“The answers are all out there; we just need to ask the right questions.” – Oscar Wilde
In finance, the key to success often lies in the ability to ask the right questions. The industry thrives on inquiry—on probing deeper into markets, trends, and strategies to uncover hidden opportunities. It’s this sense of curiosity, this relentless pursuit of understanding, that separates the good from the truly great.
For Cem Buyukkaya, the Chief Investment and Finance Officer at Dream International, this quote represents more than a reflection of curiosity. It’s a guiding principle that has shaped his journey from an ambitious young professional to a leader at one of the most prominent names in luxury hospitality.
Cem’s story is one of passion and a relentless pursuit of excellence. A journey that has seen him play pivotal roles in strategic deals and expansions that have placed Dream International on the global map. But more than just being a leader in the finance world, Cem is a visionary in the hospitality sector, someone who believes that luxury is about creating lasting, memorable experiences for every guest.
The Making of a Visionary Leader
Born with an entrepreneurial spirit, Cem Buyukkaya’s career path was far from linear. He began his professional life at PwC, gaining invaluable experience in the financial world, but it wasn’t long before he sought out new challenges that would push him beyond the typical boundaries of investment.
At Doğuş, Cem found himself working closely with key figures in the organization, including Eryigit Umur, the CEO of Doğuş Hospitality and Retail Group, and Mustafa Sayir, Executive Vice President of Doğuş Group Investments. Under their mentorship, Cem learned the art of deal-making, taking part in numerous buys and sells-side M&A transactions that spanned a wide range of industries, from hospitality to media. “Eryigit was inspirational with his global expertise where as Mustafa, my first line of manager back then, had been an exceptional leader and a true team player with strong influence on my professional growth. This support really means a lot in early years of carrer when you are eager to learn” says Cem.
But Cem’s passion wasn’t just in deal making and the numbers. Growing up in a Mediterranean city, he had developed a love for food, design, and the sea, passions that would later drive his career trajectory. It was this passion that led him to volunteer for projects in the hospitality, maritime, and entertainment sectors, areas where he could marry his professional expertise with his personal interests. Doğuş Group, as an employer that champions equal opportunity and hardwork, provided Cem an inclusive environment where he had the chance to grow professionally while following his passion. His journey within the Doğuş Group coincided with the company’s expansion into the global luxury hospitality market, a sector that was just beginning to embrace new levels of innovation and experience-driven services. For Cem, the timing couldn’t have been better.
In 2019, as Dream International brought in new minority partners, it further cemented its status as a globally recognized platform. Cem transitioned to his current role as Chief Investment and Finance Officer at the company’s London office, where he now focuses on managing the financial and investment strategies of Dream International’s restaurant portfolio—a collection that includes some of the world’s most iconic luxury brands.
A Global Stronghold in Luxury Hospitality
Dream International isn’t just another player in the luxury hospitality market. It is a visionary platform that has revolutionized the way high-end dining experiences are curated. Founded by the Doğuş Group, the company’s mission is to create unforgettable venues that transcend the traditional dining experience, offering guests something unique and immersive. Today, the company operates across 15 countries with over 90 locations, showcasing an impressive collection of luxury restaurant brands, including Amazonico, Coya, Nusret, Roka, and Zuma.
Under the leadership of Chairman Ferit Şahenk and CEO Jean Francois Casanova, Dream International has taken bold steps to not only create world-renowned restaurant concepts but also expand their reach through strategic global partnerships. With its international and institutional shareholder base, which includes a sovereign wealth fund and two international private equities, Dream International has solidified its place as a leader in the restaurant business, continually raising the bar for luxury dining.
“In this industry, there’s zero tolerance for compromising on service,” Cem explains. “But we also have to remain flexible and adaptable, especially in volatile markets. That’s why we take a long-term approach, investing in our people and ensuring our brand remains synonymous with quality.”
Through the company’s leadership team, Dream International has not only survived but thrived, continuing to expand its footprint and redefine luxury hospitality on a global scale.
Innovation at the Core
For Cem and the team at Dream International, innovation is not just a buzzword; it’s a core principle that drives every decision. The company constantly reinvents itself, creating new brands that reflect the evolving tastes of consumers while expanding into new markets to seize emerging opportunities.
