Author: CIO Times

The role of Chief Financial Officer (CFO) is expected to undergo significant changes in the future, driven by evolving business landscapes, technological advancements, and shifting economic dynamics. While the traditional responsibilities of a CFO include financial management, reporting, and risk mitigation, the future role is likely to be more strategic, multidimensional, and collaborative.

As the CFO of, the Middle East, Africa, Turkey, and East Europe for Lenovo, Maria Semkina shares that the future CFO is expected to be a strategic leader who not only manages financial aspects but also actively contributes to shaping the overall success and sustainability of the organization. This involves a broader skill set that encompasses technology, data analysis, strategic thinking, and effective collaboration with various stakeholders. 

For someone who has held the position of CFO for over a decade now, Maria points out that some aspects of the CFO role remain consistent over time. These long-lasting responsibilities include strategic leadership, risk management and decision-making, and talent development. Strategic leadership involves communicating the principal Key Performance Indicators (KPIs) and the strategic direction for managing the organization. Risk management and decision-making involve engaging in comprehensive risk management practices and making informed decisions that align with the overarching strategic goals. Talent development is recognized as paramount and involves identifying, nurturing, and empowering individuals to contribute effectively to the organizational objectives. These core functions highlight the enduring and foundational nature of the CFO role, emphasizing strategic foresight, effective risk mitigation, and the pivotal role of talent development in sustaining organizational success.

Charting her Course

Maria believes that one’s professional journey commences during the formative years of education. She’s glad that her parents let her explore everything from sports and language to science, and music, to instil in her a broader perspective on the world. 

After completing her secondary education, Maria set a personal goal to gain admission to the preeminent university in Russia, which she successfully achieved. Opting for a degree in Finance, she established a business club at her university, facilitating interactions with top industry leaders who shared their success stories. Subsequent to graduating, she joined British American Tobacco’s Finance Management Trainee program, where she was exposed to various facets of finance, including audit, corporate finance, marketing finance, and operations finance, profoundly shaping her understanding of the field.

After completing the program, Maria continued her tenure at British American Tobacco for several years. However, as a proactive individual perpetually seeking challenges and continuous learning, she eventually sought new horizons. Enticed by an opportunity to join a company spearheading transformational change, she joined Syngenta, a multinational agritech company, where she assumed the role of Finance Manager tasked with establishing and refining financial and operational processes. 

Over the course of a decade with Syngenta, her professional character evolved, characterized by an unwavering commitment to delivering at a capacity of 200%. She actively engaged in cross-functional projects, recognizing that a comprehensive 360-degree knowledge of all facets of business operations and industry is indispensable for providing adept financial support and facilitating informed decision-making.

While serving as a Finance Manager, Maria seized the opportunity to expand my purview and assumed the role of CFO for Belarus, Central Asia, and the Caucasus—an experience that allowed her to apply and refine my management skills.

Amidst Syngenta’s organizational transformation involving the reorganization of two businesses, I made a pivotal decision to venture into entrepreneurship. During the challenging times of the COVID-19 pandemic, I focused on assisting businesses in achieving sustainable growth and effective management. This multifaceted experience involved delving into various business sectors, including the establishment and management of her own restaurant.

Subsequently, Lenovo presented an opportunity for a CFO role covering the East Europe territory. Drawing on over 15 years of experience, she prioritized the values and culture of the company over mere remuneration. Lenovo, aligning seamlessly with her professional preferences, emerged as the ideal choice for Maria.

Committed to Excellence

Maria is deeply passionate about her work, consistently seeking new avenues for personal and professional development. This commitment to excellence granted her visibility across the organizations she has worked for, culminating in her appointment to the role of CFO. Her approach has always prioritized close collaboration with business partners, leading her to spend considerable time in the field, engaging with clients and customers, and understanding their concerns and aspirations.

Reflecting on her life philosophy, encapsulated in the quote “Life doesn’t give you challenges, life gives you opportunities,” she believes that challenges are inherent opportunities for growth and development. In light of the geopolitical turbulence in the East Europe region, she embraced a bold and challenging decision to relocate to Dubai and assume the role of CFO for the Middle East, Turkey, Africa, and East Europe region.

This decision, while daunting, involved navigating a region where women face limitations in rights and opportunities for top management roles. Furthermore, acclimating to a new country with a distinct culture was a source of initial hesitation. Nevertheless, she made the conscious choice to embrace this opportunity.

As Lenovo’s CFO, she looks over a huge region, encompassing over 85 countries, and presents a unique complexity, each requiring a tailored management approach. “My diverse and talented team comprises professionals of exceptional caliber. My overarching goal is to provide them with a clear vision and opportunities for growth, thereby supporting the business in achieving healthy and sustainable expansion,” she says.

Balancing Professional and Personal Aspirations

Throughout her life, Maria has navigated significant stress and encountered both personal and professional challenges that, at times, led her to periods of distress, depression, and decreased productivity. The relentless pace of the world often impedes reflection on the past and strategic planning for the future. Amidst the deluge of information and life demands, one frequently overlooks the importance of pausing to acknowledge personal achievements and expressing gratitude for one’s accomplishments, she feels.

Furthermore, as a woman, she felt societal expectations compound, requiring proficiency not only as a high-performing professional but also as a devoted mother and friend. The societal expectation of perfection across all facets of life can be overwhelming. She deems it essential to recognize that the efforts exerted are more than sufficient. The pursuit of perfection in every domain necessitates careful prioritization of what holds paramount importance.

“In my own journey, I have encountered similar challenges and offered advice to a friend facing comparable difficulties. I emphasized the significance of prioritizing health as the foremost asset. Many accomplished individuals adhere to daily routines, a practice that contributes significantly to personal and professional stability. Though the benefits may not be immediately apparent, the investment in routine development yields dividends in the long run, enhancing both personal and professional aspects of life,” shares Maria.

Impending Change in Data Management with Growth of Technology

Maria sheds light on how the progression of technology has dramatically changed the way we handle information. From using calculators for basic calculations to employing Excel for extensive data analytics, the world has witnessed a significant evolution over the years. In the current landscape, the influx of new technologies has inundated us with vast amounts of data, reaching a point where it can be overwhelming for individuals to process manually.

Consider a scenario reminiscent of scenes from futuristic movies, where individuals don glasses that provide information on every object and person in their surroundings. This vision of the future is rapidly approaching reality. However, it is crucial to emphasize that behind these technological advancements, there must always be a human presence guiding and interpreting the information.

As we navigate this era of extensive data processing, Maria says that it is imperative not to overlook two critical factors: data privacy and security. With the abundance of data being processed, maintaining the confidentiality and integrity of this information becomes paramount. Striking a balance between harnessing the power of data for insights and respecting privacy rights is a challenge that demands careful consideration, she shares.

The responsible and ethical utilization of information is another key aspect. “While technology empowers us with unprecedented capabilities, the way we leverage this information requires conscientious decision-making. It’s important to avoid potential disputes and obstacles in the evolution of data management by ensuring that ethical standards and privacy concerns are central to the development and deployment of these technologies. This approach will contribute to fostering a trustworthy and sustainable evolution in data management practices,” she suggests.

Keeping the Business Steady

Maria opines that the most critical and fundamental aspect, when establishing a company, is to determine its purpose. Every organization is driven by a distinct purpose that remains constant despite the evolving world. At Lenovo, the primary goal is to deliver solutions that enhance the daily lives of end customers, making them more enjoyable and comfortable.

In the initial stages, Maria says that the emphasis was on providing a simple solution—a portable device for analyzing and storing basic data. However, with the passage of decades, customer expectations have evolved into a demand for comprehensive solutions encompassing hardware, storage, advanced problem-solving, extensive data management, and artificial intelligence (AI). “Thus, it is imperative to remain steadfast in upholding our core purpose while adapting to the dynamic changes introduced by the world, including advancements in AI, Environmental, Social, and Governance (ESG), and data analytics,” she says.

To keep a business going against the odds, finance plays a pivotal role in this dynamic environment, serving as the “right hand” of the business. As a core function, finance must keep pace with the evolving business landscape. In addition to aligning with the organization’s overarching purpose, finance acts as the skeleton, providing structure through meticulous management of processes, ensuring compliance with regulations, and navigating the complexities of tax regulations. “In the face of rapid market changes, the finance function becomes instrumental in aiding the organization to make informed, efficient decisions within the established frameworks of the financial world,” advises Maria.

