Elias Chakhtoura: Elevating Guest Experiences and Redefining Hospitality Standards 

Elias Chakhtoura is a seasoned hospitality leader with over two decades of experience in the industry. Currently serving as the Cluster General Manager of Fairmont Ajman and Fairmont Fujairah, Elias has a proven track record of driving operational excellence and enhancing guest experiences. His career spans Europe, the United States, Canada, and the UAE, with notable roles including Director of Operations for Sofitel Casablanca and General Manager of Pullman Dubai City Center Hotel and Residences. Known for his strategic vision and hands-on leadership, Elias has consistently delivered exceptional results, earning prestigious accolades such as the World Travel Awards. His commitment to guest satisfaction and financial performance makes him a valuable asset to any hospitality establishment.

The Journey So Far

With over two decades in hospitality, Elias has had the privilege of contributing to renowned establishments. His passion for the industry began with its dynamic nature, where each day brings new challenges and the chance to create memorable experiences. Starting in 1999, he has worked with exceptional teams in various roles. A key milestone was serving as Director of Operations for the opening of Sofitel Casablanca, where he shaped the hotel’s operational framework. Later, as General Manager of Fairmont Bab Al Bahr in Abu Dhabi, he honed his leadership and strategic management skills.

“Adaptability has been crucial in my career. As Cluster General Manager of Fairmont Ajman and Fairmont Fujairah, I continue to drive excellence in guest service and operational efficiency, focusing on collaboration and delivering extraordinary experiences. My journey has been one of continuous growth, learning, and teamwork,” shares Elias.

The Iconic Name in Hospitality

Fairmont Hotels & Resorts, established in 1907 with Fairmont San Francisco, has grown into a leading global luxury brand with properties in iconic destinations worldwide. Known for combining luxurious accommodations with rich local culture, Fairmont’s portfolio includes Fairmont Ajman and Fairmont Fujairah—two properties that capture the essence of the UAE’s beauty and heritage.

Fairmont Ajman offers stunning beachfront views and world-class amenities, ideal for both business and leisure travelers. Fairmont Fujairah, nestled between the Hajar Mountains and the Indian Ocean, provides a serene oasis with exceptional dining, wellness services, and luxurious facilities.

What sets Fairmont apart is its commitment to creating unforgettable moments. Beyond excellent service, it anticipates the unique needs of its guests, ensuring their experiences delight and resonate long after their stay. Both Fairmont Ajman and Fairmont Fujairah deliver tailored experiences that reflect the charm of their locations while embodying Fairmont’s global standards of elegance and excellence.

The Twin Delights

Fairmont Ajman is a luxurious beachfront 5-star hotel located in Ajman, just 30 minutes away from Dubai. The hotel offers a range of premium services and amenities designed to provide guests with an exceptional stay. With 252 elegantly appointed guest rooms and suites, Fairmont Ajman promises breathtaking views of the Arabian Gulf, plush furnishings, and state-of-the-art in-room technology. Guests can indulge in world-class dining at one of the seven restaurants and lounges, relax by the infinity pool, or enjoy a rejuvenating spa experience. The hotel also features a private beach, water sports, and a fitness center, ensuring a memorable and comfortable stay for all visitors.

Fairmont Fujairah Beach Resort is a luxurious 5-star beachfront hotel nestled among the hidden valleys of the majestic Al Hajar Mountains in Fujairah. The resort offers a range of premium services and amenities designed to provide guests with an exceptional stay. With 181 elegantly appointed guest rooms and suites, each featuring private balconies with serene views of the marina or the Arabian Gulf, guests can enjoy a comfortable and stylish environment. The resort boasts a variety of dining options, including five food and beverage outlets, offering a diverse culinary experience. Guests can also indulge in wellness activities at the The Willow Stream Spa, relax by the beautifully patterned Canvas swimming pool, or participate in activities such as sunrise yoga, aqua aerobics, and water sports.

Overcoming Challenges

Like any leadership position, being the Cluster General Manager of Fairmont Ajman and Fujairah comes with its share of challenges. One of the biggest hurdles for Elias has been adapting to the ever-evolving expectations of the guests, especially in an industry as dynamic as hospitality. Guests today seek more than just a comfortable stay—they are looking for personalized experiences, sustainability, and meaningful connections with the destinations they visit. Meeting these evolving demands while maintaining the high standards of service that Fairmont is known for has required constant innovation and adaptability.

Another challenge is managing a diverse and multicultural team. While this diversity is one of the strengths of the hospitality industry, ensuring that everyone works cohesively toward a shared vision can be complex. Overcoming this has involved fostering open communication, continuous training, and creating an environment where every team member feels valued and supported in their role.

Ensuring a Consistent and Exceptional Guest Experience 

Fairmont is committed to delivering exceptional service consistently across all its properties. This is achieved through strong brand values, dedicated teams, and a focus on personalization. Its ethos of excellence unites all its properties under a shared vision of luxury, hospitality, and local authenticity. 

To ensure consistency, Fairmont invests in rigorous training for every team member, from front-line staff to senior management. Leadership development is key, equipping the general managers and department heads with the tools to lead effectively. It also leverages technology to enhance the guest experience, while celebrating each property’s local identity through design, dining, and activities.

This blend of personalization and consistency is what makes Fairmont unique and ensures extraordinary guest experiences worldwide.

Green Initiatives

Sustainability is at the heart of Fairmont’s values, and both Fairmont Ajman and Fairmont Fujairah are committed to making a positive environmental impact. We focus on reducing our carbon footprint, conserving resources, and supporting local communities.

Fairmont Ajman has adopted energy-efficient technologies like LED lighting and advanced HVAC systems to reduce energy use. It prioritizes water conservation with low-flow fixtures and efficient irrigation, and its waste management focuses on recycling and reducing landfill waste. It also works with local suppliers to use sustainable materials.

Fairmont Fujairah emphasizes sustainable sourcing, using locally grown produce to minimize the carbon footprint of food transport. The property also incorporates green building practices, focusing on natural materials and energy-efficient designs. It educates guests on sustainability by offering refill stations and minimizing single-use plastics.

“Both properties are actively involved in community-based environmental initiatives and hold the prestigious Green Key certification, reflecting our commitment to high standards of environmental responsibility,” shares Elias.

Uplifting the Local Communities

Fairmont recognizes that a successful hotel is not just about the guest experience—it’s also about the lasting impact it has on the local community. It is deeply committed to engaging with and supporting the communities where its properties are located, whether that’s through sustainable initiatives, local partnerships, or giving back to charitable causes.

In both Fairmont Ajman and Fairmont Fujairah, the teams actively support local businesses by sourcing products, ingredients, and materials from nearby vendors, helping to boost the local economy. The culinary teams are passionate about showcasing the rich flavors and traditions of the region, and they work with local farmers and artisans to ensure that the guests have an authentic taste of the destination while also supporting local producers.

Beyond business partnerships, they are also involved in a variety of charitable initiatives. For example, they regularly participate in local food drives, environmental clean-up efforts, and educational programs that empower youth in the region. 

“At Fairmont Ajman, we have partnered with local organizations to support initiatives that address social issues, including providing support to those in need and promoting sustainable practices within the community. Similarly, in Fujairah, we focus on community outreach that includes supporting environmental education and conservation efforts,” shares Elias.

Promoting Tourism 

Fairmont plays a significant role in promoting tourism and supporting economic development in the regions where it operates, including Ajman and Fujairah. As part of a global hospitality brand, it attracts both leisure and business travelers, contributing to the local economy through tourism, employment, and partnerships with local suppliers and service providers.

Both Fairmont Ajman and Fairmont Fujairah not only offer world-class hospitality but also work to highlight the unique cultural, natural, and historical offerings of these regions. By offering guests tailored experiences that celebrate the local heritage, attractions, and landscapes, Fairmont helps promote these destinations as sought-after travel spots, encouraging longer stays and repeat visits. This directly supports the local tourism industry and helps elevate the profile of Ajman and Fujairah as key destinations in the UAE.

Staying Innovative 

“Maintaining Fairmont’s luxury standards while staying competitive and innovative is central to our strategy. We believe that luxury in hospitality goes beyond exceptional service and facilities—it’s about staying ahead of evolving guest expectations and industry trends,” asserts Elias.

Fairmont is known to blend tradition with innovation. It upholds personalized service and attention to detail while integrating new technologies and trends in sustainability, wellness, and digitalization. For example, at Fairmont Ajman, Elias has introduced seamless check-ins, contactless services, and personalized digital concierge options. The hotel also focuses on sustainability through eco-friendly products and sustainable culinary offerings.

To stay competitive, they offer unique, local experiences that reflect the culture and beauty of each destination, ensuring guests leave with unforgettable memories. By balancing heritage with innovation, Fairmont continues to lead the luxury hospitality industry, offering timeless elegance alongside cutting-edge experiences.

Staying with the Trends

The hospitality industry is evolving, with key trends shaping its future. Sustainability, shares Elias, is a top priority, as travelers seek eco-conscious experiences. Fairmont is leading this trend by reducing its carbon footprint, minimizing waste, and sourcing locally at properties like Fairmont Ajman and Fairmont Fujairah.

Personalized experiences, powered by technology, are also on the rise. Guests now expect customization and convenience, which is why Fairmont is investing in digital check-ins, personalized in-room services, and mobile apps that allow real-time customization of their stay.

Wellness is another growing trend, with guests seeking relaxation and well-being. Fairmont is enhancing its wellness offerings with retreats, healthy dining, and fitness programs to meet this demand.

Experiential travel is gaining popularity, with travelers seeking authentic, local experiences. Both Fairmont Ajman and Fairmont Fujairah focus on offering cultural tours and local culinary experiences, connecting guests with the destination.

“By staying ahead of these trends while maintaining our core values of luxury, service, and sustainability, Fairmont continues to provide guests with timeless elegance and forward-thinking hospitality,” he says.

Balancing Business Needs and Leisure 

The team at Fairmont understands the differing needs of business and leisure travelers, and they balance these to deliver exceptional experiences. Their properties, including Fairmont Ajman and Fairmont Fujairah, offer a blend of business amenities and leisure services to cater to both segments.

