Oman’s Premier Tech Exhibition Returns with Global Focus and Five Future-Ready Ecosystems – 08th September – 11th September.

Muscat, Oman – COMEX 2025, Oman’s largest and longest-running technology and innovation exhibition, returns this September at the Oman Convention & Exhibition Centre — reimagined as a global platform for digital progress. As the nation’s flagship tech event under the patronage of the Ministry of Transport, Communications, and Information Technology (MTCIT), COMEX now centers on five future-defining ecosystems set to transform industries, governance, and everyday life.

This year’s edition highlights:

  1. eGovernment – Advancing public sector digital transformation, smart governance, and citizen services through cutting-edge technologies.
  2. Enterprise Arena – Empowering corporations, SMEs, and B2B players with next-gen ICT solutions, cloud, cybersecurity, and automation.
  3. Tech Startup Ecosystem – A vibrant launchpad for global and regional startups, scaleups, and venture capital engagement.
  4. Gaming and Esports – Unleashing the digital entertainment economy with tournaments, developer showcases, and interactive zones.
  5. Fintech – Accelerating the future of financial services with innovations in blockchain, digital payments, banking, and insurtech.

COMEX 2025 also features international country pavilions, the VIP B2B Buyers Lounge, the COMEX Hackathon, masterclasses, and the prestigious COMEX Awards honoring pioneers across tech and sustainability sectors.

The event continues to attract government leaders, C-suite executives, startups, and global investors, offering unmatched opportunities to exhibit, invest, and expand into Oman and the wider GCC tech ecosystem.

Join us in shaping the region’s digital tomorrow.

Register now at www.comex-global.com

Pets in the Workplace: How Can You Build a “Purrfect Pet Policy”?

Introducing pets to work is no longer simply a fad; it is now widely seen as a means of improving employee relations, raising morale, and even enhancing productivity. However, an excellent notion can easily turn into a problem if there isn’t a well-thought-out pet policy. Achieving a balance between providing for pet owners and guaranteeing the comfort and security of every employee is necessary when creating a pet-friendly workplace policy.

This CIO Times article goes into great detail about how companies can establish a thorough policy for pets in the workplace, the advantages of such programs, and the important things to think about before allowing furry coworkers into your office.

Why Consider Pets in the Workplace?

Modern companies are constantly seeking ways to improve employee well-being and workplace satisfaction. Studies suggest that having pets in the office can:

  • Reduce stress and anxiety levels among employees.

  • Improve employee retention by fostering a supportive culture.

  • Boost collaboration as pets often serve as icebreakers.

  • Enhance creativity and overall productivity through better mental health.

By offering a pet-friendly policy, businesses can position themselves as progressive employers that care about work-life balance.

Benefits of a Pet-Friendly Workplace

1. Stress Relief and Mental Health Support

Pets are natural stress relievers. The act of petting a dog or cat can lower blood pressure and reduce cortisol levels, creating a calmer work environment. This is particularly valuable in high-pressure industries.

2. Attracting and Retaining Top Talent

For millennials and Gen Z workers, owning a pet is a lifestyle. Offering pet-friendly amenities might help your company stand out in competitive job marketplaces.

3. Encouraging Social Interaction

Pets naturally encourage conversation. Employees who may not normally interact find themselves bonding over shared love for animals, strengthening workplace relationships.

4. Boosting Productivity

A short break to walk a dog or play with a pet can re-energize employees, leading to increased focus and output afterward.

Challenges of Pets in the Workplace

Despite the benefits, allowing pets in the workplace comes with unique challenges. These must be addressed in your policy to maintain harmony.

  • Allergies and health concerns – Some employees may be allergic to fur or dander.

  • Phobias and discomfort – Not everyone is comfortable around animals.

  • Noise and distractions – Barking, meowing, or playful activity can disrupt workflow.

  • Hygiene and cleanliness – Accidents, shedding, and odors require proper management.

  • Safety risks – Aggressive behavior or bites can lead to liability issues.

Acknowledging these issues upfront ensures your policy is robust and considerate.

How to Build the Purrfect Pet Policy for the Workplace

A strong pets in the workplace policy provides structure, clarity, and fairness. Below are essential steps for building one:

1. Define Pet Eligibility

Not every pet is right for the job. Most rules allow dogs and cats, however unusual pets may be disallowed for safety and comfort reasons. Clearly indicate which animals are permitted.

2. Establish Health and Vaccination Requirements

All pets should be up-to-date on vaccinations, free from contagious illnesses, and properly groomed. Employers may require veterinary documentation before granting approval.

3. Create Designated Pet-Friendly Zones

Set boundaries by designating areas where pets are allowed. This prevents disruptions in sensitive zones like conference rooms, kitchens, or laboratories.

