem Buyukkaya, the Chief Investment and Finance Officer at Dream International, this quote represents more than a reflection of curiosity. It’s a guiding principle that has shaped his journey from an ambitious young professional to a leader at one of the most prominent names in luxury hospitality.

Cem’s story is one of passion and a relentless pursuit of excellence. A journey that has seen him play pivotal roles in strategic deals and expansions that have placed Dream International on the global map. But more than just being a leader in the finance world, Cem is a visionary in the hospitality sector, someone who believes that luxury is about creating lasting, memorable experiences for every guest.

The Making of a Visionary Leader

Born with an entrepreneurial spirit, Cem Buyukkaya’s career path was far from linear. He began his professional life at PwC, gaining invaluable experience in the financial world, but it wasn’t long before he sought out new challenges that would push him beyond the typical boundaries of investment.

Doğuş Group—one of Turkey’s largest conglomerates—was at the heart of Cem’s journey into strategic investments. Under the visionary leadership of its President and CEO, Mr. Ferit Şahenk, the Group has solidified its market-leading position and generated significant value for the country across a diverse range of sectors, including automotive, construction, energy, hospitality, media, and technology. Additionally, it has successfully expanded its global presence, establishing a strong foothold in new international markets.

At Doğuş,  Cem found himself working closely with key figures in the organization, including Eryigit Umur, the CEO of Doğuş Hospitality and Retail Group, and Mustafa Sayir, Executive Vice President of Doğuş Group Investments. Under their mentorship, Cem learned the art of deal-making, taking part in numerous buys and sells-side M&A transactions that spanned a wide range of industries, from hospitality to media. “Eryigit was inspirational with his global expertise where as Mustafa, my first line of manager back then, had been an exceptional leader and a true team player with strong influence on my professional growth. This support really means a lot in early years of carrer when you are eager to learn” says Cem.

But Cem’s passion wasn’t just in deal making and the numbers. Growing up in a Mediterranean city, he had developed a love for food, design, and the sea, passions that would later drive his career trajectory. It was this passion that led him to volunteer for projects in the hospitality, maritime, and entertainment sectors, areas where he could marry his professional expertise with his personal interests. Doğuş Group, as an employer that champions equal opportunity and hardwork, provided Cem an inclusive environment where he had the chance to grow professionally while following his passion. His journey within the Doğuş Group coincided with the company’s expansion into the global luxury hospitality market, a sector that was just beginning to embrace new levels of innovation and experience-driven services. For Cem, the timing couldn’t have been better.

In 2019, as Dream International brought in new minority partners, it further cemented its status as a globally recognized platform. Cem transitioned to his current role as Chief Investment and Finance Officer at the company’s London office, where he now focuses on managing the financial and investment strategies of Dream International’s restaurant portfolio—a collection that includes some of the world’s most iconic luxury brands.

A Global Stronghold in Luxury Hospitality

Dream International isn’t just another player in the luxury hospitality market. It is a visionary platform that has revolutionized the way high-end dining experiences are curated. Founded by the Doğuş Group, the company’s mission is to create unforgettable venues that transcend the traditional dining experience, offering guests something unique and immersive. Today, the company operates across 15 countries with over 90 locations, showcasing an impressive collection of luxury restaurant brands, including Amazonico, Coya, Nusret, Roka, and Zuma.

Under the leadership of Chairman Ferit Şahenk and CEO Jean Francois Casanova, Dream International has taken bold steps to not only create world-renowned restaurant concepts but also expand their reach through strategic global partnerships. With its international and institutional shareholder base, which includes a sovereign wealth fund and two international private equities, Dream International has solidified its place as a leader in the restaurant business, continually raising the bar for luxury dining.

In this industry, there’s zero tolerance for compromising on service,” Cem explains. “But we also have to remain flexible and adaptable, especially in volatile markets. That’s why we take a long-term approach, investing in our people and ensuring our brand remains synonymous with quality.”

Through the company’s leadership team, Dream International has not only survived but thrived, continuing to expand its footprint and redefine luxury hospitality on a global scale.

Innovation at the Core

For Cem and the team at Dream International, innovation is not just a buzzword; it’s a core principle that drives every decision. The company constantly reinvents itself, creating new brands that reflect the evolving tastes of consumers while expanding into new markets to seize emerging opportunities.

We’re always thinking ahead,” Cem says. “Whether it’s through strategic partnerships or the introduction of new dining concepts, we’re always looking for ways to push boundaries and create something that resonates with our guests.”

One of the most exciting aspects of Dream International’s approach to innovation is its use of cutting-edge technology. From AI-powered reservation systems to data-driven insights that enhance operations, the company is embracing the future while maintaining its commitment to the personal touch that defines luxury hospitality.

Turning Challenges into Opportunities

Operating at the intersection of luxury and hospitality comes with its own set of unique challenges, and Cem is no stranger to the intricacies of managing such a dynamic environment.

As Dream International continues its global expansion, it faces constant pressure to maintain its reputation for excellence. In an industry that thrives on exclusive experiences, the slightest dip in service quality can have significant consequences. This is why Cem, and Dream International team remain steadfast in their commitment to excellence, ensuring that each new venture reflects the high standards that Dream International is known for.

Competition is fierce, and we know that maintaining our edge means we can never afford to compromise,” says Cem. “But beyond just staying competitive, we focus on long-term sustainability. This requires significant investment in our people, our brand, and the guest experiences we create.”

The company’s unwavering focus on sustainability is also reflected in its business practices. As part of the broader Doğuş Group, Dream International adopts a corporate social responsibility strategy that promotes sustainable business models across its sectors. Cem is particularly passionate about reducing the environmental impact of the company’s operations, including its efforts to lower carbon emissions, manage energy consumption, and minimize waste. This commitment is not only about meeting regulatory requirements but also about setting an example for the luxury hospitality sector.

We recognize the impact we make, both locally and globally,” Cem explains. “Our goal is to ensure that each of our brands contributes positively to the communities where they operate, whether through sustainable practices or community engagement initiatives.”

As a leader who is deeply invested in creating positive change, Cem takes pride in how Dream International leads by example. The company’s dedication to sustainability extends to every part of its operations, from eco-conscious utilities management to waste reduction in its restaurants.

But beyond the operational challenges, Dream International is also focused on staying ahead of industry trends. Personalized dining experiences, immersion in unique spaces, and a growing emphasis on health and wellbeing are key trends shaping the luxury hospitality sector.

Dream International is quick to adapt to these changes, offering immersive experiences that create lasting impressions. Whether it’s through fusion cuisines, artisanal craftsmanship, or exclusive private dining spaces, the company is always one step ahead, providing experiences that speak to the evolving tastes of the global elite.

Guests are no longer just looking for a meal; they want an experience,” Cem says. “Our venues are designed to transport them to a different world, to offer something that lingers with them long after they leave.”

Cem’s ability to strike the right balance between growth and financial stability is one of his defining strengths as a leader. While Dream International’s rapid expansion has been a hallmark of its success, maintaining financial health in an unpredictable global market requires strategic foresight.

We place a huge emphasis on brand recognition and retaining key team members,” says Cem. “Both are critical in ensuring that we remain agile and can navigate any economic volatility that comes our way.”

For Cem and for all Dogus Group finance professionals, disciplined financial management goes hand-in-hand with the company’s vision for growth. He closely monitors the company’s P&L and cash flow, ensuring that Dream International is well-positioned to weather any storms while still pursuing new opportunities. By doing so, the finance teams ensures that the company remains resilient in the face of challenges and poised for future success.

Inspiration that Drives Growth

Cem’s leadership is shaped by his close collaboration with Dream International’s CEO, Jean Francois Casanova, and other senior leaders within the Doğuş Group. Together, they share a commitment to pushing boundaries and delivering excellence in every aspect of the business. Jean Francois, in particular, has been a significant influence on Cem, inspiring him with his passion for design, service, and strategic business development.

Jean Francois has built a team of world-class professionals, from chefs to operators and design directors, all of whom bring something unique to the table,” Cem reflects. “Working with such a diverse and talented team has been an incredible learning experience for me. We constantly challenge each other, pushing ourselves to be better and to create new experiences for our guests.”

One of Cem’s key roles at Dream International is to foster synergies between the company’s various verticals and portfolio companies. He is responsible for aligning the financial strategies of each business with the broader vision of the group, ensuring that every decision contributes to the long-term growth and sustainability of the company.

Working with strategic leaders like Akin Tavuz, our COO at Doğuş Group, and Ozlem Kavasoglu, our Chief Legal Counsel and our brand management teams/founder partners has been invaluable,” says Cem. “Their expertise helps me navigate complex legal and commercial matters, while also shaping our international expansion strategies.”

Cem’s ability to manage relationships with investors, partners, and stakeholders is another critical aspect of his role. Dream International’s success has been driven in part by its strong partnerships with global brands and investors, and together with the leadership of Dogus Group Investment team, Cem plays a central role in maintaining those relationships

In Tandem with Technology                           

In the luxury hospitality sector, standing still is not an option. The team at Dream International constantly seeks new ways to enhance the guest experience, from developing cutting-edge restaurant concepts to integrating the latest technological advancements.

Technology plays an essential role in how we operate,” Cem explains. “With the support of Doğuş Technology, we have moved many of our operations online, which allows us to manage things like reservations, shifts, and customer interactions in real-time.”

But while Dream International embraces the latest innovations, it never loses sight of the personal touch that defines luxury hospitality. Cem believes that technology should complement, rather than replace, the human experience—especially in high-end restaurants where customer service is key.

In the luxury segment, our guests expect more than efficiency; they want to feel a connection,” says Cem. “While AI and data analytics can streamline certain aspects of our business, the essence of what we do is built on personal relationships and creating unforgettable moments. Technology is there to support our operations, not replace the human touch.”

This balance between innovation and personal service is what sets Dream International apart in an increasingly competitive market. As technology continues to reshape the industry, Cem and his team are excited about the potential it holds for improving operations and guest satisfaction. Yet, they remain committed to the traditions that make their venues special.

We closely monitor developments in operations andtechnologic landcape, but we are careful to maintain the qualities that make our restaurants unique,” Cem explains. “For us, it’s not just about staying ahead of the curve; it’s about enhancing the experience for our guests without losing the magic that defines luxury dining.”

