KEVIN STEER -Redifing FinTech and InsurTech to create a smarter world’

THE INCEPTION OF 121ADVISOR

After graduating from Cambridge University in 1978, Kevin commenced his Schlumberger journey and worked there for five years. There, he witnessed the mind-boggling evolution of the IT sector and made his mind pursue Masters in Computing from Imperial College.

Artificial intelligence had made its mark on Kevin’s mind. As a CEO and a ‘technology person’, Kevin had always strived to look at new solutions to continue evolving the business. What was interesting was that he worked for an Artificial Intelligence Company in 1986, and that piqued his interest in AI. 121Advisor started researching on AI solutions and the team implemented 24×7 multi-lingual Chatbots, Robo Advisors for lifestyle financial planning, as well as implementing Predictive Analytics solutions for predicting new products to buy, lapsation of policies & fraudulent claims; which are integrated with RPA solutions to trigger workflows to notify the relevant people.

With his passion growing, he moved to Malaysia to turn his ideas into services and implement solutions on banking and insurance. He targeted China, India, and other Asian countries to expand the horizons for his business.

During this period, he honed his skills and gained valuable experience. In 2010, Kevin set up 121 Advisory to develop smart FinTech and InsurTech solutions with the vision of simplifying technology and creating a new dimension into the financial and insurance sector.

He aims to develop a unique knowledge portal named u12know in multi-lingual translations and share with all the customers in Asia Pacific countries and then move to Europe and the US. The company is currently collaborating with several banks and insurers.

PORTFOLIO OF SERVICES PROVIDED

The company has a diverse portfolio that offers a multitude of services.

  • Predictive Analytics with Machine Learning
  • Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot)

Multi-lingual Robo Advisor and a chatbot that utilizes hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

  • Web Portal Solution for Sales & Servicing (WebPoS)

Multi-lingual mobile responsive website and portal solution to enable clients to experience a unified personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.

  • Referral Management & Marketing Automation (ReMMA)

Used by banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns and engagement.

  • Sales Activity Mobile App (SAMA)

Allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary.

  • Online Sales Solutions

They have implemented an online sales solution, for customers to buy online.

  • Community & E-worksite Marketing & Distribution (CeMD)

Community portal solution allows organizations to engage with members of their community to nurture trust and create advocates thereby improving customer retention. Recently launched u12know knowledge portal.

  • Customer Service Portal
    The Customer Self Service Portal is an on-demand access point enabling the customer to view their insurance/takaful account, anywhere and anytime. This enables the policyholders to view their policies and certificate details via a simple internet connection. The portal provides a safe avenue for customers to update their personal information, pay the premium, switch funds, print documents, update beneficiary details, request policy changes and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business. Providing a portal for your customers with the convenience of self-servicing, customers can enjoy the freedom of doing what’s convenient for them when they want anywhere.
  • Takaful & Insurance Mobility Made Simple (TIMMS)
    A cross-platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend products, make presentations, generate quotes and e-submit applications, in a regulatory compliant process. Solutions for IOS, Android & Windows.
  • Enterprise Product Configurator (EPC)

Reduces the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine as well as an automated testing module allows quick product deployment.

  • Multi-channel Distribution Management Solution (McDMS)

For general agencies, IFAs, brokers, Agency Leader Corporations (ALCs) simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, their clients have seen improved sales with reduced administration costs.

THE COMPANY IN THE YEARS TO COME

With Kevin’s astounding ideas and a passion to change the AI sector, the 121Advisor has recently launched a knowledge portal www.u12know.com  in Malaysia in September 2020, where they are actively onboarding users.
121Advisor will be signing up with several banks, insurers, takaful operators, unit trust companies & will-writing services to offer their services online.

They aim to improve the financial literacy and personal wellness for southeast Asian millennials, by providing an online community portal known as u12know.com, where community members can self-educate on various financial and wellness topics, seek opinions & professional advice from community members & Independent Financial Advisors and finally purchase products or services if they so choose. This will be rolled out to multiple countries in South East Asia with multi-lingual translations for each country.

The portal consists of 3 components:

a.    Providing Financial Advice for each lifestyle (e.g. cost of getting married, how much to have a child, child education, medical & critical illness planning).

b.    My Business providing advice on corporate loans, employee benefits, product liability, director protection.

c.    Health & Wellness providing health calculators with a ‘Total Health Score’ to assess a person’s wellness (healthy, unhealthy, at risk).

121Advisor has grown to 20+ companies, and they are growing further. They plan to expand to Singapore and Indonesia. They plan to grow the u12know in APAC countries, and they plan to expand to the USA & Europe.

KEVIN AS A LEADING LIGHT FOR HIS TEAM

With his experience and understanding, Kevin acts as an outstanding leader and mentor. He realises the importance of making the environment comfortable for his colleagues. He recognises their ideas and inputs and constantly motivates them to think and innovate.

He handles the mobile and web development teams and leads them with precision and utmost dedication. A strong believer in quality, Kevin has an efficient management system. He discusses all the elements with the whole squad regularly and focuses on achieving daily milestones.

With the organisation under his supervision, the company has taken up several projects and delivered compelling results.

Quanda Francis : Viktor E Frankl, Austrian neurologist, Holocaust Survivor

Meet the Woman who wants to become the fiduciary and trustee of one of the most complex retirement systems in the United States with roughly $252 billion in invested assets to date.“Everything can be taken from a man but one thing: the last of human freedoms – to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

Viktor E Frankl, Austrian neurologist, Holocaust Survivor

Every day we wake up, we are presented with choices in our life. From small to big, these choices and decisions determine where we are headed. Of course, there are times when we cannot control the circumstances. There are times when everything seems to be moving downhill. There are times when we would rather have different choices than the ones we are presented with. 

Even in such adverse situations, we do have choices. We can either succumb to the situation, flowing with the time and letting it take us wherever it wants; Or we can choose to focus our energy on changing the circumstance from adverse to favorable. When we are young, we are full of optimism. The adrenalin that flows inside makes us think that we can achieve almost anything. However, when decisions lead to unfavorable outcomes, what do we do?

At 17, Quanda Francis found herself at the threshold of motherhood. For a young woman, whose family lived at a housing project and moved due to gun violence, this was not a moment to rejoice. She had to leave her high school and her future, was very depressing. However, she was determined to not be a victim of her circumstances.

How does your company uphold its uniqueness and individuality?

I believe the uniqueness of my company comes from my coaching principles and PR hacks. For example, I formulated my acronym – B. E. P. I. C. – which helped me overcome moments of weakness to this day. I teach this method to my mentees so they can find their confidence and their inner voice to carry them through their journey. At the end of the day, my company’s primary goal is to carve an avenue for women in this male-dominated world continuously. I have stood firm on that goal and stayed committed to not only providing resources to educate women further but also to give them the tools and skills needed to become competent professionals. It is also important to me to not only educate but inspire. As a result, I have utilized my network over the years to give solid examples of what could happen with hard work, persistence, and dedication. Today, I am known as the millennial PR strategist, a media mogul, and a branding maven.

Kindly mention some of the notable recognitions and accreditations received by your organization.

The first honorable accomplishment that I cherish is becoming the first female Entrepreneur and businesswoman in my family. I am an official member of the Forbes Business Council and Chairwoman of WMW Lounge in New York. I am also one of the latest members of the Young Entrepreneur Council, the editor and chief of my lifestyle magazine, and a celebrated keynote speaker. However, out of all of my accomplishments and accolades, my most outstanding achievement is helping women create their own space and succeed in their entrepreneurship journey. I started the podcast “What Makes a Woman.”, and have penned multiple columns for various prestigious outlets such as Entrepreneur, and have appeared on notable platforms such as Forbes, Huffington Post, INC and more. More recently, I mentor girls from orphanages by providing them the necessary resources to educate them on the art of entrepreneurship. I feel that if I reach back and help future generations, the cycle will continue, and I have made my mark on this world.

The pandemic turned the tables for every sector of the economy, telling us something about your market and its scope for growth.