For business travelers, they provide state-of-the-art meeting facilities, high-speed internet, flexible workspaces, and dedicated support services, ensuring a productive stay. After meetings, guests can unwind with wellness facilities, lounges, and fine dining.

On the other hand, leisure guests can enjoy luxurious spas, world-class dining, and activities that take advantage of the local surroundings, whether beachfront at Fairmont Ajman or exploring the serene mountains at Fairmont Fujairah. They also offer cultural experiences to connect guests with the local community.

The hotel’s flexible spaces and services easily transition between business and leisure. Event spaces accommodate conferences, weddings, and social gatherings, while the recreational offerings help guests relax. Tailored packages for both business and leisure ensure that all guests enjoy the best of both worlds.

“Our goal is to provide personalized service and exceptional experiences that meet the unique needs of 

both business and leisure travelers,” says Elias.

Focus on the Future

Elias’s vision for Fairmont in the next five years is to continue growing as a global leader in luxury hospitality, offering exceptional experiences while staying true to its values of sustainability, innovation, and personalized service. To achieve this, they will focus on enhancing their guest experiences through new technologies, expanding their sustainability initiatives, and further strengthening their presence in key markets. 

“We’re also committed to fostering a culture of excellence, ensuring that every team member is equipped to deliver the best possible service, making every guest feel valued and cared for,” concludes Elias.

A Quote to Live By:

“The best way to predict the future is to create it.” – Peter Drucker.

“This quote resonates with me because it emphasizes the importance of proactive leadership and innovation. In hospitality, we can’t simply wait for change to happen; we must be the ones to drive it. Every day, we have the opportunity to shape the future of our industry and create memorable experiences for our guests,” says Elias.

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Saudi Inflation Rises to 1.7% Due to Rising Housing Prices: GASTAT Report

Housing prices in Saudi Arabia have been playing an important part in the country’s rising inflation rate, which has already reached 1.7%, according to the General Authority for Statistics (GASTAT). The rise in the cost of living has drawn attention to the wider economic factors at work, particularly in the real estate industry.

What’s Behind the 1.7% Inflation in Saudi Arabia?

The official inflation rate for Saudi Arabia was recorded at 1.7% for the month of December 2024, marking a notable uptick from previous months. GASTAT’s report highlighted housing prices as one of the major contributors to this rise. This sector alone accounted for a large portion of the overall price increase. As demand for both residential and commercial properties continues to grow, the price hikes are having a tangible impact on Saudi consumers.

Several factors have fueled the surge in housing prices. These include an increasing demand for housing in major cities like Riyadh and Jeddah, alongside a growing middle class seeking more upscale housing options. Additionally, government efforts to diversify the economy, such as those outlined in the Vision 2030 plan, have also contributed to an uptick in construction activities and demand for properties.

The inflationary trend is not solely confined to housing, however. GASTAT’s report also pointed to rising prices in other sectors such as food, transportation, and healthcare. While these areas have seen moderate price increases, it is the housing market that has dominated the overall inflation story.

Housing Prices and Their Economic Impact

Rising housing prices are a major concern for Saudi residents, particularly for young families and first-time homebuyers. In many areas, the cost of both renting and purchasing homes has outpaced wage growth, which could result in a decrease in consumer purchasing power. This scenario, experts warn, may exacerbate social inequality if left unchecked.

To address these challenges, the Saudi government has rolled out various initiatives aimed at stabilizing the housing market. These include financing programs for first-time homebuyers, as well as steps to increase housing supply through the construction of affordable units. However, critics argue that these efforts have yet to fully meet the growing demand, and housing prices continue to rise in some urban areas.

With the ongoing implementation of Vision 2030, the Saudi economy is undergoing a significant transformation. While this is expected to lead to long-term growth and diversification, short-term challenges such as rising inflation and housing costs may persist.

Can Saudi Arabia Control Housing Inflation?

The main question facing Saudi policymakers is whether they can effectively manage the inflationary pressures in the housing market. A portion of the population has already expressed concern over the affordability of housing, especially in high-demand cities. Government efforts to provide more affordable housing and curb speculative real estate investments will likely play a central role in addressing these concerns.

As the government continues to push for economic diversification, it remains to be seen whether housing prices will stabilize or continue to climb in the coming months. Experts suggest that balancing growth in both the housing sector and other key industries will be crucial for maintaining overall economic stability.

In conclusion, Saudi Arabia’s 1.7% inflation rate is largely driven by the rising cost of housing, but it is not the only factor at play. As the country works towards its Vision 2030 goals, it must tackle the challenges posed by increasing demand and rising prices in key sectors to ensure that inflation remains manageable and does not erode the purchasing power of its citizens.

Marsha Meytlis: A Trailblazing Journey in AI

In the realm of artificial intelligence (AI), where innovation is the lifeblood of progress, a new generation of leaders is emerging to shape the future. Among these visionary trailblazers is Marsha Meytlis, an exceptional woman whose journey in AI has been marked by ground-breaking research, leadership, and an unwavering commitment to making the world a better place.

In this article, we explore Marsha Meytlis’s remarkable professional journey, her insights on self-healing, the future of data management, the pursuit of a holistic life, maintaining focus in a dynamic business world, fostering diversity and inclusion, and her vision for the years to come. We also touch upon her notable awards and the guiding principle that keeps her moving forward.

Marsha Meytlis: A Trailblazing Journey in AI

Marsha Meytlis’s AI journey commenced in 2021, driven by an insatiable curiosity about the intricacies of the human brain. Her quest led her to delve into the fascinating realm of computational vision, where she embarked on the journey of understanding how computers recognize photographs of faces. Face recognition, a challenging visual task for both machines and human minds, became the cornerstone of her Ph.D. thesis.

Building on her foundational research, Marsha continued her academic pursuit as a post-doctoral researcher in the computational vision laboratory at Cornell University. Here, she applied her expertise to construct AI models simulating the visual processing mechanisms of the mouse eye, further expanding her knowledge of AI’s potential applications.

Transitioning from academia to industry, Marsha joined Interclick, a data-driven advertising and analytics company, as a data scientist. Her role was instrumental in harnessing the power of AI for data analysis. This endeavour soon took an exciting turn when Interclick was acquired by Yahoo, propelling Marsha into the heart of the tech giant.

At Yahoo, Marsha’s contributions were pivotal in building AI models for online advertising, optimizing digital marketing strategies, and pushing the boundaries of AI technology. Her three-year tenure at Yahoo marked a significant chapter in her AI journey.

However, life had more challenges and opportunities in store for Marsha. During her tenure at the Weather Channel, where she served as the Director of Data Science, she encountered a deeply personal challenge. Her second child was born with Fragile X syndrome, a common genetic cause of intellectual disability. In response, Marsha made the courageous decision to take a year-long sabbatical to care for her son and establish a therapy program for him.

Returning to the professional arena, Marsha faced perhaps her most demanding year, marked by relentless dedication. She took on the role of Lead Data Scientist at JP Morgan, specializing in cyber security. Juggling the responsibilities of a working mother while caring for her children at night, Marsha virtually had a 24-hour job. Her work at JP Morgan was focused on building artificial intelligence models to detect potential hackers in databases, exemplifying her unwavering commitment to her field.

Her journey continued as she assumed the position of Head of Data Science and Engineering at Northwell Health. Here, her team embarked on a mission to develop AI models that would enhance various aspects of a patient’s medical journey, including patient experience, hospital throughput, digital engagement, and medical treatment. Marsha’s transition to the healthcare industry was driven by her desire to make a tangible impact on people’s lives.

Presently, Marsha is engaged in an ambitious project of her own – the development of a medical device for detecting seizures in a home environment. This endeavor underscores her commitment to using AI for meaningful advancements in healthcare.

Obstacles and Self-Healing: The Power of Perspective

Marsha Meytlis identifies thinking outside the box as the key to overcoming obstacles, particularly in the context of self-healing. She candidly shares her personal experience of battling anxiety during her Ph.D. years. For her, the journey towards self-healing necessitated two crucial changes – transforming her external environment and clearing her mind of repetitive negative thoughts.

Externally, Marsha removed stressors from her life, creating a conducive environment for healing. Internally, she embarked on a journey to shift her thought patterns, seeking solace in self-help literature, which provided valuable guidance during her journey to self-healing.

Her story highlights the transformative power of shifting one’s perspective and the importance of resilience in overcoming personal challenges.

The Future of Data Management: Navigating the Data Deluge

As the AI industry hurtles toward the future, Marsha predicts a significant increase in the challenges associated with data management. The primary driver of this transformation will be the exponential growth in data volume.

In the years to come, data sets will continue to expand, necessitating the development of new technologies to process this data more efficiently. These advancements will focus on accelerating data processing and simplifying the extraction of valuable insights from increasingly vast and complex datasets. Innovative algorithms will play a pivotal role in distinguishing signal from noise within both structured and unstructured data.

In the healthcare sector, where data management is particularly crucial, Marsha envisions a future where patients have seamless access to their medical and billing data. Patients should have ownership and control over their personal data, enabling them to access medical records and bills from multiple providers through a single app. Additionally, facilitating the sharing of medical data with new providers will enable a more comprehensive view of a patient’s health, fostering better healthcare outcomes.

Balancing a Holistic Life: Prioritization and Delegation

In today’s fast-paced world, achieving a truly holistic life can be a daunting task. For Marsha, the key lies in prioritization and delegation. As a mother of two children with special needs and a demanding career, she acknowledges that achieving a perfect balance between work, family, and personal well-being is an unattainable ideal.

Marsha recognizes that success in leading a holistic life comes in phases, not as a constant state. She candidly shares her experiences of prioritizing family, work, and health at different junctures in her life. At times, she delegated work responsibilities to her husband, grandparents, and nannies, allowing her to focus on family or personal well-being. In other phases, she prioritized her career and delegated caregiving responsibilities.

Marsha’s journey underscores the importance of adaptability, self-compassion, and the willingness to reset and start afresh when life’s demands shift.