Staying Ahead of the Curve

For a leader like Cem Buyukkaya, keeping up with the fast-paced nature of the luxury hospitality industry requires more than just an ability to adapt—it demands a proactive approach to learning and growth. As markets shift and new trends emerge, Cem and Dream International team makes it a priority to not only stay informed but to lead the way in setting trends rather than merely following them.

One key method through which Cem stays updated is by maintaining strong relationships with thought leaders and innovators across the hospitality and financial sectors. These connections, along with insights from his Executive MBA program at Oxford University, enable him to keep abreast of the latest developments that can impact Dream International’s operations and strategic planning.

The opportunity to exchange ideas and learn from peers and industry experts is invaluable,” says Cem. “Whether it’s through attending global forums or being part of a diverse cohort at Oxford, I’m constantly gaining new perspectives that inform my decision-making process.”

For Cem, the combination of a forward-thinking mindset and a collaborative approach is essential to driving long-term success. Dream International’s ability to innovate and stay relevant in a competitive landscape is a testament to Cem’s commitment to ongoing growth—both personally and professionally.

A Vision for the Future

Looking ahead, Cem Buyukkaya has a clear vision for where he sees Dream International in the next five years. Under the leadership of  the board, management team, and with the support of the Doğuş Group and its partners, the company aims to further solidify its position as a global leader in luxury hospitality, expanding its presence in new markets while continuing to innovate.

Our chairman, Mr. Şahenk, has always had a bold vision for Dream International, and we are committed to building on that foundation. In the coming years, we will focus on amplifying our brand recognition, forging new partnerships, and continuing to invest in our people and technology,” says Cem.

Cem’s strategic roadmap includes expanding into new geographical locations, leveraging Dream International’s extensive portfolio to enter emerging markets while reinforcing its dominance in established regions. As the company grows, it will continue to prioritize innovation—creating unique dining concepts that blend art, culture, and cuisine in ways that resonate with its discerning clientele.

Our goal is to create iconic destinations that offer more than just food; they offer experiences that people will talk about for years to come,” Cem explains. “By staying true to our core values of excellence and innovation, we can ensure that Dream International remains at the forefront of the luxury hospitality sector.”

In terms of long-term sustainability, Cem is equally committed to making sure that Dream International’s growth aligns with Dogus Group sustainibility objectives ; As we expand, we are mindful of our impact—not just economically, but socially and environmentally. Our vision is to be a global leader that operates with integrity, delivering value to our guests, employees, and the communities we serve,” Cem concludes.

Andrea Recupero: Leading with Purpose for a Collaborative Future

True leadership is about understanding that the journey is not defined by the destination, but by the growth, transformation, and connections made along the way.

What does it mean to be a visionary leader? For some, it’s about the ability to see what others can’t—the capacity to imagine a future that’s still beyond reach. But for Andrea Recupero, the Director of EMEA Smart Collaboration at Lenovo, visionary leadership is less about seeing into the distance and more about having the courage to bring people together in the present, shaping that future collaboratively, one step at a time.

When you speak to Andrea, it’s clear that his passion goes beyond technology; it’s about the people who use it. He believes that the true measure of leadership lies not in how much you can achieve on your own, but in how much you can inspire others to achieve together. His story isn’t just about leading a business—it’s about leading with intent, fostering collaboration, and building a legacy of inclusion and growth.

In a conversation that’s more reflective than business-focused, Andrea offers insights that challenge conventional wisdom and reframe what it means to lead in today’s world. For him, leadership is less about power and more about creating spaces where people feel empowered. It’s about guiding a team not by dictating the direction, but by illuminating the possibilities and letting them chart their course.

A Journey of Passion and Persistence

Andrea’s path to becoming a prominent leader in Unified Communications wasn’t marked by an overt desire for prestige, but by an inherent fascination with how technology can bring people closer. His academic journey began at the prestigious Politecnico of Milan University, where he earned a Master’s degree in Telecommunications Engineering. It was here that Andrea’s curiosity about the interconnectedness of people and technology took root—a curiosity that would fuel a career spanning over 15 years in the Unified Communications industry.

In 2019, Andrea joined Lenovo with a clear mission: to lead the Smart Collaboration business across EMEA and help organizations embrace digital workplace transformation. For Andrea, the role is not just about managing products or driving sales; it’s about crafting solutions that transcend the traditional boundaries of communication and collaboration.

“Working in collaboration and unified communication is inspiring because it fosters a sense of connection and teamwork,” Andrea reflects. “The ability to bring people together regardless of their physical location to work towards a common goal is incredibly motivating.”

Lenovo: A Global Leader with a Vision

At its core, Lenovo is a company that believes in the power of smarter technology for all. With operations spanning 180 markets and nearly 66,000 employees, the $57 billion company stands as a beacon of innovation in a digital-first world. Lenovo’s mission is more than just delivering cutting-edge devices—it’s about enabling a more inclusive, trustworthy, and sustainable digital society.

As the EMEA Director, Andrea has the unique opportunity to translate the needs of diverse customers into practical solutions. He works alongside teams at local, regional, and global levels, focusing on Lenovo’s ThinkSmart brand—a comprehensive suite of hardware, software, and services that empower organizations to embrace smarter collaboration. But Andrea’s role isn’t just about delivering products; it’s about providing answers to some of the most pressing challenges in today’s digital workspace.

The Challenges of Unified Communications

For all the opportunities that Unified Communications offers, there are significant challenges that can’t be ignored. One of the most prominent obstacles Andrea faces is integration. Many organizations rely on a myriad of communication tools, and merging these into a single, cohesive system is often complex and time-consuming.

“Our job as a trusted partner is to provide technology that can be easily integrated into existing workflows,” Andrea explains. “That’s the goal of Lenovo ThinkSmart.”

Yet, integration is only one part of the challenge. Employee adoption can be equally daunting, as users are often hesitant to change long-established routines and methods. Andrea emphasizes that success in this area hinges on comprehensive training and support—a commitment Lenovo upholds through its array of professional services.

Fostering Collaboration Across EMEA

One of Andrea’s greatest strengths lies in his ability to foster collaboration across diverse and geographically dispersed teams. In a region as varied as EMEA, where cultural and linguistic differences abound, this is no small feat. Andrea’s strategy is built on leveraging advanced technologies that make collaboration not just seamless but engaging.

But it’s not just about flashy technology.  Andrea also leverages AI and edge computing to enable faster decision-making and more efficient collaboration. By integrating these innovations, Andrea ensures that diverse teams can work together effortlessly, regardless of their physical location.

Smart Collaboration: A Comprehensive Support System

While Lenovo’s ThinkSmart solutions are designed to enable seamless collaboration, their full potential can only be realized with the right support system in place. This is where Lenovo’s Smart Collaboration Professional Services come into play—a comprehensive suite of services designed to ensure organizations can effectively integrate, deploy, and manage their collaboration tools.

Andrea emphasizes that successful digital transformation requires more than just the right technology; it requires a tailored approach that addresses the unique needs of each organization. Lenovo’s Smart Collaboration Professional Services offer end-to-end support that covers every aspect of the collaboration journey. From room assessments that identify the ideal configuration for specific spaces to detailed deployment plans that ensure smooth implementation, these services are integral to helping businesses maximize their investment in collaboration technology.

“Our Professional Services are designed to take the burden off IT departments,” Andrea explains. “We provide everything from hardware and software deployment to ongoing training and support, so our customers can focus on what matters most; achieving their business goals.”

This holistic approach doesn’t stop at deployment. Lenovo’s services extend to continuous monitoring, troubleshooting, and optimization, ensuring that collaboration systems remain efficient and up to date. By offering solutions that are tailored to each customer’s unique workflow, Lenovo simplifies the complex process of integrating Unified Communication tools, making it easier for businesses to adopt and scale new technologies.

Ultimately, Lenovo’s Smart Collaboration Professional Services are more than just technical support; they are a strategic partner in helping organizations navigate the ever-changing digital landscape. For Andrea, providing this level of personalized service is not just a differentiator—it’s a core part of Lenovo’s commitment to empowering customers and enabling smarter, more connected workplaces.

Staying Ahead of the Curve

Andrea is acutely aware that the tools and practices that work today may not be enough to meet the demands of tomorrow. For Lenovo, this means delivering smart collaboration solutions that are hyper-flexible, universally accessible, and always reliable.

“Smart collaboration must work everywhere, for everyone, every time,” Andrea asserts.

Lenovo’s solutions are designed to cater to the varied needs of a modern workforce. Whether employees are in the office, working remotely, or in hybrid setups, Lenovo’s ThinkSmart offerings are built to be adaptable.

For instance, the ThinkSmart Core—a versatile compute solution that can be tailored to small, medium, or large rooms. Similarly, the ThinkSmart View Plus, a standalone display running Microsoft Teams, offers premium audio, video, and whiteboarding features, making it ideal for hot desking and home office setups.

Beyond flexibility, Lenovo focuses on inclusivity. Andrea points out that in hybrid meetings, equal participation is crucial. One in five participants worry about not being heard, and nearly 50% remain silent. To address this, Lenovo’s AI-driven features—like automated focus and framing, intelligent audio experiences, and enhanced whiteboarding capabilities—ensure that everyone has a voice, whether they’re in the room or joining remotely.

Data security and privacy are also at the forefront of Lenovo’s strategy. As collaboration tools become more integrated into critical business processes, safeguarding data is essential. Lenovo’s ThinkSmart devices are equipped with proactive security features from ThinkShield, ensuring protection at every level—from the supply chain to firmware and self-healing BIOS.

Measuring Excellence

For Andrea, the effectiveness of collaboration efforts cannot be measured in abstract metrics alone; it must translate into tangible business outcomes. The journey begins by setting clear objectives and key performance indicators (KPIs) that align with the organization’s broader goals. Metrics like the number of collaborative projects completed, the quality of outcomes, employee engagement levels, and the speed of decision-making are just some of the indicators Andrea and his team track.

But numbers only tell part of the story. Andrea emphasizes the importance of qualitative feedback, which provides valuable insights that data alone might miss. Regular surveys, performance reviews, and in-depth analysis of collaboration software analytics help paint a fuller picture. This holistic approach allows Andrea to continuously refine Lenovo’s collaboration strategies, ensuring that they remain effective and aligned with business objectives.

“Evaluating collaboration isn’t just about metrics; it’s about linking those metrics to broader organizational goals,” Andrea explains. “For instance, improved collaboration might lead to faster product development cycles, higher customer satisfaction, or increased innovation.”

