Elena Coronado: A Highly Motivated and Innovative Leader in Gaming Industry

Technological advancements in the gaming industry have propelled the industry to new heights. The recent pandemic especially pushed online gaming to a high growth path with more people taking to it for the lack of physical outings. Developers across the globe are continually striving to improve the way games are created and enhance the overall gaming experience of the users for diverse consoles/platforms.

While growth is visible, the industry faces several challenges which companies like Playtech Managed Services need to overcome to deliver a great experience by understanding regulation measures and focusing on the benefit they provide while understanding the customer’s point of view and apprehension to them. As Elena Coronado, VP Operations at Playtech Managed Services puts it, the industry always had the mentioned challenge to accomplish, but with the correct process and a team that is caring and genuinely interested in the customers’ experience has made it very possible to achieve.

This, she says, is the first hurdle to overcome and the next would be evaluating the systems currently supported by companies and the initiative to improve them. This of course takes the stakeholders out of their comfort zones and requires step-by-step implementation schedules that show the stakeholder the benefits and rewards of such changes. Some of the ideas for customer experience are simply not available yet but through commitment and effort, they will be accomplished with Innovation and strategies being developed.

Innovative Gaming Experience

Elena’s current role incorporates a myriad of prior experience in managing and providing services to key positions including:

  • Developing an innovative and current customer strategy with the advent of AI that complements the service now being provided.
  • Coordinating and educating stakeholders on the improvements that can be seen through procedures
  • Implementation of digital transformation and other digital solutions including a strong commitment to automation bringing the business to world-class service.

Innovation, says Elena, drives everything at Playtech in a constantly changing market. Therefore, keeping up-to-date with any new releases or ideas that they can capitalize on must be done with urgency as the importance of innovative tools is unsurpassed in this changing market. Without innovation, some of the best features Playtech can now offer for customer service satisfaction would never have been developed to give the customer the most fulfilling experiences in our business. “As I analyze the current strategies in a company, I first begin to identify what manual processes can be relieved with innovative answers such as automation which creates additional time and resources for allocation,” says Elena.

An Insightful Leader

Elena’s experience has always been in the customer service/experience atmosphere from a young age. She was suited for customer experience with a genuine desire to help people in whatever capacity her position provided. She discovered through her journey that she could advance and make an impact in a more professional and global arena if she only kept pushing forward and learning as much as she could from the experiences provided to her. “I can’t say that I actually chose this career or more that it chose me, and it’s been a perfect fit. My Passion to contribute to an ever-evolving CX experience continues to grow and each new project is as exciting as the first,” explains Elena.

The style of work Elena found to be working best for her is developing procedures and processes based on best practices and the insight of the company heads and each person that is involved. Knowing the person is key to the planning and execution of a good business plan. Taking ownership of the task at hand and fully understanding how it helps to develop each person in the chosen role they will need to fulfill is crucial.

Her work style allows her to inject herself in any area that may not be performing to standards or need coverage in any instance to facilitate the company’s requirements. In this way the team is always whole no matter the situation and being able to deliver in this way has brought her success but more importantly this style of work has allowed many others to succeed as well as the company. “Multitasking is inherent for me, and I have a strong desire to pursue higher learning not only for myself but to share freely with others in their career growth adding value to them and the endeavor,” says Elena.

A team player and true leader, Elena is not much interested in contests and awards although she encourages her team and staff to achieve them. Mentoring her colleagues to succeed and achieve these awards has given her great satisfaction. She gratefully accepted the Service Excellence Mgr. of the Year award recently and feels this accolade was truly representative of her daily dedication to improving the customer experience in her industry.

Overcoming her Biggest Challenge

So far in her career, the biggest challenge Elena has encountered was a project that required the synchronizing of 7 different operations working together simultaneously. Several stakeholders were resistant to many of the necessary changes needed to be successful. Overcoming this was dependent on expressing the vision and end goals bringing together All stakeholders as one team in a short period. This could only be accomplished by educating the team that was responsible for delivering. Once the team was aligned with the overall objective, they were able to take time to personally visit each stakeholder and follow up as needed. This instilled confidence in the stakeholders seeing that Elena’s team and vision were shared by all.

“Although this was a challenge that required a lot from all involved it was one of the most rewarding not only for me and my team but for the stakeholders and the teams they manage as well. Any challenge, even one of this scale can be overcome with teamwork, dedication, communication, and a strong commitment to the end goal,” shares Elena.

Celebrating Diversity

Diversity and inclusion are at the forefront of any project that Elena oversees and feels it should be a model for anyone. She feels that each individual, regardless of background can offer unique experiences and insightful ideas. “I contribute to diversity by understanding each person is an individual and bringing with them the experiences they have gained that contribute to us as a team. I come from Guatemala and my mentors were always accepting with open arms myself and any other persons regardless of background. This has had a big impact on me as my beliefs follow the same structure,” insists Elena.

Diversity benefits everyone, being able to share and learn from each other to develop great customer service through the lens of many different eyes expanding one’s focus and improving the customer experience.

Decoding the Future

Elena takes this moment to share her advice for budding entrepreneurs. To all the newest developing entrepreneurs, she would like to tell some important things she has learned during her journey that has been key to all her success. “Never stop learning, never stop moving forward, and never give up on your path to the desired goal as you will get there by being committed to the project and or vision. The saying “nothing is easy:” is very true and you are the pioneers that will lead the vision of yourself and your company. The commitment that you have or the ideals that you will instill in others will affect all those around you. Being the spark for the flames of the future will bear you the greatest rewards far beyond your own efforts.”

As for her own team, what Elena expects to see from them in the next few years is they demonstrate the value and growth in the industry with the knowledge and experience gained. How they can translate that to add value and growth to the company will be the success. “I take great satisfaction in this and strive to share my knowledge with all of those around me to improve the growth of the organization one person at a time,” concludes Elena.

Quote 1: “We cannot solve problems with the kind of thinking we employed when we came up with them.” — Albert Einstein

Quote 2: As we develop in our career we must be open to new ideas, innovation, methods, and processes that can improve, in my case, the customer experience and how this fits in your current pursuits in the business world and even into your personal ventures as well.

Ized, Elizabeth and Kemi: Scripting Successful Brand Stories through Value-driven Creativity and Insights

We all make plans for our lives and strive to fulfill those. However, sometimes, some best things just happen without a plan and we realize them to be way better than what we decided for ourselves.

Growing up, Ized Uanikhehi always thought of being a doctor or working in the medical profession. When she couldn’t get to study medicine, she decided to study biochemistry with the hopes to switch to medicine along the line. In the meantime, she ignored the other skill which she was honing unknowingly, that of sales and marketing. When she needed to raise money back in school, that became her side gig, selling for other businesses/people and making commissions. Other times she would come up with marketing plans, strategies, and campaigns for school events, shows, and businesses, making money from those. After graduation, whilst she was waiting to go back to study medicine or get a job as a Biochemist or something in the medical industry, she finally realized what life had been telling her and took to sales and marketing as her go-to profession. The career took off from there and she never went back to school to study medicine or worked as a Biochemist.

Ized would go to businesses, and send proposals on how she could market for them on commission and it grew bigger from there. Even when she went to organizations to work in different roles, I sort of always ended up in the sales and marketing unit because that’s where she thrived. “So, I started to read and learn more about what I had a flair for. So basically, I didn’t choose the Industry, the industry chose me and I just stayed,” admits Ized. In 2021, she finally started her venture Zedi Africa with Co-Founders Elizabeth Ughoro and Kemi Ogunmuyiwa.

The Creative Head

Like Ized, Elizabeth, the Co-founder and Creative Head, too slowly discovered her passion for sales and marketing. Her career journey began in Journalism at a magazine in 2009. Elizabeth later moved to BusinessDay as an arts correspondent, a period she enjoyed, but couldn’t shake the feeling that she belonged in the world of marketing and advertising. In early 2012, she transitioned and joined CentrespreadFCB as a copywriter, and then moved to Noah’s Ark, a top advertising firm in Nigeria. Here she worked as a creative lead on many leading household brands, from Telcos to FMCGs, until she left as a Group Head, Copy in 2020, before proceeding to Loose Media as Creative Director and then Zedi as Co-founder/Creative Director, providing creative direction for numerous leading startups in Nigeria. “We are currently in the Golden Age of young startups doing great things. I want to be a part of that by creating passionate brands out of them and finding creative solutions that will help them grow,” says Elizabeth.

In her role as a Creative Director, Elizabeth is largely interpreting and executing Zedi’s creative vision and those of its clients, from creative strategy to creative direction. Zedi’s services span the whole marketing ecosystem: Strategy, Content creation, and design, SEO, Media buying, PR, personal Email Marketing, Tech, and recruitment of marketing talents for startups. She has introduced the creed of creative excellence as a mantra, guiding everything we do, from ideation to execution.

Managing The Human Asset

As for Kemi, she feels the industry chose her. In 2013, Kemi took up the role of a Project Officer at Career Development Network, a non-profit organization that focuses on helping Nigerians build skills and capabilities for the workplace, with an emphasis on fresh school leavers. In this role, her responsibilities centered on devising strategies that assisted the company in realizing its organizational goals, engaging both internal and external stakeholders, and managing the resources working on the projects. She rose through the ranks to become the Project Coordinator where she led the team that developed and published a Student Career Handbook in partnership with known brands in Nigeria, successfully managed the deployment of the Ventures Career App, and piloted and managed the annual ‘I Cee Technology’ workshops designed to provide internship platform for fresh graduates and undergraduates. This role redefined both her career interests and her professional path significantly. It made her see the wider impact of what they were doing as an organization and the roles employers can play in helping their employees better understand the importance of planning their careers, including playing a part.

All of these contributed to her decision to transition into Human Resource Management with areas of keen interest in business leadership and talent management and development. “As an HR professional, I have mostly worked in the marketing tech industry and as the pioneer People Ops professional in 3 startups, have helped to build the organizations’ human resources units from the ground up, developed organizational culture, implemented employee engagement initiatives, and managed the people resources to help achieve organizational objectives,” she says.

