GoDigital Music is expanding its presence across the Asia-Pacific (APAC) region with a new strategic partnership in Japan and the appointment of Sebastian Mair as President of APAC. The company said the moves are part of a broader strategy to establish a stronger foothold in key Asian markets while adapting its global music and rights-management capabilities to local audiences.
As part of the expansion, AdShare, a GoDigital Music company, has entered into an agreement with Pony Canyon, one of Japan’s leading entertainment companies.
Partnership with Pony Canyon
Based in Tokyo, Pony Canyon operates across several areas of entertainment, including music production and distribution, film, home video, anime, and games. The Fujisankei Communications Group member represents a catalog of more than 100,000 entertainment assets.
Pony Canyon has also played an important role in taking Japanese music and anime to international audiences. For GoDigital Music, the partnership provides an entry point into Japan and a foundation for further growth across the wider APAC region.
The company’s regional strategy will focus on strategic partnerships, investments, distribution opportunities, rights management, and artist development. GoDigital Music aims to combine its technology and industry expertise with local knowledge to support artists, labels, and rights holders across different markets.
Sebastian Mair to Lead Regional Growth
As President of APAC, Mair will oversee GoDigital Music’s commercial and strategic activities throughout the region. His responsibilities will include developing multi-country growth plans and coordinating initiatives across the company’s portfolio.
Mair will also manage joint ventures, minority investments, and distribution partnerships, while identifying opportunities for catalog acquisitions and rights monetization. Another key focus will be developing artist programs tailored to individual APAC markets.
His role will also involve helping GoDigital Music navigate the region’s varied regulatory, copyright, and intellectual property environments. Mair brings experience from senior roles and industry collaborations involving organizations including Creativeman Productions, Fujipacific Music, Live Nation Japan, AEG Presents, and Ubisoft.
GoDigital Music Founder and Chairman Jason Peterson said Mair’s market knowledge and industry relationships will be valuable as the company expands. He added that the Pony Canyon partnership provides a strong starting point for bringing GoDigital Music’s technology, services, and expertise to more artists and rights holders across the region.
Also Read :- Elon Musk Becomes Trillionaire Again as SpaceX, Tesla Shares Rise