Accolades

Lenovo, being a global technology company, has been recognized for its innovation and contributions to the industry. Lenovo has often received accolades for its high-quality laptops, desktops, and other computing devices. Most recently, Lenovo was recognized as Best Hardware Vendor at the Future Enterprise Awards and Best Data Centre Solution Vendor at the ICT Leadership Awards.

Maria was recently chosen as the Top 10 Women CFO in UAE in 2023. She was also a panel speaker at the World Finance Forum in 2023 held in Dubai. 

Way Forward

The past couple of years have been marked by significant changes in Maria’s life, particularly since joining Lenovo in September 2021. In a span of 10 months, she relocated to a new country and assumed a new role. Over the subsequent year, her responsibilities expanded to encompass all Lenovo businesses in her region, including Mobile, PC, Services, and Servers.

While the challenges of her current role are considerable, Maria finds great satisfaction in the work. She recognizes the importance of pausing to nurture and grow within her current position. However, the rapidly evolving world demands constant adaptation, and she finds herself continuously on a learning curve.

Looking ahead 5-10 years, Maria’s path remains uncertain. What matters most to her is enjoying each day and seizing opportunities for personal growth. Outside of her professional endeavors, she holds a keen interest in architecture, aspiring to contribute to the betterment of the world and its people. Charitable pursuits may be a part of her future, building on her current involvement in supporting students and colleagues through mentoring and guidance as they strive for personal and professional growth.

“As for Lenovo, one of its standout qualities is its agility. The company excels in adapting to the dynamic business environment, positioning itself as a key competitive force in the market. This ability to navigate change is a distinctive advantage that sets Lenovo apart from many other companies,” concludes Maria.

Quote: “Life doesn’t give you challenges; life gives you opportunities”

Women in leadership are known to bring unique perspectives and experiences to decision-making. Their efforts are known to result in more innovative solutions and a collaborative work culture helping companies to perform better financially.

A celebrated leader in the IT industry, Ira Agarwal has been enriching the companies and clients she has worked with over the years with her proven expertise and experience. 

In her current role as the Chief Marketing Officer (CXO role) at Veersa Technologies, an innovation-led healthcare technology organization, Ira is responsible for brand promotion, market research, and trends, responsible for partnerships and alliances, collaboration & communication, business & social Impact through ESG and DEI Initiatives.

 Professional Journey

As a highly accomplished global business and technology leader with over 22 years of experience in the IT industry, Ira has held significant positions in prestigious organizations, including TCS, HCL America, Compunnel, Steria, Techspan, Headstrong, and Genpact Digital, where she served Fortune 100 clients. Her expertise lies in emerging technologies, global delivery management, presales and solutions, innovation and competency center setup, client relationship management, sales and marketing, brand promotion, and impact through ESG (Environment, Social, and Governance) & DEI (Diversity, Equity, and Inclusion) initiatives.

Ira’s diverse experience provides a valuable perspective, fostering a culture of partnership, collaboration, and integrity. Ira sets the vision, mission, and goals, strategizing to achieve the best business outcomes aligned with the noble purpose of serving humanity and society. She possesses a strong risk-taking ability, outstanding analytical and critical thinking skills, and a data-driven decision-making approach. This empowers her to comprehend real-world business challenges, develop optimized solutions, and drive business transformation, resulting in improved outcomes both within her organization and beyond. Her professional growth has been an incredible learning journey, nurtured by curiosity, competence, and collaboration.

Strategic Leadership

Currently, Ira serves as the Chief Marketing Officer (CXO role) at Veersa Technologies, an innovation-led healthcare technology organization. Additionally, she contributes as a respected member of the Advisory Board at AAPNA Infotech and Mallawa Ventures.

Ira, a certified ESG Impact Leader from the Indian Institute of Corporate Affairs (IICA), brings a wealth of expertise in formulating organization strategies that emphasize environmental, social, and governance (ESG) considerations. Her strategic insights have been instrumental in directing organizations towards sustainable practices that not only promote environmental stewardship but also drive positive social impact.

Her thought leadership and deep understanding of ESG principles have been instrumental in directing businesses towards sustainable practices. These sustainable practices not only promote social responsibility but also contribute to the long-term success of a business. 

Business Sustainability

In the sphere of environmental sustainability, Ira is highly committed to minimizing the environmental footprint of businesses. She executes various eco-friendly initiatives which encompass measures like enhancing energy efficiency, implementing waste reduction programs, advocating for responsible sourcing practices, and developing strategies to decrease the carbon footprint.

In addition, Ira’s dedication extends to amplifying the positive societal impact of businesses. She actively participates in community development efforts and champions various social initiatives. These may involve orchestrating philanthropic endeavors and establishing strategic partnerships with NGOs to address a wide range of social concerns.

Ira is also adept at collaborating with pertinent stakeholders to uphold ethical standards, promote transparency, and foster accountability. This collaboration contributes to a culture infused with integrity and the practice of responsible business conduct. One of her specialties lies in reporting ESG metrics and tracking key performance indicators (KPIs) that pertain to ESG objectives, ensuring businesses remain focused on their sustainability and social responsibility goals.

A Woman of Diverse Achievements

Apart from her exceptional business achievements, Ira is a published author of research papers, articles, and blogs, covering topics like Artificial Intelligence, DevOps, Continuous Testing, and Digital Talent Retention. She has successfully designed frameworks, IPs, utilities, and prediction models for various organizations.

Throughout her career, Ira has received numerous accolades, client appreciation, and top organizational awards for her outstanding performance, delivery excellence, innovation, and commitment to customer satisfaction. Notably, she topped the Genpact Leadership Excellence Accelerated Program (LEAP) in collaboration with Duke CE (Fuqua Business School, Duke University) in 2015-2016. Additionally, Ira is certified as an Independent Women Director and ESG (Environment, Social, and Governance)-Social Impact Leader by the Indian Institute of Corporate Affairs (IICA). She is also the part of Women & Board Effectiveness Executive program launched by ISB in collaboration with EY. 

Recognized as one of the top 10 most influential business and technology women pioneers and leaders, Ira has been featured on the front covers of CXO Outlook (December 2022), CEO Insights (May 2021), and Inner Review (June 2021) magazines. She actively contributes to promoting gender diversity and inclusivity as an Executive Council member of WILL (Women in Leadership) Forum, while also engaging in mentorship and advocacy of women’s leadership in the tech business. Her efforts have been acknowledged, and she has been honored with various prestigious awards, such as the Million STEM Campaign’s Top 50 female role models and the Global Women Inspiration Award by the I CAN Foundation.

Beyond her professional achievements, Ira passionately contributes to social initiatives, supporting girls’ education, and underprivileged children’s education, and providing classes for less educated women. Her efforts have earned her recognition and awards, including the WILL Women’s Choice Awards 2021, WILL Future Women Award 2022, Global Women Inspiration Award 2021, Emerging Women Leader in Technology Innovation Award 2021 by GISR Foundation, Impact Award 2022 by She Influences and India Business Conclave 2023.

Ira’s astounding professional growth journey is a testament to her curiosity, adroitness, and drive for excellence. As a mentor, she takes pride in nurturing young talent, helping them excel in various fields. Emphasizing digital talent transformation and continuous skill enhancement, she encourages comprehensive training, social media engagement, technical conferences, and networking with industry-leading Tech Gurus within the IT industry.

The Socialpreneur

Ira is also an outstanding social impact leader who exudes a strong sense of purpose and demonstrates a deep understanding of various pressing issues. Her passion for making a difference is evident, and she possesses the skills to mobilize resources, forge partnerships, and devise innovative solutions. With her effective communication, she can inspire and engage diverse stakeholders, making her an exceptional change agent.

Ira has recently taken the initiative to adopt several rural schoolsunderEkal Abhiyaanand is dedicated to uplifting the students in these communities. Additionally, she has set up tinkering labs in various schools, fostering an environment of innovation and creativity among the students. Moreover, Ira is actively involved in awareness programs aimed at educating young girls and helping them build successful careers in the fields of Science, Technology, Engineering, and Medicine. She has collaborated with various organizations and is actively working towards women’s empowerment.