4. Outline Behavior Expectations

Pets must be well-trained, non-aggressive, and housebroken. Establish rules for noise control, leash requirements, and supervision at all times.

5. Address Liability and Insurance

Clarify legal responsibilities. Pet owners should accept liability for damages or injuries caused by their pets. Some organizations require additional liability insurance coverage.

6. Implement a Trial Period

Before fully rolling out a pet-friendly policy, conduct a trial phase to assess feasibility. Gather feedback from employees and refine rules accordingly.

7. Provide Facilities for Pets

Provide access to outside areas, water bowls, trash disposal stations, and cleaning supplies. This avoids disturbances and promotes workplace hygiene.

8. Include Employee Opt-Out Options

Respect employees who may not feel comfortable around pets. Offer pet-free zones and allow staff to request accommodation if needed.

Best Practices for Managing Pets in the Workplace

Beyond having a formal policy, successful implementation requires ongoing management.

  • Communicate transparently with all employees about rules and expectations.

  • Limit the number of pets in the workplace at any given time to prevent overcrowding.

  • Train managers to handle conflicts, allergies, or incidents fairly.

  • Encourage responsible pet ownership, including regular grooming and socialization.

  • Monitor policy performance with employee feedback surveys and adapt as needed.

Examples of Successful Pet-Friendly Workplaces

Several global companies have embraced pet policies with great success:

  • Google – Known for its dog-friendly culture, Google allows employees to bring well-behaved dogs to campus.

  • Amazon – Its Seattle headquarters welcomes thousands of dogs, offering doggy daycare, play spaces, and waste stations.

  • Ben & Jerry’s – The ice cream giant has a long-standing tradition of welcoming dogs into the office.

These examples highlight that with the right framework, pets in the workplace can create a thriving, dynamic culture.

Should Your Business Adopt a Pet-Friendly Policy?

Deciding whether to introduce pets in the workplace depends on your company’s size, industry, and culture. If implemented thoughtfully, it can transform employee satisfaction, reduce stress, and enhance collaboration. However, success relies on balancing the benefits with clear guidelines to address challenges.

By carefully drafting a pet-friendly workplace policy, businesses can embrace inclusivity while protecting productivity and harmony.

Final Thoughts

Introducing pets in the workplace is more than just a perk—it is a cultural shift that reflects the evolving priorities of modern professionals. By establishing a clear, fair, and well-structured pet policy, organizations can ensure a happy coexistence between employees and their furry companions.

When executed properly, this strategy improves staff morale, builds employer branding, and distinguishes your business as a progressive one.

Also Read: Smarter Offices, Stronger Teams: A CEO’s Guide to Smarter Workplaces

Google anti-competitive deals with telcos cost $36 million in Australian fine

Australia’s competition control has fined Google AUD 50 million (about USD 36 million) for participating in anti-competitive transactions with various carriers. These deals purportedly blocked access to competing ad networks while cementing Google’s digital advertising dominance.

The Australian Competition and Consumer Commission (ACCC) concluded that Google acted in concert with telecom carriers, granting them advantageous terms in exchange for barring competing ad services. This resulted in an unlevel playing field in the marketplace.

Google claimed that its alliances with telecom companies “reflect standard industry practices and are designed to promote innovation and investment” in an official statement. The business stated its desire to cooperate with regulators and underlined its belief in competitive marketplaces.

Google anti-competitive deals with telcos: Reaction and deeper analysis

The ACCC underlined that these agreements hurt consumers by decreasing options, increasing expenses, and eroding confidence in online marketplaces. The regulator emphasized that a thriving digital environment requires healthy competition.

Google’s activities distorted market dynamics to favor its advertising platform, especially hurting smaller and up-and-coming competitors, according to the ACCC’s findings. Google successfully suppressed competition by tying financial incentives for telcos to limitations on rival ad systems.

Despite Google’s claim that its activities resembled common industry behavior, the ACCC stated that this did not clear the business. Regulators observed that what appears to be conventional may violate competition laws if it reduces market diversity.

Key Implications for Digital Advertising Landscape

This ruling sends ripples through the digital ad industry, signaling that regulators are increasingly scrutinizing collaborations between dominant tech firms and telecom providers. It may spark fresh inquiries and enforcement initiatives across other jurisdictions.

Telcos now face heightened attention. Their role as gatekeepers—particularly when packaging services with ad distribution—could attract further regulatory oversight in Australia and beyond.

For advertisers and agencies, this opens new possibilities. Greater access to diverse platforms could lower ad costs and foster innovation in targeting strategies, benefiting small and medium-sized players.