Covid-19 has changed the structure of business for everyone. Thankfully, my team and I could adopt more technology and create a digital avenue that allows us to reach a bigger audience and develop more effective and profitable services for these times. We were able to pivot my platform during a pandemic and carve out a new way to reach women on the one latest and aggressively growing apps, Clubhouse. The idea and overwhelming response from the platform motivated me to start a virtual public relations academy, Zavo PR Academy, which transforms professionals, entrepreneurs, and executives from being unknown to becoming unrecognizable by teaching proper industry strategies for boosting personal brands. The academy also uses a specific method to help magnify and monetize a message, how to find your unique voice, and how to develop an authority in your niche. As a result, we were able to broaden my audience and help more women create a better life for themselves and their families without losing any of our team members.

Where do you see your organization in the years to come?

Going forward, my organization and I plan to take my brand and mission to the next level. Zavo Media Group is becoming a global company by establishing offices in Paris and Dubai in the Spring of 2022. We will capitalize on technology so we can reach an even larger audience and help more women tap into their unique voice and story to share with the world. I plan to continue to educate and inspire those who know that there is more to life than doing the bare minimum and those that want to live instead of merely existing. Overall, I will remain persistent in creating more avenues and preparing the next generation of successful entrepreneurs for their greatness. I love the idea of giving voice to the voiceless, and I love the idea of storytelling and the power behind someone’s message. As a result, I plan to continue creating a brand that is aligned with the things that I am extremely passionate about.

Entrepreneurship is an art, what is your take on that?

I agree that entrepreneurship is an art because this journey is not for everyone. It takes a skillful and passionate person to understand the balance of talent, dedication, and the need for patience to trust the process of birthing a dream. Most people give up because of the dark and narrow roads of entrepreneurship, mainly because there are no guarantees, no safety nets, and no one or nothing to fall back on. Everything rests on the entrepreneur’s shoulders, and not everyone can bear that amount of weight. For example, before I started my company, I was a college dropout and a single mom at age 20. I knew I wanted more so I decided to learn for myself the art of storytelling and how to get it out to the public. I wanted to share my story with the world so others can learn from my experience and become inspired. When PR initially piqued my interest, I had no knowledge of the industry, but I decided to partner with a firm in NYC under one condition: I would introduce new clients from my family’s restaurant, and in return, they will let me shadow and learn everything there is to know about PR. I gave myself a year, and during that year, it was nothing but hard work, grit, and determination. By the end of the year, I learned the ins and outs of PR and hired a mentor to teach me the business aspect, and started my journey. With only $5000 and a spirit of determination, I started my bootstrap startup company in 2017 without any partners to assist.

I want to encourage people not to quit on themselves and to trust the process. Every task, every mistake, every pitfall, and every move is pushing you closer and closer to your dream, and you will see that one day, it was worth it.

Tough Decisions Need Tougher Mindset

Quanda has leveraged adversity and disadvantage to forge excellence and prosperity most of her adult life. She is now a visionary, directly impacted leader, entrepreneur, accountant, data scientist, consultant, community organizer, youth advocate, Ph.D. candidate, President and Chief Executive Officer of Sykes Capital Management and candidate for New York State Comptroller. She earned a bachelor’s degree from New York University and a Master of Business Administration from Long Island University. However, her success has not come easily but she never let her hardships define her.

She has derived inspiration from the challenges faced during childhood, adolescence, young adulthood, family and friends and accomplishments. In fact, these experiences have served to inspire her. These incidents inspired her desire to level the playing field and become the “best” version of herself. She lives her life by the C.O.D.E, her code, which is an acronym that stands for (Choices, Ownership Determination and Empowerment). “I want to quickly explain why I live my life by this acronym C.O.D.E. CHOICES – “I truly believe that I am a product of my choices and I take OWNERSHIP of my actions. Determination enabled me to overcome tremendous adversity and I utilize this determination as a tool for encouragement as I push into spaces that were not created for me. I have a sense of Empowerment  that gives me direction and purpose” explains Quanda. 

Holding her Ground

Throughout her career, Quanda has pushed into spaces that were not created for her, or women in particular.Data science and accounting are heavily numeric and generally have significantly more males/men working in those areas. Making her way into those boardrooms wasn’t easy, but she persevered. “Coming to the realization that I did not have to gain acceptance through the portal of “male validation” was a challenge that I faced. However, I now reject the premise that men dominate the world,” says Quanda.

She previously held positions with the New York City Police Department and the U.S. Small Business Administration. As a workforce development architect, creating replicable systems and infrastructure that will maximize the potential of all people, especially those who have been historically marginalized has been very important to her throughout her career. This is one of the reasons she established her firm, Sykes Capital Management. It is a strategically positioned company that specializes in education analytics, financial literacy, business advisory services, and workforce development. It offers a wide range of consulting services to serve a variety of businesses and clients. Whether a small, local business or a multinational corporation, Sykes helps businesses reach new levels of success. “Workforce development has become an integral part of everything we do. We intend to employ an Education Agenda that ensures that every student is exposed to coding as part of their elementary school education. Our plans for education aim to implement modern digital technology more efficiently and effectively in learning, teaching, research,” shares Quanda.

Creating the Next-Gen Workforce

Quanda believes that the economy and society needs a workforce different from what was required in the past. The market demands more today and there must be new ways to train the next generation to ensure they have adequate digital skills to contribute to a technologically driven economy. How do we prepare students to assume the challenges in a depressed economy? What should be the de-facto competencies (beyond standardized tests) students should possess that will ease their transition from high school to college?”

These are just a few questions that Quanda seeks to address through Sykes’ initiative, the Pledge. The first of its kind, it intends to be at the forefront of revolutionizing K-12 Education and workforce development. Through this initiative, Sykes intends to develop and offer 100,000 paid internships each year to youth from marginalized communities to ensure the next generation has the skills they need to contribute to a 21st-century economy. In doing so, Quanda and her team propose to create replicable systems and the necessary infrastructure needed to maximize the potential of the next generation of leaders in every major city around the world. 

Inspiring the Team and Adjusting to the New Normal

Inspiring people is achieved when you embody the attributes and display the behaviors/actions that you espouse for others. Nelson Mandela once said, “I never lose, I either win or I learn” and this is how Quanda lives her consciously embodied life and encourages others to do the same. The company’s leadership apparatus is fully engaged and supportive, possessing the right balance between optimism and realism. As a result, she has cultivated a forward-thinking, inclusive, and performance-oriented business culture. The leadership team takes ownership of their choices. Quanda has clearly defined what success means in a team-oriented environment. It means making progress towards the collective goals and understanding how anatomy affects decision-making that can positively or negatively influence business outcomes. 

Talking about the new normal Quanda agrees that the pandemic has accelerated the work-from-home (remote) option. The challenge, she feels, is to use the work modality that benefits the organization, customers, stakeholders, and the worker himself/herself. However, her leadership and management philosophy is that no one plan exists in isolation. Every plan is directly or indirectly connected to every other plan to improve efficiency and maximize impact. Consequently, education, health & safety, housing, law enforcement, workforce development, etc., are elements of a larger goal and plan that will help re-establishes a new normal. 

What’s next for the Woman Helping to Change the World and Make an Impact

As a former candidate for Mayor of New York City, Quanda made history as the first African American woman to run for Mayor of New York City in a general election as the nominee of a political party that she established. She was named Global Women in Banking and Finance 2020 Global Community Development Honoré on the continent of Africa and received the 2021 Madam C.J. Walker Global Citizen Award. As the workforce development architect of the pledge, her team was able to get 100,000 summer jobs allocated to the New York City Summer Youth Employment Program which represents a community investment of over USD $226 Million. I intend to be on the forefront of revolutionizing K-12 Education by utilizing artificial intelligence and machine learning to identify student learning styles and offer personalized education plans with the goal of improving educational outcomes and lastly, “embark on this historic run for New York State Comptroller and shatter yet another glass ceiling” says Quanda.

A Word for the Women Entrepreneurs

As a woman making history on many fronts, Quanda urges women entrepreneurs to never give up! Inspiration can be derived from the challenges one faces during their lifetime. These challenges must be taken as opportunities to find one’s calling, leave your mark and make an impact.Her advice to women entrepreneurs is to reject all notions, messages, and practices that undermine women’s ascension. 