Working Style

Ira Agarwal’s working style is characterized by a blend of leadership, adaptability, and a relentless pursuit of excellence. As the Chief Marketing Officer at Veersa Technologies and an advisory board member of AAPNA Infotech, she exemplifies the qualities of a dynamic and accomplished leader.

In the fast-paced world of technology, Ira demonstrates remarkable adaptability. She stays abreast of industry trends and emerging technologies, making well-informed decisions that keep her organization competitive and relevant. Known for her results-oriented approach, she sets ambitious yet achievable targets for herself and her team.

As a leader, Ira fosters a collaborative and empowering work culture. She values the input and ideas of her team members and encourages open communication, allowing everyone to contribute to the success of projects. She understands the importance of building strong networks and strategic collaborations, leveraging her industry connections to forge partnerships that benefit her organization and support her social initiatives.

Ira’s working style reflects a combination of visionary leadership, adaptability, a focus on results, and a genuine commitment to empowering her team and making a positive impact on society. Her passion for both professional excellence and social initiatives is a testament to her well-rounded and inspiring approach to work

Mentoring New Leaders

Ira provides mentorship and guidance to aspiring professionals, particularly women, fostering a supportive environment for career advancement. In her pursuit of excellence, she pays great attention to detail, ensuring thorough planning and execution of marketing strategies, social initiatives, and collaborations.

Challenges are inevitable in any professional journey, but Ira exhibits resilience in overcoming obstacles. Her ability to stay focused and positive during difficult times allows her to navigate through complexities and emerge stronger.

Moreover, Ira promotes inclusivity and diversity in the workplace. She recognizes the value of different perspectives and actively encourages a diverse workforce that contributes to a rich and innovative organizational culture. Integrity and ethical conduct are foundational principles in Ira’s working style; she leads by example, maintaining the highest ethical standards in all her endeavors.

Message to Women Entrepreneurs and Leaders

“Being a woman in a leadership position comes with its unique set of challenges, but it also presents us with incredible opportunities to make a difference. We have proven time and again that gender is not a barrier to success, and our achievements are a testament to our determination, resilience, and unwavering commitment.

In this fast-paced and ever-changing world, let us stand together and support one another. Let’s create a network of empowered women leaders who uplift, encourage, and inspire each other to reach new heights. Together, we can shatter glass ceilings, break stereotypes, and pave the way for generations to come.

As leaders, we have the power to drive positive change not only within our organizations but also in the broader community. Let us use our positions to champion diversity, inclusivity, and sustainability. Let’s create environments that empower women and foster growth and development for all.

Remember that our journey is not just about personal success; it is about making a meaningful impact and leaving a lasting legacy. Each step we take towards progress paves the way for others to follow, and that is a responsibility we should embrace with pride.

I encourage you to continue pushing boundaries, embracing challenges, and nurturing innovation. We are leaders, influencers, and advocates for positive change, and together, we can create a world where gender equality and female leadership become the norm.”

Dreams are not just those that we see with our eyes closed, but also those that light up a deep desire inside us that refuses to die down until achieved. And do we even achieve a dream without a hurdle thrown in the middle? Never heard of that!

When Demetra Davis started her second innings after being honorably discharged from the United States Air Force, she was determined to start her career as a nurse. She completed her studies as a Registered Nurse at the University of Texas Health Science Center, San Antonio, and immediately went to work in the Medical and Surgical ICU in the Baptist Health Care System.  

Her career grew swiftly as she made some difficult decisions about the direction of her career and the knowledge that she wanted to obtain about patient care and healthcare in general. She began learning more about the track that patients were taking, their care plans, and discharge plans and soon came into her niche as a RN Case Manager. She obtained her certification in case management from the Commission of Case Management Certification in 2000. She became a Director of Case Management and supervised “great Registered Nurses and Social Workers who also cared about the complex navigation that patients go through in their most vulnerable times.”

All was going smoothly until there came an extremely complex barrier that Demetra could not overcome. She began losing her vision due Glaucoma in her early 30s. While not anticipating the loss of her vision as swiftly as it transitioned; Demetra continued to work through the loss of peripheral vision and the pain that the disease brought with it. “Working in the lighting of the hospital was so painful. My eyes would hurt, they would become so red that the days at work lost their innate joy,” she recalls.

After several eye surgeries, it became too difficult to work, read, and look at a computer screen. In 2014, Demetra had her last days as a Director of Case Management in the hospital setting. Just as Demetra had a desire to serve in the military, and a desire to serve as a Registered Nurse taking care of others, that desire remained in spite of her physical condition. That was the inspiration that led to Gordavi, LLC.  

The Dream. The Vision.

Gordavi was established in 2018 as a consulting firm to assist others in bringing their dreams to life. The goal is to assist others with establishing their own business – be it for-profit or non-profit. There is training for those new to owning a business and assistance with process improvement, and strategic and marketing planning for those who are already in business but simply need a helping hand.

In 2021, Gordavi became a government contractor, providing services such as Leadership Development and Training, coaching services, and personal and team personality and work assessments to include 360-degree assessments. In 2022, professional business and life coaching was added to the portfolio of services. In 2023, Demetra obtained woman-owned, service-disabled veteran-owned, and minority enterprise certifications for Gordavi, LLC. She also assists others who desire to become government contractors. 

Providing the Healing Touch

In 2022, Demetra started Take20ForLife, Inc. a non-profit that focuses on suicide prevention and intervention. Although there had been a global pandemic, COVID-19, the epidemic of suicide has still not had appropriate intervention as evidenced by the increasing numbers.

Take20ForLife, Inc. has a therapeutic website, focused on providing education, comfort, and mental health techniques to assist in aiding those who are thinking of suicide – to pause – Take 20 minutes to think about what you are thinking about. While, theoretically, it does take longer than 20 minutes to change a mind, the provision of options to help people remember the beauty that still exists in the world is an important option to have and a beginning to saving a life.  

The goal of Take20ForLife, Inc. is to heal, encourage, educate, and eventually have a brick-and-mortar facility where mental health providers can provide treatment and care to those who are in need and suffering from depression, anxiety, PTSD, and other conditions which may lead to suicidal ideations. The on-site facilities would also provide a place for bereavement support groups for those impacted by the loss of a loved one due to suicide. 

What stops people from self-healing?

The biggest obstacle to self-healing, says Demetra, is “self”. Most of us tend to not place as much importance on the need for self-care, self-regeneration, or even self-love. 

“One of the things I am trying to do to assist in that area is the beginning of a K-university, National Institute of B.L.A.C.C. Art and Education. B.L.A.C.C. is an acronym for Building Legacy Artistry Community Culture. I believe that for people to truly love themselves, they MUST know and believe in the greatness that exists within them. B.L.A.C.C. will be a place that allows for the education of ALL history, Black History, and other cultures. It is important to know who you are and where you came from. Some powerful people in history are African American: 

inventors, politicians, and our newly appointed Supreme Court Justice. These are people who create history and when our youth actually see that they can BE like those who have walked before them, their self-esteem and self-love can grow,” explains Demetra.

B.L.A.C.C. is for all cultures; however, it is important to know that we recognize it is important to combine legacy, education, artistry, and mindfulness of who one is. Demetra often says “Continue to walk in the GREATNESS that is YOU” and when she says that to people, she means it. She wants them to know they matter. Everyone matters. Black Lives Matter.

Reaching Out with Technology

For Demetra, it’s actually quite amazing, being 55 years old, and seeing the changes of technology over the past 3 decades as she has worked in various roles. She agrees that we simply cannot live without it. The use of artificial intelligence for education, grant development, social media posting, and so much more does take some of the edges off of time constraints; however, she also points out that our words are so important that we still have to “humanize” and individualize what the message is.

“We still have to impart our own vision into all that we do. Gordavi has a goal of being a global trader of technology and has partnered with large technology companies to make that dream and goal a reality,” she says.

The Dynamic World and Living a Holistic Life

Holistic life: the caring of all parts of a person including Body, Mind, and Soul, seems to have become less of a priority today, feels Demetra. For people to be their best selves, there has to be some sense of holistic living. The pace of today’s business world, personal life, and spiritual derision encompasses each of us; however, separating that from personal global health, requires the relegating of some things today in order to be here tomorrow. Shifting and prioritizing is a part of existence today and that shifting and prioritizing must also be included for one’s self.  