Official Words from Google

Google reiterated that its agreements were “built on fair and transparent terms” and aimed at delivering “better services for consumers and partners alike.” The company called the ACCC’s decision “disappointing,” while expressing interest in continuing dialogue to ensure mutual understanding.

Google has been ordered to change its contractual arrangements with telcos as a result of the fine, according to the ACCC. The goal of this reform is to ensure that all industry participants have fair access to ad distribution options.

Looking forward, analysts expect this case will inspire similar probes into tech-telco partnerships in other markets. With digital advertising and platform dominance increasingly entwined, antitrust authorities are stepping up efforts to preserve open competition.

Also Read: CoinDesk? IPO Set to Soar: Will Buzz Be Justified?

CoinDesk? IPO Set to Soar: Will Buzz Be Justified?

CoinDesk, a well-known digital asset media platform, has attracted investors with its IPO pricing that is far greater than the initial range. Bullish pricing techniques indicate optimism, as the offering is likely to raise more than $1 billion. The action represents a watershed moment in cryptocurrency-related public offerings, bolstering investor confidence in the broader digital financial landscape.

The Launch of CoinDesk Is Set to Revolutionize Crypto Market Listings

CoinDesk’s initial product is exceeding expectations. Demand has increased dramatically as a result of the IPO’s hype, with institutional investors driving the increase. Because of the media platform’s extensive coverage of cryptocurrency and its varied revenue sources, the proposition is especially alluring. The initial public offering (IPO) sets a standard for digital finance business values, with expected proceeds exceeding $1.1 billion.

The CoinDesk IPO creates a strong foundation for 2025. CoinDesk’s debut into public markets is eagerly awaited, as cryptocurrency-related activities are experiencing a rebound of investor interest. The company’s assessment, supported by its well-known brand and extensive global presence, shows faith in the viability of media and data services with a crypto focus. According to analysts, CoinDesk may set a new standard for its rivals if its post-IPO performance reflects the mood of investors today.

Bullish prices suggest that investors are betting on CoinDesk’s resilience and influence. The company’s ability to generate revenue via advertising, subscriptions, research, and events grants it multiple avenues for growth. Market watchers note that the IPO could lay the groundwork for further expansions into data licensing and enterprise-level services—areas where demand in the crypto space is rapidly expanding.

CoinDesk’s IPO trajectory has implications beyond its own success. A strong debut may entice other blockchain and crypto companies to consider public listings. Positive outcomes could signal market maturity and normalize digital-asset sector offerings on public exchanges. Conversely, any post-IPO volatility may inject caution in this nascent market segment.

More than $1.1 billion in capital

CoinDesk? With investor appetite high and bullish pricing reinforcing credibility, the platform’s public debut might well become a defining moment for crypto media and finance. As the story unfolds, all eyes will be on how the company executes post-IPO strategy and whether it can sustain momentum in a fast-evolving market.

Read how AI in Manufacturing Industry Helps Companies Face Tariff Challenges

Commercial Cleaning Firm, Nova Unveils New Work Progress Software which looks to Revolutionise the Student Accommodation Cleaning Sector

It’s been ten years since Management Services Firm, Nova set to meet the demanding cleaning requirements of student accommodation in the North of England.

This summer they are incredibly proud to have officially launched an Operational Software, CLEAN MASTER 365, which sets to make their busiest time of year, an operational breeze.

Summer turnarounds are notoriously hectic for the PBSA industry, but with Nova’s breakthrough progress Software, cleaning operation management is being redefined. A usually high-pressure season for both accommodation providers and cleaning companies, multiple rooms across numerous sites must be cleaned and inspected in record time. Historically, the process has been highly stressful, intensely manual, and therefore vulnerable to last-minute failures. This innovative industry leader decided to change the game!

https://www.cleanmasterofficial.com/

Managing Director, Mara Alves commented “After working almost 10 years in this industry, we knew there had to be a better way. We’ve lived the chaos and have seen the stress clients go through during summer. So we built something that doesn’t just manage the process, it transforms it.”

What began as live shared spreadsheets evolved into a fully custom-built operational system which delivers unparalleled visibility, control, and peace of mind to student accommodation teams and cleaning managers alike.

The new application was built in collaboration with Enter Sistemas, a Brazilian tech firm with a proven record developing operational systems for one of the largest hotel franchises in South America.

Why It’s Revolutionary?

  • Live Progress Monitoring – Clients can track every unit in real-time, eliminating uncertainty.
  • Mobile-Friendly Approvals – Rooms can be checked and signed off from any device, anywhere.
  • Paperless – No more clipboards or spreadsheets required.
  • Fully Automated – From HQ to the field, every step is streamlined and controlled.
  • Total Transparency – Every stakeholder is connected in one system, making management communication simple.