“Refuse to be your own naysayer, adversary, and enemy. Show up for people and allow people to show up for you. Cultivate the right relationships with other professionals as networking is important and essential. It is never too early to start identifying prospective mentors and sponsors. There has been a tendency to view both mentors and sponsors interchangeably, but the role of a sponsor and the role of a mentor is uniquely different. A mentor is someone you can go to for advice and guidance and a sponsor is someone that will advocate for you to get opportunities when you are not in the room. Develop relationships with people you admire and if you do not have access to them, read about them,” shares Quanda. 

Rohit nanda

The business was set up in 2019. We recognised that Small and Medium businesses were really struggling to grow and often through no fault of their own. The founder or CEO was busy fire fighting and was working in the business rather than on the business.

Rohit Nanda is the Founder & CEO of the business and is instrumental in delivering value and serving the broader SME community. He has a knack for seeing the bigger picture, to visualise, propose and implement pragmatic & realistic solutions that adds immediate income to the bottom line.

Rohit realised that he had developed quite a diverse range of skills from 25 years of working in businesses of all sizes ranging from start-ups, to scaleups to some of the biggest companies in the world.

Rohit felt that the SME sector were under-served and given their importance to the local, national and international economies, it was imperative that something was done and hence in late 2019, Palgrave Consulting was born.

  • What are the aims, ideals, values that guide you?

We as an organisation believe in serving authentically and with integrity while still providing real business value. Our aim and vision are to lift up and support 1 million small and medium size businesses globally. To accomplish we focus less on theory and more on action. 

We’re very selective as to the type of client that we work with but they all share a growth mindset and a hunger to shift from their current situation.

  • Enlighten us about the services you offer to society?

We offer a range of services including 1:1 consulting or coaching; group coaching programs and e-learning courses. Our goal is to make our services accessible to as many business owners as possible.

Given the impact of the pandemic on so many businesses, we have made a decision to offer complimentary business assessments to help find ANY small or medium business between £20,000 to £50,000 in additional revenue in less than 45 minutes. We even provide a comprehensive report covering some areas that the business owner can immediately begin to implement in their business to start generating the additional revenue.

  • How does your company uphold its uniqueness and individuality?

Trust, service and authenticity are at the core of our business.  Our ideals and vision are so important but so to is achieving results. We’re committed to making a difference and are so confident in our service that we offer a money back guarantee for our 1:1 coaching clients.

  • Do you think you have heralded a change in the market, if so how?

Business owners need support and so we’re on a mission to remove the stigma around asking for help or advice. It’s time to bring to the market, business advisors who have both experience and knowledge and make a real difference to the SME sector globally.

  • Kindly mention some of the notable recognitions and accreditations received by your organisation.

Rohit has won numerous awards particularly when he worked in the Fintech space. He was included in a list celebrating the Top 100 Asian Stars in UK Tech between 2015 – 2019 compiled by Diversity UK and KPMG.

  • How did you respond to the uncertainty concerning the pandemic? How has the pandemic changed your sector?

Businesses now more than ever need our support and our services. The need to find income quickly is a priority for many businesses. In our particular business, the pandemic has provided opportunities to extend our reach globally as we’re now working over Zoom rather than having to meet face to face.

  • What is your advice to new and budding entrepreneurs today?

Be passionate about what you do, find a mentor or a business advisor that can help you, when you’re starting find a client, offer an incredible service and then repeat.

Remember, that it’s not going to be easy but working for yourself can be so fulfilling if you have the right support network around you, remain focused and take time out to look after your own wellbeing. 

Sadie St Lawrence

Women in Data started with a need for community and a vision for a more inclusive future. At the time I was in my second year of my master’s in data science, and I was also working full time as an analytics engineer. I noticed there was only one other woman in my master’s program along with only one female teacher. This didn’t make any sense to me since data science was coined “The Sexiest Job of the 21st Century” by Harvard Business.  Therefore, seeing so few women represented in the early days of this new career path, I knew there was a problem that needed to be quickly solved. With very few resources, I decided to host a networking event in my local city in Sacramento, California as an effort to connect my community and rally behind a cause.

A few minutes before the first meeting the RSVP started to drop until finally, I was left with only one person RSVP’d, yet no one was there at the start of the meeting. To say I was disappointed was an understatement. I felt like a crazy person for starting something new, and the one thing I wanted to do which was create community, did not exist. However, I decided to wait 15 minutes just in case the one last person who had RSVP’d decided to show up. Much to my avail, within the next 15 minutes not only did the last RSVP show up, but she also brought two other people with her. Without that one person showing up and her willingness to bring two friends, it’s hard to say if Women in Data would have never been born.

  • What are the products/services you offer to your customers?

Today Women in Data offers a variety of programs and services that support our members by helping them get their first job or advance in a data career. We do this through our three pillars of awareness, education, and advancement. Within each of these pillars we have a variety of programs, for awareness we host weekly global webinars, monthly networking events and local chapter events. In our education pillar, we host study groups, career track programs through DataCamp, and our residency program. Finally, through our advancement pillar, we support our members through life coaching, mentorship, and hiring support.

  • Kindly mention some of the notable recognitions and accreditations received by your organisation?

Women in Data was name the #1 Community for Women in Tech and AI in 2021 by The Good AI.

  • The pandemic has changed the global economy, consumer behaviour has altered significantly. What are challenges/obstacles you faced along the way?

If anything, the pandemic has only accelerated our growth and need for our services. In 2019 we had a strategy to create more of an online presence community, so when the pandemic hit we were well positioned to change. In addition, since everyone was connecting virtually it allowed for greater connection between our chapters across the globe. The only challenge we now face is finding a time zone that is optimal for everyone.

However, the true growth in the pandemic came from the need for people to shift to a more technical career that is pandemic resilient. Women were most effected by COVID in the workplace with nearly 1.8 million women having dropped out of the workforce according to Politico. Now we are seeing even a larger number of individuals looking to quit their job or change careers.  Given that we provide programs and service to support individuals enter their first data career, we have the opportunity to meet at big need.

  • As a woman, how important do you think it is to find a balance between your life at home and the one at work?

Personally, I feel it is essential for every individual to find balance in their life regardless of gender. I also tend to not think of it as work/life balance and rather just life balance since the lines between work and life get more blurred every day. Finding what makes you truly happy, living by your values, and giving to others is what makes life so meaningful and is the only way to achieve lasting success.

  • We live in a world that is dominated by masculinity. What is your advice to women entrepreneurs across the world?

Get clear on who you are, what you want out of life, and focus on being the best version of yourself every day. There will also be people we can compare ourselves too, but at the end of the day it’s all about being your authentic self and living out your personal mission.

Virgilia Virjoghe -VV Global Partners

I founded my company VV Global Partners at the end of 2020 after identifying a big void in the market in the way Branding strategies were implemented on a Micro- and Macro-level. We are taking a holistic approach by implementing our 3 Step-Brand Accelerator Method integrating: consumer-centric Selling Strategies with a Story-telling Branding approach and revenue-generating Strategic Partnerships. After over a decade working and winning awards with world-renowned brands like Versace, Saks Fifth Avenue, Dolce & Gabbana I learned that exceptional branding strategies only work in creating success when aligned perfectly with a profitable business model. I am a ‘number’-person first before bringing my creativity into the mix when it comes to my consulting services.

The strategic brand management services we are offering are specifically designed and customized based on the industry the respective company is operating in, their size, location, number of operating years, profitability, consumer base, ability to scale and so on. We offer our services to a variety of industries with a focus on the luxury sector: Beauty, Medical and Aesthetics, Fashion, Real Estate, Hospitality. Less typical for most branding agencies we are starting by analysing the business and operational model of each brand we are working with: we identify what changes can be implemented in that category and then proceed with creating branding strategies that can enhance and complement beautifully the existing business model. These two pillars have to be perfectly aligned in order for profitability to take place. We also analyse in detail the respective industry on a global and local scale. By identifying the competitive advantage of our client’s businesses and capitalizing on it we are able to truly make an impact.