“When business becomes too much, when physical harm, mental stress, and the sheer incarceration of the mind weighs over life itself – one must stop. How feasible? 

My grandmother used to say “If you don’t take the time to make sure your body is healed, your body will take the time from you to heal itself”. That stands true today,” shares Demetra.

To stay mindful and stable in today’s dynamic world, the incorporation of goals into a business and maintaining those goals at the forefront of one’s mind is imperative as a business owner. 

Without goals, there is no direction. 

Although change is a constant in life, in business, and in the world, referring back to the “WHY” of the business and the “HOW” that the goals will be obtained makes it easier for flexibility to occur. In essence, what Demetra wants to say is that if you have direction, then you know where to turn when needed. Having a plan to change the course of a business became an obvious necessity in light of COVID-19. How do you prepare for the on-site of an almost global shutdown? Of course, we didn’t know that could happen – but now that we do, there are processes in place for a quick shift to remote employment, for a quick shift to communication to team members within organizations, and, unfortunately, also measures of “essential services” versus those which can be flexed or delayed. We learned a lot from COVID-19.

Vision for the Future

Gordavi, LLC was created to be a legacy company. 

The “Gor” is the first part of Demetra’s grandson’s last name, Lennox Gorham. The “Davi” of course, is her last name. 

In the years to come, Demetra would like for her grandson to take the company and turn it into what his vision might be. Having not come from generational wealth, Demetra finds it unfortunate that those who have a true desire to create a business have to start from scratch and indeed struggle. Of course, not everyone comes from a position of money, networks, or power; however, if it is within our ability to leave something to our children – to our legacy – what a wonderful feeling that would be. She wants to do that. She wants to do that. That is why she put his name, in combination with hers, on the business. She hopes that will inspire him to create a legacy for his children one day as well.

Gordavi is motivated by giving. They set aside 10% of all earnings to begin a foundation that will benefit women and children who are in need. “It is a sad day when we hear of single mothers in such desperate situations that they “give up” on life. That should never be. I have a customized small 18-wheeler that I put on my desk. This is the inspiration that one day, Gordavi will ship clothes, food, shoes, blankets, and other necessities to women and children to take the pressure off of those who are doing the very best that they can. Having been raised by a single mother and been a single mother myself, I know that struggle and how it can impact your self-esteem and self-worth. Gordavi will aim to combat that,” concludes Demetra.

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Demetra’s Message for the Young Entrepreneurs:

For me personally, I can’t do anything without the Lord Jesus Christ. I was saved at the age of 13 and cannot imagine my life without the relationship that I have with God. My faith allows me to have comfort, hope, counsel, and continued encouragement when things get tough. 

All that said, my advice to young professionals would be to “Do it”. Yes, that would be what I would say.  

We all dream about success but feel that success must come on the heels of others. If you want to be an entrepreneur, do it. If you want to own a business and craft your own path, do it. 

Yes, there is fear, there is uncertainty but those feelings come in every career. Why not step out and just do it afraid? Will there be a failure? Sure. Success comes through failing…over and over…until you find the success you are looking for. So “Do it”.

Quote:

In all things be true to self. That has been my life motto for the past 30 years. 

My life goal is Psalm 27:4 “One thing have I desired of the Lord, that will I seek after; that I may dwell in the house of the Lord all the days of my life, to behold the beauty of the Lord, and to enquire in his temple.” This gives me direction. This is me being true to myself. 

Andressa Freires is a rising star in the field of data science. She holds a senior position at Nubank, a large financial company in Brazil. As one of the few black women in this role, Andressa is making significant strides. Beyond her work at Nubank, she is also a data science and programming teacher at multiple schools, including postgraduate programs.

Andressa is passionate about diversity and ethics, actively participating in initiatives to promote women within her company and serving on the AI ethics committee. She founded “diversiData,” a platform that offers free career mentorships and courses to help diverse groups enter data professions. Through her efforts, she has already helped more than 30 people find jobs in the field. Andressa’s mission is to inspire women who don’t see themselves in technology, leadership spaces, or high seniority levels, working towards a more equal world where everyone has a place.

The Journey

Andressa’s journey from a curious child in Taboão da Serra to a data science specialist, startup founder, and educator has been driven by a deep-seated belief in the transformative power of knowledge. Growing up in Taboão da Serra, a city on the outskirts of São Paulo, Brazil, Andressa was fortunate to be close to the tech world from an early age, thanks to her father, who was a programmer. Watching him work sparked her curiosity and inspired a dream within her to become a scientist. This passion for technology led her to start programming at the age of 14, and she hasn’t stopped since.

At 17, Andressa left home to pursue a degree in computational physics in the countryside. Her time in college was transformative; she worked as an assistant professor in physics laboratories and delved into research in computational neuroscience. This experience solidified her love for both teaching and scientific inquiry. However, life took a turn when her grandmother was diagnosed with cancer, prompting her to return to Taboão da Serra to be with her family.

Upon returning, Andressa sought opportunities to continue her professional growth and landed an internship in data science at Itaú Bank. This role began her formal journey into the tech industry, where she could blend her passion for science, technology, and data.

Sharing the Power of Knowledge

Throughout her career, Andressa has remained dedicated to sharing knowledge and helping her community. This commitment led her to found diversiData, a company where 80% of its audience is female. At diversiData, they have reached over 5000 people across Brazil through various initiatives, including courses, workshops, mentorships, and partnerships. Its efforts have been featured in major events such as TDC, AI 4 Good, and the UNESCO AI Conference, as well as at universities and GDG/WTM events.

In her work, Andressa leverages her extensive experience in AI/ML, Cloud, Python, and Google Analytics to educate and empower others. She is passionate about creating and participating in events, public speaking, and developing content that inspires and equips her students with the skills they need to succeed in tech.

diversiData acts as an empowering initiative that bridges the gap between data, diversity, and culture. It aims to:

Educate: Through its YouTube channel, diversiData offers free educational content, workshops, and podcasts. Topics include data analysis, career transitions, and workplace diversity.

Mentor: Andressa shares mentorship opportunities and accessible content on her Instagram and TikTok. She advocates for diversity in data careers.

Diversity Data Platform: The online platform, Diversidata, guides organizations in collecting and using diversity data effectively.

Donning Multiple Hats

Currently, Andressa is juggling three fulfilling roles, each aligned with her passion for data science and social impact. She is not only a data professional but also a mentor, speaker, and advocate for diversity.

She works as a Data Science Specialist for Meiuca, a System Design company dedicated to delivering innovative design solutions to the market. Her role involves leveraging advanced data science techniques to enhance our system designs and improve our offerings. Her vision for Meiuca is to position it at the forefront of the system design industry, ensuring it delivers brilliant, cutting-edge solutions that meet and exceed market expectations. “I plan to achieve this by continuously integrating the latest advancements in AI and data science into our processes and fostering a culture of innovation within our team,” says Andressa.

In addition to her role at Meiuca, Andressa is actively involved in shaping a startup called MotoCred. MotoCred aims to offer loans to finance motorcycles for people living on the outskirts of northeastern Brazil. This initiative is particularly close to her heart as it addresses a significant need in a region that is often underserved by traditional financial institutions. By providing these loans, they are helping individuals achieve their dreams and improve their livelihoods.

“My vision for MotoCred is to become a trusted financial partner for the people in these communities, making dreams attainable where big banks have often said no. We will achieve this by building strong, community-focused relationships and offering flexible, accessible financial solutions tailored to our clients’ unique needs,” shares Andressa.

Finally, she is the founder of diversiData, a social impact company dedicated to offering courses, mentorship, and career opportunities in the data technology market to people from minorities or minoritized majorities. Its goal is to break down barriers and provide free and affordable high-quality training to those who face daily obstacles to entering this market. In its first year, diversiData has already impacted nearly 5000 people, helping dozens find their way into the data job market. The biggest challenge they face is planning courses and mentoring for individuals from extremely diverse backgrounds, including teenagers, people over 50, and those in social vulnerability. Adaptability and the ability to tailor diversiData’s teaching to different learning scenarios are crucial.

“My vision for diversiData is to scale our impact, reaching more underrepresented individuals and transforming their lives through technology, just as mine was transformed. By continuously refining our programs and expanding our reach, I believe we can make a significant difference in the tech industry, fostering a more inclusive and diverse community,” says Andressa.

