Effective recruitment is the cornerstone of success for both companies and individuals. For businesses, hiring the right talent ensures productivity, innovation, and a positive workplace culture. A well-matched employee not only contributes to the company’s growth but also enhances team dynamics and efficiency. Poor recruitment, on the other hand, can lead to low morale, high turnover, and wasted resources.
For individuals, securing the right job aligns with their skills, career aspirations, and personal values, fostering professional fulfillment and stability. When employees find a role that matches their strengths and ambitions, they perform better and experience greater job satisfaction.
Having worked in recruitment for over a decade, Sennette Lam has seen how the industry has evolved, and with that evolution came a shift in priorities. There’s been a growing emphasis on targets, sales, and volume, and while those are valid business drivers, she always felt that the heart of recruitment lies in something deeper: genuine connection and knowledge of your product, in this case, industry.
When Sennette first started out, what drew her in — and what kept her excited — was the people. She loved speaking to candidates, understanding their stories, and helping them find roles that truly suited them. She loved partnering with clients to understand their culture, their needs, and building relationships that lasted. That’s where she found the most meaning in the work.
Over time, Sennette began to crave a way of working that brought that personal touch back to the forefront. So, when the opportunity to create TalentBet Recruitment came along, it felt like the right moment to take everything she had learned over the years and build something that truly reflected her values.
Connecting People with Opportunities
Sennette’s journey into recruitment started back in 2005 at a company called Prime Time Recruitment in the UK. That was her first real exposure to the industry, and it’s where she discovered a genuine passion for connecting people with the right opportunities.
A few years later, she had the chance to relocate abroad, which led her to Gibraltar. That’s where her iGaming career kicked off — she joined BWin as a Poker Customer Support Agent on the English desk. It was a great introduction to the fast-paced, dynamic world of iGaming.
Shortly after, another relocation brought Sennette to Malta, where she took on a role at Kindred as an Executive Assistant to the General Manager. It was during this time, with a young child at home, that she realised she needed more flexibility. That’s when Betting Connections approached her to join them as one of their iGaming recruiters.
What started as a flexible opportunity turned into a 10-year chapter. Sennette progressed through several roles — from recruiter to Team Leader, into management, and eventually became Head of iGaming. It was an incredible experience, but after a decade, she reached a point where there wasn’t much room for further growth.
So, she decided to take a short break, reflect on what she’d learned, and then started TalentBet Recruitment. As CEO, she has had the chance to build something based on everything she believes great recruitment should be — authentic, value-driven, and focused on long-term relationships with both clients and candidates.
Setting the Grounds for Talent
From the very beginning, setting up TalentBet Recruitment has been a team effort for Sennette. Ana Lopes, who helped co-found the business, has been instrumental in shaping TalentBet — her commitment, ethics, and belief in their shared vision have been a driving force behind everything they’ve achieved. “We joke and say I am her voice and she is my Brain, something which makes us a good match. It’s truly special to find someone who has your vision and passion, and with her along for the ride, it’s been a very fun one,” shares Sennette.
The duo was also fortunate to bring with them a group of strong, talented recruiters from their previous company, ones who shared their passion and wanted to work somewhere that had meaning — people Sennette and Ana had worked with for years and who shared their vision for what great recruitment should look like. They bring commitment, integrity, and deep industry knowledge, and the founders trust them completely to represent TalentBet.
“Their belief in our mission and their dedication to doing things the right way have helped create the collaborative, people-first culture we’re so proud of today,” says Sennette.
The Agency
TalentBet is a specialised recruitment agency dedicated exclusively to the iGaming and Fintech sectors. It partners with businesses across various jurisdictions to deliver tailored hiring solutions, always with a focus on quality, alignment, and long-term success.
What truly sets TalentBet apart is its specialization and expertise. It focuses solely on iGaming and Fintech, and it stands by this approach. It allows the agency to go deep into the industries it serves without diluting its knowledge across unrelated sectors.
“We are the experts, and I genuinely believe in that. Every person we hire comes from within iGaming or Fintech, so we speak the same language as our clients and candidates and understand the unique challenges and nuances of the market,” says Sennette.
Beyond that, TalentBet is working hard to change the industry standard. Recruitment has too often been competitive in the wrong ways — internally and externally. At TalentBet, Sennette is creating a culture where recruiters collaborate, share knowledge, and support each other. “Because when we work together, we deliver a better, more positive experience for everyone involved — clients, candidates, and consultants alike,” she emphasizes.
The Complexities of Fintech and iGaming Recruitment
One of the key challenges in hiring, shares Sennette, is finding the right people — those who are not just qualified, but truly aligned with the company’s needs and culture. Thanks to TalentBet’s extensive and well-established candidate network, it is able to reach high-quality talent that many clients may not have direct access to. Recruitment is a full-time job, and to do it well, it requires full-time focus, industry insight, and a proactive approach — all of which TalentBet brings to every search.