The Biggest Challenge (yet)

When they had just launched Zedi; the holding company that owns Zedi Africa – the marketing agency, ZedFlo – the sales agency, and HireFoster – talent recruitment in communication companies they have, Ized tried raising funds for the company to drive growth but it was really difficult, not just as a black person but also as a woman. Although she had prior industry experience and had reached certain numbers that she thought would be helpful in convincing investors that what they were doing with Zedi was the thing, it didn’t pan out as she had hoped. Even when they tried crowdfunding for $100,000, what they were able to do from their Friends & Family round was $30,000 – $40,000 which was spent before the 1st 3 months just setting up. What Ized and her co-founders learned was no one was coming to save them, they needed to be the ones to save themselves. “So, we started to come up with ideas on how to drive revenue up to sustain our expenses and instill growth. We started looking for and making key partnerships to help us drive growth. That’s what brought us to becoming a company that can sustain itself,” shares Ized.

Creating a Supportive Workspace

Zedi believes that diversity and inclusion are essential for a successful workplace. First, they want everyone who works for Zedi to feel like they belong and that they are valued for their unique contributions. They do this by creating a culture of open communication, where everyone feels comfortable sharing their ideas and perspectives. They also make sure that every team member is treated with respect, regardless of their race/ethnicity, gender, or any other personal characteristic. Second, they believe that everyone should have the same opportunities to succeed, regardless of their background. They do this by creating a fair and equitable workplace, where everyone is evaluated on their skills and performance, not on their characteristics. They also make sure that every team member has access to the same resources and opportunities, regardless of their background.

On attracting and retaining young talent, Elizabeth says, “It’s about creating an enabling creative environment that is a culture fit for the team to thrive. I learned that you can’t make young talents stay; you can only make them feel valued, and appreciated and that you care about their overall growth and well-being.”

How Emerging Technologies Will Change the Marketing Game

Elizabeth feels that with the Metaverse, marketing just got way more personal. And it will guide many strategies, knowing that the way people try and experience products even before purchase has changed. We can connect with anyone, wherever they are in the world, on a genuine, one-on-one basis. In virtual spaces, customers can research and experience products and then decide which ones to buy.

AI marketing automation, on the other hand, can transform how marketers manage their marketing campaigns, provide personalized content, and boost customer connection. And remember that, at the moment, AI needs to be prompted; it does whatever it’s told. So, creatives and marketers in general are the super admins that guide AI. That means skill and technical know-how are still very important, even in the world of AI.

Dreams for a Better Tomorrow

Elizabeth sees Zedi as a leading growth marketing solutions platform for startups and businesses around the world. They agree that the business environment can be largely unpredictable, and startups face many challenges. However, they want to be known as a leader in providing value-adding marketing tech solutions integral to growth.

As an HR Professional, Kemi would like to change the way that HR is perceived in the workplace. She believes that HR professionals are capable of taking up more responsibilities beyond hiring, firing, and recruitment because they are equally essential to the success of the organization. As a woman entrepreneur, she would like to see more women give themselves more credit. She sees women trying hard not to brag about their accomplishments and believes it’s past time that they start to do so.

Ized on the other hand as the CEO is poised to keep the business nimble and flexible even as they grow to explore the opportunities the market may present, evolving, innovating and even pivoting with new innovations should the need arise. This is the fastest growing industry in the world, she says, to stay alive, you have to adapt with the times.

“We see our organization continuing to grow and thrive in the years to come. We have a strong team of experienced professionals who are committed to providing high-quality service. We are also always looking for new ways to stay ahead of the curve in the ever-changing marketing and sales landscape. In the next few years, we plan to: Expand our reach into new markets and offer new services, such as marketing consulting and training. Become the leading marketing/sales and recruitment company in the world. We are confident that we can achieve these goals because of our strong team, our commitment to excellence, and our passion for helping businesses succeed,” conclude the Founders.

Message for the Budding Entrepreneurs

“If you have a passion for something, don’t go into it until you are ready to make a business out of it. It’s not merely a passion point; it’s a business. Even charities have to make a profit. So you must be convinced that you have a product that will deliver value and make you money before following that passion.”

Quote to Live By:

“Be kind whenever possible. It is always possible.” – The Dalai Lama

Diverse Styles Common Goals[1] 

Elizabeth: My work method is simply allowing the team to do their jobs while offering direction and supervision when it’s required. I have spent my entire academic and professional life as a creative person, I am aware of the need to give people space and trust them to do their jobs.

Kemi: My working style is a blend of structure and flexibility. I believe that having a well-defined plan and goals is essential for staying on track and being productive. However, I also understand that things can change quickly in the workplace, so I am always willing to modify my approach as needed.

Ized: My work style is lazy- it’s always about the simplest, fastest way to achieve results. Although it might not look like that from the outside, I am really a lazy person. So I like to get things done upfront and on time so we can go rest or bask in what we have done. For example; if I was working for a client to sell their product/service, I’d look for the fastest way to sell in bulk, meet my KPIs fast and go rest. It comes off to most people as being an overachiever because I and my team try to go beyond and above to meet KPIs in record time, but I am really just looking for us to get back to resting. LOL. I might work very well with pressure but I don’t like pressure

Gretchen Villegas: A Global Leader with Expertise in Managing International Country Programs in Vulnerable Communities

Having women leaders on board is a crucial step towards achieving gender equality and promoting diversity in the workplace. According to the seventh edition of Deloitte Global’s Women in the Boardroom report, companies with women CEOs or chairs tend to have more diverse boards. However, the pace of progress toward gender parity is slow, and it is estimated that the world could reach near-parity only in 2045.

This also means that women leaders, already in power and position, need to help their organizations go that extra mile in bringing women aboard. Being experienced, they know what changes in the organization will make it promising and appealing for women employees. Women need to stick together and that forms the base of CHIEF, a private network built to drive more women into positions of power and keep them there.

CHIEF is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. As a distinguished member of the organization, Gretchen Villegas, a senior leader with 25+ years of experience specializing in mission-driven innovative program designs has met the most inspiring, welcoming, supportive women leaders from all industries and corners of the United States. “I am so blessed to have access to women who not only want to help one another but who really care about one another.  Since I joined CHIEF, no matter what challenge I have been facing, I do not feel alone.  I thank all of the women in CHIEF whose paths have crossed with mine for being there for me. I am also here for all of you,” shares Gretchen.

An Exciting Journey

Gretchen is an Executive Leader with 25+ years of experience in global development; with 15+ years living and working in Latin America and East and Southern Africa, and 10+ years at the headquarters offices of global development organizations working abroad.

She has worked at the intersection of where international NGOs meet both local and international private sector companies’ supply chains and how smallholder farmers, their families, and communities can become included in the system instead of excluded, leaving wealth in the communities. The growth of local wealth in vulnerable communities abroad brings dignified income, dignified lives, and empowerment for the future.

Gretchen has worked on projects in various countries including Colombia, Guatemala, Honduras, Malawi, Uganda, India, Bangladesh, and Nepal to name a few. She has co-created projects with the likes of Walmart Foundation, MasterCard Foundation, Cargill Animal Nutrition, General Mills, United States Agency for International Development, United States Department of Agriculture, and too many to mention local civil society organizations making a difference in their own country’s futures.

The projects included technical training in farming as a business as well as agricultural production systems, creating entrepreneurship opportunities for those excluded from the ecosystem, integrated with nutrition-focused agriculture, job creation, and community resiliency efforts.  The effort of bringing the private sector, donors, and local civil society organizations together made the work sustainable – it did not extract resources, knowledge, and wealth, but it built it locally or at least provided a foundation to build from.

Guided by her Vision to Make an Impact

Gretchen’s working style is to set a big-picture vision as the north guiding star, and then integrate the team into How to actually execute the vision. She believes that data should drive decision-making and learning and adaptation is key to project planning, pivots, and use of human and financial resources.  The impact is the end goal – and thus how are we best stewards of the resources we have to get to the end goal.

“My teams are very collaborative; I have a flat team structure for the executive team and everyone’s voice weights decisions.  I believe I ultimately work for my team – I need to ensure the objectives are clearly defined and it is then my responsibility to ensure the team members have what they need to execute to the optimum degree possible.  As one person a vision goes nowhere, but as a team, we can join together with our individual superpowers and create a lasting impact,” she says.

One of the most impactful leadership initiatives Gretchen led was regarding how to develop not only a winning proposal design for global development impacts but to create a proposed project that would have a significant and measurable impact based on evidence and backed by a financial model.  This entailed facilitating a process that integrated various departments across the organization including the field staff, and headquarters staff, finance, human resources, programs, monitoring and evaluation, donor management, and risk and compliance.

“As the process was new it was grueling at times, however once the end result came, staff were pleased with the outcomes and felt ownership over the execution, and the donors were pleased to have an impact and financial model they could use to measure results against the funds that had been spent and define if the project was successful or not,” reminisces Gretchen.

Believing in Ideas

Innovation has been the key to Gretchen’s 25+ years of work. She believes that, for all successful global development programming, most times innovative ideas come from those very same people/communities who are being supported.  Vulnerable communities understand their circumstances, and root causes of challenges. When you listen carefully, they have parts of the answers, that when we come together and partner WITH communities, we can find innovative solutions to move forward.   Ownership, she feels, is a key ingredient in development – you not only need an innovative idea but you need to own the marketing and execution from the bottom-up to make it work for impact to be achieved.

Bridging the Gender Disparity

Gretchen has been a successful professional woman, thanks to some senior male executives who believed in her when she was young; just entering the global development industry.

The so-called “Old-boys-Club” gave her challenges to overcome and as she proved herself, they promoted her to more responsibility. “I was the only woman leading a field program for one organization for many years before another female executive was hired for the same job.  I was blessed to have some men believe in my potential and give me the chance to learn, and make mistakes, but gave me the space to prove that I could deliver.  And I did deliver time and time again, but I had to learn from my mistakes.    In some ways you could say it was Tough Love that made me the professional I am today – but I would not have asked for it to be any other way.  I really appreciate those who believed in me, when I was still growing into my positions,” she says.