“Our clients no longer need to leave their office chair to see what’s happening on-site. They can monitor, approve, and communicate, live and from a single platform. Pieces of paper are outdated and thankfully there are no more ‘bad surprises’ the day before check-in. This app turns the summer into a season of confidence instead of chaos.”

Setting a new industry standard, the arrival of CLEAN MASTER 365 marks a milestone for the student accommodation industry as the Software provides a model which every provider and cleaning company can benefit from. A seamless, stress-free approach to cleaning operations, it represents a much-needed shift away from reactive firefighting toward initiative-taking, data-driven management.

“We’re so excited to be leaders in innovation. We haven’t just built a Software; we have built a solution which finally does justice to the scale and complexity of Fast turnarounds. This contribution demonstrates our commitment to an industry we care deeply about.”

Who is Nova?

Nova Management Services Ltd is a forward-thinking facilities management company based in the UK. Specialising in student accommodation, commercial, hospitality, and education sectors, Nova is committed to reshaping industry standards through technology, transparency, and excellence.

For more information, photos or a demo, contact Nova at enquiries@novaservice.co.uk

AI in Manufacturing Industry Helps Companies Face Tariff Challenges

In reaction to the increasingly uncertain global tariffs, manufacturers are turning to artificial intelligence to protect themselves from unexpected cost increases, supply shocks, and market disruptions. Companies can acquire the agility they need to quickly alter production, optimize pricing, and rearrange supply chains by employing powerful algorithms and data-driven insights.

Global manufacturers of commodities, ranging from automobile parts to consumer electronics, now rely on real-time AI systems that integrate tariff rate changes with supply and demand trends. These tools automatically model the financial impact of new responsibilities and recommend strategic changes such as inventory reallocation or supplier switching before disruptions get entrenched.

AI-driven forecasting models enable production planners to proactively simulate tariff scenarios and deploy protective hedge strategies. By identifying tradeoffs between deviating supply routes and sourcing domestically versus abroad, companies can make informed decisions that preserve both margins and delivery schedules.

Lean-manufacturing champions are using AI-guided analytics to manage component procurement. The technology not only tracks shifting raw material prices but also flags alternatives based on regulatory constraints and logistics costs. This capability has helped avert supply bottlenecks when trade tensions suddenly spike.

In instances of sudden tariff hikes, Manufacturers turn to AI to instantly adjust manufacturing runs. For example, AI can suggest ramping up output of components unaffected by tariffs, while slowing production in more exposed lines. The nimbleness afforded by such systems is especially advantageous for just-in-time operations, where even minor delays can cascade into larger breakdowns.

AI in Manufacturer industry: Aligning Strategy with Speed

In the midst of this change, a critical strategic shift occurs: AI is no longer just an operational tool; it is now integrated into management-level decision-making. Executives utilize AI-powered dashboards to monitor tariff and competition changes in real time. This allows for quick tactical pivots, such as shifting production units or renegotiating supplier contracts, which may typically be completed within hours after obtaining pertinent data.

Proactive tariff response has emerged as a strategic differentiator. Manufacturers equipped with AI capabilities can pivot faster, negotiate better with suppliers, and even pass minimal pricing adjustments onto customers. Those lagging behind, without predictive intelligence, are more likely to suffer from margin erosion and customer dissatisfaction.

Also, the incorporation of AI into procurement has encouraged greater ecosystem collaboration. Suppliers and logistics partners connected via AI systems can share pricing, capacity, and regulatory changes. This joint visibility boosts resilience throughout whole supply chains, forming a cohesive front against tariff shocks.

Looking ahead, the role of AI in smoothing tariff-related turbulence is expected to deepen. We’re seeing pilot programs for using generative AI to draft “what-if” reports, automatically summarizing exposure across product lines and regions. This kind of forward-looking insight further empowers strategic planning and risk mitigation.

At end, when faced with escalating tariff uncertainty, Manufacturers turn to AI not just to survive but to thrive with AI in Manufacturer industry cementing its place at the heart of agile, resilient operations.

Also Read: Exclusive interview with Najib Khatib

Khalid Motik: Crafting Experiences Beyond Luxury for Sustainable Tourism

In the hospitality industry, leadership isn’t just about managing operations—it’s about crafting unforgettable experiences, fostering innovation, and setting a vision that inspires teams to deliver excellence. The right leader understands that luxury is more than aesthetics; it’s about service, personalization, and creating a lasting impression. Few embody this philosophy as seamlessly as Khalid Motik, who currently leads Hotel Le Golf d’Essaouira.