Building a Culture of Innovation

For Andrea, diversity and inclusion are not just buzzwords; they are critical components of creating a thriving, innovative workplace. “Encouraging diversity and inclusion in the workplace while fostering an innovative culture involves several strategic approaches,” he shares. Andrea has embedded diversity, equity and inclusion into the very fabric of his organizational culture.

This commitment goes beyond hiring a diverse workforce—it’s about ensuring that every employee feels valued and included. Andrea has been instrumental in implementing comprehensive anti-discrimination policies and providing regular bias training, helping to mitigate unconscious biases and foster a more equitable environment. “It’s essential that all employees feel they belong and that their perspectives are heard and valued,” he adds.

In line with Lenovo’s core values, Andrea promotes a culture of open communication, where team members are encouraged to share their perspectives. This diversity of thought is a powerful driver of creativity and innovation, leading to more effective problem-solving and groundbreaking ideas. By creating an environment that supports risk-taking and experimentation, Andrea empowers his team to think outside the box, driving Lenovo’s success in a competitive market.

Preparing for Progress

Looking ahead, Andrea sees AI as the biggest game-changer in Smart Collaboration. The future of collaboration isn’t just about enabling better communication during meetings; it’s about leveraging data to drive more informed decisions. From capturing meeting metrics like attendance and room usage to automatically generating summaries and action items, AI is set to revolutionize how organizations collaborate.

“The market is moving from simply focusing on meeting effectiveness to also capturing and mining meeting data,” Andrea observes. “We’re working closely with partners like Microsoft to develop solutions that harness this data in meaningful ways.”

By embracing this shift, Andrea ensures that Lenovo stays ahead of industry trends, offering solutions that are not only cutting-edge but also tailored to meet the evolving needs of customers.

The Next Big Goals

For the near future, in Andrea’s view is that the big opportunity is to drive AI integration and adoption in the IT/AV landscape. “AI integration in the IT/AV world is a key goal,” he says, emphasizing the importance of supporting customers and partners in their hybrid collaboration journeys. As technology evolves, Andrea is committed to providing the right tools to enhance employee experience and manageability, ensuring that Lenovo’s solutions remain at the forefront of the industry.

Central to this strategy is Lenovo’s One Lenovo approach—a vision to offer comprehensive solutions that cater to every aspect of the digital workplace transition. By consolidating Lenovo’s vast array of products and services into a unified offering, Andrea aims to position Lenovo as the go-to partner for organizations navigating the complexities of digital transformation. “One Lenovo is pivotal in helping our customers and partners make Lenovo their ‘one-stop shop,’” Andrea explains.

This ambitious goal will require overcoming significant challenges, from aligning diverse business units to ensuring consistent quality across Lenovo’s global operations. However, Andrea is confident that with the right strategy and leadership, Lenovo can achieve its vision of being the trusted partner for organizations worldwide.

The ThinkShield Advantage

As organizations increasingly rely on digital collaboration tools, data security and privacy have become critical concerns. Andrea recognizes that no matter how innovative a collaboration tool might be, it cannot compromise security.

To address these concerns, Lenovo ThinkSmart compute products are built with proactive security features, leveraging ThinkShield – Lenovo’s robust portfolio of cybersecurity solutions. By integrating these security measures into every stage of product development, Lenovo ensures that its collaboration tools are not only effective but also secure, giving customers peace of mind in an increasingly complex digital landscape.

A Visionary Leader’s Mantra

When asked about the philosophy that guides his leadership approach, Andrea offers a simple yet profound mantra: “We’re stronger when we connect, collaborate, and communicate.” This belief lies at the heart of everything he does—from fostering inclusive teams to driving innovation at scale.

For Andrea, leadership is not about commanding from the top; it’s about connecting with people, understanding their needs, and empowering them to reach their full potential. Whether he’s leading a global team through a complex digital transformation or mentoring future leaders within Lenovo, Andrea remains focused on creating an environment where everyone feels valued, heard, and motivated to contribute.

Shaping the Future

Andrea Recupero’s journey is a testament to the power of visionary leadership grounded in empathy, innovation, and inclusivity. From his early days exploring the potential of telecommunications to leading Lenovo’s Smart Collaboration business across EMEA, Andrea has consistently demonstrated a commitment to bringing people together through technology. His ability to navigate the challenges of a rapidly evolving digital landscape, while staying true to his core values, makes him a leader worth admiring.

As the world continues to embrace hybrid work models and digital transformation, Andrea’s insights and leadership will undoubtedly play a crucial role in shaping the future of collaboration. Fostering diverse and inclusive teams and delivering solutions that are both innovative and secure, Andrea is leading the Lenovo EMEA Smart Collaboration Team toward a brighter, more connected future where technology truly brings people closer, regardless of where they are.

David Williams: A Vanguard of Technological Innovation in Public Safety

As the Director of Business Programs for the Worldwide Government at Microsoft, David Williams is a passionate advocate for the role of technological innovation in public safety and justice. With a career spanning over a decade in technology companies focused on intelligence, investigations, and data analytics, David has been instrumental in developing solutions that help ensure community safety, while bolstering the capabilities of law enforcement agencies across the globe.

A retired Major from the United States Army, David’s 24 years of distinguished service in the Infantry, Signal, and Civil Affairs branches have imbued him with a profound understanding of the operational needs within the defense and intelligence sectors. What sets him apart is his willingness to roll up his sleeves and work on anything. His guiding principle has always been to lead by example. His military background, combined with his passion for public safety, drives him to leverage technology to augment and assist the dedicated individuals protecting citizens worldwide. Over the years, he has emerged not just as a leader; but as a catalyst for change, inspiring others to join him in the quest to create a safer, more just world through the intelligent use of technology.

The Journey

In the mid-1980s, David joined the military, specifically the infantry. While with the military, he spent a few years in the Signal Corps which focuses on communication systems. It was outside his comfort zone having come from the frontline Infantry world. However, it was one of the greatest growth opportunities he ever experienced. He was suddenly in a world where he was not an expert. He had to learn to rely on others, collaborate, listen, and then make decisions based on a myriad of advice.  It had a profound effect on his leadership style. He also developed a love for taking complex technical issues explaining them and applying them in a way that makes sense to non-technical audiences.  

In a few short years, David left the Signal Corp and joined Civil Affairs (CA).  CA is where he learned how to lead indirectly, through influence and example. When one is a part of a four-person team working with a broad range of organizations from Non-governmental organizations to foreign militaries and diplomatic organizations, one must learn a whole new set of skills to be effective and achieve the objectives, and so did David.

After retiring from the military, he moved into the private sector where David learned to hone his leadership skills and apply them to a new paradigm of leading in a setting that didn’t include the rigid structure of the military. This shift included the need to understand business and how businesses operate. He learned to stay focused on the objective and to truly understand and empathize with the needs and requirements of customers, while keeping in mind that business must be profitable to thrive. Now at Microsoft, David leverages his institutional knowledge from his years of service and experience to help guide strategy in support of account teams and government customers. The skills David developed over 24 years of military service and 10 years working in several businesses have equipped him with the right tools to be a successful contributor to the team and organization.

Microsoft for Public Safety and Justice

Microsoft is actively involved in enhancing public safety and justice through a variety of solutions and services. Its initiatives in public safety and justice are designed to empower agencies to improve operations and protect communities. By leveraging cloud and edge-enabled technology solutions, Microsoft aims to increase safety, accountability, and transparency within communities.

Key areas of focus include:

  • Transform Emergency Response: Microsoft integrates systems, modernizes communications, and automates processes to enhance the efficiency of emergency responses.
  • Enable Investigations and Analysis: Tools like Azure AI and PowerBI help automate the acquisition, processing, and distribution of investigative data, enhancing analysis and evidence discovery.  
  • Modernize Court Operations: Digital transformation of justice systems is facilitated through e-filing, e-portals, and legal case management solutions, ensuring secure and transparent proceedings.
  • Digitize Offender Management: Offender case management solutions simplify post-trial transitions and maintain operational oversight among jurisdictions.
  • Community Engagement: Microsoft fosters community engagement by providing comprehensive public safety data insights and enhancing communication channels.

Microsoft’s commitment to cybersecurity and compliance with has been pivotal in its strategic choice for long-term digital transformation. The use of Microsoft technology in courts has helped enable open justice and positioned them at the forefront of Legal Tech.

Microsoft collaborates with partners to bring together products that help support these initiatives, such as Azure Cognitive Services, Power Apps, and Microsoft Teams. These collaborations aim to build robust, secure solutions that support mission-critical operations and compliance. Microsoft’s role in public safety and justice reflects its dedication to providing access to data and technology that support alternatives to incarceration, new models of public safety, and data-driven insights to address societal challenges.

Leading in Challenging Situations 

Probably the most significant challenge David faced as a leader was to man, equip, train, certify, prepare, and lead an organization on a combat deployment with less than six months and no assigned people or equipment on day one. The team rapidly grew and rose to the challenge, accomplished everything, and arrived on schedule to relieve another unit that had been extended for six months due to their original replacement unit being deployed to another theatre. 

“I purposely said we because this was a team sport. We overcame the challenge by working hard, staying organized, focusing on the highest priorities, and relying on everyone to do their job and ask for help if they needed it,” says David.

David suggests that his most professional accomplishment is measured in the people from organizations that he led who have gone on to be very successful leaders of their own organizations. “I hope that I provided them with a few skills and imparted some lessons learned that helped them in their journeys,” he says.

Momentous Work

While David’s military services and private sector career has included many successful projects, he is particularly proud of the work he has done with one of Microsoft’s partner, SAS Institute. When asked to assist in a strategic go-to-market (GTM) motion within the government, David was delighted. It was very interesting to see the coming together of a partner like SAS that has a deep pedigree in data analytics and has many customers across government and a massive technology company like Microsoft.  

“Each organization has its strengths and weaknesses and its own processes that are deeply rooted in culture and history. Working together on shared sales pipeline, emerging markets, potential customers and the related strategy is the easy part.  The hard part is building trust and rapport at the account manager level getting everyone to buy into a better together story and collaborating on opportunities. I am proud to say that we have started to see relationships, trust, and mutual respect develop across several accounts. This is bearing fruit in co-sell wins and expanding opportunities,” he shares.