There was a roadblock in being a woman leader in a still male-dominated industry when Gretchen entered. That has now changed significantly. However, when she started, she remembers being the only woman in meetings with the donors in the field and younger by at least 30 years.  She had to speak louder, present better, and push back when appropriate to gain respect.

And in the end, just be fearless and not worry about how she was perceived. 

“I believe companies need diversity at the top executive level in order to have great products/services.

We all come to the table with our own experiences and if you will “superpowers” that are honed from where we come from, thus many perspectives are the key to real quality and success.

If you limit the life experiences at the executive table, I believe you limit the optimum success that you will ever achieve,” states Gretchen.

Miles to Go

Gretchen sees herself continuing to work in global development, evolving her skills to stay innovative, and on top of her game, and becoming a mentor to so many more young leaders in the field.  She was gifted with her superpowers of building robust high-performing teams, visioning tremendous impact, and lighting the way through negotiated partnerships and co-creations. She wants to be able to pass that on to those who will evolve it into something even more impactful someday.

On taking her time out from work and balancing life Gretchen depends on friends and family as a support system. “I have a female colleague/mentor and friend who I can thank for reminding me to take care of myself.  I am not very good at it – really.  I love my work and it does become all-consuming because I love helping people and doing it across cultures and languages.  However, my friend always reminds me to take time out – block time in my schedule, just to THINK.  That advice has been invaluable as I have grown in my career.  Without time to just REFLECT and THINK I cannot stay grounded and balanced in both my personal and career goals.  For that – I am eternally grateful – and it is still a work in progress,” concludes Gretchen.

Transforming Lives :

Gretchen prides herself on being a mentor to young women. She was given support and she wants to pay that forward. 

Amenye’s Story:

Gretchen met Amenye when she was working in Malawi.  Amenye had just graduated from the local University when she applied for an entry-level monitoring position for the project I was managing.  She was young, timid in her interview, and did not have as much experience as others who had applied.  Gretchen had been told by foreigners in Malawi that women especially young women were not going to college or entering the workforce at even half the rate of men.  She saw something in Amenye, took a chance in hiring her, and never regretted one day since then. Amenye is now the National Project Manager for FAO in Malawi. As a Project Coordinator, she is responsible for the day-to-day management of two projects in fisheries, gender, and social protection including the overall management of the budget, work plan development, and partner and stakeholder collaboration. She also supports the leadership of the FAO corporate strategy.

“Amenye is a brilliant young woman who is committed to making her country a better place for everyone.  I was so blessed she joined my team right out of college,” says Gretchen fondly.

Alejandra’s Story:

Gretchen met Alejandra when she was providing support to a project in Honduras.  Alejandra was working as an administrative assistant when Gretchen entered, and once she met her, Gretchen could see right away the potential for her to manage much more.  Alejandra has an analytical mindset, uses data and evidence to describe her opinions, and is already a budding entrepreneur.  She has a passion for helping those in need and never wavers in the time it takes to get a job done the right way.  Gretchen was able to adjust her position to Impact Analytics while with the team, and she took on extra coursework in her free time and spent the many hours required to help her teammates understand how to gather and use data. “My proudest moment was when she took the reigns at a moment’s notice when asked to lead a facilitation of a mapping project; explaining to her teammates how to collect and organize data.   I am confident she will continue to create impact for her country and community at large and I am blessed to have been a part of her journey thus far,” says Gretchen.

QUOTE FROM ALEJANDRA :

“Gretchen’s leadership, characterized by a blend of passion and professionalism, has not only fostered a positive work environment but has also inspired and encouraged others to develop their skills and abilities.  Under her guidance, I have learned the importance of effective communication, the value of planning, delegating, and maintaining effective lines of communication, and the significance of fostering a supportive team culture.  Her insightful comments and constructive criticism have helped me grow personally and professionally.  I am happy to have worked with her and look forward to putting the invaluable lessons I have learned from her into practice throughout my career.”

Maryam Buti AlMheiri: An Ambitious Leader Focused on Continuous Business Improvement 

The biggest asset for a company or organization is its people. Good employees align with the vision of the company and strive for collective growth. Organizations are always on the lookout for employees who quickly learn, are team players, and are satisfied with their jobs. Other than taking up the hiring process themselves, they also seek advice from specialized companies to find the right human resources for them.

Founded in 2013, Meethaq Employment Agency, based out of Dubai, is part of Al Ghandi Group. The Agency has been built on the foremost principle of trust, to bring a unique proposition that ensures a seamless link between its business partners and their employees. Whether the client is looking to hire a temporary assistant or wishes to outsource its entire Customer Service operation, Meethaq knows how imperative it is to motivate and engage every employee, just as a member of a growing team would be.

The Company

Meethaq helps its clients recruit the best employees. It works with the client to ensure that the recruits are fully trained and have a complete understanding of the organization’s values and culture.

“Our objective is to ensure that temporary workers are integrated as closely as possible into our clients’ operations, so as to maximize engagement, without creating the possibility of co-employment,” says the CEO, Maryam Buti AlMheiri. 

Meethaq works continuously with its business partners to maintain these high levels of engagement and employee enthusiasm. This has uniquely enabled them to create an environment of trust, longevity, security, and career development that, in turn, has resulted in consistently low rates of absenteeism and attrition.

A Confident Leader

Maryam confidently serves as the CEO of Meethaq Employment Agency, where she weaves in her expertise and passion for the sector and plays a strong role in its operations. 

Maryam comes from three different work backgrounds. She had a career in TECOM Group, a semi-government group, as an administrator in 2005. It served as a stepping stone to her journey. In 2011, she joined the Dubai government sector where she was involved in a variety of roles, including managing the Dubai land departments. Finally, in 2015 she settled into the private sector with Meethaq Employment Agency as CEO.

These opportunities provided Maryam with a platform to grow as an individual alongside her management career, despite some challenges. The new concept of outsourcing came into the Dubai market around 2013 and she decided to choose the outsourcing industry because it is driven by a combination of business goals, market conditions, and individual career aspirations and she wanted to explore that. Convincing people about outsourcing services was a challenge initially. “There is one major challenge that I have faced since I started my career, which was to educate people about the outsourcing industry explain the new concept of outsourcing to them within the UAE and drive Meethaq Employment Agency to success. I overcame this challenge by completing new business deals from all around the world. I have learned that always “just do and don’t think”, take the risk and think out of the box,” shares Maryam.

In her current role, Maryam is responsible for setting Meethaq’s strategic direction, making critical decisions, and overseeing the execution of business plans. Also, she guides the entire organization toward its goals and ensures that all departments and teams work in alignment with the company’s vision. Additionally, Maryam often represents the company to stakeholders, including investors, the board of directors, and the public, fostering relationships and maintaining the organization’s reputation. “In essence, I am the driving force behind the company’s success, balancing leadership, decision-making, and accountability for the overall health and performance of the business,” she says.

A Role with Multiple Layers

As a CEO, Maryam’s working style varies widely depending on the individual and the organization’s culture and needs. She gets to play the role of a visionary as she sets a clear and inspiring vision for Meethaq’s future. She needs to utilize her strategic and decisive skills while developing long-term strategies to achieve Meethaq’s goals and making tough decisions to drive the organization forward.

She needs to be collaborative as she must work with leadership teams and employees to foster a collaborative culture. At the same time, she needs to be inspirational to motivate her teams to excel. She is expected to be accountable and take responsibility for the company’s performance and results. She also needs to consider global perspectives in decision-making for multinational companies and focus on achieving measurable outcomes

As the CEO, Maryam has introduced many novel ideas at Meethaq. One of them is to extend its recruitment services to doctors, teaching professionals, and financial units. Another idea was establishing an Emiratization program within the organization where they support the local candidates to find their dream future careers. She also helped establish an electronic system for the company, which led to speeding up the work, maintaining its quality, and saving operational costs. 

A Strong Presence

Meethaq established a strong presence in the market, serving as a bridge between skilled individuals and organizations in the public and private sectors not just in the country and region, but also internationally. The firm assists with the initial recruitment process, designs customized solutions for businesses’ objectives, and introduces flexibility in the workforce for staffing requirements.

Being unique as a 100 percent Emirati-run organization, it caters to a variety of job sectors, with plans to extend its recruitment services to doctors, teaching professionals, and financial units in the future. The agency also takes pride in client retention, loyalty, and trust.

The rapid advancement of technology has transformed the way businesses operate, and successful entrepreneurs are leveraging this power to their organization’s benefit in innovative ways. At Meethaq, the leadership has built virtual teams with members located around the UAE. Collaboration tools like video conferencing, project management software, and shared document platforms enable effective teamwork despite distances. Moreover, the COVID-19 pandemic has accelerated the adoption of remote work, but Maryam was one of the first entrepreneurs who adopted this trend already. “Remote work options and flexible hours are becoming the norm, improving work-life balance and employee satisfaction which led to the operation saving costs on the company and increasing profits,” shares Maryam.

Current Challenges in the Industry 

The outsourcing industry, which has experienced significant growth in recent years, is currently facing several challenges that threaten its progress, shares Maryam. These challenges include increased competition, cybersecurity threats, changing customer expectations, and evolving regulatory landscapes. To maintain and enhance its position in the global business landscape, the outsourcing industry must address these issues with strategic solutions.

According to Maryam, cybersecurity threats and changing customer expectations are the biggest challenges nowadays. As a potential solution for cybersecurity threats, she believes in investing in state-of-the-art cybersecurity infrastructure, including encryption, intrusion detection, and employee training. Also, the implementation of real-time monitoring and threat intelligence systems to proactively identify and respond to threats can be done. The potential solution for changing customer expectations is to develop a deep understanding of client needs and preferences, tailoring services to meet their specific requirements. Fostering open and transparent communication channels with clients to build trust and provide regular updates on project progress can also help.