Digitalization and the omni-channel approach have changed significantly the way the relationship brand-consumer operates. The power has shifted from brands into the hands of the consumers: with a click of a button they can dismiss a brand they no longer resonate with you and buy from a competitor. Now more than ever brands are required to builds a belief-system and have a story that impacts people’s lives. Consumers no longer buy a product because they like it. They buy into the idea of a strong DNA aligned with a long-term vision that can challenge the status-quo and build communities around it.

Like most entrepreneurs who started a new business during pandemic I was faced with big challenges: most potential clients saw their businesses temporarily closed or simply shut down so the lack of budget usually allocated to branding and marketing was obvious. Based on my experience as a published author(my book The Quest to the American Dream and about 35 articles in luxury magazines) I am well versed in interviewing high profile, unique individuals. So I found a way to promote my work by creating an IG Live Series titled initially Authentically Bold Highlighting Personal brands I feel passionate about. That allowed me to reach audiences organically and offer an educational and entertaining channel and it ended up attracting clients as well.

The secret to my success is curiosity: I read a lot(books, magazines, newspapers) and spend an extensive amount of time on various social media platforms(LinkedIn, Instagram, Clubhouse). I love to delegate to my team but most importantly I prefer to rely on myself 24/7/365 on staying informed. I study the tech and finance world as much as I study what happens within the industries I am directly working with: Aesthetics, Medical, Fashion, Real Estate. My list of favourites includes: Finance gurus Ray Dalio and Warren Buffet, Sports sensation Michael Jordan, game changers Elon Musk, Steve Jobs, Tom Ford, Donatella Versace and so on. It’s important to understand what happens on a global scale with powerful brands and personal brands in a variety of industries in order to create success with my consulting services.

As a woman, balancing work and personal life and living in a big city like New York is certainly not easy. But then again being a woman in today’s world –  and the song This is a Man’s World by James Brown comes to mind – is not an easy task. Being constantly objectified and scrutinized based on what we should or could do is a constant challenge. Being highly fashionable and slightly eccentric with my views I am being underestimated many times but it doesn’t bother me: being very strong I can totally handle it. Having lived and studied in three countries (Romania, Germany, USA) and being fluent in four languages I tend to see the world through a versatile lens. However, to be very transparent: since starting entrepreneurship after over a decade in the corporate world I feel that overall I received more support from men than women. As sad as it may sound I found that many fellow women entrepreneurs did not offer their support as often.

The way I look at things is rather neutral: whether we are a woman or a man attempting Excellence personally or professionally we will be challenged one way or another. Success and failures go hand in hand but what matters is staying focused on our path, strong in our convictions and working with brilliant, inspirational people. Building our own Power circles as a support system will enhance the quality of our life and work. Champions are not born: they consistently work towards attaining the highest level of Greatness and inner Fulfilment. The path to Excellence is not always paved with Glory but is certainly incentivizing and I passionately love the challenges along the way.

Walter Sciacca -A Serial Entrepreneur

Evolution is critical to growth and survival. Adapting itself to changing times and tides is crucial, whether for a creature, species, society, or business. Those who refuse to change, become obsolete and eventually extinct.

Without letting go of their original, unique idea, services, or products, businesses must find ways to incorporate the demands of the current trends, technology, and customer requirement. Today, we present the story of a leader, who has always tried to have an inspired vision when it comes to creating business trends instead of following them. This has eventually led him to create innovative development and business models. He is, Walter Sciacca. A brand, a reference point, and an unrivaled leader.

From the Beginning

At the age of 25, Walter founded his first company for the organization of circuit events, computerizing all the organizational steps and therefore being the first company in the world to use such a system. He changed the way in which events are organized and managed. Everything was born from a passion for motorsport and IT, to which organization and management were added. The aim was to innovate and create new trends without following existing ones.

As with other well-known companies in the world, everything started in a garage, inside a small racetrack in the south of Italy, where Walter transformed the garage into an office. His business grew exponentially and achieved a six-figure turnover in its second year. Over the years, he has organized over 1500 events in several racetracks in Italy, in other European countries, and even in other continents, winning over the most important brands of Automotive and Motorsport for the organization of their events.

A well-calculated shift

Walter didn’t want to keep himself limited to the events. So he decided to shift his field of action to management consulting. This was the time when some international racetracks called him directly for a consultant role, initially for the organization of their events and then as a consultant. He was entrusted with implementing ideas to improve racetrack management, setting up a new business model to increase their turnover, profits, the quality of their events and competitions, and thus their national and international prestige.

One of these many consultancies turned into an important role, as he was nominated CEO and Managing Director of the Imola Circuit – Enzo and Dino Ferrari, one of the world’s most important and historical racetracks. His mission here was “time-based”. He was entrusted with the difficult task of boosting the fortunes of a historical racetrack that was heading towards financial decline. He became the creator of the facility’s sporting and economic revival, managing to triple, in his first year of management, the turnover and laying the foundations for the return of the Formula 1 World Championship, an event which then materialized in 2020, after a 14-year absence.

In just two years, Walter achieved all the objectives he was given, and then left the role a year ahead of his mandate, to work on the countless consultancy requests that he had received in the meantime. He subsequently worked in managerial consultancy and the creation of new racetracks or the improvement in how existing ones are managed. In 2020 he founded his eighth and current company, Sciacca International Projects, based in Milan.

The clients of Sciacca International Projects are governments, worldwide investment funds, multinational construction companies, project developers with high economic and technological impact, as well as individual industries and entrepreneurs who, alone or as a group, want to finance and carry out private or commercial projects.

What makes Sciacca Different?

In one word: energy. The energy to transform. The energy to create something new and exciting. Sciacca believes that “traditional” racetracks must change their business models, and they must carry out a real change in direction for the future, over the next 10/20 years. Walter himself developed a paradigm change that allows the concept of a racetrack to change, a structure that increasingly meets the needs of an elite audience, with the solution to obtain benefits in terms of profitability where there are loss-making balance sheets. The sports facility, in this newly developed model, takes on the importance of a business opportunity, with a particular emphasis on efficiency.

Hence the transformation of a sports facility – racetrack – to a real estate operation.A radical change in planning is needed to be able to sustain operations with positive outcomes.

There are two types of projects that Sciacca Projects will present directly to clients: the first is aimed at an elite client: luxury villas that will have a private racetrack, as well as other activities and services.

The second is aimed at a wider audience: a traditional racetrack, and therefore able to host national and international events, but only in appearance, as they are designed to host a whole range of activities that have never been held in a “racetrack” before.

Then they are working on a project that concerns a completely innovative Automotive Mall; a project to build the world’s first completely covered racetrack. They are also working on a project to build the world’s biggest virtual reality and simulators park.

Dealing with Predicament

As a leader, Walter comes across situations every other day when he needs to take tough calls. There also are moments when decisions aren’t as simple as they seem with emotions overriding rational choices. On dealing with such situations, Walter feels whatever condition leads to an altered emotional state, it’s important to know that those who manage to defuse their emotions ‘win’. Experience alone isn’t enough to defuse your emotions, but specific training courses that help you to learn how to manage your own emotions in the most extreme situations also help. “I’ve had the privilege of participating in training courses with the most well-known professionals in applied psychology regarding problem-solving, negotiation, persuasion, knowing how to manage mental traps, active listening, strategic communication, and so on. You need a lot of commitment and continuous learning because in life you either learn or you stop,” shares Walter.

He also feels that most leaders tend to take too much pressure on themselves and find it hard to delegate important or even everyday decisions. On a personal note, he finds micromanagement too restrictive and detrimental to the business and prefers efficient management. His style is horizontal, not vertical or pyramid management, and likes to inform everybody of the business plans. He likes to encourage and reward when the circumstances require so.

“I’ve always said: “if things go well it’s everyone’s merit, but if things go badly, it’s all my fault! It doesn’t matter who’s made the mistake, it’ll be my fault.”

In general, forms of communication are fundamental on all levels, you have to be able to create authentic relationships with true interests, you need to be empathetic, you have to be able to understand others as psychological aspects are important,” says Walter.