TalentBet navigates the complexities of Fintech and iGaming recruitment by staying highly focused, informed, and connected within these industries. These are fast-moving, highly regulated sectors that require a deep understanding of not just roles and skills, but also compliance, licensing jurisdictions, market shifts, and company cultures.
“Because we specialise exclusively in these two verticals, we’re not just recruiters — we’re industry insiders. This allows us to better assess fit, anticipate hiring needs, and respond quickly to changing market conditions,” adds Sennette.
TalentBet also takes a consultative approach — helping its clients shape job specs, streamline interview processes, and stay competitive when it comes to attracting top talent. On the candidate side, it offers guidance, clarity, and honest feedback to ensure long-term success, not just quick placements.
A Supportive Workplace Culture
At TalentBet, fostering a strong company culture starts with trust, collaboration, and shared purpose. Sennette has always believed that recruitment doesn’t need to be cutthroat or overly target-driven to be successful. Instead, TalentBet focuses on creating an environment where recruiters support one another, share knowledge, and genuinely celebrate each other’s wins.
TalentBet hires people who come from the iGaming or Fintech industries because they understand the market, but just as importantly, it looks for those who align with its values. It wants people who care about delivering quality, building real relationships, and doing things the right way.
TalentBet gives its team the freedom to work independently, but with the structure and tools they need to succeed. There’s no micromanagement — just mutual respect and a shared commitment to doing great work. That’s how Sennette and Ana have built a culture where people feel empowered, valued, and excited to grow.
This approach not only helps the agency retain great recruiters, but it also attracts them. People want to work somewhere they can be trusted, challenged, and supported. That’s exactly what is offered at TalentBet.
Staying at the Top
At TalentBet, staying ahead of industry trends starts with being deeply embedded in the iGaming and Fintech ecosystems. Because it focuses solely on these sectors, it is constantly tuned into what’s happening — from market shifts and emerging technologies to changes in regulation and hiring behaviours.
TalentBet has made it a priority to stay informed through regular engagement with clients, candidates, and industry events. Its team is actively involved in the space, not just as recruiters but as genuine contributors — listening, learning, and sharing knowledge across the board.
Internally, TalentBet encourages ongoing learning and collaboration. Insights are shared as a team, keeping an open dialogue with its clients, and regularly evaluating its own processes to make sure it is not just reacting to change, but anticipating it.
“What also keeps us competitive is our agility. As a specialized agency, we can adapt quickly without bureaucracy — whether that’s refining how we approach search, tailoring our candidate engagement, or reshaping our offerings to meet client needs. Our ability to move fast, stay informed, and prioritise quality is what keeps TalentBet ahead of the curve,” shares Sennette.
Being the Trusted Partner
At TalentBet, relationship-building is at the core of everything — and it’s never a one-size-fits-all approach. Whether the team is working with clients or candidates, the strategy is simple: listen first, then act.
With clients, the team takes time to understand their business beyond the job description — their culture, goals, and what success truly looks like in a role. TalentBet positions itself as partners, not just providers, offering honest advice, market insights, and ongoing support throughout the hiring process and beyond.
For candidates, it’s about transparency and trust. The agency gives them a clear picture of opportunities, supports them through every stage, and never treats them like just another placement. Many of the people TalentBet has placed come back to it later as hiring managers, and to Sennette, that’s the best indicator of a strong relationship.
The agency also makes sure to stay in touch regularly, not just when there’s a vacancy to fill. “Whether it’s a check-in, market update, or just a conversation, we’re always working to maintain that human connection. That’s what sets TalentBet apart — we’re in it for the long term,” says Sennette.
Trends and Demands of an Evolving Industry
One of the biggest trends, says Sennette, shaping the future of Fintech and iGaming recruitment is the increased demand for specialised, cross-functional talent — professionals who understand not just their core role, but how it integrates with compliance, data, tech, and customer experience. As these industries continue to evolve and mature, companies are looking for people who can wear multiple hats and adapt quickly.
In Fintech, there’s a strong push for candidates with experience in regulatory technology, payments, crypto, and digital banking, particularly those who understand both the technical and compliance sides of the business. There’s also been a shift toward remote and flexible hiring, which has opened up new talent pools but also intensified competition.
In iGaming, the demand has remained high across areas like product, data, CRM, and acquisition, especially as more markets regulate and companies expand globally. What’s changed is that candidates are now more selective — they’re looking for more than just salary. They want flexibility, purpose, and a healthy culture. This means employers have to work harder to stand out and retain talent.