Maryam encourages young entrepreneurs to come to the fore with creative ideas to resolve the issues. She says, “Starting a business is a challenging but rewarding journey. Remember that every successful entrepreneur faces obstacles along the way. Your determination and dedication can lead to a prosperous venture. Believe in yourself and you will be successful. You can do it. When you are planning to pursue something, you need to have a vision and set goals — think about what you want to be and where you would like to go with it. Learn to improve yourself and accept risks.”

Plans Ahead

“As we navigate the ever-evolving landscape of our industry, it’s important to set clear expectations for the future. The expectations for the next few years from my team revolve around innovation, customer satisfaction, efficiency, collaboration, personal development, and ethical conduct. We believe that by aligning our efforts with these expectations, we can achieve our strategic goals and continue to excel in our industry,” concludes Maryam.

Drawing Inspiration 

“The quote that I live with is the saying of His Highness Sheikh Mohammed bin Rashid al Maktoum Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, “They say the sky is the limit of ambition …. We say: the sky is only the beginning.”

Quote: “I hold an innate curiosity for the world of business management.” 

Park Hyatt Jeddah: Offering a Tranquil and Exotic Travel Experience

Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is a name often synonymous with luxury hospitality. The history of the American multinational hospitality company dates back to 1957. Headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacation properties Hyatt Hotels & Resorts is one of the businesses managed by the Pritzker family. In 1969, Hyatt began expanding internationally by developing new properties and through acquisitions across the globe.

The mission of the Park Hyatt brand is to provide personalized luxury experiences to guests in the world’s most sought-after destinations. The vision is to be the world’s leading provider of luxury hospitality while the aim is to exceed guest expectations with exceptional service and attention to detail.

The Star of Jeddah

The award-winning Park Hyatt Jeddah-Marina, Club & Spa lets its visitors experience the art of personalized luxury. This multi-faceted 5-star resort is situated in beautiful and tranquil landscaped gardens on the seashore of Jeddah’s Corniche, where exceptional service meets unrivalled views of the Red Sea and King Fahad fountain. There is no other Hotel in town that can offer you that.

Park Hyatt hotels offer a range of services, including luxury accommodations, fine dining restaurants, spas, fitness centres, and event spaces. The brand upholds its uniqueness in the market through its personalized service, attention to detail, and sophisticated design that reflects the local culture and surroundings.

Park Hyatt Jeddah follows this tradition by offering a range of luxury rooms and suites, complemented by a spa, fitness centre, fine dining restaurants, and event spaces. To enhance the guest experience, the hotel has recently introduced a new room type with terraces on the ground level, taking advantage of the surrounding gardens. This allows guests to enjoy both the convenience of being in the city center and the tranquility of the surroundings, with breathtaking views over the Red Sea. Since its inception, the hotel has achieved great success, captivating guests from the very beginning.

Park Hyatt Jeddah aims to provide a holistic experience for guests by offering a range of amenities and services that cater to their physical, emotional, and spiritual well-being. Their spas with all their services and the right selection of fresh and organic food in their Restaurants are testimony of that.

The resort is an ideal base for pilgrimages traveling to Makkah or Medina for Hajj or Umrah. This luxurious resort is close to many exciting things to do in Jeddah and offers guests an authentic experience that reflects the local culture. They offer a personalized sightseeing tour to help guests explore the fascinating historical sites or discover the vibrant local markets and bustling souks. Whether guests choose to visit historical landmarks, experience the traditional flavors of local cuisine, or wander through the lively markets, the resort provides a perfect starting point for guests to immerse themselves in the diverse and vibrant atmosphere of Jeddah.

Park Hyatt Jeddah’s seven unique event spaces have been designed exclusively for professional meetings and conferences. Interested parties can lead intimate, mid-sized, or large-scale meetings. Nearly 14,000 square feet of space is available for business functions, and their dedicated event planners and culinary team are on hand to help realize the guest’s vision. The Meeting Rooms offer a sophisticated setting, premium service, and a selection of savory menu items. With this setting, they promise the meetings to be not only productive but stylish too, with advanced technical facilities.

The Resort is open to host weddings backdropped with stunning views of the Red Sea and the iconic King Fahad fountain in a setting that features a unique mix of European architecture with touches of Andalusian design. Whether one chooses to have the wedding indoors or outdoors, they are able to cater to the exclusive guest requests.

Offering the Best of New World

Technology plays a significant role in the hospitality industry, and Park Hyatt hotels leverage it to enhance the guest experience. For example, some properties use mobile check-in and keyless entry systems, through the World of Hyatt app while others offer digital concierge services and personalized recommendations based on guest preferences.

Technology surrounds us in all that they do. It needs to work as per the guest’s expectation, easy and sufficient in its handling. For Park Hyatt Jeddah, staying up to date means staying relevant to the guests’ needs! 

Innovation is an essential component of the Park Hyatt brand and the company strives to continuously improve its services and offerings to meet the evolving needs and expectations of guests.

Experimentation is part of its values and behaviours:  It gives them the unique opportunity to try and test and see the outcome. If ideas are heard, engagement amongst the team is almost certain, and that drives innovation on all fronts.   

Like any organization, Park Hyatt faces challenges in ensuring smooth functioning, such as maintaining high standards of service, managing costs, and keeping up with technological advancements. The company addresses these challenges through continuous training and development programs, process improvements, and innovation initiatives.

Encouraging Diversity and Inclusion

Park Hyatt’s purpose – to care for people so they can be their best every day – only has meaning because they care for everyone with no exceptions. Guests. Colleagues. Suppliers. Owners. And all others. That’s why they take the words diversity, equity and inclusion so seriously; each has its own separate meaning and they are committed to ensuring they are all reflected across their actions and behaviours, policies and procedures, workplace environment and culture.

The company strives to create an inclusive workplace culture that celebrates diversity and respects differences. This includes training, employee resource groups, and hiring practices that encourage diversity.

As a company that stands with all people who suffer from discrimination and prejudice, Park Hyatt continues to uphold its vision of a world of understanding and care through its words and actions. But even more importantly, they call upon themselves to do better and be better through their Change Starts Here commitments.

Contributing Towards World Sustainability

Park Hyatt is committed to sustainability and works towards reducing its environmental footprint through initiatives such as energy-efficient systems, waste reduction, and responsible sourcing of products and services: These initiatives include:

  • Park Hyatt Jeddah sources food and beverages locally wherever possible. For example, the hotel’s signature Saudi coffee is made with locally roasted beans.
  • The hotel has implemented an energy-efficient lighting system, which reduces the hotel’s energy consumption and greenhouse gas emissions.

Always Ahead

Park Hyatt has received numerous awards and accolades for its exceptional service and luxury offerings. Here are some of them

  • 2022 Best Sea View Hotel
  • 2022 Best Spa Hotel
  • 2021 Saudi Arabia’s Best Incentive Hotel
  • 2021 Best Luxury City Hotels in Saudi Arabia
  • 2020 Best Luxury Hotel in Jeddah, Saudi Arabia
  • 2019 Best Romantic Hotel 

As a leading luxury hospitality brand, Park Hyatt Jeddah continues to elevate the guest experience through innovation and exceptional service. The company aims to maintain its position as a leader in the luxury hospitality industry while meeting the evolving needs and expectations of our guests.

Steve Denning: An Innovator and Global Leader, Decoding and Simplifying Management for Organizations

Some speak of their expertise, some of their expertise, but only a select few have both, expertise and experience, with which they enrich those who ask for their company. Steve Denning, is one global thought leader, idea practitioner, and pioneer who is admired by followers and critics alike.

A Life Dedicated to Innovation

Steve’s whole working life has been dedicated to creating great workplaces that are highly productive, fun to work in, and above all, wonderful to those for whom the work is done. A natural innovator, he is continually innovating and finding new ways to inspire higher performance, increased job satisfaction, and social responsibility.

Steve grew up in Sydney, studied and worked as a lawyer in Australia, did postgraduate study at Oxford University in the UK, and then joined the World Bank, where he worked for three decades. He spent this period helping the world’s poorest countries achieve economic development while also helping the organization improve its own management. 

Steve is always ready to question the environment in which he finds himself and explore constructive ways of making it better. The World Bank is one of the world’s most change-resistant organizations. In 1985, he successfully led an effort to reform the organization’s cumbersome internal procedures. In 1996-2000, he successfully spearheaded a change in the World Bank’s external strategy, making knowledge sharing a cornerstone. For his efforts, he was named by Teleos as one of “The World’s Ten Most Admired Knowledge Leaders.”

Since leaving the World Bank in 2000, Steve has spent the last two decades focused on helping public and private sector organizations in the developed world, particularly the largest and most influential firms. He has written eight books, including (a) several on leadership storytelling, (b) several on Agile management, and most recently on (c) reinventing capitalism. He has written more than a thousand articles as a Senior Contributor for Forbes, written a novel and a volume of Elizabethan sonnets.

A Collaborative Working Style

Steve has tended to operate by forming and nurturing alliances and coalitions of like-minded thought leaders who are ready to work together to make the world a better place. He is currently involved in several such alliances and coalitions to promote his current top interest: the reinvention of capitalism and management.

For instance, in his current work on reinventing management as a discipline, about two years ago, he knew he needed help to make progress. So, he wrote to the smartest people in the world on this subject and invited them to start meeting with him online every two weeks to discuss how they could make progress. Most of them accepted, at first cautiously, but as they experienced the discussion, they became enthusiastic champions who now support each other with daily interchanges in pursuit of the common humongous goal of reinventing the discipline of management.

 Reinventing Capitalism In The Digital Age

Steve’s latest book, Reinventing Capitalism In The Digital Age (2022) came about in an unusual way. He had written a great deal about management, but little about capitalism per se. In early 2022, he was approached by Cambridge University Press which was preparing a series of books, called “Elements”, on the crisis facing capitalism.

The lead architect of the series, Arie Lewin, had come across his work and saw that Steve’s insights on management were of vital importance to the challenges facing capitalism. His writing had shown that the kind of management being practiced in modern capitalism was an aberration from the kind of management that had gone before; this helped explain why capitalism was getting such a bad rap, and how it could be fixed.