Awards and Accolades: Recognizing Excellence

Our featured leader’s contributions to the field of AI have not gone unnoticed. She was awarded the prestigious AI100 Award at The MachineCon USA in 2023. Additionally, she was honored as one of the top 25 women in healthcare AI, a recognition of her groundbreaking work in the intersection of AI and healthcare.

Staying Focused Amidst Change: A Problem-Centric Approach

In a dynamic business world where change is constant, Marsha emphasizes the importance of maintaining focus on long-term goals. Despite the ever-evolving technological landscape, the core problems that companies face often remain consistent.

Marsha’s advice is to anchor oneself to the fundamental problems that a company aims to solve. By maintaining a problem-centric focus, leaders and organizations can establish a roadmap to a solution and adapt their strategies as circumstances change. This approach enables them to navigate the turbulent waters of change with resilience and determination.

Fostering Diversity and Inclusion: A Commitment to Equity

Diversity and inclusion are not mere buzzwords for Marsha but fundamental principles that she actively promotes in the workplace. Her leadership roles have often placed her in charge of diverse teams composed of individuals from different generations and cultural backgrounds.

To combat bias and ensure equitable hiring practices, Marsha has collaborated with Human Resources.

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David Fourie: Facilitating Transformation through a Pragmatic Approach and Result-Oriented Methodology 

KPMG stands as a beacon in the world of finance, renowned for its unwavering commitment to guiding businesses through the labyrinth of financial transformation. As a Finance Transformation Partner, KPMG empowers organizations to navigate the tumultuous seas of disruption, particularly in the aftermath of events like the COVID-19 pandemic[EL2] . The firm adds value for its clients by elevating the finance function beyond traditional boundaries, transforming it into a strategic partner that not only manages historical data but also actively drives growth and strategic decision-making.

As a Partner at KPMG for 15 years David Fourie leads the KPMG Finance Transformation team focused on Financial Service companies as well as the team developing the KPMG Digital Finance managed services solution. With a suite of services that have been honed across various industries, KPMG’s[ST3]  finance transformation offerings are not just about enhancing the finance function; they’re about enriching the entire organization. The finance transformation teams focus on addressing the growing agenda and evolving responsibilities of Chief Finance Officers (CFOs) and Finance Directors, enabling sustainable growth and a future-ready finance function supported by innovative approaches, digital advancements, and deep knowledge.

A Long-Standing Partnership

As a kid growing up in South Africa, David was highly interested in technology and spent a great deal of time coding. However, opportunities that were more centered around technology were less available and the maturity of technology wasn’t anywhere close to today. He therefore decided to pursue a career as a Chartered Accountant and Auditor. This led him to KPMG where he started in South Africa before moving to the US in 2002. 

As his career progressed, David spent time within KPMG’s [ST4] Audit and Advisory practice and joined the KPMG Partnership as part of the Class of 2009. Shortly after he switched his focus to be solely on providing clients with consulting services. Although his work was initially more centered around how businesses improved what existed within their current processes, David migrated with increased interest to how technology can help clients. 

KPMG provided David with the opportunity to expand his skills and knowledge across the data, technology, and processes landscape. During the period where he focused on data, he looked critically at how technology, especially search-based technology, could transform how to solve data extraction and data integration challenges. For a while around 2016, he led a technology team at KPMG that explored these technology solutions.

As he moved from this area in 2017 to focus on supporting clients within a company’s Finance Functions (financial reporting, regulator reporting, financial planning, and analysis), David increased his focus on Cloud-based Finance applications. Financial Services companies were just reaching the point of looking at replacing their legacy technologies that in many cases were 20+ year-old ERPs. During this time, KPMG started expanding its service offerings to include an increase in managed services.

Focus on Finance

The exploration with his clients on what is possible and how to optimize the use of Finance technologies that enabled fundamental change in how they can deliver services to their internal customers and regulators led David to focus on leading a team of resources at KPMG that are helping develop KPMG Digital Finance. This journey started in 2020 when collaborating with several of KPMG’s  Alliances (primarily Aptitude Software and Microsoft Corporation),  they developed a pre-configured, fully managed Finance solution. This journey is ongoing as they  continue to expand the functionality and the rapidly evolving technology landscape that now is ever increasingly incorporating AI, with a focus on incorporating the proper processes and guidelines to use it responsibly. The solution KPMG launched officially in April 2024, represents an AI-enabled financial reporting solution with an extremely high degree of automation. Consistent with its objective, KPMG Digital Finance will continue to evolve and provide its clients with a modern finance architecture and advanced AI capabilities. This solution is provided on a subscription basis to clients where access to the fully managed solution is provided, inclusive of all technology costs and support. 

Technology Enabled Solutions

At KPMG, David and his team have worked on two advanced technology-enabled solutions. The initial solution that focused on data extraction and enablement was during the early days of KPMG starting to develop solution-oriented capabilities. More recently, David and his team have had the opportunity to work with KPMG’s  Alliance partners to develop a pre-configured and fully managed finance solution – KPMG Digital Finance. KPMG Digital Finance is a fundamental move away from tradition where companies license finance applications and go through lengthy and complex implementations. 

Technologies used in finance departments are continuously evolving and for most organizations is a highly complex project. Finance departments and teams have long-established processes and technology solutions and typically only go through transformations  once in several decades. Adopting new, Cloud-native, technologies and fundamentally changing the way organizations work is a significant challenge. Companies need to change how they have worked in the past and several cases, there is a default to “this is how we’ve done it in the past” and even a mentality of “if it is not broken, why fix it?”. However, the opportunities provided by modern finance technology mean that organizations cannot just fit the technology into current processes. Typically, if they do that, they’re more likely to implement a sub-optimal solution.

The solution David and his team have provided clients through KPMG Digital Finance is an advanced, trusted AI-enabled, finance function that will continue to evolve and enhance. They intentionally developed this as a modular solution which will enable them to add, upgrade, or replace the technology components included in the solution today with the latest and advanced technologies. This means that as they continue to expand the KPMG investment in responsible and ethical AI-enabled solutions, the client will have access to these advanced technologies through a subscription model, rather than licensing and building it themselves.

David and his team therefore encourage their clients to change their approach and think about a complete modernization of their finance function, not just a transformation. “You have to align the capabilities you need appropriately to the enabling technologies. Once you’ve got these aligned you move to a process that’s aligned with the new technology solution which in several cases is a very significant change. For example, for one of my clients, we’ve now moved to real-time integration with their operational systems. The data we’re moving into the finance architecture is at an event level and very granular. Finance processes are executed on a daily basis and, rather than having the finance team perform the tasks they have done in the past, we’re enabling them to monitor processes through published analytics,” he explains.

“This journey is ongoing as we move to a process where a dynamic close process becomes a reality. Through this project, we are fundamentally changing how finance works. This degree of change is hard and means that finance professionals need to be comfortable with the data and analytics created in the process when they are not creating these in Excel themselves,” adds David.

Enabling a Digital-first Finance Organization

David emphasizes that there is no single solution that can give finance everything they need. There are also significant nuances between a Financial Services organization and a manufacturer. Having said that, he shares that there is a core suite of applications that, when brought together in the right way can deliver a high degree of automation and efficiencies. Access to high-quality data is key to enabling the core Finance applications.

Financial Services and other similar industries have a unique challenge where the majority of their business activities originate outside the traditional ERP. Whereas a manufacturing company largely operates within an ERP. By focusing on what is needed for a Financial Services company, businesses typically expect the following core technologies within the Finance technology landscape:  

•       Accounting rules engine/finance hub to receive the business process data at a low level of granularity. This effectively becomes the sub-ledger for transactions not originating in the traditional ERP sub-ledgers.

•       Core ERP providing traditional ledger processes [ST13] and finance sub-ledgers (e.g. Accounts Payable, Accounts Receivable, Fixed Assets)

•       Reconciliation application to enable balancing and transaction matching processes. 

•       Consolidation application to support complex consolidation for financial reporting.

•       Financial reporting collaboration tools to prepare the financial statements and enable SEC reporting requirements.

•       Regulatory reporting software

•       Financial planning and analysis applications focused on budgeting, strategic planning, and forecasting.  

•       Management reporting solutions that provide analytic and dynamic reporting capabilities

“These core applications continue to be augmented by supplemental applications and, ever increasingly, AI-enabled solutions,” explains David.

Looking into the Future

David suggests that the advancement of technologies and the degree of continuous change that is needed will lead to an increase in managed Finance solutions. Advanced technologies will increasingly focus on solutions and not applications that need to be implemented. Having access to managed solutions will enable companies unparalleled  speed and access to new capabilities as the managed solution providers will deliver these new solutions as a service. 

“KPMG Digital Finance established this capability for KPMG as we continue to grow our managed services capabilities. By establishing our subscription-based finance solution, we’ve opened up a new world for companies where they can seamlessly  access finance capabilities and solutions without having to be concerned about maintaining the technologies or what they need to keep pace with the digital evolution,” he says.

KPMG’s focus is on growing its managed services and KPMG Digital Finance is one of the ways the firm is enabling its clients to fundamentally change their finance operating models. “We aim to continue to evolve and expand the capabilities we provide our clients so that they can access advancements easily through a managed service rather than having to “built it themselves”. Through this, we aim to empower our clients with the ability to focus on delivering value for their companies and taking away the concern and challenges of the enabling technology and processes,” shares David.

David encourages emerging tech enthusiasts to think big.

“Challenge how things are done today and don’t be constrained by the universal perceptions. The future is shaped by those that understand where we are or should be going and not by how we change what we do today.”

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“KPMG’s” is an incorrect usage of the KPMG mark, which does not have an apostrophe, and is also grammatically incorrect when used in a trademark sense, because in any trademark the word KPMG is an adjective, not a noun. We shouldn’t be using possessives in the names of products or services. Where possible, please avoid use of KPMG in the possessive form (misuse of the KPMG trademark per OGC) – suggested alternative: our, our firm’s, the KPMG, KPMG LLP’s  Either remove reference to alliance partners or give them a heads up  Who is they?

Please ensure that proper KPMG branded names have been through the firm’s naming review process. Legacy names used in market prior to 2016 can continue to be used unless there is a significant increase in scope, client base, or functionality and/or the current name is no longer relevant. Until the name has been approved, or if a proper name is not needed, please change to sentence case. See KPMG Approach to Naming guidance for additional guidance. See U.S. Naming Request Form to submit proposed names for review.  