Additionally, she is also part of the MIT Solve community, which seeks innovative solutions for a sustainable and equitable future. Andressa’s commitment to promoting gender diversity in tech makes her a valuable nominee for the Women in Tech Network.

The Services

diversiData is an initiative that aims to demystify the world of data, diversity, and culture. It offers free educational content, workshops, and podcasts related to data careers and diversity.  It plays a crucial role in advancing girls’ education and gender equality through digital learning.

As the pandemic led to increased use of digital technologies in education, it also revealed staggering gender gaps in access to and use of digital technology worldwide. UNICEF estimates that 11.2 million girls and young women may drop out or lack access to school due to the pandemic. However, innovative solutions are now within reach, from high-tech to low-tech, enabling quality learning for girls. Additionally, historically marginalized groups, including women of color, face compounding challenges in STEM pathways. diversiData aims to address these disparities by providing data-driven support to students, ensuring their success both in the classroom and beyond.

Here’s what one can find on diversiData:

YouTube Channel: The diversiData YouTube channel features videos on topics like data analysis, career transitions, and workplace diversity. You’ll find content that’s 100% free and designed to help you learn more about these areas.

Instagram and TikTok: Andressa Freires shares mentorship opportunities, accessible content, and courses related to diversiData on her Instagram and TikTok.

Diversity Data Platform: Additionally, there’s an online diversity data platform called Diversidata that provides advice on gathering and using diversity data across different jurisdictions. It guides organizations through a series of questions to input their data collection requirements.

All in a Day’s Work

Andressa’s working style can be encapsulated in three core principles: simplicity, transparency, and impact. She believes that keeping things simple and clear is essential for effective problem-solving and communication. Transparency ensures that everyone is on the same page, fostering trust and collaboration. The impact is crucial because our work should make a meaningful difference.

Andressa thrives in team environments and loves collaborating with others. While her approach is straightforward, she finds that involving her team in discussions and deliveries significantly enhances the quality and meaningfulness of their work. This collaborative effort ensures that the final product is impactful for those who receive it. She also places a high value on the well-being of her coworkers, as she has experienced the challenges of mental health issues in the demanding AI market, particularly as a person who is a part of many diverse groups.

“My workplace is everywhere: it’s in my room where ideas take shape in solitude, in the favelas where potential waits to be unlocked, in conference rooms buzzing with collaborative energy, in classrooms where knowledge blooms, in WeWorks fostering innovation, and even within companies striving for progress. Wherever I find purpose, that’s where I belong,” shares Andressa.

When she encounters new challenges or unfamiliar tasks, Andressa approaches them logically, much like solving a puzzle. She breaks down each problem into manageable pieces and tackles them one by one. This methodical approach allows her to address each component effectively. She also believes in thorough documentation, ensuring that everyone involved understands the project’s status and direction. This practice not only promotes clarity but also aids in future reference and learning.

Communication is another crucial element of her work style. If Andressa encounters something she doesn’t know, she reaches out to someone who can teach her. Conversely, if she learns something new, she’s eager to share that knowledge with her team. “This exchange of information fosters a supportive and knowledgeable work environment. By continuously sharing discoveries and insights, we collectively ensure the success and health of any project we undertake,” believes Andressa.

Simplicity, transparency, and measurable impact are vital for businesses. Simplicity reduces complexity and enhances efficiency. Transparency builds trust and fosters a collaborative culture. Measuring impact ensures that our efforts are aligned with our goals and make a meaningful difference. These principles are not just theoretical but are integral to Andressa’s work ethic and practice, driving both personal and professional success.

Navigating Challenges

There have been many incredible projects that Andressa had the opportunity to participate in. One of the most challenging yet rewarding was leading a diversity initiative involving over 1,700 participants inside PicPay. This project involved organizing live podcast events for thousands of viewers engaging with everyone from operational staff to the board of directors, and even reporting directly to investors. “Creating a diversity project from scratch required a lot of growth, both personally and professionally, as I navigated complex dynamics and honed my ability to advocate for and implement impactful changes,” shares Andressa.

One of the projects that she will always keep in her heart is a project called DAT[A]FRO, which Andressa did when she was working at PicPay. This initiative was a training program in data analysis and artificial intelligence specifically for Black individuals across Brazil. Out of more than a thousand applicants, they selected 20 participants for an intensive course. Of those 20, nine were hired. Andressa followed the class from start to finish, from conducting interviews to providing mentorship and answering questions throughout the learning process. This project allowed her to build lasting relationships with many of her students, who even gifted her a special doll with their class name on it. This project is a source of immense pride for her because it genuinely transformed lives.

Another project that Andressa is incredibly proud of is diversiData, her social impact company. Over the past three years, they have managed to generate significant impact with very limited resources—no investments or monetary partnerships, just a lot of hard work and dedication. Seeing the lives they’ve changed, mentoring hundreds of people, and conducting workshops and courses for thousands in the tech field is an incomparable feeling. The project has been already awarded nationally and internationally, by MIT Sloan Review, Instituto Anga, and WomenTech Network.

From these projects, Andressa has learned several key lessons. The first, focused on diversity, taught her the importance of communication, defending, and selling a beneficial project that brings real social and financial impact. These projects helped her improve her communication skills across all levels of her company, which has been beneficial both in her entrepreneurial endeavors and in her professional life and helped her how to show diversity + impact in the best way possible.

Another crucial lesson she has learned is that if your project or product is not impacting lives, something is wrong. Since these significant projects, Andressa has strived to ensure that everything she does has a meaningful impact—just as her life was transformed through scholarships and community support. “Today, for my students and those who consume the products I offer, I aim to provide a complete, unique, and empathetic experience that demonstrates true social, economic, or life-changing impact,” she asserts.

“Valuing others and persevering through challenges are crucial. The process may be difficult, but it is incredibly rewarding to open windows of opportunity for more people like you. These experiences have taught me that no matter how tough the journey, the impact we can make on others’ lives is worth every effort. By not giving up, we create pathways for more people to succeed and thrive, just as we have. This process of evolving and inspiring others, despite the difficulties, is what keeps me motivated and driven,” feels Andressa.

Staying in Tune with Trends

In the next five years, Andressa sees several emerging trends that will significantly shape the fields of AI, AI ethics, and education. One of the most transformative trends in AI is the advancement of generative models and their applications across various sectors. These models are becoming increasingly sophisticated, enabling more nuanced and human-like interactions and opening up new possibilities for automation and creativity.

AI ethics is another crucial area that will gain even more importance. As AI systems become more integrated into our daily lives, ensuring they are developed and used responsibly will be paramount. This includes addressing issues such as bias, transparency, and accountability to ensure that AI benefits all segments of society fairly and equitably.

In education, Andressa believes that the use of AI to personalize learning experiences will continue to grow. AI can help tailor educational content to individual learning styles and paces, making education more accessible and effective for diverse populations. This trend will be especially impactful in creating more inclusive learning environments and bridging educational gaps.

To prepare her organization, diversiData, for these emerging trends, Andressa focuses on continuous learning and proactive engagement with the latest developments in these fields. She invests a significant amount of time in studying and staying updated on new advancements in AI and AI ethics. Attending national and international conferences and industry events is a key part of her strategy. These platforms provide invaluable opportunities to learn about cutting-edge research, network with other professionals, and share the participants’ experiences and insights.

Additionally, Andressa believes in the power of sharing knowledge. She regularly disseminates what she learns through courses, workshops, and mentorship programs. “By educating our audience and those who consume AI products, we can foster a more informed and responsible use of AI technologies. This approach not only helps in preparing our organization for future trends but also contributes to the broader goal of creating a more ethical and inclusive tech landscape,” she shares.

“Understanding and anticipating these trends is essential for driving innovation and maintaining our relevance in the rapidly evolving tech world. By staying informed, actively participating in the dialogue around these issues, and prioritizing education and ethical considerations, I ensure that diversiData is well-equipped to navigate and contribute to the future of AI and education,” says Andressa.

Initiatives for Equality

As a successful woman in leadership, Andressa is deeply passionate about initiatives that promote diversity and inclusion both within her organization and the tech industry at large. The importance of diversity in the workplace cannot be overstated. Research consistently shows that diverse teams drive better business outcomes.