Arie asked Steve to produce an Element in 90 days. Steve agreed to tackle the challenge and duly delivered the Element, with very positive reviews from lifetime scholars of capitalism.

The main takeaway of the Element is that public sector efforts to reform capitalism will be ineffective unless and until the private sector recognizes that the widely accepted shareholder-driven -based practices are less effective, even on its own terms, than management that delivers value to customers and all the stakeholders. The stark paradox is that customer capitalism is more profitable than shareholder capitalism.

Dealing with his biggest Challenge

Steve’s biggest challenge was in the World Bank in 1996. At the time, he was the director for the African Region and responsible for one-third of the lending operations—an important position. Things were going fine until he met three setbacks. First, someone else was appointed to his position. Second, it became clear that he was not being offered any alternative position. And third, he was told to “go and look into information,” which, in 1996 in the World Bank, was like being sent to Siberia. 

The World Bank was undergoing changes and most of Steve’s colleagues just left quietly. However, he wasn’t ready to leave. Steve went and looked into the information and saw that it was a mess and needed cleaning up. But merely cleaning it up wouldn’t take them far as people were asking whether the world needed an organization like the World Bank when the private sector was now so active in banking in the poorest countries.

So instead, he proposed boldly innovative ideas that would add value for their clients–share our knowledge directly with them, not just making loans.

The management’s reaction was stark and discouraging. When Steve persisted, he was told that he was a troublemaker, and it would end his career if he carried on like this. He was invited to consider taking up a position in a distant field office.

But shortly after this, Steve stumbled on the power of leadership storytelling. This enabled him to inspire even critics and doubters to grasp the potential of his idea. To everyone’s surprise, he out-maneuvered the World Bank’s centurion guards through leadership storytelling and won the World Bank president’s enthusiastic support for the idea of directly sharing knowledge as a priority goal for the organization. Hundreds of staff members emerged and started implementing the idea with alacrity and ingenuity. A few years after that, the World Bank was being benchmarked by APQC as “a world leader in knowledge management.”

“I learned from this experience the power of resilience and the importance of leadership storytelling in inspiring change, even with the world’s most difficult audiences. The key is to look beyond daily distractions and setbacks, maintain integrity and empathy, and stay focused on the true goals of the organization and society,” says Steve.

Awards and Accolades

Steve is a member of the Program Advisory Board of the prestigious international Drucker Forum, headquartered in Vienna, Austria.

He also is a member of the International Editorial Advisory Board for the Cambridge University Press Element Series on “Reinventing Capitalism.”

Steve has launched several networks of 21st-century management leaders that support and promote thinking related to his new book. In December 2020, he launched a fortnightly conversation group with ten of the world’s leading management thinkers and executives.

In 2016, he launched—and still leads —a learning consortium, in which a group of firms have shared insights on the ongoing transition towards business agility. It is called “The Steve Denning Learning Consortium,” in tribute to the leadership role Steve has played. (https://sdlearningconsortium.com/)

We asked if there’s anything he would like to change about his career and Steve shared that he does regret that he did not know when he joined the World Bank what he now knows about management—how a radically different management can be so much more effective and fun than top-down bureaucracy. “Like many people, I suspected something was wrong, but it was only in the 21st century that the relevant expertise has come together in the form of management that I described in The Age of Agile. If only I had known all this back in 1969. Now I am taking this to the next level with my forthcoming book on re-imagining the very concept of management,” he says.

 Challenges hindering the transformation of organizations today

Steve believes that there’s a need to reinvent the discipline of management itself. To put it simply, the management that was successful in the industrial era of the 20th century no longer fits the faster-moving, customer-driven, technology-inspired digital age of the 21st century. The most successful firms are those that have grasped these realities and are being run in a fundamentally different way. Piecemeal efforts at change don’t work, this is a genuine paradigm shift in management. Those firms that don’t make the shift won’t survive. 

 The Emergence of a New Concept of Management

Initially, this new thinking was of little interest to established managements, it began to take hold first in software development following the Agile Manifesto of 2001, which offered a set of priorities and principles as a better way of developing software.

In time, as the digital age unfolded and developing software became steadily more important, customer-centric thinking began spreading from the IT department to running the entire firm, eventually transforming almost every facet of management.

Today, it is increasingly becoming apparent that firms embracing the new, more agile ways of creating value for customers, can move more quickly, operate more efficiently, mobilize more resources, attract more talent, win over customers more readily, and enjoy more elevated market capitalizations. Accordingly, the most successful exponents of customer capitalism like Apple and Microsoft have become the most valuable firms on the planet, while former giants, like IBM and GE, which persisted with industrial-era thinking and management, went into steep decline.

Such deep-seated changes require leadership shifts at the very top of the organization. Merely telling people what to do, delegating implementation to lower levels, or throwing money at the problem, have turned out to be ineffective. Leaders must exemplify the new way of thinking and the modus operandi in their own conduct. Instead of controlling and containing, they must become inspiring and energizing.

 Management Has Already Been Transformed

In fact, AI is only one of an array of technological developments that have already transformed the practice of management. There is much hype as a result of AI gadgets embodying such as ChatGPT, which acquired more than 100 million subscribers within a month of becoming available, due to its apparent ability to answer almost any question in plausible prose, as well as to perform other tasks such as write poetry and compose songs. However, AI is only one of several technologies that include cloud storage, machine learning, algorithmic decision-making, blockchain, and quantum computing that have transformed management.

Firms found that to be able to exploit such technologies, they needed more than a change in management style. They had to be managed in a fundamentally different way from the industrial era. In the industrial era, management thinking reflected an internal view of the firm. Management was about making the firm operate more efficiently and effectively within a relatively stable world, with given systems, processes, and practices. The firm did what it could for the customer within the constraints of its existing systems. Top management knew best and issued directives to the rest of the organization, using steep chains of command to ensure order.

“Today the most successful firms already embody different thinking. The perspective is mainly external. Success depends less on the internal workings of the firm and more on its ability to master a turbulent unpredictable world of exponential technological possibilities and to delight unpredictable customers. Innovation is pivotal and involves not merely improving what already exists, but creating what is new. The firm aspires to generate new possibilities of working, operating, interacting, playing, and living, for its customers,” concludes Steve.

Thomas Schmelter: A Visionary Leader in the Hospitality Sector

Effective leadership has certain universal characteristics. Ideally, it is intentional and focused, optimizing the overall performance of one’s team while creating a positive and engaging work environment. IHG Hotels at Dubai Festival City as their Area General Manager, Thomas Schmelter is a principle-led leader with a purpose, governed by trust, transparency, accountability, courage, and respect.

Born to parents who ran restaurants and hotels in Germany, Thomas had early exposure to the hospitality industry which turned into appreciation and then the industry of choice for a profession.

Over the past 30 years, he had the privilege to work across Europe, Southeast Asia, Southwest Asia, and the Middle East, in fascinating countries and cities like Vietnam, Bangkok, and now Dubai. It allowed him to experience different cultures, get acquainted with their history, as well as learn about people. This is what hospitality is all about, feels Thomas, dealing with people.

His ultimate goal has always been to become a General Manager in an international, luxury hotel. Being aspirational, Thomas was fortunate to be given regional responsibilities to manage multiple hotels and brands on both hotel and corporate levels. In his current role, he oversees the operations of 4 hotels with over 1,600 rooms at the Dubai Festival City cluster, respectively InterContinental Dubai Festival City, InterContinental Residence Suites Dubai Festival City, Crowne Plaza Dubai Festival City, and Holiday Inn & Suites Dubai Festival City. This dynamic cluster also boasts 16 renowned restaurants and bars, 2 spas, a 10,000-square meter state-of-the-art Event Centre, and the 7,000-square meter Festival Arena.

As a leader, he maintains healthy relationships that are fit for purpose and critical for a high-performance team where everyone has a role to play. Ultimately, his take on leadership is walking the line, stepping forward, making a difference, and taking the lead and the heat every day.

An Expansive Portfolio

The expansive portfolio of IHG Hotels at Dubai Festival City offers luxury travel like no other, boasting elegantly appointed guest rooms and suites, diverse culinary offerings, bespoke spa treatments, and excellent leisure facilities, including their iconic ‘Infinity Pool’ – a glass-bottom pool suspended over the hotel’s fourth floor with astonishing views, and the Planet Trekkers kids club designed to inspire creativity and curiosity in a safe environment. For ultimate convenience and entertainment, Dubai Festival City Mall is directly accessible featuring hundreds of world-class brands, a cinema, and the record-breaking IMAGINE – water, laser and fire spectacle. With their three distinct hotel brands, they can cater to a variety of budgets, ideally situated within 10 minutes of city attractions as well as the vibrant Downtown Dubai.

Thomas highlights the importance of an extensive gastronomic offering. Being a gastronomy enthusiast himself, Thomas is passionate about keeping on top of trends. From a celebrity-chef-led restaurant to curated regional dining experiences, IHG Hotels at Dubai Festival City offer an extensive selection of world-class dining experiences. Three Michelin-starred chef, Pierre Gagnaire is at the helm of Pierre’s TT, serving up French delicacies. Karam Al Bahr features exquisite Lebanese dishes at InterContinental, and Belgian Café is another highlight at Crowne Plaza Dubai Festival City, embracing the essence of Brussels, with further options adding unique flavors to the collection, and making them a truly diverse culinary destination.

“Our state-of-the-art Conference Centre boasting pre-function areas with floor-to-ceiling windows, two splendid ballrooms, a variety of breakout rooms, and picturesque outdoor venues, makes us the ideal choice for business and corporate travelers. Our lush lawns and waterfront promenade with the city’s stunning skyline are the ideal backdrop for fairy-tale weddings. A special highlight is our Festival Bay helipad surrounded by shimmering waters and magical sunsets, a favorite destination wedding spot in the city,” shares Thomas.