This is an approved KPMG Branding and currently under Trademark filing “KPMG’s” is an incorrect usage of the KPMG mark, which does not have an apostrophe, and is also grammatically incorrect when used in a trademark sense, because in any trademark the word KPMG is an adjective, not a noun. We shouldn’t be using possessives in the names of products or services. Where possible, please avoid use of KPMG in the possessive form (misuse of the KPMG trademark per OGC) – suggested alternative: our, our firm’s, the KPMG ___, KPMG LLP’s  lowercase Should this read “where we traditionally process”?

Problematic term “UNPARALLELED”-  Such terms can only be used if the terms or phrases can be objectively and lndependently substantiated.  Suggested Alternatives: One of the leading, of the top performers, strive for top quality, among the largest   This term is difficult to substantiate. We do not want to over-promise results. Consider changing to one of the alternatives: efficiently, effectively, thoroughly, broadly, cohesively.

“KPMG’s” is an incorrect usage of the KPMG mark, which does not have an apostrophe, and is also grammatically incorrect when used in a trademark sense, because in any trademark the word KPMG is an adjective, not a noun. We shouldn’t be using possessives in the names of products or services. Where possible, please avoid use of KPMG in the possessive form (misuse of the KPMG trademark per OGC) – suggested alternative: our, our firm’s, the KPMG ___, KPMG LLP’s 

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GR8 Events: Outstanding Events, Every Single Time

Event Management is one of the fastest-growing and most dynamic sectors in the world today. Event Companies are essential in today’s world, as they offer a range of benefits and services to their clients and the society at large. As events become huge in magnitude sometimes covering huge physical distances, event companies help plan, organize, and execute various types of events, such as conferences, exhibitions, festivals, concerts, weddings, etc.

They help clients save time, money, and resources by taking care of all the details and logistics of the event, from venue selection, catering, entertainment, marketing, and security, to post-event evaluation. Their professional expertise and creativity help ensure that events are successful and memorable for the attendees, sponsors, and stakeholders. They use the latest technology and tools to enhance the event experience and ensure quality and safety standards. They also contribute to the social and economic development of the communities where the events take place.

Portugal-based Gr8 Events is one such event company known to create value and impact for clients and society by delivering events that align with the client’s goals and objectives, such as raising awareness, generating revenue, promoting a brand, or celebrating a milestone.

Giving it Their All

GR8 Events. Was established in March 2021. As the CEO Francisco Serzedello puts it, “A group of 14 experienced event managers, event designers, strategists, content creators, motion graphics, and nerds, in the middle of a pandemic with a large bag of courage, knowledge, and all our hearts.”

Starting a company, one which facilitated social interaction, in the midst of a global pandemic that demanded isolation, was indeed a bravado, but one that has already started paying off. Gr8 Events strives to create lifetime memories for every event it organizes. The team lives to breathe events into life and excitement. They make sure that it is a great one for everyone, for the team, the partners, and ultimately for the clients.

GR8 Events was built on top of 3 solid pillars – Creativity, Innovation, and Technical Expertise. “These 3 pillars need to work together in harmony with balance, through empathy and constant learning to create memories that last. We do it in corporate events, brand activations, and digital events,” says Francisco.

A Long Journey

In 1996 Francisco was going through Law school when he got a chance to start making small contributions to the events and soon realized that this was exactly what he wanted. “It’ s a blessing that so early in life I found what I love to do. I loved the contact with the clients, the chance to dream and to make these dreams come to life like unique experiences,” recalls Francisco.

Soon he started working in Action Plan, a motorsport events handling agency where he was introduced to corporate events. He grew with and in the company till he got to his partnership and the director role, while the company turned the focus from the motorsport to the corporate events. He then joined the Ativism Group in Desafio Global, the Portuguese reference in events in 2007, part of a seducing communication, brand, experiences, and events group on the rise to become the leading players in most of the areas they were in.

This transition opened the door to bigger and even more astonishing events, a bigger team, and the chance to be part of a Group that counted with most of the greater names and rising stars of the industry. Francisco went through the rise and fall of this big group and continued in Desafio Global even after the collapse of Ativism.

In September 2020 it was time to look for a new challenge. After 13 years in the industry, He wanted more. He believed that an agency needs to be more, for the clients, for the team, for the business partners, for the shareholders, and for everyone. That’s when he and Rui started with Gr8 Events.

As the CEO, Francisco is responsible for steering the ship in the right direction, predicting stormy waters and opportunities. He needs to be the lighthouse in the night and the sun everyone can energize from.

He needs to help others to rise to their best, grow, and enjoy the ride.

Of High and Challenging Moments

Francisco is very proud to have created and conducted together with the clients and partners the first big event in Portugal after the pandemic, Velocity Lisbon. It was a huge task to make this come through. COVID restrictions on travel and bringing people together, the lack of supplying goods and teams, and the fear of the participants proved to be a wordy challenge. But the best part was the chance to create an innovative way of communicating and networking.

They won 2 golds and 1 Silver in the EVENTEX international awards and even more rewarding the clients considered it the best Velocity ever made.

Speaking about choppy waters and incidents that threaten to derail the events, Francisco feels that there’s a thrill about not knowing what can happen, expecting the unexpected, and solving challenges that arise during the events. “It’s our biggest fear but also an adrenaline rush. We prepare and plan everything to the tiniest detail not to be surprised but yet… Experienced teams, planning, careful preparations, and a lot of TEAM help us solve these surprises,” he shares.

Making Events Bigger and Better

While designing an event, GR8 Events’ main priority is to surpass the client’s needs, demands, and expectations. The main challenge is to go beyond what everyone expects and create memories that last, experiences that get engraved in the senses, and do it again and again. They have started an innovation department that develops most of the event solutions and personalizes them to every event. They aim to have the best solutions for their events and are really proud of them. “Innovation it’s a part of what we are, how we want to be, how we need to be. In GR8, innovation is a need, and our event managers demand it from our nerds,” says Francisco.

GR8 has been growing very fast since its start. They started 14 and are now a team of 36 people. They are already considered the best Portuguese agency twice and they are only 2 years and a half old.

“We are always trying to do it GREAT. We are planning ourselves for the Future and I promise you we can expect even more. We are Aiming high. We proudly prepare ourselves for the next year, with strategic, and sector reflections so that we can look ahead and be proactive. We never stop learning. We grow together on top of every success

 and every challenge. We dare. We take risks, to do different, creatively and effectively. We keep on dreaming new dreams but always focused on the solution. In our industry and especially in Portugal we need to always be looking for new challenges, newer technologies; new opportunities,” concludes Francisco.

Quote: “Dream, think it over and do it.”

Quote: “If you are going to do it, do it GREAT.”

Sonica Aron : The Dawn of Her Career 

“A girl should be two things: who and what she wants.” This thought inspires every girl who aspires to define her reality and create a future for herself by doing something she loves. One such aspirational woman is Sonica Aron. Sonica comes from a family of doctors. She is the youngest of three siblings, who decided to join the field of business management. Thus, it is only understandable that this was something completely new for her. It is good to see how the dinner talks have changed from medical discussions to something more social, such as gender expression, social justice, awareness regarding various disabilities, and inclusion. Sonica is an HR professional who has acquired over 2 decades of experience in her field. She has worked with companies like PepsiCo, Vodafone, Roche Diagnostics and ICI paints across geographies and roles.

She has worked in sales, Manufacturing and HR. She has worked in remote locations and across different cities. Her diverse experience brought to light how various people view women workforce, and the way they work and deal with them. Sonica was leading the HR department in Philips Consumer Lifestyle Business in India, when she decided to take a different path and reshape her career. In the year 2013, around February, Marching Sheep was founded by Sonica with a  purpose of making a tangible difference to people’s lives and careers. 

Her Part In Her Organization 

Sonica Aron is the founder and the Managing Partner at Marching Sheep. The company’s purpose is to work with clients and make a difference to the world- to peoples’ lives and careers and drive respect and equality for all. They wish to partner with clients and establish structural long-term capability that can be achieved through the People strategy, policies, driving diversity, equity and inclusion, and leadership and learning interventions. No ‘template’ is followed here, as all the solutions are customized. Solutions are designed and implemented here with a engagement with the client to identify the real needs and address them holistically. 

Things That Inspire And Motivate Her 

Sonica firmly believes in the power of inclusion and a world where people with differences flourish. Every client that Marching Sheep team has worked with is an opportunity for them to make a difference, and this is what drives them forward. Inspiration can also be found in the realities of people for Sonica. Ordinary people sometimes end up doing extraordinary things. When they engage in their non-commercial campaigns, such as the “Marching with Pride” where they spoke to the LGBTQ community members, or “21 Marching” where they interacted with people with 21 disabilities, their stories of grit and perseverance keeps Sonica on her toes to keep doing meaningful work. Their journey, their humility, their acceptance, and their will to live independently with dignity have done more than inspire Sonica. It motivates her to keep going, to do something tangible by way of creating awareness and inclusive workplaces, to bring about meaningful change. 

A Few Noteworthy Recognitions And Accreditations 

Sonica has been mentioned in the list of the top ten women entrepreneurs in Forbes India for the year 2020. Also, in June 2021, she had been mentioned in the list of India’s Most Valued People by Forbes India. In the same year, she also earned a position in the Inspirational Icons in Leadership list made by Fortune India Exchange. She also got a position in another two lists that same year. The lists were the Inspirational women leaders in India made by Business Today and the top 100 digital influencers produced by Yourstory.

A Thing She Wished She Knew Beforehand

Sonica emphasizes how she wishes she knew more entrepreneurship before she started Marching Sheep. Although she knew and understood HR well, it was not enough. She struggled with the simplest of things that were associated with setting up a new organization. For starters, she had no idea if she wanted to put together a company, a proprietorship, LLP, or an LLC. She struggled with making her own website. She was raised in a sheltered environment and then, again, she worked in corporate, HR management. None of this helped her sharpen her marketing and business development skills. 