Making Difficult Decisions

Over the years, David has had to dismiss some people from their roles. This is always hard for him because there are many factors involved. One must think about how it affects them, their family, and the organization.
“I approach this by trying to avoid doing it impulsively. I always try to collect the facts, consider all the consequences, and then decide. However, as a leader, I think that you
must make these decisions based on what is best for the organization,” he says.

Growing as a Leader

David tries to set aside several hours each week to try new things, like learning how to use generative AI for various customer use cases and his own productivity. He also multi-tasks by listening to podcasts while doing other tasks that don’t require full concentration.  He also dedicates a few hours per week to reading anything he can find that applies to his role, technology, or customers. 

David’s thought leadership is evident in his contributions to Microsoft’s industry blogs, where he explores the challenges and opportunities presented by the growth in digital evidence. His insights into the application of AI and machine learning to manage and analyze data effectively have positioned him as a key figure in shaping the future of public safety technology. He also participates in Microsoft Inspire sessions, where he shares his vision for cyber resiliency in government, emphasizing the need for secure solutions that adapt to the evolving cybersecurity landscape. His commitment to innovation is not just about embracing new technologies but also about fostering a culture of ethical practice and impact-driven work.

A Positive and Collaborative Tomorrow

For David, fostering a positive work culture really comes down to being positive. He takes the time to point out the great things people are doing and suggests the same to other leaders. He praises good things and people publicly.  If there needs to be criticism, he does so too, but in private.  “The best way to drive collaboration is to be collaborative.  Include others, listen to every voice, and make people a part of the process.  They will emulate your example or come to you for collaboration as you have done with them,” he says.

To help people stay innovative, David feels it’s a good idea to challenge people to learn and try new things.  As a leader, one must ask them tough questions. “Don’t be afraid to admit mistakes and show that you can adapt to change.  I also am a huge fan of telling people what you want them to do but not how to do it.  People will be innovative if you don’t stifle their initiative,” he suggests.

“The future of leadership is about creating a culture of trust and professionalism.  In the era of work-from-home and hybrid work, you must rely on people to do what is right even when no one is looking.  That must be baked into the culture and culture is created by leaders.  I plan to continue evolving by being open-minded, humble, and learning something from everyone I meet,” concludes David.

Rapid Fire Questions:   

  • Favorite leadership book or resource: “Principle-Centered Leadership” by Stephen R. Covey 
  • One word to describe your leadership style: Example
  • Biggest lesson you’ve learned as a leader: You don’t have to be the expert.
  • Favorite productivity hack: Send all cc emails to a different folder than my main inbox.
  • Best piece of advice you’ve ever received: Trust but verify.
  • Favorite leadership quote: Leaders eat last!
  • Advise for aspiring Leaders: Work hard, be confident, stay humble, and focus on the things you can affect.

One of David’s partners with SAS, Carl Hammersburg, Sr. Manager of Government and Health Care Fraud and Compliance, had this to say about the partnership with Microsoft, and working with David specifically: “Microsoft is a world-class organization. I grew up in the backyard of their Redmond, Washington, headquarters, and have been able to work with many people there over the years.  The partnership SAS and Microsoft over the last 4 years sets a new bar in my decades working with government and business organizations, one driving real-world solutions to protect citizens and improve lives through the use of data, AI and analytics.  Any time I have the opportunity to work with David, I know he’s going to bring insights, determination and passion to his work.  Whether we are working on a specific customer’s challenges or goals, or speaking on a panel together at a conference, I know he’ll bring his decades of experience and thoughtful approach to the subject at hand, and I need to bring my A-game to keep up. “

Quote: “Public safety, justice, and defense organizations seek cost-effective ways to meet evolving requirements and enhance operational security, effectiveness, and efficiency.”

Quote: “We have the opportunity to work together to help optimize our partner organization’s operations, transform missions and services, empower service personnel and engage the citizens they protect.”

Quote“Dynamic leaders need to possess great listening skills, and the ability to adapt to both the person being led and the situation while always maintaining a drive towards mission accomplishment.”

Veronika Höller: Reforming Leadership with Empathy and Vision

Leadership is not about being in charge. It’s about taking care of those in your charge.” – Simon Sinek

In a world where leadership is often equated with power, control, and relentless pursuit of goals, a different narrative quietly thrives. True leadership isn’t just about steering the ship—it’s about understanding the waves, respecting the currents, and ensuring everyone aboard feels valued, heard, and empowered.

This philosophy is embodied by Veronika Höller, the Global SEO Lead at Tresorit, whose journey has been marked by unconventional choices, a relentless pursuit of knowledge, and an unwavering commitment to people.

Veronika’s story is not of a predetermined path but one of intentional evolution. It’s the story of a woman who decided early on that being present for her family didn’t have to mean stepping away from ambition. With a vision that was far ahead of its time, she navigated a space that was just beginning to understand the power of digital marketing.

Today, as she holds a key leadership role at Tresorit, Veronika’s approach to leadership is a masterclass in balancing strategy with empathy, ambition with care, and growth with integrity.

From Unconventional Beginnings to Global Leadership

For Veronika, the path to becoming an admired leader was anything but traditional. In her early twenties, she found herself at a crossroads, balancing the responsibilities of raising her first child with the desire to build a meaningful career.

Unwilling to compromise on either front, she sought out remote-working opportunities—a rarity at the time. Her search led her to a small Google Ads agency, where she first explored the world of digital marketing through PPC. It quickly became apparent that PPC alone wasn’t a sustainable solution for small businesses with tight budgets, pushing Veronika to explore SEO—a discipline where her talents truly shone.

Driven by curiosity and a deep commitment to self-improvement, Veronika pursued training courses and workshops that allowed her to master both the technical and content aspects of SEO. Her holistic approach, which views SEO, PPC, content, and social media as interconnected facets of digital marketing, set the stage for her future roles.

Veronika’s international experience began as a Digital Marketing Manager responsible for Switzerland and Norway, where she honed her ability to think beyond cultural and linguistic boundaries. This role deepened her appreciation for the diversity of global markets, providing insights into how different regions can require unique approaches even within a unified strategy.

Her ambition for larger-scale impact soon led her to a new challenge: serving as the Global SEO Lead for a multinational company with operations in over 20 countries. This role marked a turning point in her career, as it required her to lead a global team for the first time. Navigating the complexities of functional leadership across diverse markets, Veronika developed a leadership style grounded in empathy, strategic thinking, and the art of motivating remote teams. 

People Come First

At Tresorit, Veronika found an organization that aligned with her values—one where fewer hierarchies and greater flexibility allowed her to lead with both freedom and intention. Her guiding principle is simple: people come first.

For Veronika, the true measure of leadership lies not in numbers but in the well-being of the people who drive those results. “Numbers represent goals,” she notes, “but we achieve those goals through people.” Her philosophy is rooted in the belief that leaders should protect and support their teams, not micromanage or undermine them.

Over the years, Veronika has also committed to mentoring others while continuing to learn as a mentee herself. This dual perspective keeps her leadership style fresh and adaptive, allowing her to stay connected with the evolving needs of her team. Her mentors, Oliver Jäger and Simon Rusch, both of whom she followed to Tresorit, exemplify the values she holds dear: leading with integrity, empathy, and a deep commitment to supporting people.

Balancing Company Goals and Team Well-being

Every leader faces challenges, and for Veronika, one of the most difficult has been managing the tension between company interests and the needs of her team. “The most difficult experience I’ve faced,” she recalls, “is having to keep company decisions confidential until their official announcement, even when those decisions directly impact my team.”

Navigating such situations requires both strategic communication and a genuine understanding of her team’s perspectives. Her approach centers on listening, open communication, and fostering an environment where people feel supported, even when the news is difficult.

Maintaining morale while aligning with corporate directives is a delicate balancing act, one that Veronika has mastered through transparency and consistency. By keeping her team informed within the limits of what she can share and by leading with empathy, she ensures that trust remains intact even during challenging times.

A Legacy of Contribution

Veronika’s leadership goes beyond corporate achievements. At her previous company, she co-founded a mentoring program for women alongside her colleague, Ulrike Beverungen. This initiative, run under the umbrella of the company’s women’s network, sought to empower women by providing them with guidance, support, and opportunities to grow within their careers. The program offered both internal and external mentorship, creating a space where women could build confidence, expand their skill sets, and connect with each other.

The impact of this program was significant. Many participants reported feeling more self-assured, pursuing further education, and forming strong networks within the company. For Veronika, this experience was not just about helping others; it was also a catalyst for her own growth as both a leader and a mentor. “The success we achieved was indescribable,” she shares. The confidence she gained from this initiative has propelled her onto global stages as a speaker at summits, a judge for digital marketing awards, and a senior team lead for a university course—all while navigating a second language.

Beyond mentorship, Veronika has made lasting contributions to the field of digital marketing through her writing. She has authored four books, each delving into different aspects of digital marketing, from SEO and PPC to social media strategies. Her work serves as a valuable resource for professionals seeking to deepen their knowledge and apply best practices in their own organizations. These publications reflect Veronika’s commitment to not only excelling in her field but also sharing her insights with others.

Fostering Innovation and Adaptability

In a cutthroat landscape, staying ahead requires both adaptability and a culture of continuous learning. Veronika is a strong advocate for open communication and cross-departmental collaboration as the keys to driving innovation.

“We can all benefit from each other’s knowledge,” she asserts, emphasizing that expertise should be shared openly through workshops, team events, and company-wide initiatives. For Veronika, learning is a non-negotiable part of success—especially in a field like digital marketing, where the landscape changes rapidly.

Veronika believes that even a single week without learning is a lost opportunity. She actively networks with industry experts, attends summits, and engages with communities that push her to stay one step ahead. But her learning doesn’t stop with her; she makes it a priority to share new insights with her team, fostering a culture of collective growth where everyone can thrive.

One of the projects that Veronika is most proud of is her work at Tresorit, where she is unifying content strategies, PR, social media, PPC, and SEO into a single, holistic approach. For her, this is the essence of digital marketing—an interconnected system where each element supports and amplifies the others. “This is precisely what makes the difference,” she explains. “Collaborative work without ego, a unified team with a shared dream and goal.” At Tresorit, this philosophy is encapsulated in their marketing mantra: “One Team, One Dream.”