“According to a study by McKinsey, companies in the top quartile for gender diversity on executive teams were 21% more likely to outperform on profitability and 27% more likely to have superior value creation. Yet, despite these clear benefits, the tech industry still struggles with diversity. Women, particularly women of color, remain significantly underrepresented. For example, a report by the National Center for Women & Information Technology found that women held only 26% of professional computing jobs in 2019, with even lower representation at the leadership level,” quotes Andressa.

At diversiData, promoting diversity and inclusion is at the heart of Andressa’s mission. One initiative she is particularly proud of is the special mentorship program, which pairs experienced professionals with individuals from underrepresented groups to provide guidance, support, and career development. This program has already impacted hundreds of lives, helping mentees navigate the tech industry and advance their careers.

“Creating a diverse environment where everyone feels free to be themselves is crucial for both personal well-being and professional success. When people can bring their authentic selves to work, they are more engaged, motivated, and productive. This sense of belonging fosters innovation and creativity, as diverse perspectives lead to more robust problem-solving and decision-making processes,” insists Andressa.

In a plural environment, the products and services we create are better aligned with the needs of a diverse customer base. When a team reflects the diversity of its customers, it can anticipate and address a broader range of needs and preferences, leading to higher customer satisfaction. This is particularly important in the tech industry, where user experience can make or break a product.

To promote these values, Andressa actively participates in and organizes events that highlight the importance of diversity and inclusion. By speaking at conferences, hosting workshops, and collaborating with other organizations, she aims to raise awareness and drive change across the industry. Additionally, she ensures that diversiData’s hiring practices prioritize diversity, seeking to build teams that are as varied and dynamic as the communities they serve.

“Ultimately, promoting diversity and inclusion is not just about meeting quotas or checking boxes. It’s about creating an environment where everyone has the opportunity to succeed and where diverse voices can drive innovation and excellence. This commitment to diversity and inclusion is essential for building a more equitable and successful tech industry,” emphasizes Andressa.

Future Commitments

In the next few years, Andressa and her team are committed to driving significant growth and impact through their small yet ambitious edtech company. Currently, they are in the process of securing investors to expand their offerings, which include increasing the number of courses, providing free materials such as computers and books, and offering mentorship programs for its students, particularly those from underrepresented backgrounds. diversiData’s ultimate aim is to scale its operations to positively impact thousands of lives through technology.

“Effective planning is paramount to achieving our goals. We understand the importance of learning from the experiences of others who have successfully navigated similar paths. Seeking guidance from experienced mentors and industry experts will help us refine our strategies, make informed decisions, and ensure sustainable growth,” shares Andressa.

The edtech sector is poised for substantial growth in the coming years. According to research by HolonIQ, global edtech investments reached $16.1 billion in 2020, highlighting a growing trend towards digital transformation in education. This growth presents a significant opportunity for innovative companies like ours to make a meaningful impact (source: HolonIQ EdTech Global Funding Report).

What sets Andressa’s edtech company apart is its steadfast commitment to placing people and purpose at the forefront. Unlike many in the industry who solely focus on profitability, diversiData prioritizes creating inclusive educational experiences that foster personal and professional growth. Studies have shown that personalized and inclusive learning environments lead to better student outcomes and societal benefits.

“By focusing on building a strong community and prioritizing the happiness and success of our students, we aim to create a lasting impact. Our approach not only aligns with current educational trends but also contributes to the broader movement towards equitable access to quality education,” says Andressa.

In conclusion, with meticulous planning, leveraging industry insights, and remaining steadfast in their commitment to their values, Andressa, and the team are confident that their company will expand its influence and make a meaningful difference in the education sector.

Drawing Inspiration to Rise and Grow

Continuing to grow and develop professionally is a core commitment for Andressa, driven by a multifaceted approach to learning and self-improvement. Mentorship plays a pivotal role in her journey; receiving feedback from those she works with helps her refine her skills and perspectives. Additionally, Andressa places a strong emphasis on continuous learning through extensive coursework and voracious reading across a wide range of subjects. This constant pursuit of knowledge not only keeps her informed but also enhances her ability to innovate and adapt in a rapidly changing world.

Attending national and international conferences is another integral part of Andressa’s professional growth strategy. These events provide invaluable opportunities to update her knowledge, connect with industry peers, and share insights gained from her day-to-day experiences. It’s through these interactions that she stays abreast of emerging trends and best practices, ensuring that her contributions remain relevant and impactful.

As she prepares herself to lead and make a meaningful impact through her work, Andressa recognizes the importance of grounding decisions in data-driven insights. The research underscores the significance of leadership development in driving organizational success and employee engagement. Studies by Harvard Business Review emphasize the critical role of continuous learning and leadership preparation in shaping effective leaders who can navigate complexities and inspire teams.

Among the many leaders and thinkers who inspire Andressa, two stand out as key references in her field of expertise: Joy Buolawimni and Nina da Hora. She has had the privilege of meeting both individuals and even sharing a stage with Nina. Joy Buolawimni is renowned for her groundbreaking work in educational equity and technology integration, while Nina da Hora has made significant strides in community-driven innovation and entrepreneurship. Their dedication to advancing meaningful change through technology and education serves as a constant source of inspiration for Andressa.

Joy Buolawimni’s advocacy for inclusive education and digital empowerment resonates deeply with her own values, while Nina da Hora’s entrepreneurial spirit and commitment to social impact motivate her to push boundaries in her own endeavors. Learning from their experiences and insights continues to shape Andressa’s professional journey, reinforcing her resolve to lead with purpose and make a positive difference in the lives of others.

Message for the Young Guns

To aspiring entrepreneurs, Andressa says that she knows the road is not easy. But here are some key pieces of advice that she has found invaluable in her own journey:

• Courage: Embrace courage as your companion. Starting a business requires taking risks and stepping outside your comfort zone. Believe in your vision and be willing to push through uncertainty and challenges.
• Information: Knowledge is power. Invest time in thoroughly researching your market, understanding industry trends, and learning from the successes and failures of others. Informed decisions are the foundation of a sustainable business.
• Endurance: Entrepreneurship is a marathon, not a sprint. Be prepared for setbacks and disappointments. Develop resilience to bounce back stronger and keep moving forward despite obstacles.
• Focus: Stay laser-focused on your core objectives and avoid getting distracted by shiny new opportunities. Define clear goals and prioritize tasks that align with your long-term vision.
• Seek the right people: Surround yourself with mentors, advisors, and team members who complement your strengths and share your passion. Collaborate with people who bring diverse perspectives and expertise to the table.
• Impact people: Ultimately, the success of your venture hinges on the positive impact it has on others. Whether it’s solving a problem, improving lives, or creating meaningful opportunities, keep the human element at the forefront of everything you do.

“Remember, entrepreneurship is a journey of continuous learning and growth. Stay adaptable, stay hungry for knowledge, and never lose sight of the profound impact you have the potential to make in the world. With courage, knowledge, endurance, focus, the right team, and a commitment to impact, you can turn your entrepreneurial dreams into reality,” says Andressa.

Goals in Sight

The next big goals for Andressa and her company are deeply rooted in expanding their impact on underrepresented groups through education and technology. Over the past three years, diversiData has reached over thousands of individuals, but they are determined to scale their efforts even further. Their aim is to generate more opportunities and profoundly transform lives, leveraging the transformative power of education and technology.

The importance of this endeavor is underscored by the rapid growth and potential of the edtech sector. Globally, the edtech market is projected to grow at a compound annual growth rate (CAGR) of 18.1%, reaching approximately $404 billion by 2025 (source: Research and Markets). This growth not only highlights the increasing demand for innovative educational solutions but also underscores the significant impact technology can have on expanding access to quality education.

Artificial Intelligence (AI) is a key focus area for diversiData as it holds immense potential to personalize learning experiences, improve educational outcomes, and bridge gaps in access. AI in education is expected to grow significantly, with the AI in Education market forecasted to reach $10.84 billion by 2027, growing at a CAGR of 36.1% (source: Meticulous Research). By harnessing AI, the company can tailor educational content to individual needs, enhance teaching methods, and provide personalized support to learners, thereby maximizing its impact.

To tackle the challenges ahead and achieve their ambitious goals, team diversiData is actively seeking support from investors, companies, and communities through strategic partnerships. These collaborations are crucial not only for financial backing but also for accessing expertise, resources, and networks that can accelerate its growth and amplify its impact.