Being bootstrapped and attracting talent was one thing that she had the most difficulty with. She made mistakes in her early years when she believed in spoken words and trusted people without the help of a contract. She learned from her mistakes. 

Her Take On Women And Their Stereotypical Role To Also Manage A Household 

Sonica strongly believes that every woman is unique and has the right to find her passion and interest. Even though she is happily married, owns a dog, has two adorable children, and two sets of ageing parents with a thriving career of over the past two decades, she knows that she gets the most joy out of the difference she makes at work. Managing a household can be outsourced. As long as Sonica is happy doing the meaningful work she is engaged in, she knows that she can make people around her happy, too. 

The things that makes one person happy could be something that does not matter to another person. Everyone should have a right to choose what makes them happy without any societal pressure or compulsions. If a particular woman enjoys staying at home and looking after the house, so be it. If a man wishes to take a break to pursue his hobbies or just to relax, then so be it. If they enjoy it, let them do it. If a couple decides to pursue parallel careers and wish to distribute their responsibilities at home equally and if that makes them happy, good for them! Who exactly is society to decide what’s right for anyone, anyway? 

Highlights Of Her Career As A Woman

Sonica gracefully expresses that if this question was posed to her about 10 years ago, she would have answered with a recent promotion she got or an award she received, or it would be some sort of external validation. But as times have changed, she ponders and comes to the answer that there are many fine moments of gratification that make her extremely ecstatic and to pinpoint one is just impossible. For example, this one time a client told her that they were reminded of her when they had a conversation with their colleague about not being very inclusive during promotional decisions. 

Or when a participant who had attended one of her sessions years or months ago invites Sonica to their wedding. Or even when a client calls and tells her how their interactions and conversations with her have helped them through a tough situation. Another example is how Sonica receives plenty of messages from people she has connected with over the years on women’s day. It’s times like these that help her realize that she is finally doing what she set out to do, making a difference in lives by touching them. There is a famous quote by Mark Twain, “The two most important days in your life are the day you are born and the day you find out why.” 

With Marching sheep, Sonica has found her why. 

A Couple Of Changes That Were Brought By The Pandemic To Her Market And Sector 

When Covid came into the picture and made a big announcement in everyone’s life, many companies were sucked dry of revenue within weeks. Sonica’s company was no different. All clients started cancelling the interventions they had planned. But while they were down, they were not beaten. The pandemic presented Sonica with two choices, one to send out her team on a furlough that could only be called indefinite. Once the situation was a little more stable, then only would it be an appropriate time to restart work. A lot of the boutique firms she knew were doing this, and this was the easy way out. 

The second way was to persevere. Find out what their clients require and support them through the tough times, and work on being an even better version of themselves than before. Now, she knew that the second option would be tough, but she was brave enough to choose it and work her way through. Her reason for making such a choice is extremely simple and understandable. All the hard work she and her team had put into their business would be for nothing if they had taken a break. The seven years, 2013-2020 would be forgotten. Her team would have been fragmented.

So, to persevere was the ultimate choice she had. They then proceeded to become a mastermind and think tank that met well with the needs of a marketplace that was turbulent, uncertain, and evolving. To hold up the work they were doing, they were required to know how exactly they could strengthen their organizational capabilities to meet the extensive needs of business continuity and recovery. For this particular reason, they went on to conduct research extensively, while doubling their client outreach and working on panel discussions and surveys. Their portfolios were ramped and virtual offerings were brought forward. 

A lot of the new partnerships were formed. One example is the FICCI quality forum, which has more than a cemented relationship with Sonica and her team over the last 3 years. Now, the year 2020 was tough, but she and her team stuck together, and with them stuck their partnerships and clients. Sonica is proud to share the news that with such elaborate efforts, none of her company mates suffered a layoff or a salary cut. New team members were hired, and the brand was further extended. Going virtual truly helped them. They had a chance to break down geographical boundaries while also receiving global assignments. 

In 2021, Team marching Sheep had made clients all over the globe, including LATAM, APAC, Middle East, UK, ANZ, America, and Europe. We all realize that balance is an important factor of life and so does Team marching Sheep. She can positively say this because the team processes established not only let all the team members have flexibility but also help manage their personal and professional life without much time overlap. Since a bond has been made on mutual trust and respect, the working of team is pretty smooth. 

Her Guidance To The Next Generation In Her Field 

Sonica advises all youngsters to keep going and follow their hearts. Being persistent is the key. Obstacles and naysayers are common but that also help you lead the path. 

Be confident and keep doing what you want to. Remember, nothing succeeds like success. 

“Driving Success Through Skilled Negotiation, Compliance and Risk Management”

Interview Questionnaire for Natalia Mochales, Vice President and Head of Compliance at Ericsson Middle East and Africa

Through this questionnaire, we aim to highlight your achievements, professional milestones, notable contribution, the organization you run, and your contribution to society. We are looking for perspicacious and beneficial answers from your side.

  1. Give a brief overview of your professional journey. What made you choose your current industry?

I’ve always had a strong sense of ethics and justice. I owe my core understanding of the difference between right and wrong, of the need for personal and commercial integrity, ethical behaviour and justice to my father, a first-class lawyer, who, through consistency of example, brought up his children to understand the rewards of integrity and compliance and the consequences of choosing not to comply. He showed me that there is always the possibility to make the right decision, even though that choice is most likely not the easiest one.

It would seem Law was in my DNA and consequently, a natural career path. After obtaining a law degree, I decided to specialize in European and international law and I moved to Brussels where in addition to complementing my studies, I joined the Brussels branch of the Spanish law firm. I worked very closely with the European Institution and thoroughly enjoyed this opportunity. Looking back at my time in Brussels, I can firmly say that those 5 years shaped me, both professionally and personally. Some of my best friends are related to that period and still form part of my life today. We were all young, full of curiosity and eager to learn. However, I wanted more, I was interested in multinational corporations, so I left Brussels and enrolled for an Executive MBA degree at IE University on completion of which, AT&T offered the post of Retail Commercial Lawyer EMEA with a focus on contracts and negotiations. This was my first foray into the ICT sector. I found responsibility for global customer contract negotiations across the whole of Southern Europe, a most interesting challenge, and a great learning opportunity in an exciting industry. That I was multilingual and consequently able to negotiate in different languages was a distinct advantage and I learned much and gained significant international and ICT industry experience during the 5 years I spent in their employment. It was at this moment that I met the woman who became my mentor and friend; she was the General Counsel for EMEA, and an excellent lawyer now retired with whom I remain in contact.  

Later, I became Vice-President for EMEA Contract Compliance at McCann Worldgroup, subsequently moving up to the post of EMEA Contract Compliance Director at its parent company, Interpublic Group (IPG).  It was in this role that my work necessitated frequent visits to the Middle East. A new challenge took me to Holcim Group, which was then known as LafargeHolcim. Here, I first worked as Head of Compliance for Western Europe, North and West Africa and then as MEA Regional Compliance Officer. During this period, I travelled intensively in Africa and the Middle East, almost weekly on a plane travelling to a new destination. Cement plants and offices were neither smart nor located in well-ordered cities but situated in remote places within the various countries. It’s said once you experience working with Africa/ Middle East it’s difficult to stop. Was not necessarily easy, we had many challenges but some of my best memories and learnings are related to that period.

It was at this time I was offered the position of Senior Compliance Officer with Ericsson which enabled me to reduce the time I had previously travelled, and I was subsequently promoted to Head of Compliance for MEA. I was excited about returning to the ICT industry and especially to MEA, as it offers great potential for blazing new trails in terms of gender equality, diversity, and inclusion. My main responsibilities involve designing and implementing global compliance programs and improving existing processes and procedures and advising the business in conducting business responsibly across a large market area covering more than 70 countries.

  • What, according to you, is the biggest obstacle en-route to self-healing?

This is quite a challenging question that would be best answered by a psychologist. Often, it’s a combination of factors that prevent us from self-healing – from repressed feelings to difficult interpersonal relationships. For me, the hardest bit is always to acknowledge the inconvenient truth and being honest to oneself. As human beings, we are excellent at justifying why things need to be the way they are – even though our instincts tell us otherwise.

Holding on to things that have, over time, become neither relevant nor beneficial is a definite hindrance. It is very important to be open and ready to embrace changes which for sure will allow us to keep growing as an individual. 

  • What strategies have you employed to foster a culture of compliance and ethical behavior within Ericsson

At the end of 2019, I joined Ericsson at a unique moment in time, just before signing a Deferred Prosecution Agreement (DPA) with the US Department of Justice and having been under independent monitorship since June 2020. This gave rise to a significant point of change for the company in accepting responsibility for past misconduct and adopting a determination to engender a core value of organization-wide integrity going forward.

At Ericsson, we take pride in being a responsible, relevant driver of positive change within the communities where we operate. Our Code of Business Ethics (CoBE) serves as our compass in this regard. It provides us with the resources and information we need to conduct our business responsibly, make ethical decisions and maintain trust among our customers, partners and shareholders.

Our proactive efforts extend beyond legal compliance and focus on improving and strengthening our responsible business practices while reinforcing a culture of trust, transparency, and integrity across the whole organization.

We have today a comprehensive Ethics and Compliance Program in place that is centered around a few core elements. The program enables us to raise awareness and prevent mistakes and breaches of our CoBE, detect those instances when they do happen, and respond and remediate them quickly. It also sets out a robust and transparent reporting and disclosure framework on a par with global best practices.

In recent years, we have made significant investments to strengthen the program with policies, processes, and tools for preventing, detecting, reporting, and remediating non-compliance behaviors. Our efforts focused on four areas where it was needed the most – leadership and culture, third-party engagements, compliance and investigation capabilities and internal controls. Our Ethics and Compliance program represents today a business competitive advantage.

However, this could not be accomplished without first establishing a highly skilled and experienced team of professional compliance officers supported by the top and middle management. When I look back, it seems to me that I have spent an entire lifetime in Ericsson, it has been a few years of intense work, not always easy, which has required great energy for me to get to where we are today. However, it is very gratifying to see how the company has evolved for the better in these years and it is even more so when the colleagues who have been working almost all their lives here recognize it.