He feels leaders should be more empathetic. They have to look at things from different angles and ask themselves what they would do if they were in the other person’s shoes. They need to give people who haven’t got experience a chance and help them to grow professionally with the awareness that they’re working and can make errors, and therefore leaders have to be ready to resolve possible errors, making those who make them see them as a lesson in what not to do, and explaining how to do it better. It isn’t a punishment, but instructions for the future.

Leaders have to indicate the objectives and ask the employees how they intend to reach them, without imposing their way of working straight away. “Sometimes you’ll be surprised and you’ll discover that this objective can be reached in different ways, some of them quicker and cheaper than others, so always listen without interrupting,” shares Walter.

He continues, “Then ask for advice and decide whether to give guidelines or let them do it by themselves. The new recruits that I put in the teams are those who must freely express their ideas, so I like to delegate and I do it continuously. You have to trust young people and at the same time, those who already have years of experience, without creating competition but rather constructive challenges.”

So what other qualities make a Leader?

Being able to listen to understand and not just to hear;

Being able to communicate efficiently and empathetically; and 

Being able to defuse emotions in tense situations in order to manage relationships empathetically and with emotional intelligence. 

The above are the first three that come to Walter’s mind, but obviously, there are many others: empathy, being able to resolve conflicts, knowing how to inspire, knowing how to motivate, being able to put yourself in other people’s shoes, knowing how to look at things from different angles, driving your own team without giving off the impression that you’re commanding them, just driving them, flexibly managing time, modesty, curiosity, the drive to learn and improve, passion, resilience, perseverance, recognizing merits, delegating, encouraging, motivating and being a “psychologist”. This is because one mustn’t think that others will do what they, the entrepreneurs or managers, are willing to do. Emotional intelligence and empathy are fundamental for one’s own team and with clients. “You need to do a bit of soul searching, and when needed, make difficult decisions and have the strength and determination to continue defusing emotions and activating rationality, but always with tact and respect. Raising your voice doesn’t work, punishing errors is another error. Naturally, a good leader must have a vision, he must see where others can’t see yet, and take the whole team with them without leaving anyone behind,” explains Walter. 

Rewarding Moments

Hundreds of press articles around the world have been dedicated to Walter, as well as acknowledgments and prizes. The one he cherishes the most was in 2012, the same year his daughter Vittoria was born. “In October that year, I was awarded an honorary degree in Economics and Commerce with a Ph.D. It was a great surprise for me, but throughout my life, I’ve never paid attention to prizes or acknowledgments because, for me, the best one of all is the satisfaction of our clients, as the success of our business is down to them,” reminisces Walter.

As for the young entrepreneurs who look up to leaders like him, Walter feels that while it’s good to have passion when they start, it mustn’t blind them. Passion must be balanced with rationality and analysis because so many professionals have gone bankrupt following their passion. 

He shares that it’s important to continue learning and one has to travel a lot to see for themselves how others are developing. While one shouldn’t blatantly copy others, one must take hints on how to do things differently and better. “It’s important to never stop updating your knowledge, participating in training courses, conferences, and how useful it can be for continued growth because you never stop learning. You must be resourceful but humble at the same time. Above all, never give up, you need to try and try again until you achieve your desired goal. Don’t be scared to make mistakes and learn from them. In conclusion, I’d recommend being patient and proactive at the same time” advises Walter.

Living with the New Normal

The pandemic has impacted every sector bringing about either sudden change or a fast-pacing ongoing change process. When asked how has it impacted his company and its growth plans, Walter says, “The dreams I had in my drawer I’ve realised them all, now I’m working on the ones I have in the wardrobe and then there are the dreams I have inside the warehouse and it’s a very, very big warehouse.”

He believes that the future lies in the fragmentation and sectorisation of the target audience, in a market where the ability to evolve is the key to success. The recipe for success calls for a fundamental and not at all expected ingredient. It’s the vision, the ability to “see” in advance the evolution of the market in which you work, and to achieve it, you have to be real “visionaries”, able to keep project ideas in your ‘warehouse of dreams’, thought up even 5 or 10 years earlier and destined to become reality in the coming years, where the only limit is to have no limits.

The Covid-19 pandemic hasn’t created problems for Sciacca, regarding its future objectives and projects. It’s certainly accelerated some processes, especially in the IT sector which has already reached incredible levels of development. The IT sector has always been a strong point of the businesses Walter has established and Sciacca was already way ahead of the competition. This advantage has proven to be successful because, with minimal effort, they obtained the maximum result. They are able to bring the clients’ projects to life through virtual reality and augmented reality. This is a huge advantage as they can see the project as if it already existed and appreciate its qualities in a “real but virtual” way. “My company has developed projects that won’t be revealed for another 3 or 5 years, and others will be carried out within the next 10 years. These projects satisfy investors and their clients for a long time and in the meantime, I’m already thinking about the next decade, because as I’ve said before, being able to evolve is the key to success but only if you can look towards the future,” concludes Walter Sciacca. 

Hayden Merryn

After working in marketing for over a decade on the national and global scale in some of the most competitive industries including: automotive, sports, and cosmetics HVH Media & Marketing was born.

She has worked with and developed campaigns with some of the world’s largest influencers, played an instrumental role in evolving several start-up companies into seven figure businesses within the first six months, developed a cosmetics brand for Amazon beauty, and collectively garnered over a billion campaign content views.

Her passion is her business, her role as a mother, and empowering other women to invest in themselves and their dreams!

  • Tell us something about the outset story of your organisation.

Any time that someone takes a risk and launches their own business there is always some foundational reason behind all of it.

Well, for me I’ve always had an entrepreneurial spirit.  I was a leader, innovator, and a competitor.  At a young age I always found ways to utilize the power of social media, marketing, and PR to propel myself forward in the business world.

After some extreme devastation in my personal and professional life, I was forced to rebuild myself.  It is in our lowest moments that we realize the gravity and blessing that starting over can mean for a motivated person. Starting over wasn’t the death of who I used to be, but the reformation of myself into something much greater.

My business came as a result of this.  I re-launched HVH Media & Marketing and then shortly after I launched Twenty-One North after with Co-Founder, Christina Elmen.  Both became profitable and did what large agencies were unwilling to do; whatever it takes! 

As a newer agency, we were selective with who we chose to work so that we could promise dedication to each client who chose us.  We wanted to make sure that we believed in each and every brand that we worked on and with this passion, we were able to thrive!

  • What motivates and inspires you as a young entrepreneur?

There is something so thrilling about knowing that every single day is full of uncapped opportunity and all you have to do is go and find it.  I also think another motivator for me is knowing that everything I do is truly for myself and my businesses.  I think when I used to work for other people, the reward came from getting praise for doing a good job, I never knew how much more rewarding self-praise would be.

It’s also such an incredible feeling to truly help your clients to grow and become profitable.  I have amazing personal relationships with all of the wonderful people who choose my agencies and they know that we give it our all!

Entrepreneurship is scary and there are plenty of times where you have moments of self-doubt, but seeing the results, is such an overwhelmingly cool feeling.  Being self-made is a super-power that no one can take from you.  Metaphorically building something from the dirt with your bare hands is not for everyone, but those who do it are irrevocably changed for the better, as a result.

  • How does your company uphold its uniqueness and individuality?

I think the way that my companies uphold their uniqueness and individuality is through our tenacity and willingness to take risk.  I’ve always been the type of leader that encourages my employees to think outside of the box and to play to their strengths by honing in on the skills they enjoy working on most.

Instead of forcing an overly regimented office structure with strict rules and micro-management, I hire incredible people, give them the freedom to be great, and let them do that however they choose.

My team works hard, they are all remarkable and brilliant, and they all keep an open-mind to doing things different than our competitors.  It’s why we get results!

  • Kindly mention some of the notable recognitions and accreditations received by your organisation.

Both HVH Media & Marketing and Twenty-One North have been listed as Top Marketing and PR Agencies by Expertise.com and we’ve been featured on Entrepreneurial magazine covers as recognition for being movers and shakers in our industry.  The awards will continue to come as we continue on our same trajectory!

  • The pandemic turned the tables for every sector of the economy, tell us something about your market and its scope for growth.

We were very blessed to help clients stay afloat during a devastating time.  We saw pivots to e-commerce and virtual experiences that were game-changing for helping businesses to continue to push sales and brand awareness at a time where we were no longer to physically service or sell to consumers. 