Redefining The Qualities of a Leader

What does it take to be a dynamic leader in today’s complex business environment? For Veronika, it’s a blend of strategic vision and empathetic leadership. She believes that truly effective leaders are those who can inspire and motivate by creating a compelling vision while also understanding the unique drivers that influence each individual. Building trust and fostering strong relationships within her team are central to her leadership approach. Open communication, active listening, and recognizing the contributions of every team member are non-negotiable principles.

A dynamic leader also empowers others by providing opportunities for growth and learning. Veronika is committed to creating an environment where her team can take ownership, develop their skills, and feel trusted to make decisions. This is complemented by her adaptability and resilience—two qualities that she views as essential in navigating the inevitable challenges of leadership. “Leaders who can remain calm under pressure, pivot when needed, and learn from setbacks are the ones who create lasting impact,” she adds.

Veronika’s leadership style is also defined by integrity. She leads by example, demonstrating strong moral principles and setting the tone for a culture of accountability. For her, leadership isn’t just about results—it’s about fostering a positive and inclusive work environment where every voice is valued.

The Relentless Pursuit of Excellence

Veronika firmly believes that personal growth and continuous learning are not just important but essential for effective leadership. “The world around us is changing rapidly,” she observes, “and to lead effectively, we must adapt and grow.” Her approach to self-improvement is deliberate and multifaceted. She regularly seeks feedback from colleagues, superiors, and mentees to identify blind spots and areas for improvement. This commitment to lifelong learning is reflected in her dedication to staying current with industry literature, attending events, and taking online courses.

Self-reflection is another key component of Veronika’s growth strategy. By regularly assessing her strengths and weaknesses, she is able to adapt her leadership style to better serve her team and align with evolving challenges. Networking with other leaders and seeking out new experiences that push her out of her comfort zone are also crucial elements in her journey.

Overcoming Tough Challenges

Leadership isn’t just about making the easy calls—it’s about navigating the tough ones with clarity and conviction. Veronika recounts one such experience when her company faced a global decline in visibility and rankings after shifting focus away from SEO.

As the Global SEO Lead, she was at a critical juncture: should she remain silent and let the situation play out, or should she speak up and push for a renewed focus on SEO, even if it meant challenging the status quo?

Veronika chose the latter, advocating for the importance of a consistent, long-term SEO strategy. This decision wasn’t without its hurdles—it required critical negotiations with stakeholders, extensive communication across teams, and rebuilding trust in the value of SEO.

The team was demoralized, and the path forward demanded new processes, escalated discussions with senior management, and a significant amount of extra work. Yet, through it all, Veronika remained committed to transparent and honest communication, ensuring that her team felt informed and supported every step of the way.

This experience reinforced Veronika’s belief that leadership requires both resilience and strategic foresight. Tough decisions often involve balancing conflicting interests, and for Veronika, the solution lies in maintaining integrity while staying focused on the bigger picture. Her ability to guide her team through this challenging period not only restored momentum but also strengthened their collective resolve.

The Power of Connection and Vision

For Veronika, cultivating a positive organizational culture is rooted in clear communication and genuine connection. “Communication is key,” she emphasizes. Whether it’s keeping everyone in the loop about important decisions or simply checking in with team members to understand their needs, Veronika believes that open dialogue is essential for building trust and collaboration. In remote teams, where face-to-face interactions are limited, she prioritizes creating personal connections. Knowing each team member on a deeper level allows her to tailor her leadership approach to support both individual growth and team cohesion.

A shared mission and vision are equally important in aligning the efforts of diverse teams. By rallying her team around a common goal and ensuring that everyone understands why they’re doing what they do, Veronika creates a sense of purpose that motivates her team to excel. This approach is especially effective in global teams, where alignment and a unified direction are crucial for achieving consistent results.

Embrace Growth and Lead with Empathy

When asked what advice she would offer to those aspiring to make a significant impact in their respective fields, Veronika’s guidance is both practical and inspiring. She encourages emerging leaders to never stop learning—curiosity and a willingness to adapt are essential in an ever-evolving world.

Genuine connections, built on trust and respect, are the foundation of effective leadership. Veronika also emphasizes the importance of embracing diversity: the best solutions often come from varied perspectives, and leaders should foster an environment where every voice is valued.

Leading with empathy and courage is another cornerstone of Veronika’s philosophy. Understanding the challenges faced by her team, showing compassion, and making tough decisions with confidence are all part of what makes a leader effective. She also advises aspiring business leaders to find their purpose—the ‘why’ that drives their actions—and to let that purpose guide them in every decision.

Empowering others is, in her view, the true measure of leadership. By providing opportunities for growth and encouraging team members to take ownership, leaders not only achieve their goals but also help shape the next generation of leaders.

Leadership, as Veronika sees it, is a journey that requires humility, resilience, and a relentless focus on making a positive impact. Her advice is a powerful reminder that leadership is not just about directing others—it’s about inspiring them to be the best versions of themselves.

Leadership in a Changing World

As the landscape of leadership continues to evolve, Veronika is clear about the direction she sees it taking. The future, she believes, lies in more inclusive, collaborative models of leadership—where everyone has a voice and where hierarchies are flattened in favor of agility and collective decision-making. For her, leadership is increasingly about embracing change, fostering collaboration, and empowering individuals to take charge of their own growth.

To stay ahead in this dynamic environment, Veronika plans to remain committed to continuous learning, seeking out new perspectives, and building strong relationships. Her focus will be on championing diversity, cultivating trust, and leading with authenticity. Above all, she aims to inspire others not through authority but through empathy and a shared vision for a better future.

Veronika’s story is one of resilience, innovation, and an unwavering commitment to people. From her early days navigating the complexities of remote work to leading global teams and empowering women in the workplace, her journey is a testament to the power of empathy-driven leadership. Her success lies not just in her technical expertise but in her ability to connect with people, inspire growth, and lead with integrity.

As she continues to shape the future of digital marketing and leadership, Veronika’s approach serves as a beacon for aspiring leaders, reminding us that true leadership is about empowering others, embracing change, and staying committed to a shared vision for a better tomorrow.

Mark Bunn: Leading Transformational SaaS Initiatives to Unlock New Ways of Working

For decades the name Nokia Corporation was synonymous with mobile phones. A Finnish multinational telecommunication, information technology, and consumer electronics corporation, Nokia Corporation was established in 1865. Since then, the company has been known to be a pioneer in the industry and a technology innovation leader in networking, bringing together the world’s people, machines, and devices to realize the potential of digital in every industry. 

Since its establishment, Nokia has had many lines of business throughout its company history. After giving the world some iconic mobile phones, it stepped away from the mobile phones business some years ago, bringing a halt to the production of phones. However, what it did not stop doing was to grow. The Corporation has continued to grow as a telecommunications giant, one of the dominant telecommunications industry companies in the world, and in a trusted branch. Its primary focus today is on networking and connectivity and ubiquitous software development.

Apart from developing software they use internally; the company also focuses on developing Software As A Service (SaaS) Solutions. They have a software-oriented division and have moved into new technologies, like private networking, exposure of the network, and software as a service. As the SVP, of SaaS Business Operations, Nokia Cloud and Network Services, Mark Bunn is responsible for driving Nokia’s Cloud and Network Services business unit in its transformational SaaS initiatives, leaning on his experiences in Cloud (IaaS/PaaS/SaaS), 5G and software engineering.

Innovative Solutions 

The telecom industry is changing rapidly due to new trends and challenges. To succeed, service providers need to adapt their networks and business models to 5G, IoT, and the cloud. Nokia Cloud and Network Services helps them achieve this goal with expert advice, software solutions, and network deployment. 

Nokia Cloud and Network Services offers a unique blend of software skills and network know-how. They have unmatched experience in deploying 5G, core, IoT, and cloud solutions across the world. Nokia’s innovativeness sets it apart from its competitors, creating a differentiation factor.

For private networking, or what they call enterprise customer solutions, they enable, both, communication service providers and enterprises, to use Nokia’s technology that they deliver to them in a cloud-like way, delivering it to essentially their premise or the cloud edge, shares Mark. The clients can make use of the technology for high-value use cases, like manufacturing and drone management and safety, public safety, and more.

Nokia also delivers innovative solutions like the network as a coding platform, which allows them to open up and expose the network, so that communication service providers and others, even development communities, can build applications on top of the communications network. “We’re starting to deliver increasingly more of our software in models that are unique to the industry. In the telecom domain, software as a service has not been prevalent. It hasn’t even been available until recently. And Nokia has taken a leadership position in driving that change in the marketplace. And that would span multiple areas of communications technology. And that would span multiple areas of communications technology,” says Mark.

He continues, “There’s definitely a lot to be done with everything, a lot of experimental sector development that I think we have to go into and coupled with how this technology… How this technology is available, and if there is either an ongoing implementation or analysis around that specific technology.”

Mark’s Journey to Nokia

When Mark started his professional journey, he had his ambitions set on the finance and banking sector. After completing his education, when it came to choosing a career, he received more options in information technology, which was taking off. There was no dearth of people and companies waiting to take young budding professionals like him, train them, and offer them good positions and compensation. The more Mark learned about computers and programming and networking, the more he became fascinated by how everything works and he wanted to explore even further. At that point, he became a self-taught programmer. Gradually, as his career progressed, he moved away from technology as far as being hands-on was concerned, but he never drifted far from technology. 

“So even in my role today, as the SVP, I stay very close to the technical underpinnings, how things are accomplished, what processes we’re following to make sure that we are rigorous and we create an environment in which we can be successful. But it has been an interesting journey, really have been blessed with a lot of different opportunities working with different types of companies and professionals. But the consistent thread is that I’ve always, starting my career, been in information technology and more than that, I’ve been in software,” he says.

Before joining Nokia in 2021, Mark worked with Oracle Corporation where he served as Senior Director of Product Development for nearly three years and then as Vice President of Products. He provided leadership, alignment, and direction to a large globally distributed product team across all phases of the software development lifecycle using Agile methodologies. He was responsible for an expanding global customer portfolio of more than 200 communications and digital service providers, with a particular focus on optimizing the customer experience through the delivery of high-quality products. He also led portfolio-wide mission-critical 5G and Cloud-native Agile software initiatives.

While at Oracle, Mark saw the company go through its own transformations from principally an on-premise, supplier of enterprise software to a cloud-based supplier of software even building their own cloud on which that software is provided. He went through that journey at Oracle and had responsibility for telecom products. He took some telecom products from an on-premise model to a more contemporary size model. This stint made it easy for him to conclude that this was the next stage that was coming for more organizations and also helped him with the steps that he is now taking at Nokia. 