  • How feasible is leading a holistic life considering today’s fast-paced lifestyle and societal construct?

It is feasible but not without first fully understanding the interconnection between mind, body, spirit, and emotions, realising the benefits to one’s life that would be felt from developing positive habits/ shedding negative ones. It is next to impossible to excel at everything but possible to excel at certain things and do reasonably well at others. The key is to focus on what you have proven to be personally beneficial as your life evolves and not on what the world at large would have you believe would be beneficial. In this context, I make sure that I dedicate my free time to what I like, and I have also learned over time to say “no” and not surround myself with people who do not give me light and energy. I no longer go to events or dinners because “you have to do it”, I have little free time and that is why I choose very well how and with whom I spend it. My family and friends, meditation, outdoor activities, music, and always trying new things make me feel in control.

  • In the dynamic business world where things can change in a snap, how does one keep a steady head and focus on the goals?

It’s about establishing priorities, the ability to tune out the noise, but also about agility and having an adaptive mindset. If hiking up a hill when a landslide puts a large rock in your way, reaching your destination remains wholly possible. It’s simply a matter of changing the route, there’s no point banging your head against the rock – you must go around it.

Life has taught me to be flexible; I have developed the ability to adapt to the reality of any given situation and after all these years in the corporate world and living in different cities and continents, still look forward to new challenges and opportunities to learn new things and meet new people. In reflecting on past roles, where I have been and what I have done, I certainly cannot say that it has always been easy. I can firmly say though, that I have learned a lot both from both good and bad experiences, and I am grateful for all of them. I still feel a great deal of the same curiosity and eagerness to grow that I had in the early days of my career, and I am looking forward to whatever the future holds for me.

  • How do you, if at all, encourage diversity and inclusion at the workplace?

Diversity and inclusion are among the focal points of our strategy at Ericsson. We are committed to creating a diverse and inclusive organization, as this increases our ability to attract the best global talent, foster innovation and deliver increased value to our customers. We proactively work to achieve greater gender balance, alongside increasing representation of currently underrepresented groups.

As part of our strategy to attract more diverse candidates, we are working with our recruitment partners to strike a 50:50 gender balance for early career and graduate hires. We are also making progress on gender balance through our ALTitude career accelerator program for women, with a third of the program graduates progressing to more senior positions within a year. By the end of 2022, women employed in line management positions had increased to 22% and 35% of the executive leadership comprised of women.

I firmly believe in equal opportunities and in the obligation to develop local talent. When I arrived at Ericsson to face the challenges that awaited us, I had to create my team almost from scratch. MEA is a market where experienced professional compliance officers are scarce, but I have managed to create a team of local talent with a variety of backgrounds, races, religions, ages and genders. I am proud my team can exceed expectations through having a perfect balance in terms of diversity and inclusion and we certainly benefit from having animated discussions on the path to reaching decisions.  

  • What leadership qualities do you consider essential for driving innovation and leading a successful team?

It is important to stay away from the “Doing the things the way they have always been done“ type of approach. Essential leadership qualities for driving innovation and cultivating a thriving team lie in a strategic blend of adaptability, education, diversity, and collaboration, and trust. I believe these are common qualities for any leader. In my area of responsibility, navigating the intricacies of compliance demands while propelling innovation hinges on a visionary leader who embraces change and encourages cross-functional teamwork. A successful leader in this role must exhibit adaptability, swiftly responding to the dynamic regulatory and risk landscape and industry shifts. This entails fostering a learning culture that empowers team members to stay informed and creatively adapt to new challenges. As a leader, it is on me to support and encourage my team to find the time to pursue new skills and knowledge and provide them with the opportunities that they need to learn and to grow whether by enrolling in specific courses or dedicating time to team discussions where we learn from each other. Diversity, collaboration, and open discussion emerges as a backbone for innovation. By valuing diverse perspectives and backgrounds, a leader stimulates creative problem-solving and ideation, making sure that everybody feels included encouraging the team to share their opinions, experiences, perspectives and feel listened to while guiding the team towards compliant yet innovative solutions. In all this, integrity and compliance remain non-negotiable, with a leader exemplifying unwavering commitment to ethical standards, fostering a culture of transparency, and inspiring ethical behavior.

  • What advice would you offer to young women aspiring to excel in the business world, especially in leadership roles.

Do not ever think you are not good enough. You are where you are because you have worked hard for it and because you deserve it. As females, we often tend to strive for perfectionism, and we are overly critical of ourselves. I certainly experienced such feelings in the past, so it is important to remember gender has no connection to an individual’s abilities and determination to progress in a chosen career. Also, never forget to stop and appreciate those who have helped you along the way and, once in a position to do so, contribute to the progress of other promising talents. In that sense I am a mentor and sponsor in internal programs at Ericsson and outside Ericsson I am a co-founder of “The Club of the Spanish Executives in UAE“. We are currently taking the last steps of its’ constitution and look forward to it becoming a reality very soon. On arriving in UAE, I thought it is important to create this Club as a means of primarily providing support/giving visibility to talented Spanish women in management positions and further to generally encourage/support young talented women in their chosen careers. We believe it to be a very worthwhile initiative and are both pleased and proud to have enlisted the support of the Spanish Ambassador and Spanish – British Counsel.

  1. Where do you see yourself and your organization in the years to come?

I see Ericsson as a role model of compliance sharing the lessons learned with other corporations and industries and a pioneer in diversity and inclusion in the ICT industry. I see us as a leader in breaking the energy curve in the sector through our advanced network energy consumption models and cutting-edge energy-saving technologies. I see us improving the energy performance of our portfolio and taking resolute climate action in our activities and across our supply chain by reaching our Net Zero target. I believe the widespread deployment of 5G, which is by design the most energy-efficient cellular generation to date, will be a key driver of our success. I see us building more productive partnerships with telcos around the world that will help us achieve our shared sustainability goals so that together, we can drive the global transition to a low-carbon and circular economy.

I also see us as a force for good by improving the lives of people by bringing connectivity to previously underserved communities, levelling the playing field and enabling excellence. I see us contributing to women in tech, bridging the gender gap in STEM education where we ensure girls have access to ICT skills both in and outside of school. Moreover, I see us transforming sectors across society where we remain committed to researching and developing products and services that support and reach for the accessibility and affordability of communication infrastructure in our quest for digital inclusion. And finally, I see us continuing to mark many global firsts and set new benchmarks for the deployment and use of technology in the most responsible way.

As for myself, I will keep on strengthening and adapting our Ethics and Compliance Program to meet the ever-evolving needs of a connected and sustainable world and as a trusted advisor for my colleagues running the business in MEA. At the same time, I believe is also time to jointly work with other companies on collective actions to address corruption challenges and raise standards of integrity and fair competition in business. Moreover, I see my wide-ranging, extensive international experience in a variety of industries enabling/ qualifying me to make a valuable contribution by acting as an advisor to other companies on conducting responsible business globally. I have had the opportunity during my extended international career to be exposed to many situations and gained a tremendous and valuable experience that can serve other organizations.

  • How do you maintain a work-life balance while being a trailblazing businesswoman?

It would be a lie to say I have the perfect work-life balance, but the flexible business model has certainly allowed me to manage my time more efficiently. I also strongly feel that today’s always-on work culture neither benefits the employer nor the employee in the long run, as the resulting stress on the employee saps the ability to consistently excel in the workplace, or worse, results in burnout. I am very aware of this, and I have had many discussions with my team on the matter. Taking the time out to recharge my batteries is extremely important for my performance and that’s why introducing dedicated personal time in the evening and on weekends, during which I neither answer work calls nor respond to emails, unless it is an emergency, has worked wonders for me. I am not the best at setting boundaries, but I am improving. The benefit of ‘disconnecting’ will obviously differ from person to person but for me, time spent with family and friends, when work is never discussed, is particularly important.

  • What is that one quote you absolutely live by or find helpful?

A favorite is from Malcolm Forbes: “Education’s purpose is to replace an empty mind with an open one.” I firmly believe in the power of education to expand horizons and uncover new opportunities. Education is advantageous throughout life and something no one can take away from you. I believe simply being alive constitutes an ongoing learning opportunity of which I have and will continue to take every advantage and that’s one of the reasons why I feel so very much “at home” at Ericsson in MEA We live by the motto ‘The future belongs to learners’ and are passionate about creating learning and skills development opportunities for all our people and for the communities we serve.

Lija Wierieszczinskaja: Helping People Unlock the Power of Expression to Successful in Life and Business

I have been working with people for longer than two decades. My leadership journey started in 2002 in East Timor where I was an on-site coordinator between a business and low-educated local people seeking prosperity for their families. It was a transformational experience built on contrasts and cultural diversities of different worlds and formed my comprehension of humanity and compassion.

Reflecting on my personal growth and my career development, I realized that that job of young me was the best possible career start to create my right foundation in relationships with people.

My leading roles in the Western business made me cross my path with high-profile people, and collaborate with creative gifted teams on various projects. In the meantime, I witnessed the inability of high achievers in jobs to adapt to the changes in their private lives.

The more I got to know people’s role in the success of a business the more I questioned WHY people can make such a difference in a job and can’t navigate their choices in their personal lives.

As I cared about giving space for growth to the people whom I worked with, I always emphasized the importance of self-awareness as a core stone of self-alignment.

I observed that people feel safe and comfortable, and show the best of themselves as experts when being in a work environment with well-defined goals and guidelines. Once they lose a job, they lose the grounds underneath, they can’t see their self-worth.

Once I realized that having a vision of oneself on the individual level is not different from having a vision in business, I wanted to shout out loud about the importance of a leadership role in one’s life that improves decisiveness and willingness to take responsibility for the outcomes.

So many people will find themselves related to being in a job that may not bring fulfillment or financial satisfaction any longer and not having the courage to change it. As a CEO I find it as harmful for a person as for a business. People lose their spark, and they become less happy which affects their well-being.

Coaching makes me feel deeply rewarded for making people see their success stories and uniqueness, creating their healthy alignment with every life situation.

I have to start with a common saying which I love; “you don’t know what you don’t know.” So we don’t call in the things which we are not aware of. I am very much willing to listen and share. It is a two-way process creating healthy grounds for experience exchange.