I think this pandemic really set true marketers apart from the “fad marketers” because it really pushed all of us out of our comfort zones of creativity and strategy.  We had to do something that hadn’t been done before, while our client’s businesses were on the line.  The stakes were high and we didn’t fail! 

  • Where do you see your organisation in the years to come?

I see our businesses growing into recognizable industry names that are home to so many diverse brands and people.  We will also continue to give back and empower women and women-powered organizations because at our core our values have always been about women uplifting other women.

  • Entrepreneurship is an art, what is your take on that?

If art is defined as the expression or application of human creativity through skill, then entrepreneurship is absolutely an art and marketing and PR is my medium of choice.  I will continue to paint the world with creative strategy, mold the clays of my industry with my unique approach to marketing, color my industry with innovation and revolutionary ideas, and permanently ink my mark in the sphere of marketing and business.

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Dr. Sanjiv Chopra chose to go into medicine at the age of 12 years

Dr. Sanjiv Chopra chose to go into medicine at the age of 12 years, when he had a terrifying experience. He was studying at Saint Columba’s high school in New Delhi, and on a warm, sultry Sunday evening after playing a cricket match, he took a brief nap. When he awoke, he was terrified. His eyes were open and he could not see. He nudged his brother, Deepak, who reckoned that he was not faking it. His uncle, with whom they lived as they finished schooling in New Delhi, as his father – a prominent physician – was stationed 200 miles away, took him to a nearby military hospital. The doctors did not know what was going on. They finally got a hold of his father, who very calmly asked them what happened to Sanjiv over the past several months. They discussed that he had an injury, a sharp cut to his leg and was given antibiotics and stitches. His father asked if he was given a tetanus shot, to which they proudly responded he was. When they responded yes, his father quickly knew that he was having a rare idiosyncratic reaction to this shot. It is an incredibly uncommon occurrence, perhaps 1 in a million. The odds of his father even knowing this was remarkable. The next day, he said to himself that his dharma – his authenticity and moral truth – is to become a doctor.

He has told this story to professors of ophthalmology at Harvard, UCLA, Johns Hopkins, and they are flabbergasted that his father knew this. It is not even a common footnote in medical textbooks, and if it was not for his knowledge in that moment, he may have lost his vision permanently. After that, Dr. Chopra attended the All India Institute of Medical Sciences in New Delhi in 1966. This is where he met his wonderful wife, Amita, as classmates. After graduating, they moved to the United States. Since then, he has been fortunate to have training in gastroenterology and hepatology by Eli Schimmel, Raymond Koff, and Peter Banks, true giants in medicine. Dr. Chopra joined the faculty at Harvard Medical School almost 4 decades ago, and had the privilege of serving as both a professor and the Faculty Dean for Continuing Education at Harvard Medical School for 12 years. He now teaches leadership, medicine, happiness and purpose, and speaks throughout the United States and internationally. In addition, he is the Editor in Chief of the Hepatology section of “Up To Date”, an electronic textbook that is subscribed to by 1.5 million physicians in 195 countries.

Achievements and Awards

He has been fortunate to have his work as an educator and professor at Harvard Medical School be recognized with awards such as the Excellence in Teaching Award by Harvard Medical School and the American Gastroenterological Association’s Distinguished Educator Award. He was also awarded the George W. Thorn Award by the Brigham and Women’s Hospital house staff and Robert S. Stone Award by the Beth Israel Deaconess Medical Center house staff. He was recently the recipient of the Ellis Island Medal of Honor for “Exemplifying outstanding qualities in both one’s personal and professional lives while continuing to preserve the richness of one’s particular heritage”. In 2009 Dr. Chopra was elected as a Master of the American College of Physicians, a singular honor bestowed to only a select few individuals for being “citizen physicians, educational innovators, scientific thinkers and humanists who inspire those around him or her and set the standards for quality in medicine.”

 “My purpose is to fulfill my dharma”

When we asked Dr. Chopra to describe himself in one word, he described himself as “Happy!” He said, “Even though ‘brevity is the soul of wit’, I am going to take the liberty of answering this question in more than a word, but using a phrase. That phrase is ‘I’m living my purpose’. Mark Twain most famously said, T’he two most important days in your life are the day you are born and the day you find out why’”. On that night in New Delhi, Dr. Chopra found his “why”, his dharma, and he is living his purpose in life. His purpose and his mission in life is “to fulfill my dharma to teach medicine, leadership, happiness, and living with purpose, to do it grounded with humility, and with an ardent desire to learn every single day. To celebrate with gratitude my family, friends, colleagues, students, and patients who inspire me in countless ways and in some small measure inspire everybody that I meet in this amazing life journey. Everything I do must align with my purpose.” If it is not, he considers it a distraction or a detour, regardless of what fame or fortune it might engender.

“In every adversity is the seed of greater success”

Dr. Chopra acknowledges that we all face major challenges. One of his children has a chronic health disorder for which she has required multiple admissions to the hospital. She also had a terrible accident some years ago when a car hit her as a pedestrian, and she sustained multiple fractures and a concussion. She was admitted to the hospital for several months. When something like that happens to a child, it can be very traumatic. Fortunately, she is doing very well now and is a happy and grateful person. Dr. Chopra himself has been in very good health, outside of two total hip operations and back surgery. These are challenges, but he believes that we learn and grow from them. There is a saying: in every adversity is the seed of greater success. We learn from it. Dr. Chopra thanks his family and friends who have been amazingly resourceful, helpful, and supportive in these somewhat trying times.

“Every man is guilty of all the good he did not do”

The most significant contributions Dr. Chopra has made, other than in hepatology and educating doctors across the globe about liver disorders, has been in his books and talks about leadership, purpose, and happiness. Teaching others to find and pursue their purpose and live with lasting happiness is something that Dr. Chopra finds immensely fulfilling. One of Dr. Chopra’s favorite quotes is that of the French philosopher Voltaire, who said “Every man is guilty of all the good he did not do”. Dr. Chopra firmly believes that it is vital that we share our talents and our skills with others and that knowledge is in the domain of the seeker. He believes that mentoring young people and nurturing students and junior faculty has been enormously gratifying for him. He has had the podium as a professor of medicine at Harvard Medical School, as a former Faculty Dean for Continuing Education, as a Continuing Medical Education course director for multiple courses nationally and abroad, and is a lecturer and keynote speaker for multiple courses internationally, sharing with others his reflections about the topics that he is most passionate about.

His way of motivation

Dr. Chopra keeps himself motivated by always remembering that “Success is not the key to happiness. Happiness is the key to success”. This wonderful quote by Albert Schweitzer guides how Dr. Chopra lives. He has found that there are four common traits to the happiest people on this planet:

  • A cadre of good friends
  • The ongoing ability to forgive
  • Being of service to others
  • Living with gratitude

What is the key to sustained happiness?

Happiness is more than the sum total of happy moments. In order for us to have sustained happiness, we must find our purpose and live it. Dr. Chopra keeps himself focused by staying in the moment, meditating, creating happiness in others. He meditates twice a day for fifteen to twenty minutes, and he believes that this is perhaps the greatest gift that he has given himself. It keeps him grounded and makes him more creative. In our interview with Dr. Chopra, he referenced an ancient saying: ‘You should meditate once a day, and if you do not have time to do it, meditate twice a day’. As he is always busy, he practices meditation twice daily. Although the experience of meditation is incredibly blissful, Dr. Chopra states that the reason we should do it is to accrue the benefits in activity. Hence, it is ideally done in the morning for 15 to 20 minutes and then again in the late afternoon for the same period.

Another important message for everyone in the world, according to Dr. Chopra, is to practice kindness and be compassionate. In the Talmud, it says compassion is the highest form of wisdom. The Dalai Lama said, “Be kind whenever possible, it is always possible”. He also said, “If you want others to be happy, practice compassion.” Additionally, Dr. Chopra believes that happiness is enhanced when one is philanthropic. He defines philanthropy as love for humanity. While many of us think of philanthropy as charitable donations, sums of money, a monetary concept, Dr. Chopra believes that philanthropy is more than money. To Dr. Chopra, if you give of your time, your talents, or your treasures, that is philanthropy. To be extremely philanthropic requires courage. American businessman, Chuck Feeney, is one such individual. He has given billions of dollars to various charities and kept only $2 million for his and his wife’s retirement. He has embodied the concept of“Giving While Living” beautifully. Bill Gates has said that Mr. Feeney is a role model for all of us.