And it is not all. Festival Arena by InterContinental is the ultimate venue for premium events. Set amongst the tranquil landscape of Dubai Festival City with seamless accessibility from major roads, it offers the perfect venue space that may be personalized and branded for any event, regardless of size or complexity. IHG Hotels at Dubai Festival City is truly unique.

Leveraging Technology for Better Services

Technology is a powerful tool that IHG uses to not only improve efficiency within its practices and operations but also to better the customer experience. At IHG, they continuously gather insights from consumers, which enables them to research, develop, pilot, and launch new ways of engaging with guests across their Guest Journey. One of these tools is IHG Concerto™ which is designed to enhance usability, guest satisfaction, and loyalty for hotels by improving aspects such as arrival preparation, check-in, loyalty tracking, enrolment, RFP, sales lead management, and table reservations. On the guest-facing side, the IHG Hotels and Rewards mobile application optimizes multiple processes and regroups all necessary information to better the customer experience even before they step foot in the hotel.

Encouraging Diversity and Inclusion

Diversity, equity, and inclusion are the main pillars of IHG Hotels and Resorts’ vision and strategy. The cluster has over 1200 colleagues from 58 countries. Besides, the cluster has ongoing initiatives to increase the ratio of female colleagues as part of its gender balance efforts. 25% of senior management roles are held by female colleagues in the cluster, showing significant growth in comparison to the previous years. Showcasing the significance of DE&I, a council has been established for the Dubai Festival City cluster, where Thomas is the chair together with the Cluster Director of Human Resources, Chantal Kramer. 

“It is of crucial importance to ensure that every colleague is given room to grow and is supported to flourish and succeed. In 2022, 197 colleagues have been laterally transferred and promoted to their next career level, and we continue this journey,” believes Thomas.

The governmental initiative to set industry standards for employability in support of people of determination in the hospitality industry is another cause close to Thomas’ heart, where he cooperates in projects along with other leading hotel brands to make a difference. Two people of determination are already part of the cluster’s workforce within the F&B department, with two more joining their housekeeping team soon.

In support of growing the talent pool for the UAE; the cluster is actively participating both in the Emirati Talent Development Programme launched by Al Futtaim and in IHG’s initiative to develop young talents, promoting Emiratisation. At present, they are ahead of the curve in attracting national talents for the hospitality industry at IHG Hotels at Dubai Festival City in particular.

Within the framework of the brand’s RISE program, they also support female colleagues to rise and succeed in achieving their ambition. Thomas also serves as a mentor to upcoming RISE participants from other IHG Hotels. 

The Pandemic Effect

2020 and 2021 have been a roller coaster of unprecedented changes brought on by the pandemic. Health and safety became crucial aspects, but the hospitality, travel, and tourism sectors learned to adapt to these new circumstances and made them prepared for the ‘known unknown’. The new rules, standards, and values have and will continue to influence consumer behavior. The industry was forced to explore new markets, adopted new length-of-stay patterns, enhanced its offerings for the evolving domestic traveler, and made the team at IHG Hotels & Resorts further strengthen their already rigorous cleaning procedures. They adapted their stay experience to give guests peace of mind and help them make the most of their trip. Thomas is glad to see people reconnecting and exploring new destinations again.

Achievements Galore

Thomas is immensely proud of the collection of awards that together with his team they attained for the properties.

IHG Hotels at Dubai Festival City has proudly achieved numerous awards from prestigious entities. In recognition of the hotel’s luxurious room and F&B offerings, as well as stellar service, InterContinental Dubai Festival City was awarded World’s Leading City Business Hotel 2022, Middle East’s Leading City Hotel 2022, and Dubai’s Leading City Business Hotel 2022 by World Travel Awards. Additionally, it received Trip Advisor’s Travellers’ Choice 2022 alongside its sister properties, InterContinental Residence Suites Dubai Festival City and Crowne Plaza Dubai Festival City.

InterContinental Dubai Festival City celebrated an iconic win with Pierre’s TT being awarded the two-toque status and picking up the coveted ‘Restaurant Manager of the Year Award’ at the landmark Gault & Millau UAE 2022 and 2023 Gala, two years in a row. Another privilege for Pierre’s TT is to be featured as one of the 69 restaurants in the inaugural MICHELIN Guide Dubai 2022 which represents their passion for gastronomy and excellent service. It was also awarded Middle East’s Best Fine Dining Hotel Restaurant 2022 by World Culinary Awards.

Personally, Thomas is humbled to be listed within Hotelier Middle East’s Top 100 GMs as well as having received the IHG EMEEA General Managers Owner Impact Award, World Luxury Award – Best General Manager, and PATTWA Award Best General Manager in India.

Staying Ahead

As the hospitality industry is a constantly evolving environment, adaptability, employee retention, and innovation are all essential to staying ahead of trends and accelerating growth.

The Covid-19 pandemic has highlighted the importance of adapting to unforeseen circumstances, and despite the challenges, IHG was able to quickly pivot, leading to outstanding financial results. By striving to continuously improve their consumer’s experience, they can adapt to changing guest needs and better meet and exceed their expectations. Ensuring that the right people are on board is also crucial to accelerating growth as well as creating a positive work environment that solicits teamwork, and professional growth, and fosters employee engagement.

“We are privileged to be in a city that evolves at such an accelerated rate and creates the ideal economic environment with great growth opportunities. Dubai’s long-term vision and focus on tourism are the main contributors to the increasing demand we experience. The generated revenue in 2022 was above expectations for all four properties, and the same tendency continued in the first quarter of 2023,” states Thomas.

Finally, through the implementation of sustainable practices and by putting corporate social responsibility at the forefront, they are able to benefit the environment and also increase customer loyalty as consumers are increasingly conscious of the impact businesses have on society. For example, IHG Hotels at Dubai Festival City has recently completed the installation of its own automated water bottling plant reducing around 2 million single-use plastic water bottles a year. Having their plastic key cards replaced with eco-friendly, biodegradable wooden cards across the four properties helped them save a worth of 120,000 plastic cards per year. With the removal of bathroom miniatures in favor of larger-size amenities, they eliminated 620,000 miniatures annually. “Every little change you make adds up to a big difference, and we are proud to be taking these steps toward reducing our waste footprint,” explains Thomas.

Thomas concludes our interaction with a piece of advice for budding entrepreneurs. He says, “Every day is another opportunity to challenge the status quo. It is down to you and your team to decide whether to put your contribution out there or keep it to yourself. Show curiosity, and question your daily habits, tools, programs, ways of working, and thinking. To shape things dynamically, keep in mind you can’t do it alone, take your team along. Show courage and dare to take risks, this way you can constantly raise the bar. Never stop…”

Quote: “It always seems impossible until it’s done.” – Nelson Mandela

Tina Thörner: A Multi-Faceted, Result-oriented and Purposeful Leader

Some people have inspiring tales to tell. A few live an inspiring tale. Tina Thörner is one of the latter.

Growing up on a farm in Värmlandsnäs, a northern peninsula of Lake Vänern, Sweden, Tina learned to work hard and be proactive. Her grandmother’s motto was, “Nothing happens if you do nothing”. Her family taught her to focus on what she can control and pursue her goals. These cherished moments of her childhood taught her the lesson of her life to be a resilient and driven woman who never quits.

Always in the Driver’s Seat

Growing up, Tina had a passion for different sports and she collected many prizes in different disciplines. She wanted to become a fighter pilot in the 80s, an unusual choice for young girls then. After spending over a year at a flying school in Albuquerque, New Mexico (US) she encountered a block as Sweden didn’t allow women in force back then, so she continued with her study of economics. 

At the gymnasium, Tina met her first boyfriend who was an upcoming rally driver in Sweden. Intrigued by speed and the sport, she joined him and they started competing together. They were to become professionals in 1989 when she lost him to an accident. That turned her world “upside-down” at the time and held her back for a while from the sport. 

However, sometimes you heal where you hurt. In 1990 Tina was asked to co-drive for a professional Scottish female rally driver at General Motors. Since then, she spent the next 25 years as a professional co-driver in rally alongside the fastest women and men, becoming female world champion co-driver 3 times and two times rally raid champion co-driver in the desert competition and finishing 2nd overall in the DAKAR rally.

In 2015 Tina switched to work for motorsport in a new way, by leading a new AI technology project as Race Director, making everyday drivers aware of how they, through focusing on their driving, can be a change for lowering CO2 while driving as well as lowering the risk of having a car accident. “This is called FIA Smart Driving Challenge, the world’s biggest CSR project, that was used during COP 28 in Dubai for all transport and is run with AI technology from Greater Than, a Swedish insurance TECH company, where I also am a board member today,” says Tina.

During the COVID-19 pandemic, as universities and educational institutions opened up and went live on the web, Tina decided to make use of remote study. She used this time and took to educating herself in something she has great passion for today. This summer of 2023, she graduated as a personnel scientist. “Throughout my rally career, I have always worked and supported our development within every team when it came to working conditions and how we could structure and work smarter as well as personal development, both physical and mental.

During this time in motorsport, I did a lot of educational certifications for example; NLP Coach, Mental trainer, Yoga instructor, project manager and leadership as well as Stress and- health pedagogue. For 20 years I have also done speeches about motivation, reaching goals, team building, leadership training & workshops and mental training,” shares Tina.

After graduation in 2023, she found an opportunity as HR Manager at the Sawmill in her home community where she grew up, in Värmland and she applied for it and got through. Since September 2023, Tina has been a part of Moelven Edanesågen, where she loves to come to work every day with her new team of 109 employees.

A New Track

Tina’s journey has been “very” different to navigate to where she is today. However, it is passion and her commitment to better herself every day that has brought her to her new role. As an HR Manager at Moelven Edanesågen, in the Wood industry, Tina is managing 109 co-workers at the sawmill outside Arvika in Värmland. She came into this new environment with her experience, knowledge, and ways of leading rally teams in the world rally- and rally raid championship. This was followed as Race Director for FIA SDC. Both areas were a Multikulti environment, working with 100% focus, no excuses, no whining, and 100% responsibility for each and one’s work assignments. This whole “leading style” has brought a “wake-up call” into a very Swedish “blue-collar” Traditional working environment. 