Initiatives at Nokia

Mark’s responsibility is for the global management of Nokia’s Software-as-a-Service business. Software-as-a-Service is not a new concept, it’s something that has been around for some time, but it’s been principally in the information technology layer, very close to the customer interaction of software. Applications like order capture, catalog management or even billing and revenue management systems, ERP systems, have been running as software provided as a service for some time. What has been changing though

is that the telecom industry hasn’t widely adopted Software-as-a-Service. It has adopted cloud for its telecom domain, but it hasn’t widely adopted SaaS for applications that sit in or close to the network, and that is a new change that we’re seeing starting to

emerge. 

Mark was brought into Nokia to help drive this initiative to align with where the management believed the industry was going. Even more than that, to set the pace, to establish the standard for SaaS in the industry for the telecom domain. 

“And we refer to it, in our vernacular, we call it telecom or telco Software-as-a-Service, which is different from what you would see in the traditional model in that we also have to account for many stringent service level agreements in order to satisfy our customer base. So that’s what I’ve been doing and my journey has led to this point,” says Mark.

Leading from the Front

Throughout his career, Mark’s working style has been entrepreneurial because most of his

career he has had the opportunity to create new products, principally software

products, and bring them to market. In virtually every company, he has worked with rigor and discipline that he feels are essential to building high-quality software.  

The biggest challenge that he faced in his career, isn’t a particular incident or situation or project, but rather the inherent bias that every human faces to let things be the way they are. “It’s a bias to continue to move in the same direction in which we’ve always moved. Call it inertia, or fear of change, or resistance to change, but it’s inherent in all of us and I’m no exception. But I think that can be a challenge for companies, especially in this environment in which we operate today, because the pace of change or the pace of innovation is hard to keep up with,” he explains.

The solution, that has helped him throughout, has been his willingness to adapt and then create the ability to do so by being a constant learner. Learning new technology, searching for new opportunities, and making a strategic shift, all demand our will to make that change. This willingness to adapt and change and move beyond the inertia often tends to characterize the way a leader and subsequently his team and his organization behave, feels Mark. This is what makes them open to challenges, responsive towards them, and innovative. 

Mark also shares that as a leader, he has never been a strong believer in micromanagement. He has always been the type of person and the type of leader who wants to hire the best talent, and to help to organize them, to certainly give them a mission that they can all agree on and that gets them excited every day that they come to work.

And then let them run. “At the end of the day, their expertise is greater than mine. And so, they should be the ones that can make key decisions about what to do with the technology to drive the business forward and to drive society in the right direction with the solutions that we’re bringing to market,” he says.

Micromanagement, however bad the word looks, has its place at times. There can be situations where there’s a critical outage, and so as a leader, one can’t divorce oneself or stand too far from a situation where the customer is having problems. The leader has to get very close to that. The resolution actions at that point may even have to direct the team. And at times in his career, Mark has done that. But as a general rule, micromanagement is not a part of his repertoire. His leadership style is more about hiring the best fit-for-purpose people in the role and then letting them drive the business and drive the right outcomes. He is responsible for establishing what those outcomes are supposed to be, but the how is something he wants the team to formulate.

“I want them to execute against, and then I will do regular check-ins to make sure that we are achieving what we set out to do. And we’re doing it with high integrity,” he says.

Technology At the Centre

Technology is the heart of everything Mark does. In a career spanning three decades, he has seen radical shifts in innovation and in technology in the telecom domain. The reason why he thinks SaaS is so important is because it has already been proven in the IT space that SaaS promotes and improves agility for companies. For example, earlier, we used to build software and have an independent software vendor who would build software, and test it. That would take a year to do, and it would be built to specs that may even be obsolete before they send it over. Then it would be sold to a company that has to implement it. That implementation project could take a year. By the time that whole cycle finishes, it may be too late to really take advantage of the innovation because the innovation has either evolved or we’ve moved to a better innovation.

With SaaS, however, it’s different because with SaaS, a customer will subscribe to the service. The service gets updated regularly, routinely, and in some cases, daily. They can always take advantage of the latest updates, and that creates agility. It also helps to guard against the risk of obsolescence. This ensures that people and organizations are taking advantage of the latest technology when the technology is most relevant.

What Mark observes in the telecom space, is the same shift that was seen in the IT starting to make its way into the communications network, both in and around the communications network. “We have the same problem. If we did things the same way as we’ve done before, then the pace or the speed at which we would get the most relevant updates. We would be measuring in years, by the time that the consumer or the customer actually implements the change or the software, it’s almost too late. It’s time to move on to the next update, and then it takes them another two years. We’re trying very hard to change that paradigm, and we need to,” says Mark.

The communications network has evolved. It is no longer dominated by hardware. It does have hardware in it, but the intelligence is in the software, and that software can change rapidly and radically. Also, the nature of the network and the way that it gets utilized has changed. What we saw in previous generations of the communications network is that the standard communications provider, the large providers were very much able to monetize the network by selling services like voice service, but a lot of those services now have become commoditized, they have to move on to more contemporary services, more innovative services, and they haven’t been able to do that very universally. 

Many other companies are leveraging communications technology and communications networks to deliver their applications, all at the cost of the communications provider without the benefit, at least not the commensurate benefit coming back to the communications service provider. And so that whole dynamic has to change, and it is changing. And so, what we’re starting to see now are networks, or at least the demand for them, for different networks to open up for communication service providers to deliver applications, their own unique applications on top of these networks.

But we also at the same time have to remember how we used to do things, as Mark referred to earlier. It took long periods for vendors to build software, and long periods of time for companies to implement it. And so, these evolving networks are being opened up and being opened up so that communication service providers can better serve their customers by delivering contemporary, useful, relevant applications. And so that’s where SaaS comes in as a complementary value to the evolution that’s already happening in the communications network. 

That’s how Mark and his team are working day in and day out. “That’s how that technology does with this change in a technical and business model in SaaS. The combination of the two is aiding our customers. To create more successful lines of business, new and create their innovations for our future,” he says.

The Bigger Picture

Mark believes that it is the team that needs to be successful, and not just the individual.

Though he has collected several awards in his career, again he feels that more than awards, it is the relationship we build with people around us, teams, colleagues, and the industry, is that matters.  

“The Tele management Forum runs a regular program that allows companies to come together and synergize on solutions using their products. And I’ve been a part of several of those kinds of events and I’ve had the benefit of receiving awards as a result of some of those activities. And that I’m proud of, not again, proud of the product, but prouder of the fact that the products were built by teams, even in those events, the synergies that you have to establish,” he says. 

He’s just proud of the fact that he has been a part of the process of building these companies across companies, with people that he hasn’t worked with before. “It’s really great to see how we can pull together in such a short timeframe and build our camaraderie that spans companies. And I’m proud of those relationships and engagements as well.”

Fernando Murias: Driving Innovation in Wireless Networks

Digital Global Systems (DGS) specializes in advanced solutions for monitoring, analyzing, and securing wireless communications networks. With a strong focus on the defense, transportation, utilities, public safety, and telecommunications sectors, DGS leverages its extensive expertise to optimize Radio Frequency (RF) environments. The company has been awarded approximately 135 patents for its innovative spectrum monitoring and RF data management technologies, enabling real-time situational awareness and enhanced spectrum utilization.

DGS offers both off-the-shelf and custom solutions, addressing a wide range of industry needs through its cutting-edge hardware and software products.  Their flagship platforms, such as CLEARSITE™ and CLEARSKY™, provide critical asset protection and network optimization, ensuring safe, reliable, and automated RF environments.

A Dynamic Leader

As the Chairman and CEO of Digital Global Systems (DGS), Fernando Murias has been driving the company with a passion for technology and innovation. His background as managing partner of PwC’s Washington, DC, office provided a solid foundation for understanding complex systems, which was crucial as he transitioned into leadership roles. His early career involved working in mergers and acquisitions, with a focus on technology development and strategy. This is where he gained invaluable experience in managing teams and driving projects from conception to completion. 

A pivotal moment in his career was joining DGS, where Fernando was tasked with developing the business plan and capital raise strategy. Besides being a significant moment, it was also a challenging one as he was entrusted with transitioning DGS from a research-focused organization to one that is now poised for commercial production. 

This shift required not only a change in DGS’s business strategy but also in the organizational mindset. To overcome this challenge, Fernando focused on building a strong leadership team that could drive this transition, ensuring that they had the right talent and resources in place to scale their operations. He also placed a strong emphasis on fostering a learning culture within the engineering team, which allowed them to adapt quickly and effectively to the new demands of commercial production.

“Collaborating closely with the existing team, I played a key role in expanding our engineering footprint and structuring the organization, which paved the way for my current leadership role,” he says.

Fostering Innovation & Positive Culture

What sets Fernando apart as a dynamic leader is his commitment to fostering innovation and building a collaborative environment where ideas can flourish. He believes in leading by example, maintaining transparency, and ensuring that every team member feels empowered to contribute to the organization’s success. His guiding principles include integrity, adaptability, and a relentless focus on continuous improvement. 

For Fernando, fostering innovation and adaptability within DGS starts with creating an environment where experimentation is encouraged, and failure is seen as a learning opportunity. DGS has implemented processes that allow for rapid prototyping and iteration, which helps it stay ahead of the curve in a fast-paced industry. 

“Additionally, we invest heavily in our team’s development, ensuring that they have the skills and knowledge needed to navigate the complexities of our field. Open communication and cross-functional collaboration are also key elements in driving innovation within the organization,” shares Fernando.

Cultivating a positive organizational culture at DGS starts with a strong emphasis on communication and transparency. Fernando ensures that every team member feels valued and has a clear understanding of how their work contributes to the overall mission. DGS also promotes a collaborative environment by encouraging cross-functional teamwork and providing opportunities for team members to share their ideas and insights. Recognizing and celebrating achievements, no matter how small is another way they foster a positive culture and keep their team motivated and engaged.

Significant Achievements

Fernando considers his most significant professional achievement to be the successful capital raise of $100M for DGS. This funding was critical in allowing them to invest in their R&D efforts and develop a strong patent portfolio that positions them as a global leader in spectrum management. Securing this level of investment was not an easy task, but it has been instrumental in enabling DGS to innovate and drive forward the vision for the company.