“We’re always thinking ahead,” Cem says. “Whether it’s through strategic partnerships or the introduction of new dining concepts, we’re always looking for ways to push boundaries and create something that resonates with our guests.”
One of the most exciting aspects of Dream International’s approach to innovation is its use of cutting-edge technology. From AI-powered reservation systems to data-driven insights that enhance operations, the company is embracing the future while maintaining its commitment to the personal touch that defines luxury hospitality.
Turning Challenges into Opportunities
Operating at the intersection of luxury and hospitality comes with its own set of unique challenges, and Cem is no stranger to the intricacies of managing such a dynamic environment.
As Dream International continues its global expansion, it faces constant pressure to maintain its reputation for excellence. In an industry that thrives on exclusive experiences, the slightest dip in service quality can have significant consequences. This is why Cem, and Dream International team remain steadfast in their commitment to excellence, ensuring that each new venture reflects the high standards that Dream International is known for.
“Competition is fierce, and we know that maintaining our edge means we can never afford to compromise,” says Cem. “But beyond just staying competitive, we focus on long-term sustainability. This requires significant investment in our people, our brand, and the guest experiences we create.”
The company’s unwavering focus on sustainability is also reflected in its business practices. As part of the broader Doğuş Group, Dream International adopts a corporate social responsibility strategy that promotes sustainable business models across its sectors. Cem is particularly passionate about reducing the environmental impact of the company’s operations, including its efforts to lower carbon emissions, manage energy consumption, and minimize waste. This commitment is not only about meeting regulatory requirements but also about setting an example for the luxury hospitality sector.
“We recognize the impact we make, both locally and globally,” Cem explains. “Our goal is to ensure that each of our brands contributes positively to the communities where they operate, whether through sustainable practices or community engagement initiatives.”
As a leader who is deeply invested in creating positive change, Cem takes pride in how Dream International leads by example. The company’s dedication to sustainability extends to every part of its operations, from eco-conscious utilities management to waste reduction in its restaurants.
But beyond the operational challenges, Dream International is also focused on staying ahead of industry trends. Personalized dining experiences, immersion in unique spaces, and a growing emphasis on health and wellbeing are key trends shaping the luxury hospitality sector.
Dream International is quick to adapt to these changes, offering immersive experiences that create lasting impressions. Whether it’s through fusion cuisines, artisanal craftsmanship, or exclusive private dining spaces, the company is always one step ahead, providing experiences that speak to the evolving tastes of the global elite.
“Guests are no longer just looking for a meal; they want an experience,” Cem says. “Our venues are designed to transport them to a different world, to offer something that lingers with them long after they leave.”
Cem’s ability to strike the right balance between growth and financial stability is one of his defining strengths as a leader. While Dream International’s rapid expansion has been a hallmark of its success, maintaining financial health in an unpredictable global market requires strategic foresight.
“We place a huge emphasis on brand recognition and retaining key team members,” says Cem. “Both are critical in ensuring that we remain agile and can navigate any economic volatility that comes our way.”
For Cem and for all Dogus Group finance professionals, disciplined financial management goes hand-in-hand with the company’s vision for growth. He closely monitors the company’s P&L and cash flow, ensuring that Dream International is well-positioned to weather any storms while still pursuing new opportunities. By doing so, the finance teams ensures that the company remains resilient in the face of challenges and poised for future success.
Inspiration that Drives Growth
Cem’s leadership is shaped by his close collaboration with Dream International’s CEO, Jean Francois Casanova, and other senior leaders within the Doğuş Group. Together, they share a commitment to pushing boundaries and delivering excellence in every aspect of the business. Jean Francois, in particular, has been a significant influence on Cem, inspiring him with his passion for design, service, and strategic business development.
“Jean Francois has built a team of world-class professionals, from chefs to operators and design directors, all of whom bring something unique to the table,” Cem reflects. “Working with such a diverse and talented team has been an incredible learning experience for me. We constantly challenge each other, pushing ourselves to be better and to create new experiences for our guests.”
One of Cem’s key roles at Dream International is to foster synergies between the company’s various verticals and portfolio companies. He is responsible for aligning the financial strategies of each business with the broader vision of the group, ensuring that every decision contributes to the long-term growth and sustainability of the company.