As a leader, my role is to create an environment where people feel safe to share and operate from their zone of genius within their capacity, where they thrive.

I hold the vision all the time, and setting healthy boundaries is 100% helpful to stay respectful to each other and contribute to the success of the business.

I was craving to create something that would let me put together my business expertise, my genius, my knowledge of human resources, and the holistic tools that I learned over years of my personal journey toward finding a secret of living joyfully with ease.

In June 2023 I founded my new business “Connect&Consult LW” which specializes in providing coaching and business consulting services.

I wanted to share my secret and introduce self-expression as our superpower available to everyone. Self-expression is the key to finding a balance that brings coherence across all life areas and creates harmony in one’s being.

Once we become aware of the components of our self-expression, we can reframe our relationships with everything that we do whether it is a job or sabotaging certain things, developing resistance to a change.

Being fueled by our self-expression we access infinite sources of inspiration that let us sustain and find creative solutions at times of hardship.

I have a special organic approach to personal growth and business development.

I believe that action coming from inspiration and raising from alignment is more impactful and creates a profound sense of commitment to accomplish.

My 8-week signature program “Self-Expression is Healing” gives people a clear vision of their goals and a sense of direction to start navigating toward them organically, being powered by their inner resources.

My intention-based private coaching sessions let my clients see a solution to their life situations that are always available for them.  The foundation that I create for my clients helps them deal with their career opportunities, and life choices, and create financial stability.

The more I know about human infinite potential, the more ways I see for the business to grow organically by creating a brand essence that incorporates a soulful culture. I coach businesses in regards to creating an environment where people thrive and offer the best in themselves. Particularly I cover the topic of Customer Service Success as it touches on various aspects as Product identity, Organisational Culture, Customer Service team, Communication structure, and Trustworthy Relationships with the clients.

I help entrepreneurs to create impactful businesses that will bring fulfillment and add value to their lives. No matter which stage is of the business, I can help with turning an idea into a product, preparing a plan for an investor, wrapping the beautiful soul of the brand into a business structure framework, and creating the brand essence.

I provide consulting services offering unique solutions for particular business cases. My extensive experience in the luxury operational market let me advise potential yacht and jet owners on operational head-ups, choice of operators, and running costs budgets.

Moreover, I am offering a unique coaching program for those who are looking for a career opportunity in a niche as a PA/intermediary person of a boat/jet Owner. It is something truly unique that takes a lot of diplomacy and knowledge to benefit the success of the operations.

I am happy to collaborate with businesses that have the same values, promoting thriving work environments and organic/holistic approaches to growth and leadership.

I am interested in cooperation with developing educational programs around self-empowerment and brand creation.

“Adding value” solutions, relationships, and anything else that can result in a fruitful partnership is on my radar.

As a visioner, I always had a clear concept of doing things. At the very beginning of my senior role career in 2007, I was challenged by delegating tasks.

I was perfectly aware of the importance of the contribution of everyone to team performance, but I was not completely OK with letting go of control over the processes.

My conscious leadership helped me acknowledge the necessity of giving autonomy in decision-making to managers as a part of their personal and professional growth in the workspace.

My mind was struggling to find something that would ensure the correct guidelines for the process as I knew that I had to give credit to a manager for a good decision and I had to take overall responsibility for every bad decision and its outcomes.

I had a powerful insight at that time that keeping alignment with the purpose of the business by communicating a vision throughout every layer of the business structure makes people clear of the directions. As things evolve, and the environment changes, regular communication exchange within the organization is crucial.

I have to say that as much as I respect technology, as much as I get careful to deal with it.

I trust technologies in the right hands of professionals who connect my vision with the beneficial outcomes of implementation.

AI is quickly growing as businesses find it liberating the time and resources. I personally accept it to a certain extent. I don’t see AI expanding in the customer service area within my business, as I give a deep meaning to every connection with my clients.

Customer service is a lot about emotional experience that makes clients resonate with a product. I would not assign it fully to a creative part, as to me, creativity is a flow state of a human.

In the meantime, I see AI adding value speeding up and optimizing many business processes.

Change is something unavoidable in our lives and business. Life is dynamic. It is all about finding balance in every single moment at a time. Don’t get too comfortable with the feeling of getting settled.

Your vision becomes your compass that navigates you through a change and helps you feel a sense of direction in the choices.

The sooner we embrace the discomfort of a change, the better we are. Saving time on adapting to a change is a game changer as you can pick up the energy of its downdraft and see the fresh opportunities that bring you ahead.

Very fortunately I learned about diversity going alongside my career and personal growth. My first work experience took place in East Timor. It was a very complex task for a beginner. I represented the Asian Corporate Headquarter onsite supplying the local workforce for the project led by the Western business.

I reported to my employer in Singapore, served the needs of the local people in East Timor, and coordinated activities with the Australian contractor.

It was a pretty big deal for an Eastern European 25 yo girl. I grew with my work projects and learned about polarities, diversities, and enormous respect for cultures. I learned that culture defines the business approach.

How did I get along with it? I always knew my great ability to see the big picture and my sharp mind helps me to see the pattern.  Now I realize that I was guided a lot by my intuition which helped me to adapt.

At that time, I was driven by the goals. The only thing I understood was that making a project happen made different minds, cultures, and worlds get together and create coherence across cooperation.

My promotion was to a new job post in Afghanistan reporting directly to the Headquarter in the USA. At that time two more opposite cultures and two more business approaches crossed my path of personal growth.

At the time I created my first business from scratch in Kazakhstan, I intuitively started putting in place an organizational culture as the soul of the business that makes people wish to join and feel like a part of something that adds value to their lives. That sense of belonging made the team bring out the best of them.

By the time I reached Europe in 2007, I was absolutely an impact-driven leader knowing how to motivate multicultural teams and how to create impactful partnerships with respect to the diversities.

Moreover, consciously I brought spirituality into my business, I started applying energy mastering which helps to create a workspace that resonates with my desires and my creativity flow.

In fact, attuning to the energy of the team and business relationships that feel right in a sense of cooperation we start putting faith in success rather than focusing on alteration of the diversities. A major shift happens from struggling with something that may potentially not work to performance based on a spirit of teamship letting people feel their value.

I acknowledge the power of my feminine energy that allows me to find my balance and use my values as a cornerstone for setting things around.

It is important to be alongside the client’s needs.

We are living in a fast-paced world that needs people to change constantly to catch up with the growing expansion of AI and technologies, and more dynamic processes.

The coaching industry is fast growing to cater to the newest specific demands of people.

My strategy is to stay impact-centered. For instance, well-being is crucial for everyone to thrive.

Thus, my concept is not to help people speed up, but instead, to teach them to slow down, shift focus to their needs, and consider carefully what is worth going for where to send their energy.

In this crazy world of chaos and overconsumption, a coach brings some guidelines to people to stay self-centered and navigate towards something that adds value to life.

My coaching business is young but my vision is big and the mission of my brand is:

“Create the world a better place by bringing out the best in everyone and help to reveal their uniqueness and brilliance that makes people feel their value, inevitably, they will start adding value to others, to the business they work for, and to the product that they create”.

Raise awareness that a need for self-expression is a guideline to love what we do. As soon as we release the aspects of our self-expression, we will start understanding our uniqueness and our power to create harmony and balance in their life

Create more educational materials to raise awareness about the direct connection between fulfilling life and well-being. Well-being is a starting point for any direction of our life journey.

I believe in the infinite potential of humans to succeed in this time of incredible opportunities. Being a mother of two young adults and a leader I concluded that the more we raise people with the awareness of the impact they can create, the more the world will benefit from the actions of conscious people.

How many conscious millionaires who think of profits as fuel to create their impact, we can raise by teaching the foundation principles about self-identity at an earlier age?

It is a pity that entrepreneurs often tend to skip a deep foundation, the pillar of sustainability, and jump straight up to the top of the high scrapper, the actions and struggle to balance against the winds of market trends and competition.

It is way more organic to find balance when staying aligned with the impact that the business creates and fulfilling the mission. An impact-driven brand identifies itself in the market by direct connection to the values of the clients that it serves.

A brand starts with its soul and its essence which connects clients with the product. The attributes like the logo and color scheme and advanced apps, the visual part of the brand structure is an interface to catch the eye of a potential client.

I encourage young entrepreneurs to stand out by being themselves holding their vision of the business as a lighthouse guiding their actions. It is a way to feel at ease by creating instead of struggle and resistance to sustain the competition.

Never lose the spark, always find your way through inspiration!

There is my lifetime saying that I have as my guideline and I teach my children: “Do your best and God will do the rest!”

Projectivity Solutions: Accelerating Organizational Performance

For a business to succeed, much more goes on than is visible outside. Passion and vision aside, it takes a lot of planning, competitive analysis, upgrades, and forethought to stay successful and move ahead. However, the core leadership often focuses on developing its products/services and needs more time and resources to handle these crucial yet unassuming tasks. 

This is where Projectivity Solutions steps in to empower small business owners and their teams to thrive and significantly impact clients’ lives. Projectivity Solutions increases business value by identifying and eliminating the unseen obstacles that adversely affect client satisfaction and productivity. 

Focused Solutions

Projectivity Solutions’ service focuses on the number of employees rather than earned revenue. The company is oriented toward non-profit and for-profit companies with fewer than 500 employees. Over 30 years of research have shown Projectivity Solutions that small to mid-sized companies can be classified into seven stages of growth driven by the number of employees. Each stage has unique profit, business process, and staff requirements. 

Projectivity’s uniqueness is providing integrated solutions appropriate to a client’s growth stage. They build people; relationships; high-performing trust-based cultures. Unlike other organizations, Projectivity Solutions uses over 130 years of science and research to objectively gather client data by conducting targeted “X-Rays” focused on 1) business operations, 2) relationships, 3) financial performance, and 4) mindset. 

Core Offerings

The current core offerings are:

Enterprise Foundation Program: Focused on Fast Results

Projectivity grows in-depth solutions that are uniquely configured to a company’s business. They approach a business as a dynamic, living system filled with interrelated elements. They craft a configurable solution by identifying the most critical factors to infuse into a business and prioritize accordingly.