“Overall, the last few years have made it clear: quality recruitment is more important than ever. The market is competitive, the pace is fast, and the ability to connect with the right talent—quickly and meaningfully — has become a key differentiator for companies looking to scale effectively,” she sums up.
Words of Experience
Sennette’s biggest advice for anyone looking to enter the Fintech or iGaming sectors is to be curious, stay adaptable, and focus on building genuine relationships. These industries move fast, and they reward people who are proactive, eager to learn, and not afraid of change.
Start by understanding the landscape, she advises. One should learn the basics of how these businesses operate — whether that’s the regulatory environment, customer acquisition models, or how different departments work together. Even if one is coming from a different industry, showing that they’ve done their homework and understand the ecosystem will set them apart.
Also, she advises not to underestimate the power of networking. One must reach out to people already in the space, connect with recruiters who specialise in Fintech or iGaming, and attend events or webinars to get exposure. Both industries are built on strong networks, and opportunities often come through who you know, not just what you know.
“Finally, be open-minded about your entry point. You may not land your dream role right away, but getting your foot in the door with the right company can open up paths you hadn’t even considered. These industries are full of opportunity — it’s just about taking that first step with the right mindset,” she says.
Ambitious Goals
Looking ahead, Sennette’s vision for the next five years is to position TalentBet as the leading specialist recruitment partner in the iGaming and Fintech space, not just in terms of reach, but in terms of reputation, quality, and impact.
The agency will continue expanding into new regulated markets, growing its international presence while maintaining the boutique, people-first approach that sets it apart. She sees TalentBet building stronger partnerships with clients, offering more strategic talent solutions, and continuing to attract top-tier recruiters who share their values and industry focus.
Personally, Sennette wants to keep leading by example, nurturing a team culture built on collaboration, trust, and continuous learning. She also wants to continue raising the bar for what recruitment can look like — not just as a service, but as a meaningful career path for those in the industry.
“At the core, the goal remains the same: to connect the right people with the right opportunities, and to do it in a way that brings real value to everyone involved. If, in five years, we’ve helped shape a more ethical, insightful, and human recruitment standard in iGaming and Fintech — that, to me, will be success,” she says.
Life Lessons Shaping her Legacy
One of the biggest lessons she has learned as a leader, shares Sennette, is the importance of staying true to your values, even when the industry around you pushes in a different direction. Over the years, she has seen how easy it is to fall into a transactional mindset in recruitment — chasing numbers, quick wins, and volume. But she has also seen that real, lasting success comes from building trust, staying consistent, and putting people first.
Sennette has also learned that leadership is about creating space for others to thrive. It’s not just about driving results — it’s about nurturing talent, listening to the team, and leading by example. When people feel supported, heard, and empowered, the results come naturally.
Through TalentBet, the legacy she hopes to leave is a more human, collaborative, and meaningful approach to recruitment. Sennette wants to challenge the industry norm and show that you can run a successful business without compromising on integrity, empathy, or quality. If people — whether clients, candidates, or recruiters — walk away from working with us feeling genuinely supported and respected, then I know we’ve done something right.
“That’s the kind of impact I want to be known for — one that puts people back at the heart of the industry,” she concludes.
Leading with Heart
For Sennette, the most rewarding part of leading TalentBet has been seeing her vision come to life — creating a recruitment business that’s genuinely people-first. After years in the industry, she and Ana had a clear idea of what they wanted to change: less focus on aggressive targets, more focus on real relationships, quality, and integrity.
Building TalentBet has allowed them to create a culture where recruiters support one another, where clients trust them as partners, and where candidates feel genuinely guided. Watching the team grow — not just in numbers, but in confidence, expertise, and collaboration — has been incredibly fulfilling.
“It’s also been hugely rewarding to see the impact we’ve had on clients and candidates alike. Whether it’s helping a business find that one key hire that transforms a team, or helping someone land a role that changes their life — those are the moments that remind us why we started this. Leading TalentBet has given us the chance to make recruitment feel meaningful again — and that, for me, is the biggest reward,” says Sennette.
Actions over Words
At TalentBet, we’re proud to say we’re the experts — and we’re on a mission to make recruitment fun again. With deep roots in the iGaming and Fintech sectors, we bring genuine insight, real industry experience, and a passion for people to everything we do.
We cut through the noise, ditch the overly corporate approach, and focus on what really matters: building relationships, creating opportunities, and enjoying the process along the way. Recruitment doesn’t have to feel transactional — when it’s done right, it’s exciting, impactful, and yes, actually fun.
Quote: “Our goal is simple: to connect great people with great opportunities in a way that’s informed, personal, and impactful.”
Quote: “Our value lies in knowing the landscape inside and out — and in bringing the right people together with insight, care, and speed.”
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