“That someone arrives every morning with a “SUNSHINE MINDSET” spreading positive energy and keeping self-discipline– have for me felt like the biggest change in everyday meetings with my colleagues/co-workers. The response has been very positive and at the moment this is spreading among many more today. That has helped us as a team to open up and overcome challenges much more easily and with a smile while working hard,” shares Tina.

She started to send weekly news – using live video, something that the organization and her team had never experienced before, and today they wait to watch it every Thursday. Also, she has now created team leaders within every shift so that the company is spreading the leadership and making it “flatter” and more inclusive of all workers. As a leader, Tina is very open and transparent, so that her team knows where they have her. 

“Using situated leadership built from coaching my team to question existing ways of acting and doing – daring to think and try new ways. My most valuable style is leading out of “unconditional love” within a very CLEAR “game plan with rules”,” she shares. 

Tina loves to use the latest technology and that has been a “turnover” in her new role as the HR manager. She has directed and implemented new digital programs and tools to be just as updated as most modern sawmills. She has also well implemented new education for all personnel to update their digital skills and know-how. “Why waste time on doing work that technology can and will do better than us humans without any “cultural or personal” values? I have invested in and been a part of an entrepreneurial education platform for children of the world: www.youracademy.com. I am passionate about implementing technology wherever it can be of best and most efficient use,” she shares. One of the users are the orphan home in Bangui, Central Africa where I have been their sponsor since 2010 and we have gone through 2 civil wars and many challenges, but today many of the children have created their life success both with education, work and private life and contribute back to support the orphans home lead by Maria Theresia.

A Leading Player in the Wood Industry

Moelven is (not: one of) an European (not:largest) producers of wood loaders. Together, its sawmills produce about 2 million m3 of pine and spruce annually. Moelven is a Scandinavian industrial group that produces building products and systems for the construction industry. With sustainable spruce and pine as raw materials, Moelven’s wide-ranging product and service range makes them one of the leading players in the industry.

Moelven sells raw materials further for processing in other industries and uses it in its own products where it manufactures everything clients need in terms of wood for their home, lumber for industry, glulam, building modules, flexible office solutions, chips, and bioenergy. In 100 years, Moelven has evolved from having one factory in Moelv producing wagon wheels dipped in boiling oil, to an international timber processing group.

Sustainability is crucial to Moelven’s competitiveness. Therefore, they have set ambitious and concrete sustainability goals within four main areas – safeguarding natural resources, focusing on people, local values, and climate-smart products and services. They manage the renewable resources they live off with respect and care. They take responsibility for creating a safe workplace where they take care of people and the environment as their fundamental values. 

“We are proud of our over 100-year-old history and look forward to the future, where the digital sawmill plays a key role: Moelven as a company is focused on Transforming from a very traditional to a HIGH TECH/DIGITAL sawmill industry with just as up to date using digital and high-tech tools in creating the best work/life balance for all its employees,” says Tina.

Also, speaking about the future, she says, “You can expect that Moelven Edanesågen will be a company to visit in 3 years’ time, when others need inspiration on how we have the most inspirational work/life balance and healthy and engaged workers, where all can and will take turns in leading their group and supporting the management with new ideas and solutions for improving both machines and humans.”

Turning Challenges into Achievement Milestones 

Tina’s biggest challenge was when she became the co-driver of Nasser Al-Attiyah from Qatar, who, at that time, had never won an international rally. He joined Tina and their BMW team who came from winning the World Cup title. They joined together and they overcame it through training and practice on Swedish Icy roads and an attitude of never giving in. Even when they disagreed with each other on most points, they agreed on a mindset: always act with a mindset that “we were newly in love” (it is from Tina’s leading tool: unconditional love leadership which she developed and) “cool down the differences using NLP coaching on each other” (again from Tina’s education and license as NLP coach).

They won the title that year. This was a success and a Historical victory – since no mixed team in the world with a man from Qatar joined by a European woman – had won an international title.

“To be a female, succeeding and navigating her driver and team to this success in 2008– overcoming all challenges, both personal (cultural) as well as technical – and the skepticism against our mix, all the negative comments and so on – gave us “fuel” to coach each other gaining an even stronger MIND, to SHOW the sport and THE WORLD – that, as Nelson Mandela told me when he visited our workshop in South Africa, where I was competing for Nissan – the sport will unite and overcome so many more bridges between people of any culture and collar, than politicians can do – to join in and work hand in hand to succeed. And RIGHT he was – Nasser and I proved it and after that we have been role models for equality in the Middle East, supporting and inspiring this – seeing how males and females are now working and competing more accepted and equal,” states Tina. A great example in the Dakar Rally that now is run in Saudi Arabia where local female drives compete against male competition on equal conditions.

What she did learn from it all was that when it comes to human “brain pictures” – the way each and every one of us believes, have been trained to believe from our surrounding’s from growing up – what is OK and not OK– this can be changed over time. We can enlighten each other with an exchange of knowledge between us – not having to give every solution a RIGHT or WRONG – just letting it be “one option” on how to handle life. Now when she leads, she asks: is this a law of nature (not changed by humans) or is it “man-made/developed/decided? If humans have implemented it – then for sure it can be changed, sometimes in the snap of our fingers, if we really want to! A very good example is when all the flights in the world was grounded over a period of a couple of weeks…

And her second question is- give me new ideas and ways to act on it from how we see and look upon the world we live in today. Too many rules and laws are “outdated” in the modern world of new knowledge and technology; that is why she leads and pushes for “new alternatives” before she lets the team decide and “just do like people before us did!

Challenges within the Industry

From Tina’s point of view, what holds the industry and many more back is humans leading at the top. She observes that the board members are not enough “representative” of the blend of ages, sexes, and cultures. People tend, most of the time, to fall back into the “like we have done it before” methodology to stay safe and sound and make things less challenging or hassle-free. Tina, on the other hand, is an entrepreneur, who loves to dare, try and if it does not work out, try it again but in a different way – and has the grit to try until it succeeds. 

“Older people tend to not want to have a “bumpy” surrounding –while testing new = less stress = more time for other things. Of course, not all need and have to change too fast – but still, be more dynamic and daring than what is shown and acted by board members and

leaders of our business of today,” she says. We have so much more knowledge and are well educated, but still oft “know better than the way we act”. One example is how slow the work together as “world citizens” acting to achieve the values of the 17 United Nations Global Goals….

The Second point is that the board and top leaders can invest a lot in new technology –

but do not invest the percentage that is needed of that investment in developing the humans! Humans have a lack of staying updated with the latest in knowledge compared to the modern machines they are asked to run and deliver results together with. She feels that they should put in equal, if not more, attention towards developing the most crucial resource – the human resource.

Words of Experience and Wisdom

Tina concludes with the following message to the young entrepreneurs:

“Be aware of a “HEALTH/WORK LIFE”, the importance of the higher purpose for our environment and planet, and plan, act, and thrive businesses for generations to come as well as living the best of life while leading and working today – here and now.

Take In that each and every one of us has very little time where we are a part of this “life on our planet”. Share the leadership with each business employer and create for all together to have the best of possibilities to live and work with life quality out of each companies’ possibilities. Involve – share and thrive together as a TEAM in every business with an “INCLUDING” leadership. Dare to share responsibility and make consequences when the gameplan is not supported or followed as agreed.”

Quote: “Never become a lazy and boring grown-up with a locked mindset!

Quote: “Condition your mind to spread warmth & energy like the sun in every meeting with every person, animal, or plant every day.”

Quote: “Moelven will continue to build a sustainable future in wood.”

Navigating a Dynamic Landscape: A Journey through Technology, Entrepreneurship, and Innovation

Introduction

Embarking on a professional journey that spans over two decades, I have traversed a path defined by my unwavering passion for technology and a determination to create positive change. From an early age, the allure of computers and their transformative potential captured my imagination. This fascination paved the way for a remarkable voyage, marked by transitions, challenges, and a relentless pursuit of innovation. This article offers an insightful glimpse into my captivating professional odyssey, highlighting pivotal moments, industry shifts, and lessons learned along the way.

A Journey Through Technological Transformation

My voyage began with a deep-rooted enthusiasm for technology. Armed with a degree in computer science, I entered the dynamic realm of the banking sector. This phase marked a crucial intersection of my technical acumen and the rapidly evolving financial landscape. Technology was weaving its intricate threads into the fabric of finance, reshaping how we manage finances, conduct transactions, and engage with financial systems. As the boundaries between technology and finance blurred, I found myself at the crossroads of opportunity and innovation.

Fintech, Blockchain, and AI: Pioneering a New Era

Amidst this transformation, I was introduced to the enthralling worlds of Fintech, Blockchain, and AI. Fintech’s mission to enhance accessibility and efficiency in financial services resonated deeply with my aspirations for positive change. Blockchain, with its promises of transparency and security, captivated my imagination, offering solutions that transcended industries. AI, the orchestrator of data-driven insights, emerged as the bridge between these technological realms, propelling us into an era of unprecedented possibilities.

What truly ignited my drive was the potential to foster inclusivity within the financial ecosystem. I envisioned a world where technology dismantled traditional barriers, empowering individuals from diverse backgrounds to access banking services and partake in economic activities seamlessly. This vision aligned harmoniously with my core values and instilled a sense of purpose that continues to fuel my journey.

Embracing Entrepreneurship: A Late Bloomer’s Revelation

Despite my deep-rooted passion, my foray into entrepreneurship was a revelation that unfolded later in my career. Nineteen years within the comforting confines of the banking sector had provided stability, but the allure of entrepreneurship remained ever-present. It was the tumultuous year of 2019, compounded by the onset of the COVID-19 pandemic, that propelled me to embrace this uncharted territory.

In the face of adversity, I resisted complacency and stagnation. The entrepreneurial journey became an avenue for self-discovery, innovation, and redefining personal limits. This experience inspired me to share my insights with fellow aspiring entrepreneurs through a book, encouraging them to shatter their comfort zones and embark on transformative entrepreneurial endeavors.