Furthermore, inspiring other communities and individuals to embrace education and technology is integral to diversiData’s mission. By showcasing its successes, sharing best practices, and nurturing a culture of innovation and inclusivity, it aims to spark inspiration and drive positive change beyond its immediate reach.

“In conclusion, our path forward involves scaling our efforts through strategic partnerships, leveraging AI to enhance educational outcomes, and continuing to prioritize underrepresented communities. With steadfast determination and the support of our stakeholders, I am confident that we will realize our vision of creating a more equitable and empowered future through education and technology,” concludes Andressa.

A Quote to Live By:

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” – Harriet Tubman

Harriet Tubman was an extraordinary woman who exemplified courage, resilience, and determination in the face of immense adversity. Born into slavery in the early 19th century, she not only escaped to freedom herself but also risked her life numerous times to lead others to liberty through the Underground Railroad. She was a fearless abolitionist, humanitarian, and suffragist who dedicated her life to fighting for justice and equality.

For Andressa, Harriet Tubman’s words resonate deeply because they encapsulate the essence of hope and empowerment. She believed in the power of dreams and the ability of individuals to make a profound impact on the world, no matter their circumstances. Her unwavering commitment to helping others, particularly those suffering from oppression and injustice, is incredibly inspiring.

When Andressa reflects on her legacy, she is moved by Harriet’s empathy and compassion. She saw those who suffered as if they were her own family, and that compassion drove her to take action and effect real change. It’s a reminder to Andressa that our dreams and ambitions should not only benefit ourselves but also uplift and empower those around us.

“Harriet Tubman’s life story teaches us that with strength, patience, and passion, we can overcome obstacles and achieve our aspirations. She embodies the power of resilience and the belief that each of us has the potential to make a difference. Her legacy continues to inspire me to dream big, work tirelessly, and strive to create a better world for all,” feels Andressa.

Quote: “By sharing what I know and supporting others, I aim to create a more equitable and innovative tech landscape, empowering future generations to achieve their dreams.”

Quote: “Ensuring a healthy work environment is paramount to me.”

Quote: “Whether through weekly events, mentoring sessions, or collaborative partnerships, I strive to foster an inclusive environment where everyone can thrive.”

Quote: “Our journey is driven by data-driven decision-making and a genuine belief in the transformative power of education and technology.”

Quote: “By staying informed, adaptive, and inspired, I strive to not only advance my career but also contribute meaningfully to the broader goals of education, technology, and social impact.”

With a focus on building trust and delivering exceptional value, Mindbowser’s mission is to empower thousands of businesses to stay ahead of the curve by adopting cutting-edge technologies and redefining their business models. The company has over a decade of experience, digitizing 100+ customers in 7 countries across different industries. 

They focus on Design Thinking, Clean Code, DevSecops & Quality Automation through their cutting-edge solutions in Mobility, Data Science, Cloud, IoT, Blockchain & ML. As the Chief Marketing Officer (CMO) of Mindbowser, Manisha Khadge is committed to turning their clients into brands that significantly and positively impact people.

A Dynamic Role

With nearly two decades in the B2B IT service and product industry, Manisha’s journey has been marked by a passion for marketing. In her career, she has had the privilege of weaving her expertise in marketing, branding, demand generation, and customer-centric strategies into some of the wonderful companies, namely, Synechron, Tavisca, Icertis, and others.

Her latest role as the Chief Marketing Officer at Mindbowser marks an important milestone, fueled by her passion for driving innovation and growth in the landscape of digital transformation and product engineering. This is a dynamic role that combines creativity and strategy. 

“I firmly believe in the transformative power of innovation and continuously encourage fresh ideas that can elevate our marketing endeavors. However, my approach extends beyond ideation; I place a strong emphasis on the effective implementation that propels my team’s success,” says Manisha.

Within Mindbowser, she has tried to establish a culture where every individual assumes ownership and recognizes their significant role in realizing our broader vision and company goals. This collective responsibility ensures that each team member contributes their unique strengths, aligning their efforts with the overarching mission of the organization. This collaborative spirit drives the company’s collective success in the ever-evolving landscape of the IT Industry.

Manisha believes that a collaborative approach is key to a company’s success. It’s not just about what she does; it’s about what everyone achieves together. “Passion is at the core of everything, and it’s fueled by a deep sense of ownership and enjoying what I do. I believe in going the extra mile to achieve our marketing goals, ensuring our purpose-driven brand’s success. I’m dedicated to empowering my team, encouraging them to bring innovation to the table, and ensuring everyone enjoys their work and carries their role enthusiastically.” she says.

Staying Ahead on the Innovation Curve

Mindbowser is a purpose-driven organization that automatically fosters innovation. With innovation at par, they ensure there is a consistent value generation for their customers through their services and eventually contribute to the whole ecosystem for a larger good.

By proactively embracing new emerging technologies, like Generative AI, AI/ML, IoT, and others, Mindbowser not only ensures that they remain at the forefront of industry trends but also position themselves to be a strategic partner in realizing their customers’ long-term vision. It’s what empowers them to drive positive change, create meaningful solutions, and ultimately, contribute to a better, more sustainable future for all. “It’s the lifeblood of our organization, and it’s what sets us apart in a crowded marketplace,” says Manisha.

Staying updated and adapting to emerging industry trends and technologies is more than just a task; it’s ingrained in Manisha’s professional DNA. She fully grasps the significance of keeping abreast of the latest developments in the dynamic digital landscape. To ensure this, she proactively invests her time in researching and reading industry publications and reports and uses cases around emerging technologies like Generative AI to actively seek out the most recent updates. 

Additionally, she actively engages with industry experts and really stays connected with her network, and constantly grows it further to consistently enhance her understanding and knowledge. “Internally, cross-functional collaboration, customer insights, training, and feedback mechanism is the key to grow and get better. This approach provides more than just philosophical insights; it yields tangible and practical value in my continuous learning journey,” she shares.

Overcoming Challenges

There have been many challenges that the industry as a whole has faced in the past like the subprime lending crisis, recessions, and COVID-19, and what Manisha feels helped her overcome these and kept her going was the critical importance of agility, customer-centricity, and a collaborative approach in adapting to rapid industry changes. It reinforced her notion that in today’s fast-paced business environment, staying ahead requires not just a willingness to change, but also a proactive and strategic approach to navigating uncertainties. 

“This challenge ultimately strengthened our team’s ability to thrive in dynamic environments, and it has shaped my leadership approach at every step,” says Manisha.

Creating an Inclusive Space

At Mindbowser, the leadership is deeply dedicated to fostering diversity and inclusion within the workspace. Manisha feels fortunate to work with Founders like Ayush Jain and Pravin Uttarwar, who believe and practice DEI in a true sense. Mindbowser takes pride in its exclusive “Support Women at Work” program, which is dedicated to helping women return to work and connecting them with remote work opportunities.

One of the initiatives Manisha personally spearheaded is the Diversity, Equity, and Inclusion Podcast Series. This podcast serves as a dynamic platform where they engage in in-depth discussions about leveraging digital technologies to promote equity and inclusion.

In the podcast series, they explore a wide range of pertinent topics, including the persistent challenges and barriers faced by women and marginalized groups in the tech industry. They recognize that these challenges are real, and it is their mission to shed light on them through candid and open conversations with some of the established and known global women leaders in the industry.

What truly sets Mindbowser apart is its exceptional team, a diverse blend of individuals from various backgrounds, with women representing more than 50% of the talented group in marketing. Their pride in this statistic is not mere lip service; it’s a testament to their unwavering commitment.

“We’re not just about words; we’re about action. Our dedication to diversity and inclusion goes beyond our podcast; it’s evident in the very fabric of our internal team,” proudly shares Manisha.

As the Chief Marketing Officer (CMO) of the organization, it is Manisha’s unwavering commitment and passion to lead by example as a woman leader in the field. Through mentorship, inclusive policies, training, and empowerment programs, she, along with Mindbowser’s leadership team, aims to inspire and mentor the next generation of women leaders, ensuring they have the tools and opportunities needed to succeed. In their continuous efforts to promote Diversity, Equity, and Inclusion (DEI), they are excited to hear and pass on the messages and experiences from more such successful women in their DEI Podcast series initiative.