With a distinguished career spanning international luxury hospitality, Khalid has consistently demonstrated a mastery of hotel management, strategic leadership, and guest-centric innovation. His tenure at prestigious establishments such as Hilton Abu Dhabi Capital Grand and Marjan Island Resort & Spa has solidified his reputation as a transformative leader. Now, at the helm of Hotel le Golf d’Essaouira, he is poised to elevate the property’s standing among Morocco’s premier luxury destinations.

Khalid’s leadership style is defined by his ability to inspire teams, optimize operations, and enhance guest experiences. His expertise in refining service standards and integrating modern hospitality trends ensures that Golf de Essaouira will continue to captivate discerning travelers seeking both relaxation and world-class golfing experiences. With a keen eye for detail and a commitment to excellence, he is set to redefine luxury hospitality in Essaouira.

The Illustrious Journey

Khalid’s professional journey spans over three decades in the hospitality industry, beginning with operations management and evolving into executive leadership roles across luxury hotels and resorts in Morocco and internationally. He joined Hotel Le Golf d’Essaouira with a vision to position it as a benchmark in luxury golf tourism along the Atlantic coast.

Key skills that have shaped his career progression include strategic leadership, cross-cultural communication, financial acumen, and an unwavering focus on guest experience. Adaptability, especially in a dynamic tourism environment, has also been critical.

As General Manager of Hotel le Golf de Essaouira, Khalid is responsible for overseeing every aspect of operations, ensuring seamless hospitality, efficient management, exceptional guest experiences, financial sustainability, and continuous staff development. His role extends beyond daily operations— he sets strategic goals, upholds brand excellence, and drives innovation to position Golf de Essaouira as a premier destination.

Navigating challenges in the hospitality industry requires adaptability and foresight. Fluctuating tourism trends, seasonality, and the ongoing post-pandemic recovery demand agile planning and data-driven decision-making. He tackles these by analyzing market dynamics, implementing proactive strategies, and fostering a high-performing, motivated team that thrives on excellence. Additionally, maintaining world-class service amid rising guest expectations is a priority. Through continuous training, empowerment, and a commitment to personalized experiences, he ensures that every visitor enjoys an unforgettable stay.

Where Golf Meets Luxury

Hotel Le Golf d’Essaouira & Spa is more than just a resort—it is a harmonious blend of championship-level golfing, luxury hospitality, wellness, and Moroccan heritage. Nestled where the sea meets the dunes, the property offers an unparalleled experience that caters to both avid golfers and leisure travelers seeking tranquility and refinement.

Golf de Essaouira’s world-class golf course is designed to challenge and inspire players of all levels, while its ocean-facing suites provide breathtaking views and unmatched comfort. Guests can indulge in rejuvenation at the resort’s state-of-the-art spa, where traditional Moroccan treatments meet modern wellness techniques. The resort also boasts curated dining experiences, featuring locally sourced ingredients and flavors that celebrate the rich culinary traditions of Essaouira.

What sets Hotel Le Golf d’Essaouira & Spa apart is its commitment to authenticity and immersive experiences. It doesn’t just offer a stay—it offers a journey into Moroccan culture, where guests can engage in local traditions, explore the stunning coastal landscape, and enjoy personalized service that reflects the warmth and hospitality of the region. By seamlessly integrating luxury with cultural depth, Hotel Le Golf d’Essaouira is redefining the golf resort experience and contributing to the evolution of Morocco’s hospitality industry.

Elevating Golf Hospitality for Global Visitors

At Hotel Le Golf d’Essaouira & Spa, Khalid and the team employ a multifaceted marketing strategy designed to captivate both national and international travelers. Golf de Essaouira’s approach seamlessly integrates strategic partnerships, digital innovation, and immersive experiences to position its resort as a premier golfing and luxury destination.

The Resort collaborates with renowned international tour operators and golf associations, ensuring that it is a preferred choice for golf enthusiasts worldwide. Golf de Essaouira’s targeted digital campaigns highlight exclusive golf packages and wellness retreats, appealing to travelers seeking both recreation and relaxation. Additionally, it actively participates in global tourism fairs and golf expos, showcasing its unique offerings to a broader audience.

“We also focus heavily on tailored experiences, whether for golf lovers, families, or corporate groups—to build lasting connections,” shares Khalid.

To enhance engagement, Khalid and the team leverage influencer marketing and user-generated content, allowing guests to share their experiences and amplify the brand’s reach. Hosting prestigious tournaments and cultural events further strengthens Golf de Essaouira’s destination appeal, creating memorable moments that attract returning visitors.