My work style reflects openness, leadership, and the creation of an empowering environment. This approach stems from the realization that innovation flourishes when nurtured within a culture of collaboration and shared purpose.

Championing Digital Transformation: DxTalks’ Uniqueness

DxTalks emerged as a beacon of innovation in the MENA region’s media landscape. Positioned as the premier Digital Transformation Talk show and media company, DxTalks showcases emerging technologies with the potential to reshape industries. The platform brings together luminaries from the realms of research, innovation, entrepreneurship, and investment, creating a nexus of expertise at the heart of digital transformation.

DxTalks’ uniqueness lies in its comprehensive approach to brand positioning. The company offers a range of services, from white-labeled podcasts and blogs to media content and press releases, all in both Arabic and English. This commitment to multilingual engagement underscores DxTalks’ dedication to transcending linguistic barriers, extending its reach and impact across diverse audiences.

Overcoming Challenges and Nurturing Credibility

As in any journey, challenges abound. My pivotal challenge revolved around establishing credibility in a competitive landscape. Transitioning from a secure banking career to the uncharted waters of entrepreneurship required a multifaceted strategy. I focused on building a robust online presence through thought leadership content, which encompassed articles, podcasts, and videos. Furthermore, I proactively sought opportunities to share my insights at industry events, leveraging my unique perspective to engage audiences.

The key lesson gleaned from this experience is the power of persistence. Credibility isn’t a swift achievement but rather the result of consistent effort, authenticity, and an unwavering commitment to one’s craft. Additionally, I recognized the paramount importance of networking and collaboration, which not only expedited my growth but also enriched my understanding of business dynamics.

Metaverse: A Paradigm Shift in Marketing Strategies

The Metaverse, a burgeoning digital realm where the virtual and physical seamlessly coexist, heralds a revolution in marketing strategies. Marketers must embrace innovative approaches to captivate audiences within this immersive environment. The Metaverse’s multi-dimensional landscape necessitates brand narratives that transcend conventional advertisements, ushering in a new era of engaging content. Personalization takes center stage, with data-driven insights enabling tailor-made experiences that foster deeper brand-consumer connections.

Collaboration and co-creation emerge as linchpins of Metaverse marketing strategies. Brands may involve users in product development, cultivating a sense of ownership and loyalty. Furthermore, the Metaverse’s fusion of entertainment, education, and commerce demands holistic marketing approaches that integrate these facets seamlessly, creating value-driven experiences that redefine consumer engagement.

Navigating Blockchain’s Credibility Landscape: The FTX Scenario

The recent FTX scenario, with its controversies and implications, casts a spotlight on blockchain’s credibility landscape. While incidents like these invite heightened scrutiny, they also present opportunities for growth and innovation. Regulatory bodies may tighten their oversight, potentially leading to revised regulations and compliance standards. Investors may become more cautious, conducting thorough due diligence before engaging with blockchain projects. Trust within the industry could face erosion, underscoring the need for rebuilding and reinforcing trustworthiness.

Transparency, accountability, and adherence to ethical standards emerge as imperatives in this context. The FTX incident underscores the significance of these principles, driving the industry to improve practices and technology. Moreover, this situation might foster greater collaboration among blockchain platforms, leading to the establishment of industry standards and best practices. For newcomers, it underscores the necessity of understanding projects and potential risks before venturing into the blockchain space.

AI’s Transformative Wave: The OpenAI-Microsoft Partnership

AI’s omnipresence, exemplified by technologies like ChatGPT, is reshaping market dynamics. The partnership between OpenAI and Microsoft’s Azure platform amplifies this transformation, democratizing AI adoption across industries. The accessibility of tools like ChatGPT empowers businesses of all sizes to harness AI’s potential, revolutionizing customer interactions, data analysis, and automation.

Microsoft Azure’s robust infrastructure provides a scalable foundation for AI deployment, enabling organizations to seamlessly integrate AI solutions. The market’s evolution now favors enterprises adept at leveraging AI’s capabilities. Chatbots powered by AI enhance customer engagement, while data-driven insights refine decision-making, optimizing strategic planning.

Amidst these advancements, ethical considerations, data privacy, and bias mitigation take center stage. Striking a balance between innovation and responsible deployment is paramount to maintain public trust and regulatory compliance in this AI-driven landscape.

Paving the Way to Growth: Strategic Partnerships and Regional Expansion

The path to accelerated growth at DxTalks hinges on strategic initiatives. In the upcoming quarter, DxTalks plans to expand its footprint through strategic partnerships and regional expansion in the Middle East. These endeavors are poised to magnify the company

Gene Saunders: Providing Support and Protection to Vulnerable Individuals and their Caregivers

A happy family is one in which members love each other unconditionally. Yes, there may be differences due to the different nature of each individual. However, the love and care the members feel for each other goes beyond the differences. The members support and care for each other in happy as well as tough times like financial or medical problems. The support of family is crucial for people dealing with certain medical conditions like Alzheimer’s or other ailments that can lead them to life-threatening behaviors such as wandering or suicidal thoughts. However, mere family support is sometimes not enough and it takes the help of the community and leaders like Gene Saunders through his NGO Project Lifesaver, to keep the families happy and intact.

On a Lifelong Mission

After serving in the US Army and several other jobs, Gene Saunders became a police officer in 1968 at the Chesapeake, VA Police Dept. He served there for 33 years retiring as a Captain in 2001. During his police service, he commanded the Special Operations (SWAT) Team which included Search and Rescue and later the Sheriff’s Search and Rescue Team. Numerous searches for missing Alzheimer’s patients with poor results led him to find a new method to identify and locate them when they wandered and became lost. This led to the establishment of Project Lifesaver International before he retired.

Project Lifesaver is a 501 (C)(3) community-based, public safety, non-profit organization that provides law enforcement, fire/rescue, and caregivers with a program designed to protect, and when necessary, quickly locate individuals with cognitive disorders who are prone to the life-threatening behavior of wandering. The necessity of this program was determined through the correlation between cognitive conditions and the act of wandering. With the dramatic increase in cognitive conditions since the inception of the organization, the program has grown from a localized program to a program recognized internationally as a proven and effective method of “bringing loved ones home.” The search times for certified Project Lifesaver agencies have been reduced from hours, potentially days, down to minutes. Recovery times for Project Lifesaver agencies average 30 minutes, which is 95% less time than standard operations without Project Lifesaver.

Leveraging Technology

Project Lifesaver is completely technology driven utilizing radio and satellite technology to enhance the member agency’s ability to quickly locate and return lost non-cognitive persons. The Project Lifesaver Program is run at a municipality level by public safety agencies. When an agency decides to implement the program, Gene’s team equips them with the necessary technologies and provides training to those involved. The training includes the use of the equipment, the implementation of the strategic methods specifically designed for the program, and also community policing courses that provide a basic understanding of cognitive conditions to better comprehend the behaviors of an individual with said condition. Also included during training is the use of the PLS Database, which is a useful resource provided to member agencies at no cost.

The search method relies on proven radio technology and specially trained search and rescue teams. Citizens enrolled in Project Lifesaver wear a small transmitter on the wrist or ankle that emits an individualized frequency signal. If an enrolled client goes missing, the caregiver notifies their local Project Lifesaver agency, and a trained emergency team responds to the wanderer’s area. The first responders will then use the client’s individualized frequency to locate the position of the individual. “Our work is the community! We train and equip public safety agencies to locate lost non-cognitive persons, as well as, how to interact with them in social situations recognizing the disability and how to deal with it,” says Gene.

Keeping the Momentum

Gene served 33 years with the Chesapeake Police Department, serving in Patrol, Vice, Narcotics, Detectives, and Training. In 1974, he co-founded the Special Weapons and Tactics team, and during the next 23 years, he served as tactical commander and commander on over 800 operations. He served as the lead investigator on several multi-state, international narcotics, and organized criminal conspiracy investigations. During the 1996 Olympics in Atlanta, Georgia, he also worked as a shift commander for the Olympic Security Team at the soccer venue. 

Gene describes himself as a hard driver and goal-oriented leader. However, he prefers to set the standard for the staff and let them perform to achieve those goals. Speaking about the challenges he faced, Gene says, “Learning there are many people in the world who will attempt to take what you have worked for and make it theirs. I am more sensitive to those who inquire about what we do and how we do it and the reasons for the inquiries.”

With over 4000 rescues to date, we asked Gene if any particular case is close to his heart, to which he says, “After member agencies making over 4,000 rescues there are many that ring close to my heart but, one in Alabama locating a Down Syndrome client hanging over a river wall upside down thereby saving his life is one of the most notable.”

Gene and Project Life Saver have won various recognitions including:

  • Medal of Honor Foundation Citizen Honors finalist twice
  • IAOTP CEO of the Year, Man of the Year 2023
  • Lifetime Achievement Award,
  • Fearless Leader Award,
  • Global Leader Impact Award,
  • Global Excellence Man of Influence Award,
  • Bank of America Hero Award,
  • George Washington Foundation Honor Award,
  • CBS Radio Person of Distinction, Pilot International Hero Award.
  • 211 Organization Non-Profit Leader of the Year 2019,
  • Silver Star for Valor (3), Line of Duty Injury (3), Commendation Medal (3), US Presidential Commendation,
  • Humanitarian of the Year 2023.

Going Forward

Project Lifesaver is in a constant state of research and development to ensure the latest and most effective technologies are being utilized by the program both in the prevention of wandering and the recovery of a client in the event of elopement. All the development is focused on the primary mission which is to provide timely response to save lives and reduce potential injury for adults and children with the propensity to wander due to a cognitive condition.

“We will continue to improve our services and develop technology to greatly improve our member agencies’ capabilities in the area of locating non-cognitive lost persons,” concludes Gene.

Gene’s Message for Budding Entrepreneurs:

“Never Quit”! You will encounter many obstacles in your endeavors. There is always a way to continue in spite of them.

Quote: “You are only as good as your last Op”.