“Working with strategic leaders like Akin Tavuz, our COO at Doğuş Group, and Ozlem Kavasoglu, our Chief Legal Counsel and our brand management teams/founder partners has been invaluable,” says Cem. “Their expertise helps me navigate complex legal and commercial matters, while also shaping our international expansion strategies.”
Cem’s ability to manage relationships with investors, partners, and stakeholders is another critical aspect of his role. Dream International’s success has been driven in part by its strong partnerships with global brands and investors, and together with the leadership of Dogus Group Investment team, Cem plays a central role in maintaining those relationships
In Tandem with Technology
In the luxury hospitality sector, standing still is not an option. The team at Dream International constantly seeks new ways to enhance the guest experience, from developing cutting-edge restaurant concepts to integrating the latest technological advancements.
“Technology plays an essential role in how we operate,” Cem explains. “With the support of Doğuş Technology, we have moved many of our operations online, which allows us to manage things like reservations, shifts, and customer interactions in real-time.”
But while Dream International embraces the latest innovations, it never loses sight of the personal touch that defines luxury hospitality. Cem believes that technology should complement, rather than replace, the human experience—especially in high-end restaurants where customer service is key.
“In the luxury segment, our guests expect more than efficiency; they want to feel a connection,” says Cem. “While AI and data analytics can streamline certain aspects of our business, the essence of what we do is built on personal relationships and creating unforgettable moments. Technology is there to support our operations, not replace the human touch.”
This balance between innovation and personal service is what sets Dream International apart in an increasingly competitive market. As technology continues to reshape the industry, Cem and his team are excited about the potential it holds for improving operations and guest satisfaction. Yet, they remain committed to the traditions that make their venues special.
“We closely monitor developments in operations andtechnologic landcape, but we are careful to maintain the qualities that make our restaurants unique,” Cem explains. “For us, it’s not just about staying ahead of the curve; it’s about enhancing the experience for our guests without losing the magic that defines luxury dining.”
Staying Ahead of the Curve
For a leader like Cem Buyukkaya, keeping up with the fast-paced nature of the luxury hospitality industry requires more than just an ability to adapt—it demands a proactive approach to learning and growth. As markets shift and new trends emerge, Cem and Dream International team makes it a priority to not only stay informed but to lead the way in setting trends rather than merely following them.
One key method through which Cem stays updated is by maintaining strong relationships with thought leaders and innovators across the hospitality and financial sectors. These connections, along with insights from his Executive MBA program at Oxford University, enable him to keep abreast of the latest developments that can impact Dream International’s operations and strategic planning.
“The opportunity to exchange ideas and learn from peers and industry experts is invaluable,” says Cem. “Whether it’s through attending global forums or being part of a diverse cohort at Oxford, I’m constantly gaining new perspectives that inform my decision-making process.”
For Cem, the combination of a forward-thinking mindset and a collaborative approach is essential to driving long-term success. Dream International’s ability to innovate and stay relevant in a competitive landscape is a testament to Cem’s commitment to ongoing growth—both personally and professionally.
A Vision for the Future
Looking ahead, Cem Buyukkaya has a clear vision for where he sees Dream International in the next five years. Under the leadership of the board, management team, and with the support of the Doğuş Group and its partners, the company aims to further solidify its position as a global leader in luxury hospitality, expanding its presence in new markets while continuing to innovate.
“Our chairman, Mr. Şahenk, has always had a bold vision for Dream International, and we are committed to building on that foundation. In the coming years, we will focus on amplifying our brand recognition, forging new partnerships, and continuing to invest in our people and technology,” says Cem.
Cem’s strategic roadmap includes expanding into new geographical locations, leveraging Dream International’s extensive portfolio to enter emerging markets while reinforcing its dominance in established regions. As the company grows, it will continue to prioritize innovation—creating unique dining concepts that blend art, culture, and cuisine in ways that resonate with its discerning clientele.
“Our goal is to create iconic destinations that offer more than just food; they offer experiences that people will talk about for years to come,” Cem explains. “By staying true to our core values of excellence and innovation, we can ensure that Dream International remains at the forefront of the luxury hospitality sector.”
In terms of long-term sustainability, Cem is equally committed to making sure that Dream International’s growth aligns with Dogus Group sustainibility objectives ; As we expand, we are mindful of our impact—not just economically, but socially and environmentally. Our vision is to be a global leader that operates with integrity, delivering value to our guests, employees, and the communities we serve,” Cem concludes.