Significant achievements come with risks and tough decisions. Fernando also had to make some very tough decisions during the transition of DGS from an R&D-focused company to one ready for commercial production. The decision to shift the focus required careful consideration of resources, talent, and market opportunities. He approached this decision by gathering input from his leadership team, conducting a thorough market analysis, and weighing the risks and benefits. Ultimately, the decision was driven by their long-term vision for the company, and while it was challenging, it has proven to be the right path for their growth and success.

Fernando is particularly proud of their recent advancements in AI for spectrum optimization. This initiative has not only positioned DGS at the forefront of addressing the global demand for efficient spectrum usage but will also significantly impact the telecommunications industry. The AI technologies they are developing are set to revolutionize how quickly usable RF data can be made available, making wireless networks more efficient and accessible, which is crucial for the future of connectivity. 

“The success of this project underscores our commitment to innovation and our ability to lead in a rapidly evolving industry,” he says. 

Honing Leadership Skills

Fernando believes that every dynamic leader should possess a strong vision, the ability to inspire and motivate their team, and a high level of emotional intelligence. It’s important to be adaptable and open to change, as the business landscape is constantly evolving. Effective communication is also crucial, as it ensures that everyone is aligned and working toward the same goals. Lastly, a dynamic leader must be committed to continuous learning and self-improvement, always seeking out new ways to grow and develop as a leader.

As a leader, he makes continuous learning a core part of his daily routine. He regularly engages with industry experts, attends conferences, and reads extensively to stay updated on the latest trends and technologies. Mentorship is another key strategy he employs, both as a mentor and a mentee, as it provides invaluable insights and learning opportunities. He also sets aside time for reflection and self-assessment, which helps him identify areas for improvement and set goals for his development as a leader.

Envisioning the Future

Fernando envisions the future of leadership being increasingly focused on adaptability and emotional intelligence. As the business landscape becomes more complex and interconnected, leaders will need to be more agile and responsive to change. He plans to continue evolving and adapting by staying committed to continuous learning and being open to new perspectives and ideas. 

“Additionally, I will focus on nurturing the next generation of leaders within DGS, ensuring that they are equipped with the skills and mindset needed to navigate the challenges of the future,” concludes Fernando.

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Words of Wisdom

Fernando’s advice for young and aspiring leaders is to stay curious, be adaptable, and never stop learning. The path to leadership is filled with challenges, but those who are willing to take risks, embrace change, and continuously seek out new knowledge will find success. It’s also important to build a strong network and find mentors who can offer guidance and support along the way. Finally, always lead with integrity and stay true to your values, as this will build trust and respect among your team and peers.

Rapid Fire Questions: 

  • Favorite leadership book or resource? Leaders Eat Last
  • One word to describe your leadership style? Relentless
  • Biggest lesson you’ve learned as a leader? It is best if people want to follow you versus managing by fear.
  • Favorite productivity hack? I Like To Do Lists to help prioritize my time.
  • Best piece of advice you’ve ever received? Stay focused and never ever give up.
  • Favorite leadership quote? Leadership is the ability to translate vision into reality.

Quote: “I am driven by the belief that the best solutions come from a diverse team working together toward a common goal, and I strive to create an environment where that is possible.”

Greg Wilson: An Experienced Operational and Strategic Leader 

Innovative and dynamic Senior Digital Leader, Greg Wilson has an extensive operational CIO/CEO/CTO background in Public Sector Government, National Security, and Defence. 

He started his professional journey as a commissioned officer in the British Army with the Royal Corps of Signals, where he was responsible for delivering IT, Cyber, and Telecommunications capabilities to every part of the Army and the Joint Force. During his time in the military, Greg specialized in procurement and digital technology. He also continued with his studies and gained a bachelor’s and master’s degree in computing, became Chartered in IT, Engineering, and Management as well attending the Advanced Management Programme at Harvard Business School. Whilst in the military, he was deployed on operational tours around the world and ended his career in the Army HQ (Headquarters) responsible for digital transformation and delivery of digital technologies. 

Throughout his career, Greg has had the opportunity to lead transformational efforts from a sub-unit perspective all the way up to the pan-Army level as a Brigadier General. He has thrived in environments that involve identifying and solving various wide ranging from thorny concerns to, and at times, politically sensitive and complex issues. He has enjoyed solving ambiguous problems and devising ways to drive positive impact. These collective experiences have also contributed to the success enjoyed in his current role at Microsoft, where he helps Governments pursue their digital journeys to the Cloud and, more recently, with AI to help address some of society’s biggest challenges.

Cherishing Leadership

Greg’s working style is one where he works directly with customers along their digital transformation journey and partners with them on how to innovate and bring resolution to existing problems. He enjoys leading and shaping solutions. He regularly engages with employees which allows him to know people, their strengths, weaknesses, and how they can add value to the team. In global roles, it helps with building an inclusive space that is diverse and accommodating of others, especially given the inherent cultural differences that exist in the world today. “Fairness, trust, and integrity are key traits for me in leaders and have underpinned my approach in both the military and Microsoft,” he says.

Throughout his career in both public and private sectors, driving transformation/entrepreneurship by inspiring and motivating teams towards a collective goal is something Greg finds rewarding and shapes his work ethic. At the same time, he enjoys coaching and mentoring teams to grow their technical skills and understanding. “It goes without saying that within a global role, the various time zones drive my working patterns. That said, it is the global aspect I most enjoy as I get to work with people from diverse cultures and nationalities,” he shares.

Facing Challenges and Taking Tough Decisions

The biggest challenge Greg faced was in the military while taking his Regiment of 1500+ on operations. The responsibility of ensuring that the soldiers under his command were well trained for combat drives the pace before they were deployed. The next aspect which comes with the heavy weight borne of operational command, was ensuring they all delivered on the mission when deployed. “I was fortunate that I had an excellent, collegiate, and highly skilled Regiment so despite the challenges and demands asked of us, the Regiment performed superbly. When I reflect on the decisions, I made in command I am thankful for the training I received and both the trust and support of both my superiors and the soldiers in my charge,” he says.

Preparation, intensive training, and planning, as well as collaboration, were key for him to overcome challenges. Drawing a parallel with the industry, he says that the response to challenges possesses similar underlying traits – how you build and prepare an inclusive team to consistently deliver the desired outcomes requires intentional investment in preparation, training, strategy, and then teamwork to execute successfully in an accountable and trusted manner.

Tough decisions, says Greg, typically take place when it impacts people adversely. As he has been responsible for several transformation programs and organizational restructuring, he has witnessed the significant impact it can have on people’s families and lives. However, achieving the most ideal outcome by doing the right thing, and not necessarily the easiest thing, does take making those tough calls and focused prioritization. To ensure the decisions are the best possible for a situation ensuring understanding of the issues, detailed planning, discussion of options and sensitive execution is key. “The toughest decisions I have made have generally been around reorganizations where jobs are lost yet we have had to adapt to keep our competitive edge and evolve with technology,” he shares.

Being with Microsoft

For Greg, it is three things – the Culture, the People, and the leading technological advancements at Microsoft. The balance of these three points, per him, makes Microsoft a great organization. One that he is privileged to work in. The CEO Satya Nadella has charted a hugely successful course that has transformed Microsoft and driven a persistent quest for creativity, relevance, and collaboration. The collective efforts have turned it into a company that helps businesses and Governments to achieve their goals and missions. “Under our cultural renaissance and our one Microsoft approach, we are leading the AI Era. It’s truly an exciting time to be part of Microsoft,” confesses Greg.

Microsoft has won several awards for its technology and is globally recognized as a Technology Leader across many digital areas. Its key technology areas are Cloud Computing, AI, and Data & Analytics services that empower people and organizations to achieve more. Microsoft is a consistently recognized leader across a raft of Gartner Magic Quadrants. Greg, on a personal note, has been awarded military operational service medals, business leader and Industry Project Manager Awards and promotions which is always nice to receive as well as professional accreditation and recognition of his skillset. However, whilst individuals, and the leaders you report to, receive awards, he believes it is always the team that has worked with him and helped deliver the solution that truly warrants the award and is equally deserving of recognition and reward as a leader he ensures that all receive the requisite recognition, where appropriate.

Being an Efficient Decision Maker and Leader

When stuck on a decision, Greg generally consults to get more information and uses trusted mentors to try to step away from being too close to the problem. That way, he can approach it more holistically and strategically as well. He also asks himself if he really needs to make the decision now or if can he sleep over it. What is the time imperative? Either way, he suggests, one should not prevaricate, and when ready to make the decision, he aims to create clarity (which is one of Microsoft’s leadership principles) and underpin the decision with the logic behind it. 

Speaking about micromanagement, he says that empowerment is the key to unlocking innovation and creativity in people. In the military, he learned the mission command method. In essence, the premise is – to set the objective (the what), reinforce the rationale (the why), and empower individuals and the team to determine the plan (the how). At Microsoft, it is equally true, and the teams and individuals are empowered and supported to determine how best to deliver success based on the corporate strategy. To help support this empowerment, clear roles, responsibility, and accountability; as well as feedback mechanisms and guard rails are required to achieve a shared objective.

Looking Forward to an Exciting Future

Since joining Microsoft, initially on the National Security team, and then lately on the Public Sector Government Leadership team, Greg’s key achievements have been the transformation to focus on worldwide Government requirements, including helping them migrate off legacy technology (for customers that use on-premises and air-gapped infrastructure) to the hyperscale Microsoft Cloud. The transition to the Cloud is a foundation for Governments that aim to deliver the much-needed and to be fair now the expected level of digital services for their nations. Reducing technical debt for Governments and empowering them to leverage cutting-edge capabilities from Microsoft and its partners, to unlock the benefits the revolution of AI has brought, is what Greg is proud to evangelize to achieve exponential benefits with Governments around the world.

Looking into the future, Greg believes that AI will impact everyone and the creativity it will drive as we go forward with new markets and technologies is something to look forward to. Two noteworthy technologies coming to the market now are Microsoft Copilot and Microsoft Fabric. Copilot combines the power of large language models (LLMs) with an organization’s data – all in the flow of work – to convert users’ words into one of the most powerful productivity tools on the planet. It works alongside well-known Microsoft 365 apps such as Word, Excel, PowerPoint, Outlook, Teams, and provides real-time intelligent assistance, enabling users to enhance their creativity, productivity, and skills. The other game changer is Microsoft Fabric which unifies data sources. Fabric is the future. Fabric runs entire data estates: departmental projects as well as the largest data warehouse, data lake houses, and data science projects. It unifies data for the AI era. 