Future of Humanity

Dr. Chopra, when asked to reflect on his future, answered that he believes the future of humanity belongs to young people. He also believes that women will shape the future. Forbes magazine has a cover story on several leaders who handled Covid-19 in an exemplary way. They were leaders of seven countries – Finland, Iceland, New Zealand, Denmark, Norway, Germany and Taiwan — all governed by women. One of Dr. Chopra’s favorite quotes is by Rabindranath Tagore, Nobel laureate in literature, who once said, “Every child comes with the message that God is not yet discouraged of man”. With all the wars, the killings, and the negativity in the world, every child gives us hope. To Dr. Chopra, that is the future.

DIANE RAVITCH : life of Author

My career got off to a late start. I married a few weeks after graduating college in 1960, had children, and tried to write freelance articles when I found time. One of my children died of acute leukemia in 1966, and I began thinking about finding a profession to match my interests. In 1968, I became fascinated with the history of the New York City public schools, which were in the midst of an unprecedented two-month-long teachers’ strike. I tried to find a magazine interested in publishing an article I had written, but none was interested.

But the more I read about the history of the schools, the most fascinated I became. I called on the nation’s leading historian of education in the nation, Lawrence Cremin at Teachers College, Columbia University, and he encouraged me by giving me a reading list. I spent months in the library when my children were in school, and I began writing. By 1974, my book about the history of public schools in New York City was published (The Great School Wars), and in 1975, it was accepted as my doctoral dissertation. That year, I received my Ph.D. in history of American education, and my career as an academic began.

I continued for years to teach (as an adjunct) at Teachers College, to write articles for the mainstream press, and to write books.

I taught at Teachers College until 1991, when I was invited by Secretary of Education Lamar Alexander to join the George H.W. Bush administration as Assistant Secretary of Education in charge of Research. I agreed, and served in that position for 19 months. After my term in office ended, I was invited to become a Senior  Fellow at the Brookings Institution in  Washington, D.C., where I wrote a book about standards and served from 1995-2012.

In 1994, I joined the faculty at New York University, where I was a Research Professor until 2020. I taught classes, wrote articles and books, and traveled widely to lecture about current issues in education.

In 1998, President Bill Clinton appointed me to serve on the national testing board, which is called the National Assessment Governing Board, where I served for seven years and learned a lot about standardized testing, its uses and flaws.

After leaving the Bush administration, I was well-known as a proponent of standards, testing, accountability, competition, and school choice. I belonged to three conservative think tanks, most notably, the Hoover Institution’s Koret Task Force, which consisted of the nation’s most eminent conservative education scholars.

However, about 2007, I began to rethink my views and to publish articles that questioned positions that I had previously advocated. In 2009, I quit my position on the Koret Task Force at the Hoover Institution and the Thomas B. Fordham Institute in D.C., telling my colleagues that I no longer believed in the conservative agenda of standards, testing, accountability, competition, and school choice.

In 2010, I published a book recanting my conservative views. It was called The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education (Basic Books). The book became a national bestseller, and I became somewhat notorious as someone who had publicly changed her mind. I became an outspoken critic of school privatization and standardized testing, and I had an arsenal of facts and experience to back up my conclusions. I became convinced that the basic reason for low test scores is not “bad teachers” or “bad schools” but poverty. Until we as a society address root causes, nothing will change.

  • Let us know about the major achievements, accolades and recognitions that you have earned in your entire career so far.

Among my major achievements, the one I treasure most is the Daniel Patrick Moynihan award from the American Academy of Political and Social Sciences in 2011 for The Death and Life of the Great American School System. Theaward was created to recognize those “social scientists, public officials, and civic leaders who champion the use of informed judgment to advance the public good.” This represented recognition by some of the nation’s leading scholars, and it meant a lot to me.

  • How do you describe yourself in one-word?

One word: Principled.

  • In short, tell us about your organization, its distinct academic solutions, achievements, and mission, vision and USP.

In 2013, I co-founded the Network for Public Education and have since served as its president. It is a voluntary organization with about 350,000 allies—educators, parents, concerned citizens—who work to protect and improve public schools, to resist privatization and the misuse of standardized tests. We have used social media and publications to inform the public about threats to their public schools by profiteer and entrepreneurs. NPE has grown from an idea to a large and recognized national organization, due to the hard work of its large number of supporters. We consult with legislators and members of Congress. We connect activists with others who share their goals, in different parts of the same state and in other states.

  • What were the major challenges that you have faced in your career and what are the difficulties you have faced while establishing the organization?

The major challenges that I faced in my career was the penalty I paid for changing sides and admitting I was wrong. When I changed sides, I abandoned the sizable income associated with being on the conservative side and gained the enmity of people who were once my good friends. I have never regretted the decision I made.

The difficulties I had in starting a new organization was that my co-partner (Anthony Cody, a brilliant middle school science teacher in Oakland, California) and I had no money. The people on “the other side” of our issues were led by billionaires with endless money. We wanted to start a PAC to help people we admired, but that turned out to be legally and financially very difficult. We eventually recruited a strong board, hired a retired but very active high school principal as our CEO, and we created a viable organization that is now on firm financial footing and extremely active in reaching out to the public with solid information.

  • Being a prominent thought leader, what are the most significant contributions you have made for the development of institutions?

My most significant contributions to the development of the organization I lead: first, I use my public platform to call attention to the organization and its good works. My personal blog has surpassed 38 million page views, and everyone who reads my daily blog is well informed about the Network for Public Education. Second, I remain very active in the work of NPE, proofreading our reports (written by our wonderful CEO Carol Burris), I share ideas with her and the board, and I host an irregular Zoom where I interview authors whose work illuminates education issues we care about. Third, I use my article and my public appearances at lectures to call attention to the work of NPE and encourage people to join.

  • How do you keep yourself motivated?

How do I stay motivated? I get angry when billionaires complain about teachers’ salaries and pensions. I get angry when I see millions of children too poor to live decent lives, too poor to get regular medical check-ups, too poor to be well-housed, well-fed, and protected from life’s vicissitudes. The vast inequality in our society is unacceptable to me. I am fortunate; my children and grandchildren are fortunate. But I cannot rest when others are suffering needlessly while we have a growing number of billionaires.

  • What message would you address to the people of the nation and the rest of the world?

The previous comment would be my message to the people of the nation and the world: Reduce inequality and assure that all people have a decent standard of living.

  • How do you see yourself and your organization in the future ahead?

I am 82. I don’t have a lot of years left. I will use the time I have left on this earth to try to repair the damage that has harmed so many lives by a selfish and individualistic society. My tools are few: I write and I speak. I do what I can. I believe that NPE will continue no matter what happens to me because it speaks on behalf of the 50 million plus children in public schools. It speaks to a future where we must put the common good above selfish consumerism or lose our ideals.

Desha Jackson: A born visionary leader

When we are very young and our minds tender, impressions made on it often last forever. 

This is also the time when we get easily influenced by our surroundings and our thought processes start shaping. At age 8, when most kids are engrossed with cartoons, Desha Jackson was moving towards law. She always wanted to help people and make a difference in the world. She believes that her inclination towards law was the first hint that she was cut out for something big. Growing up, she got hooked on legal shows like Perry Mason, Matlock, and LA Law. She perceived law as a versatile career where there are many different areas of practice and one can hang out single or work for the government or a private firm or company. “You also have a choice of transactional work verse litigation. I liked the versatility and the ability to help people,” she says.

Today, she is the managing lawyer of Desha Jackson Law Group. She started as a law clerk in 1996 after law school and also worked as an intern throughout college at different legal offices. She completed courses at the Rutgers University Center of Management Development and obtained an Equal Employment Certificate. Ms. Jackson was the first African-American female to be hired as an Assistant Prosecutor in Ocean County Prosecutor’s Office 150 year history in 1997.