Exceptional Enterprise Program: Moving from REACTIVE to FOCUSED

Projectivity helps grow exceptional businesses through the Stages of Growth™ methodology that identifies and infuses missing vital elements into a company’s ecosystem to create high-functioning, highly profitable organizations.

Just as there are vital elements that make up a healthy ecosystem, there are 11 components that make up an exceptional business. Each piece corresponds to a structured engagement that strengthens that business area. 

Exceptional Manager Program: Working ON the business, not working IN the business.

Moving from DOING to CRITICAL THINKING. The Exceptional Manager Program is a unique 12-month learning experience that shapes the management team into the backbone of an exceptional company. 

Exceptional Mindset Program: Creating a Culture

Moving from ME to WE. An outward mindset is a foundation for how Projectivity helps leaders achieve sustainable growth and performance. An outward mindset is a foundation for true collaboration and collective business success. As such, a leader’s inward or outward mindset profoundly impacts leadership style, treatment of people, innovation, collaboration, team building, and overall business success. 

Exceptional Leader Program: Optimizing Human Potential

Moving from CONTROL to INFLUENCE. This program incorporates self-mastery skills and adds leadership skills that optimize team potential by building trust-based relationships. The third component is a culture of collaboration which optimizes the organizational potential by balancing business acumen and compassion. Finally, this program’s advanced leadership modules include conflict transformation and key person acquisition.

Leading from the Front

Projectivity Solutions is a total solutions provider for small to mid-sized companies. As the founder, Phil Bristol’s focus was providing project management schedules to custom home builders in the Palo Alto, California, area. Phil’s experience spans over 35 years, with a focus on leadership, project management, and the information technology (IT) industry. He has successfully planned, marketed, developed, and implemented innovative solutions for public and private sector clients. 

The subsequent growth of Projectivity provided Fortune 500 companies with project and program schedules for on-time product delivery. Leadership development became the next level of integrated services providing assessments and training for organizations, leaders, and teams.

Technology: A force multiplier

Projectivity Solutions views technology from two perspectives – from the client and within the company. In both cases, integration and simplification are the driving force for services.  Every service has a process and deliverables that are scalable to the client’s growth stage. Additionally, each engagement uses adult learning principles with supporting videos, handouts, exercises, and follow-on discussion guides.

The COVID pandemic brought in-person services to a stop. They quickly began client engagements using collaboration tools such as Zoom, Padlet, and Teams. An unanticipated benefit was to expand their market reach to Europe, Africa, and India. Consequently, there is less travel-related time and connection with clients and teammates.

Technology-enabled innovation is the essential core of Projectivity Solutions’ integrated services. SOS… is the operative framework for their service design and integration.

Simplification – to effectively deliver solutions that can be easily understood and applied.

Optimization – to make the best use of available resources.

Standardize – to provide services in a regularly consistent approach.

Addressing the Challenges in the Industry

The overarching challenge is creating a foundation of trust-based behaviors that becomes the organizational standard. Two elements are necessary, clearly stated operational and behavioral expectations. Key components from the functional perspective are well-defined processes, position role sheets, and key process indicators (KPIs).  Behaviourally, implementing Brand and Core values is the foundation for starting trust-based behaviors.

Additionally, individual and team experiences can be enhanced using reflective assessments for personal and team growth. Arbinger’s Outward Mindset, Target Training International’s DISC, Driving Forces, and EQ assessments provide individual and organizational growth opportunities. Company leadership sets the example by demonstrating these skills among each other and with the staff.

Typically, consulting starts with key personnel interviews to identify the challenge and impacts on the company. Projectivity Solutions’ five-step engagement process begins with Discovery. This phase includes reviewing existing procedures and records, key person interviews, and proprietary assessments. The second step, Realignment, is a collaborative conversation where the root causes are identified and action priorities determined. The root cause and the appropriate solution are the implementation phase’s foundation.

An owner often takes action to resolve a symptom instead of the root cause and selects a subject matter expert as a solution provider. This creates a dual problem; 1) time and energy should be allocated to identifying and solving the root cause. 2) consultants take a primary role; consequently, knowledge and skills are kept from the company culture.

Embracing Diversity

Diversity by design is the approach at Projectivity Solutions. A high-performance organization has diversity at its core. Teammates are determined by selecting the best-qualified person based on several components. 1) Position benchmark, 2) position role sheet, 3) matching behaviors and motivated abilities, 4) key process indicators, and 4) regular performance conversations.

High performance is sustained by interactive training events using partner tools such as Arbinger’s Outward Mindset and Inclusion, Target Training International’s DISC, Driving Forces, and Emotional Intelligence (EQ), CreatingWE Institute’s Conversation, and TRUST Catalyst assessments.

Accolades and Caring for the Society

Phil Bristol, the CEO, was awarded the Governor’s Award in 2016. The award is to commend the CEO’s contribution and the organization for supporting the Roseville Chamber of Commerce and the Roseville city leadership program. He holds numerous credentials and certifications from internationally recognized organizations and is a member of the Institute of Management Consultants.

The company also assists The Gathering Inn (TGI), a multifaceted, multi-location agency serving over 185 homeless men, women, and children in Placer County through programs at four locations. Phil personally provided his services as a Leadership Development Mentor and Strategic Planning. The affiliation with these charities has increased outreach to people in need. “A hand up, not a handout.”

The company also assists organizations like Make-A-Wish in the Northeastern and Central California regions and Northern Nevada – “Creating life-changing wishes for children with critical illnesses.” The alliance of Projectivity Solutions with Make-A-Wish was to create an effective leadership development program. Another charitable contribution made by the company is to The Gathering Inn, a county-wide homelessness-to-housing program.

Phil and his partner Yeatts, both veterans, serve the veteran community. In addition to being a coach, Yeatts is a licensed clinical social worker who provides pro bono services to combat veterans with PTSD. The services have helped combat veterans deal with the trauma they have experienced, resulting in better family relationships and career success.

Certificates and Awards

  • Management Consultant – CMC, Institute for Management Consultants
  • Project Management Professional – PMP, Project Management Institute
  • Project Management Scheduling Professional – PMI-SP, Project Management Institute
  • Professional Behavioral Analyst – CPBA, Target Training International
  • Emotional Intelligence Analyst – CEQA, Target Training International
  • Driving Forces Analyst – CDFA, Target Training International
  • Hartman Dimensions Analyst – CHDA, Target Training International
  • Axiology Analyst – CAA, Price & Associates
  • Neuro-Linguistic Programming Practitioner – NLP, NLP Institute of California
  • Conversation-Intelligence Coach – CreatingWe Institute
  • Arbinger Leadership Coach – The Arbinger Institute
  • Arbinger Facilitator – The Arbinger Institute
  • Transformation Facilitator – The Arbinger Institute
  • Stages of Growth Strategist – Target Training International & Rewild Group

For the coming years, Phil says, “Projectivity Solutions will continue serving small to mid-sized organizations with less than 500 employees expanding services in Europe and India. We will expand our service offerings by recruiting performance-proven talent.”

Quote: “Ask questions for which we have no answers – then listen to connect.”

Nigerian Airstrike Mistakenly Kills Civilians in Rebel Strike “lapse”

  • In Nigerian airstrike military targets rebel hideout in airstrike.
  • Attack misses intended target, resulting in civilian casualties.
  • At least 15 civilians confirmed dead, others injured.
  • Government expresses regret, investigation launched.
  • Human rights organizations call for accountability and transparency.

Nigerian airstrike Tragedy: Civilian Lives Lost in Mistaken Attack on Rebel Hideout

In a tragic series of events, a recent airstrike carried out by the Nigerian military has led to the death of at least 15 civilians with several others suffering serious injuries. The strike, initially aimed at a suspected rebel hideout, missed its target, resulting in an unintended disaster. This incident has raised questions about the precision of military operations and the safety of civilians caught in conflict zones.

Nigerian Airstrike Errors: Civilian Casualties Mount

The attack occurred in a volatile region where clashes between the Nigerian military and local rebel groups have been ongoing for months. The government had reportedly been targeting insurgents believed to be hiding in a remote area. However, reports indicate that the missile launched by Nigerian forces struck a nearby village instead, with devastating consequences.

Local witnesses have recounted the horror of the attack, describing how the explosion left homes destroyed and families torn apart. Many civilians, including women and children, were killed instantly, while others sustained life-threatening injuries. The identities of the victims remain mostly undisclosed as authorities investigate the tragic error.

Nigerian Government’s Response

In the aftermath, the Nigerian government expressed deep regret over the loss of innocent lives. A statement issued by the Ministry of Defense acknowledged the mistake and promised a full investigation into the airstrike.

The government has also pledged to provide medical and financial support to the affected families. Despite the apology, however, critics are demanding greater accountability, urging the government to address the broader issue of military precision and the protection of civilians in conflict zones.

Growing Concerns Over Military Precision

Human rights organizations have expressed alarm at the increasing frequency of civilian casualties in military operations, not just in Nigeria but across conflict zones worldwide. Experts argue that military forces must take more significant precautions to avoid collateral damage when conducting airstrikes. “The loss of innocent lives is a harsh reminder of the dangers of indiscriminate warfare,” said an official from Human Rights Watch.

after these calls for reform, airstrikes continue to be a core component of military strategy in the region. With ongoing insurgencies and the presence of armed groups in remote areas, the Nigerian military faces considerable challenges in distinguishing between combatants and non-combatants.

Investigations and Future Projections

The Nigerian military has committed to measure its airstrike rules and explore deploying more advanced technology to avoid similar mistakes. The conclusions of the ongoing probe will most certainly decide the future direction of military operations, particularly in areas with large civilian populations.

While it remains unclear whether this tragic incident will lead to any substantial changes in military tactics, it has sparked renewed debates on the ethical implications of airstrikes and the responsibility of governments to protect their citizens.

The loss of civilian life in military operations is an all-too-familiar tragedy, and this latest airstrike mishap in Nigeria underscores the urgent need for greater care and precision in combat strategies. As the government promises an investigation, the broader question of accountability and the protection of civilians continues to loom large.

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