Beyond marketing, Hotel Le Golf d’Essaouira prioritizes tailored experiences, ensuring that every guest enjoys a personalized and unforgettable stay. By blending world-class hospitality with innovative outreach, the resort continues to redefine luxury golf tourism in Morocco.

Driving Tourism & Economic Growth

Hotel Le Golf d’Essaouira & Spa is more than just a luxury golf resort—it is a catalyst for regional tourism and economic development. Its commitment to excellence extends beyond hospitality, actively contributing to Essaouira’s reputation as a premier destination for luxury and sports tourism.

One of the resort’s key contributions is job creation and professional development. By employing and training local talent, it empowers individuals with skills that enhance their career prospects in the hospitality industry. Additionally, it fosters strong collaborations with local artisans, tour guides, and suppliers, ensuring that the resort remains deeply connected to the cultural and economic fabric of Essaouira.

To sustain year-round economic activity, hotel le Golf d’Essaouira actively promotes off-season travel, encouraging visitors to experience Essaouira beyond peak tourist months. This strategy not only supports local businesses but also strengthens the city’s position as a vibrant, all-season destination.

“Through our efforts, Hotel Le Golf d’Essaouira & Spa has played a pivotal role in placing Essaouira on the international golf tourism map, aligning with both regional and national tourism agendas. By blending world-class hospitality with economic sustainability, we continue to shape the future of Moroccan tourism while enriching the local community,” says Khalid.

Crafting an Unforgettable Stay for Every Guest

At Hotel Le Golf d’Essaouira & Spa, customer satisfaction is more than a goal, it’s the guiding principle. The staff creates exceptional guest experiences through a personalized, anticipatory service approach, ensuring that every visitor feels valued and cared for.

Golf de Essaouira’s commitment to excellence begins with rigorous staff training, equipping the team with the skills to anticipate guest needs and deliver seamless service. It actively collects and acts on real-time feedback, allowing the staff to refine its offerings and exceed expectations. Maintaining high standards across every touchpoint, from accommodation to dining and wellness, ensures a consistently luxurious experience.

“To foster lasting relationships, we introduce loyalty programs and return guest incentives, encouraging visitors to become part of our extended family. At Hotel Le Golf d’Essaouira & Spa, guests are not just visitors—they become ambassadors of our unique hospitality experience, carrying forward the essence of Moroccan luxury and golf tourism,” shares Khalid.

Sustainability & Community at The Heart

At Hotel Le Golf d’Essaouira & Spa, sustainability isn’t just a practice, it’s a commitment woven into the core values. The resort and staff believe that a thriving community and a preserved environment are essential to a flourishing hospitality experience.

The resort actively minimizes its environmental footprint by implementing energy and water recycling systems across its golf course. Looking ahead, the management also plans to transition to solar energy by early 2026, reinforcing their dedication to renewable solutions.

In its culinary offerings, Hotel le Golf de Essaouira & Spa embraces a farm-to-table philosophy, sourcing fresh ingredients from local producers to support regional agriculture and reduce carbon emissions for keeping Essaouira as a city with zero carbon. Beyond its walls, it engages in beach clean-up drives, supports local schools, and provides vocational training to young talents, empowering the next generation of hospitality professionals.

By integrating sustainability with community engagement, Hotel le Golf d’Essaouira & Spa continues to set a benchmark for responsible tourism, ensuring that its guests enjoy an experience that is both luxurious and environmentally conscious. 

The Tech-Driven Future of Hospitality

Technology has revolutionized the hospitality and golf resort industry, reshaping how we serve, connect, and operate. Hotel Le Golf d’Essaouira & Spa embraces cutting-edge innovations to enhance guest experiences and streamline operations. The resort ensures that technology enhances—not replaces—the warmth and authenticity of Moroccan hospitality.

Hotel le Golf d’Essaouira & Spa’s smart room technology and AI-powered concierge services ensure seamless, personalized stays, allowing guests to enjoy tailored recommendations and effortless service. Advanced online booking systems and CRM tools optimize guest acquisition and retention, ensuring a smooth journey from reservation to check-out.

To offer immersive previews, the resort leverages drone tours of its golf course, allowing prospective guests to explore the stunning landscape before arrival. Additionally, VR/AR integrations will redefine event planning, allowing remote visualization of golf tournaments, weddings, and corporate retreats. “I’m especially excited about the use of AI in guest personalization and VR/AR integrations for remote planning of golf events or wedding parties,” says Khalid.

The Future of Golf Tourism: Sustainability, Innovation & Growth

The golf and luxury hospitality sector is undergoing a dynamic transformation, driven by evolving consumer preferences and sustainability initiatives. Hotel Le Golf d’Essaouira & Spa is at the forefront of these changes, embracing trends that redefine the golfing experience.