“There are genuinely exciting times ahead. This provides so much potential to work with Governments to rapidly improve productivity and services. This is the stuff that gets me out of bed every morning to help influence our work that makes a difference in people’s lives,” concludes Greg.

James Collins: Shaping the Future of Public Service in a Digital Era 

In the ever-evolving landscape of business, it is crucial not just to embrace change, but to drive it forward. 

Imagine a leader who, when faced with formidable challenges, doesn’t merely address issues but reimagines entire systems. This leader inspires others to transcend boundaries and pursue the seemingly unattainable. This is the essence of transformational leadership: not just embracing change, but propelling it, nurturing curiosity, valuing diverse viewpoints, and envisioning a future shaped by the synergy of advances and human ingenuity. 

James Collins, the Public Sector Leader for the Americas at Microsoft, embodies this transformative leadership.  

James has dedicated his career to revolutionizing public sector organizations, building collaborative teams, and leading through the complexities of digital transformation that ensures technology serves as a powerful tool for societal progress. His work goes beyond reimagining systems; it’s about reshaping the way government interacts with its residents.  

Let’s embark on a journey through James’s story, exploring the principles, challenges, and triumphs that characterize a leader who is both a product of the digital era and an influencer in its evolution. 

A Leadership Legacy Defined by Public Service and Innovation 

James’s journey is a compelling story of service, innovation and partnership. Over the span of more than three decades, James has meticulously crafted a brand rooted in these principles. His deep understanding of government, coupled with his intentional collaboration and advocacy for team members, has set him apart as a beloved and visionary leader. James doesn’t just navigate the complexities of his field; he redefines them with empathy, always with an optimistic outlook and maintaining a servant’s heart. His story is one of humble yet relentless dedication, inspiring others to look beyond the present and drive meaningful progress. 

James began his professional journey in the United States Air Force, where he served for over eight years during the Gulf War, including Desert Storm and Desert Shield. His time in the military was more than service; it was a foundation that instilled in him a sense of discipline, resilience, and a commitment to serving others, while also sparking his passion for continuous process improvement. These values would later become the cornerstone of his leadership philosophy. 

After leaving the Air Force, James transitioned into the state government in Delaware, taking on roles that would inspire his career in technology. In his first major position he was tasked with finding and implementing a system to manage Delaware’s fleet assets. This experience sparked a passion for technology and process reengineering, a drive that would go on to define his career over the following decades. 

Throughout his service in Delaware, James held a series of progressively influential roles. Each position enabling him to make a more significant impact on the state’s technological landscape. From managing the state’s licensing agency as Director of Professional Regulation to serving as the Deputy Secretary of State, James showcased a natural talent for bringing together the right teams and seamlessly integrating technology with essential services, enabling government to better serve constituents. 

His tenure as Chief Information Officer (CIO) for Delaware marked a defining moment and the pinnacle of his public career. In this role, James was entrusted with overseeing the state’s IT strategy, infrastructure, and cybersecurity. Under his leadership, he spearheaded transformative initiatives that significantly reshaped the state’s trajectory. From driving the digitization to launching a groundbreaking open data portal, his efforts didn’t merely modernize operations; they revolutionized transparency and accessibility, making the state more open and connected to residents than ever before. According to James, one of the most challenging yet rewarding aspects of his CIO role was navigating the state through the Great Pandemic. The societal lockdowns required difficult choices, extensive collaboration with all branches of government, and a resilient leadership approach to utilize technology to sustain critical services. James’s ability to successfully navigate the state through turbulent times stands as a powerful testament to his exceptional leadership and unwavering commitment to public service. 

Embracing Challenges and Opportunities  

Leadership, especially in the public sector, comes with its own set of challenges. James has faced these hurdles head-on, turning them into opportunities and navigating the nuances of government while driving innovation. He embraces ambiguity, enjoying the process of metamorphosis. James firmly believes that authentic leadership hinges on the ability to empathize deeply with people. By combining this profound empathy with a compelling vision, he has cultivated a leadership style that inspires and propels meaningful change.Top of Form 

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James often emphasizes the importance of active listening to the people on the front lines, those directly involved with customers. By prioritizing this approach, he ensures that his leadership decisions are informed by the realities on the ground, making them more effective and impactful. 

The Microsoft Chapter 

James’s transition to the private sector, specifically to Microsoft, was a natural progression for a visionary who had spent his career driving technological innovation in the public sector. James initially took on the role of General Manager for the State and Local practice, where he was responsible for helping customers nationally with deploying cloud computing and other digital tools. 

His success in this role led to his current position as the Public Sector Leader for the Americas, in which he and his team of government experts support Microsoft’s efforts to empower organizations across the continent. 

James’s work at Microsoft is driven by a deep understanding of the challenges that agencies face, as well as a commitment to helping these organizations harness the power of technology to better serve their constituents. 

One of the key initiatives that James has championed at Microsoft is the integration of artificial intelligence (AI) into government systems. In our interview, he shared his excitement about introducing customers to this revolutionary technology and encouraging them to embark upon the journey to usher in the next evolution of services. Over the past year and a half, he has been working closely with leaders to reimagine their work with AI. This includes helping them understand the risks and benefits of AI, developing policies to guide responsible AI practices, and creating road maps for implementation. “The goal is to make services more efficient, accessible, and personalized for constituents,” says James. 

James is particularly passionate about leveraging AI to create an intuitive and intelligent experience for constituents, ensuring that they can access the services they need anywhere, anytime and from any device, without having to navigate complex bureaucracies. This focus on the customer reflects James’s broader principle, which emphasizes the importance of understanding and meeting the needs of the people being served. He is firmly convinced that AI will allow organizations to address historically intractable issues and achieve greater outcomes.  

The Philosophy of An Exemplary Leader 

Beyond his professional accomplishments, James is a leader who purposefully creates time for personal growth and lifelong learning. He is a firm believer in the power of mentorship and is constantly seeking opportunities to learn from others, whether through formal mentorship programs, reading leadership books, or observing how other leaders operate. He is also passionate about mentoring the next generation of leaders, sharing his insights and experiences to help them succeed in a rapidly changing world. Through his service on the boards of the Boys & Girls Club and Delaware State University, he relishes the opportunity to contribute to environments that nurture tomorrow’s leaders.  

During the interview, James shared some of his personal reflections on leadership. He emphasized the importance of being curious and maintaining a growth mindset. “Earlier in my career, I assumed I fully understood the problem and the best solution. But I’ve learned that being curious and asking questions can lead to more fulsome conversations, relationships and results,” James recalls. This curiosity is something he encourages in his team as well, fostering an environment where everyone feels safe to contribute their ideas and perspectives. 

James also believes that appreciating the personal and professional challenges that his team members face is crucial to being an effective leader. He underscored the need for leaders to be flexible and supportive as their teams balance personal and work priorities.  This empathetic approach not only builds trust but also empowers his team to perform at their best. 

Another key aspect of James’s leadership philosophy is his focus on conscious inclusion. He is committed to building diverse teams and creating an environment where everyone feels valued and included. He believes that anything is possible when the right people operate in a culture that allows them to be their authentic selves and contribute their superpowers to the work. By fostering a positive atmosphere, creativity thrives, and team members are motivated, engaged, and productive. 

He shared an anecdote from a recent hiring process, where he had to choose between several highly qualified candidates. In making his decision, James considered not only the technical skills of each candidate but also how they would contribute to the diversity and culture of the team. This commitment to inclusivity reflects his broader belief that diverse teams are more innovative and effective. 

A Testament to Impact 

James’s contributions have not gone unnoticed. He has received numerous awards and accolades throughout his career, reflecting his impact on both the public and private sectors. 

Among these awards are the National Association of State Chief Information Officers (NASCIO) Meritorious Service Award and the StateScoop Executive of the Year Award. These awards are a testament to James’s ability to lead with vision, empathy, and a deep commitment to service. 

In addition to these awards, James was also the recipient of the Order of the First State from the Governor of Delaware, a rare honor that recognizes his meaningful contributions to the state. This award held special significance for James, as it recognized the influence of his efforts on the community, especially in areas like child protection, addressing the opioid crisis, and building partnerships with agencies to promote digital government. 

James’s six-year tenure as the CIO of Delaware, a role in which the average tenure is just 26 months, also stands as a testament to his dedication to the evolution of constituent services. During this time, he not only led the state’s IT strategy but also played a key role in shaping national discussions around cloud computing and cybersecurity through his work with the National Association of State CIOs, where he served as president during the organization’s 50th anniversary. 

Envisioning a Future of Transformative Change 

Looking ahead, James is energized by the prospect of technology reshaping the public sector. He sees AI as a particularly powerful tool that can help organizations not only improve but also create more meaningful and curated experiences for their constituents. 

James is mindful of the challenges that come with this new era of technology. He believes that leaders must be thoughtful and deliberate in how they implement AI and other technologies, ensuring that they are used in ways that are truly beneficial. Achieving this necessitates a profound grasp of AI, dedication to ethical leadership, robust collaborations between public and private sectors, and an emphasis on the enduring effects of technological advancements. 

For James, modern leadership goes beyond technology. It’s about fostering a culture of innovation and adaptability, where leaders are encouraged to challenge the status quo and teams are empowered to think creatively and collaboratively. It’s about building organizations that are not only efficient and effective but also responsive to the needs of the people they serve. He believes there is a real opportunity to adopt a new approach to deploying technology in government that puts the constituent at the center.   

A Legacy of Service and Innovation 

James’s career is a luminous example of the power of service, innovation, and inclusive leadership. From his early days in the Air Force to his current role at Microsoft, James has consistently demonstrated a commitment to using technology to positively impact society. His contributions have revolutionized the way governments function, gather insights to tackle issues, and address people’s needs. 

As he continues to lead Microsoft’s efforts to empower public sector organizations across the Americas to achieve more, James remains grounded on the same principles that have guided him throughout his career: a deep commitment to service, a passion for innovation, and a belief in the power of inclusion. 

James Collins exemplifies servant leadership. It’s inspiring to see someone prioritize empathy, humility, selflessness, vision, and empowerment in government policy, corporate strategy, and modernization. In a time when every facet of our existence is evolving, leaders like James Collins are pivotal to ensuring these changes are harnessed for the greater good of the world and its people.