Achieving New Milestones

From her team, Manisha has high expectations that align perfectly with the vision for Mindbowser’s growth and impact. She encourages her team to embrace innovation and agility which leads to staying ahead of emerging technologies and proactively adapting to changes in the dynamic industry.        

She encourages her team to exceed client expectations, always striving to deliver solutions that provide tangible ROI and align with the company’s core values. 

“I am enthusiastic about my team establishing themselves as thought leaders within our field. Their adaptability and positive attitude towards learning new things will be instrumental in embracing change and grabbing more opportunities,” says Manisha.

Words of Wisdom

To the young budding entrepreneurs, Manisha says, “Entrepreneurship is a journey, not a destination, and staying passionate, curious, taking calculated risks, and always willing to learn and grow is the key.”

She suggests the top areas one should focus on once they know the target audience are: 

Customer-Centricity: Always seek feedback and be open to adapting based on their insights.

Build a Strong Team: Surround yourself with talented individuals as a cohesive team with diverse expertise is a powerful asset.

Adaptability is Key: Agility is important, but don’t lose sight of your core values and long-term goals

Invest in Marketing and Branding: A strong brand and effective marketing strategy are crucial for visibility and customer trust. 

Network and Build Relationships: Building a strong network, leads to valuable collaborations, mentorship, and business opportunities.

Recognitions

Over the years, Manisha has been honored with several prestigious awards and accolades. A few are listed as follows:

1. Asia’s 100 Women Power Leaders 2023 by White Page Leadership Conclave 2023
2. Women Leadership Award and ICONS OF ASIA, by Global Empire Event and Biznationtv.
3. Top 100 Inspirational Women 2023 for contribution to the society by Fox Story India.
4. India’s 100 Women Achievers for 2023 by Glantor
5. Top 10 Women CMOs 2022 by Entrepreneur India
6. Asia’s 100 Power Leaders in Marketing & Corporate Communications 2021-22
7. Most Influential Marketing Leaders Award 2021 by World Marketing Congress
8. Global CMO of the Year Award 2020 by Enterprise IT World CMO Leadership Award
9. Global “WOMAN OF WORTH” award by CMO Global and World Women Leadership Congress

“These honors are not just mine but a testament to the incredible family, team, and supporters who have been with me throughout this remarkable journey,” concludes Manisha.

Quote: “I value and foster a culture of creativity, where new ideas are not just welcomed but celebrated.”

Quote: “Practice what you preach and always lead by example.”

As the urban mobility landscape changes, the cities, across the globe are now gearing up to face the parking issues. With open and usable areas shrinking and the number of vehicles playing on roads increasing at an alarming rate, it is estimated that nearly 30% of all traffic on the city roads is due to vehicles in search of parking spaces.

At Park Your Truck GmbH, CEO Denise Schuster and her team search for already sealed areas every day, equip them with charging stations and alternative fuelling options, and operate these areas with their reservation system as waiting/charging and parking areas for all types of traffic. In this way, they reduce the shortage of truck parking spaces, improve the working conditions of truck drivers, and create bookable charging options.

The Parking Solution

First and foremost, Park Your Truck is a software company that has developed its own booking software for reserving truck parking spaces. In addition, they find spaces where customers need space. Most of their spaces are searched for truck parking, but they also solve other parking problems, e.g. they search and find spaces for holiday parking and any kind of filling stations, hydrogen filling stations, bio-LNG filling stations, or e-fuel filling stations.

Park Your Truck has over 20,000 parking spaces in its portfolio and is on the road with its own subsidiaries in Germany, England, Spain, Italy, and France. They have entered the Dutch market this year. For the past 2 years, they have been involved in the installation of charging stations for e-trucks and other vehicles. They are currently electrifying 20 large truck parks with fast charging points and night charging points.

“Our USP is the ability to find areas where there are actually none. Large and small companies commission us to find spaces at very short notice and then operate them. This ability and our huge portfolio of potential spaces that were not suitable for one client but might be for another, enables us to fulfill these client requests very quickly. We also focus on a certain type of space, which requires a very high acquisition effort that our competitors shy away from. Therefore, we have an advantage here,” says Denise.

Finding her Idea

After her first degree in business administration, Denise set up an advertising agency with a fellow student. This agency specializes in aircraft and airport advertising. They supported almost all airlines in Europe in bringing advertising on board and marketing it. She was in Kuwait for one year and advised the first Kuwaiti low-cost airline on how they could also implement this concept. At the same time, Denise started her own consulting company and advised founders on how to set up their businesses.

During her MBA studies at TU Munich and UC Berkeley in 2012 with a focus on entrepreneurship, Denise developed the business idea of sharing private parking spaces. This idea was already so successful that she decided to turn it into a business in 2013. After one year in the market of private parking spaces, however, it became clear that the problem of the lack of parking spaces is more of a big city problem. Her investor then asked her if she would rather solve the problem of the lack of truck parking spaces. The market would be more exciting. And now, 10 years later her company Park Your Truck is the biggest truck parking space operator in Europe.

Playing on her Strengths to Beat the Challenges

Denise is a very visionary person and likes to think big. She wants to leave a real footprint with her work and wants to solve real problems, not just develop the next Tamagotchi. That’s why she thinks very deeply about the market and talks to hundreds of people before she implements a new idea. Then she would have collected so much feedback that she could turn the idea into a business model. That’s how she develops the business.

“In the operational business, I am very pragmatic and try to manage my workload with 80% effort and not too perfectionist. For my employees, I am more like the head of the family. That’s why we have a very familiar working atmosphere,”.

However, starting the business was not as easy as getting the idea itself for Denise. There have been more big challenges. As an entrepreneur and moreover, as a female founder in a man-driven branch it was not easy to succeed with a visionary business idea, and getting money from investors was even harder.

“I needed 3 rounds and always starting from stretch to find new investors, believing first in me and secondly in the business model. I always had the mindset in a modern industry like ours, with equal women and men, that everyone has the same chance to receive funding money, especially from state funds. But this was not the case,” recalls Denise.

She experienced extremely hard discussions where her company and the business were not as important as the question if she was able to guide it as a woman. In that period, Denise was a young mother, freshly divorced, and proud to get her baby and her job under control. But for investors, this was the real question. A man would not have been asked any of those questions if he was divorced and had a young child. The investors said no, so she needed to start from new.

A second challenge was a situation where a competitor wanted to buy her company. After 1 year of data sharing, they made an offer to the investors and told them they would purchase the company but without Denise. She should go, waive the shares offer and that was the only way of making that deal. The company went almost broke at that time and the investor was about to take that deal, but Denise had a plan B in her pocket and could convince him not to sell. That was the right decision, but at that point, she had some sleepless nights.

Even with all the challenges, Denise wouldn’t like to change a single thing about her journey. “I would not change anything. Also, the negative things that happened formed me and helped me to do things in a specific way. If you just get positive feedback, you learn nothing,” she asserts.

Utilizing Technology and Staying Upgraded

Being a software company, Park Your Truck maintains its reservation system for parking spots every day integrating the new technologies, new payment methods, and new apps that could benefit from their API connection. Moreover, they try to push the technology forward. For example, the battery status of the trucks is an important measured value. They could use that value to propose suitable charging times and chargers nearby. The connection of the batterie status with the navigation system or other Apps would be great. They try to push that.

For Denise, logistic congresses and events where she can discuss with other people from the same branch are elementary. Moreover, she is responsible for sales, which means talking to a lot of people all the time, asking many questions and so she gets the impression and feeling of what the customers need, what they are afraid of, what they plan. This helps her create more solutions and upgrade the existing ones.

Expectations in the Coming Years

Team Park Your Truck will electrify all of its parking spaces for E-trucks, install H2, Bio-LNG, and e-fuel stations on its sites and massively expand to other European countries.

Words of Experience

Before signing off, Denise shares the following piece of advice for young budding entrepreneurs, “Don’t fear being an entrepreneur. For sure you have to take risks but achieving your own goals, and realizing your own vision is worth trying. You could not achieve this as an employee. Another big piece of advice is for all the female founders. Yes, there are a lot of injustices especially when it comes to investor decisions. Women are still disadvantaged. You need to be prepared for that.”

Quote: “Being willing is not enough, we must do. This is from Leonardo Da Vinci and it reminds me every day to just do things to move forward.”