Before opening her firm Ms. Jackson was of Counsel to the Law Office of Evelyn Padin for two years and before that, with the firm of Wilentz, Goldman, and Spitzer where she was assigned to the Employment Law Team. Prior to working at Wilentz, Ms. Jackson was the Assistant Director of the Equal Employment Division of the New Jersey Department of Corrections. There she assisted in investigations of corrections officers and staff discrimination complaints, provided advice about equal employment issues, as well as provided training to employees about the anti-discrimination policy and procedures. 

Ms. Jackson served as Acting Director in the Office of State Police Affairs in 2006.  She was a Deputy Attorney General in this unit for 5 years prior.  In this role she was in charge of overseeing the implementation of the New Jersey State Police Consent Decree regarding Racial Profiling and ensure protection of troopers for violations of their standard operating procedures. She reported directly to the Attorney General of New Jersey in this position while operating a unit of attorneys, law enforcement investigators and staff. During her tenure she argued a case in the New Jersey Supreme Court Ronald said, Jr. vs. State of New Jersey, Division of State Police, 191 N.J. 516 (2007). She won this case by unanimous decision. 

Ms. Jackson returned to the Department of Corrections from 2009 until 2016. She was an Assistant Director and served as the ADA Coordinator for the department during her entire tenure, as well as the manager of the construction and legal affairs units at various times during her tenure. She created and provided training regarding the ADA, advised the Commissioner and other officials and managers regarding various legal issues, and supervised employees. In 2016 Ms. Jackson became a legal consultant for the City of Newark’s Public Safety Department. She was the lead hearing officer for all disciplinary matters and assisted with implementing their consent decree. 

Being there for the Society

Ms. Jackson mainly practices anti-discrimination law. She is also President of her own non-profit DLJ Give to Live Community Foundation. She also produced Jersey City Fashion Week (JCFW) for 9 years and plans to bring it back! Give to Live raises funds and promotes awareness for charitable causes through fashion, entertainment, and sports-related events. Their mission is to raise funds and awareness as well as to support charitable causes, events, and needs of people in some of the following areas: sports, athletics, education, religion, poverty, homelessness, socio-economically depressed areas, law enforcement, the arts, sick and disabled people, children, young adults, students, women and the elderly through fashion, sports and entertainment events.

“We are one of the few purely charity fashion weeks. We have given our proceeds to over 15 other charitable groups that meet our mission including Dress for Success of Hudson County, York Street Project, Boys and Girls Clubs of Hudson County and Art House Productions, Rising Tide Capital, The Hope Center for the Visual and Performing Arts, the Snowflake Youth Foundation, Girdiron Group, Jersey City Recreation, the Concordia Learning Center at St. Joseph School for the Blind, Mo Hair Foundation, Covenant House of New Jersey, Habitat for Humanity of Hudson County, Hope House in Jersey City, Big Brothers, Big Sisters of Essex, Hudson and Union Counties, Fashion & Arts XChange Group Easter Seals, Salvation Army, and the Hudson Pride Center. I have a great board and a phenomenal volunteer crew that has been with my program for several years,” exclaims Ms. Jackson.

Making it Big

Intense, focused, and passionate, Ms. Jackson is very involved in professional bar-related activities and was named Young Lawyer of the Year in 2002 by the New Jersey State Bar Association (hereinafter “NJSBA”) Young Lawyers Division. She is a member of several NJSBA and American Bar Association (hereinafter “ABA”) committees and sections including the NJSBA Entertainment, Sports and Arts Section, and the ABA Forum on the Entertainment and Sports Industries. Ms. Jackson is a past NJSBA Board of Trustee member, former Chair of the NJSBA Diversity Committee, and past member and Vice Chair of South Jersey of the NJSBA Judicial and Prosecutorial Appointments Committee. Ms. Jackson is also a past president of the New Jersey Women’s Lawyers Association and the first woman of color to lead the organization. She is also a past president of the Association of Black Women Lawyers of New Jersey.   

Ms. Jackson has also received many awards and honors throughout her career for professional and community involvement. She received a Women of Distinction Award from the Girl Scout Council of Greater Essex and Hudson Counties in 2005 and a Special Achievement Award from Lakewood NAACP in 2004. She is listed in the Congressional Record by the Honorable Donald M. Payne on February 5, 1998, for professional achievement and in 1998 received the Young Alumnae Achievement Award from Drew University. She has been selected for inclusion in the New Jersey Super Lawyers-Rising Stars Editions from 2006 until 2009. In 2007, Ms. Jackson also received a Professionalism Lawyer of the Year award from the New Jersey Commission on Professionalism and the New Jersey Women Lawyer Association and the Glenn Cunningham Community Service Award from the National Organization of Black Law Enforcement Executives (NOBLE).Recently Ms. Jackson was featured in the 100 Top Lawyer Magazine in 2020. 

Drawing Strength from Faith

Ms. Jackson just became a Pastor at her church. She’s a Christian and grew up Baptist and Pentecostal. Her father was a preacher and her mother would sing a different spiritual song every day. God has been at the center of her life since she was born. 

“I feel my belief in Jesus makes me a better lawyer. My clients become part of my firm family. My passion for my clients comes from God. My referrals are because God is running my practice. I would not have become a lawyer if it were not for God, Jesus, and the Holy Spirit getting me into and through law school. I passed the bar the first time I took the test. All God!! While I do not always win, there is value in giving all that I have in helping people in their time of need. My practice is really part of my ministry. I literally just realized this recently. Several of my clients have said that too,” said Ms. Jackson. 

Encouraging Diversity

Being inclined towards helping all, Ms. Jackson often finds it tough to say ‘no’ to people around her. However, she soon realized it is not prudent to take on more cases than one can handle. “Clear discernment is the best skill you can have in private practice. Know when to say no,” she says.

In her capacity as the Chair of the New Jersey State Bar Association Diversity Committee for many years, Ms. Jackson worked to ensure diversity was an issue considered by lawyers and the NJSBA administration through policy and programs. Their programs specifically dealt with issues like how to increase diversity and issues of inclusion.

“As a lawyer, I hope that my lawsuits against employers regarding discrimination help in some way to change their policies and tactics. Recently, I settled a matter against a major corporation in Las Vegas where my client was called a “Nigger” by someone in management and subsequently not rehired due to that person. Hopefully, there will be change in their policies and procedures regarding this type behavior after this lawsuit.  He was one of a few minorities in the workplace. Lack of diversity in the workplace is sometimes directly related to an unconscious or conscious bias against the minorities, women, older people, etc. This bias can cause you to discriminate and not hire, promote or support the victims. I am a Plaintiff’s anti-discrimination lawyer. I’m hoping to make a difference in eradicating discrimination one case at a time,” she says. While she was president of the Association of Black Women Lawyers and the New Jersey Women Lawyers Association she also participated in, supported, and created programs that helped with diversity in the workplace. 

To the young entrepreneurs, Ms. Jackson says, “Put God first, save money, trust your instincts, not all money is good money, tomorrow is another day, give it all you got, cover your client back, clients need to know you care, the money will come!!”

Looking forward to Growth

Ms. Jackson has advised various clients regarding contracts and business issues in the entertainment and sports industry. These clients have included athletes, dancers, singers, live stage performers, musicians, television personalities, disc jockeys, fashion designers as well as actors. She is also a FIBA agent.  She also has participated in numerous employment matters involving employees and employers including discrimination, severance agreements, and policy matters. She has served as a hearing officer for numerous disciplinary matters. She serves as an investigator for various employment cases including discrimination, ethical matters, and discipline. 

Ms. Jackson is also the creator of the Run Sister Run program at the Center for American Women in Politics. This program is designed to encourage African American Women to participate in the political arena and is planned in conjunction with the Ready to Run Program which provides training for women who are running for office.

“I’m looking into a few things including financing, marketing ideas, hiring a few other lawyers. I’m participating in more ICLE, professional and community organizational programs, and radio and I joined a few groups. I cannot thank my many clients, friends, and colleagues who constantly refer me cases on a regular basis,” concludes Ms. Jackson.