A notable shift toward eco-golfing and sustainable courses is shaping the industry, with golfers increasingly valuing environmentally responsible practices. Additionally, a younger demographic is embracing golf as a lifestyle choice, integrating it with wellness tourism and immersive travel experiences. The rise of golf academies for experiential learning further enhances engagement, making the sport more accessible and appealing.

Looking ahead, the future of golf tourism lies in hybrid experiences, where luxury, sport, culture, and nature converge in a single destination. Over the next five years, Hotel Le Golf d’Essaouira & Spa aims to expand its brand presence through strategic partnerships, positioning itself as a flagship eco-golf resort in North Africa. It plans to introduce new services, including golf academies and art residencies while increasing its international guest base by 40%.

“Personally, I aim to mentor the next generation of hospitality leaders and champion sustainable tourism in Morocco,” concludes Khalid.

Quote:

“Excellence is not a skill. It is an attitude.” – Ralph Marston. This quote reminds me daily that what truly sets a leader or an organization apart is the mindset we bring to every action, big or small.

Quote:

“Our philosophy is: a thriving community and a preserved environment lead to a thriving hotel.”

Read exclusive interview with him in our latest digital edition

PayPay Eyes U.S. Capital Markets: SoftBank Lines Up Bankers for IPO

SoftBank is now planning an initial public offering (IPO) in the United States for its digital payments platform, PayPay. The Japanese giant is claimed to have chosen a consortium of banks to handle the sale, indicating a growing desire to enter global capital markets.

The selected advisers will help design the offering’s structure, timing, and valuation. While conversations are still ongoing, SoftBank is allegedly leaning toward offering PayPay in New York, which might result in a greater valuation than a domestic listing given investor interest in fintech.

Potential partners under consideration include major global investment banks with strong records in IPOs and payments-sector expertise. SoftBank is evaluating banks that can both execute a successful transaction and deliver ongoing market support.

PayPay: Poised for U.S. Expansion

PayPay, launched in 2018 via a joint venture between SoftBank and Yahoo Japan, quickly gained traction as a leading digital wallet in Japan. Its user-friendly interface, merchant acceptance, and cashback incentives helped it outpace rivals in several metrics.

The app processed trillions of yen worth of payments within just a few years of operation. SoftBank views the U.S. IPO as a strategic move to accelerate PayPay’s growth and shine a light on Japan’s burgeoning digital-fintech ecosystem.

A U.S. listing would not only provide access to deeper financial markets but also elevate PayPay’s visibility among global investors. Observers note that SoftBank may use proceeds to fuel expansion into new verticals, such as lending services or cross-border payments.

SoftBank leadership has emphasized that the IPO, while likely, is not inevitable. The company continues to evaluate market conditions, including investor sentiment toward fintech amid rising interest rates and tech-sector fluctuations.

Should the IPO proceed, SoftBank may choose to float a significant stake in PayPay, while retaining controlling interest to guide its strategic trajectory. Market analysts expect the valuation target to reach several billion dollars.

The timing of the offering will likely be sensitive to macroeconomic indicators. A ticking clock approaching U.S. corporate earnings seasons, central bank decisions, and geopolitical developments could influence the final decision and pricing.

Some experts suggest that SoftBank may wait for a window of relative investor calm, possibly next year, to maximize demand and valuation. Meanwhile, banks engaged will be tasked with advising on regulatory compliance, roadshow strategy, and pricing mechanisms.

SoftBank’s careful approach reflects lessons from other high-profile fintech listings, where volatility and regulatory scrutiny have impacted outcomes. PayPay’s IPO will be watched closely as a bellwether for Asian fintech companies seeking global capital.

PayPay stands on the cusp of a landmark U.S. IPO, backed by SoftBank’s selection of key banking partners. The journey ahead will involve navigating market dynamics, investor sentiment, and strategic planning to achieve a successful international debut.

US Visas: New $15,000 Bond Requirement Sparks Global Concern

The United States introduced a bond requirement of up to $15,000 for select visa applicants, creating broad worry among travelers, immigration groups, and foreign governments. This experimental program, introduced by the US State Department, wants to reduce visa overstays, a recurring problem that has complicated immigration enforcement for years.

The delivery only applies to applicants from countries with historically high rates of visa overstays. These include countries from Africa, Asia, and the Middle East. The program will run for six months and may be extended or changed based on the outcome and feedback from stakeholders.

US Visas Policy Sees Sharp Shift with Financial Barrier

The State Department explained that the bond is not a blanket requirement for all visitors, but rather a targeted enforcement measure. Under the new rule, consular officers may require certain applicants to submit a refundable bond ranging from $5,000 to $15,000. The amount is meant as a financial incentive for making sure that the visa holder leaves the United States before it expires.

This policy change is part of the Trump-era project known as the “Visa Bond Pilot Program,” which was briefly used in 2020 but is now being reintroduced with changes. Although the Biden administration first relaxed many immigration restrictions, this proposal has returned as part of a push to reinforce border controls and address visa backlogs.

While the U.S. government claims this rule will act as a deterrent against visa overstays, immigration experts argue that it may disproportionately affect low-income travelers and hinder tourism and business relations. There’s also concern that it could damage diplomatic relations with some of the targeted countries.

Reactions and Ramifications

Several advocacy groups and foreign governments have criticized the move, calling it discriminatory and counterproductive. Countries like Nigeria, Sudan, and the Democratic Republic of Congo, among others, are reportedly among those impacted, though the U.S. has not released an official list.

Tourism and business groups have warned that this bond requirement could make travel to the U.S. less attractive, especially for small business owners, students, and families. They fear it could discourage legitimate travelers and deepen economic gaps between nations.

The U.S. has insisted that the bond is refundable upon the traveler’s timely departure and compliance with visa terms. However, the procedural clarity and timeline for the refund process have not yet been detailed, leaving many applicants uncertain.

What Lies Ahead?

As the world recovers from pandemic-related disruptions and global movement continues, the United States faces the problem of balancing security and accessibility. The bond rule may change based on data acquired during the six-month period and additional diplomatic input.

For the time being, applicants from high-risk nations should verify with their local US embassy before applying for a visa, and be prepared to pay additional expenses.

US Visas continue to be a vital gateway for students, workers, and tourists. But policies like the $15,000 bond requirement are changing the landscape of American immigration – potentially redefining who gets to enter and on what terms.

Also Read: Are electric scooters safe?

Are electric scooters safe? The Hidden Dangers on Two Wheels

As cities throughout the world adopt micro-mobility, the topic of “Are electric scooters safe?” becomes more essential than ever. What began as an environmentally benign, efficient option for short commutes is now under increasing scrutiny because to an increase in injuries and fatalities.

Electric scooters, previously regarded as a beacon of urban innovation, are now causing alarm among medical professionals, city officials, and regular commuters. The spike in accidents has inspired inquiries into scooter design, user behavior, and urban infrastructure, all of which are essential components of the safety discussion.

Surge in Accidents Raises Alarm

According to recent hospital records in major cities such as Los Angeles, New York, and Austin, emergency department visits for e-scooter accidents have climbed dramatically in the last two years. From fractured bones and concussions to more serious head traumas, the toll is constantly increasing.

A troubling trend has emerged: many of these occurrences involve first-time riders or those who do not wear helmets. In cities with popular scooter-sharing systems, safety requirements are frequently disregarded, either due to a lack of enforcement or user irresponsibility.

Deaths Linked to Scooters Spark Investigations

While minor injuries are one aspect, fatalities are another. In several states across the U.S., wrongful death lawsuits have been filed against scooter companies after riders were killed in crashes involving cars or malfunctioning equipment.

These cases are prompting city councils to reassess regulations. Some cities have temporarily banned or limited scooter operations to reevaluate traffic rules, helmet mandates, and ride zones. Municipalities are now investing in data to track accident hotspots and understand the root causes.

Experts Warn of Gaps in Infrastructure

Urban planners point to the lack of dedicated bike or scooter lanes as a major problem. Without clear paths, scooters share space with vehicles and pedestrians — a setup that leads to chaos and collisions. Inconsistent road conditions, such as potholes or uneven pavement, also increase the risk of crashes.

“There’s a disconnect between how quickly these devices hit the streets and how slowly cities can adapt,” said Dr. Amy Reeds, a public health researcher. “The infrastructure wasn’t designed for this surge in micro-mobility.”

Scooter Companies Face Growing Pressure

Companies behind these scooters, like Bird, Lime, and Spin, now find themselves at a crossroads. While they promote their commitment to safety with built-in speed limits, warning systems, and community safety events, critics argue that these steps fall short.

There’s a growing demand for improved safety measures: mandatory rider education, better-quality brakes, reinforced wheels, and stricter enforcement of helmet use. Insurance and liability coverage are also hot topics in ongoing public debates.

Public Divided Over Future of Scooters

With the criticism, many people continue to use scooters because they are convenient and affordable. However, the mounting casualty figures cannot be ignored. Safety experts urge caution before fully integrating scooters into public transportation systems.

Are electric scooters safe? The answer isn’t simple — it’s layered with personal responsibility, corporate ethics, and civic planning. What is clear is that without immediate intervention, the risks could outweigh the benefits.